Search results

1 – 10 of over 32000
Article
Publication date: 1 March 1997

William A. Drago

Suggests that strategic alliances have become a popular competitive weapon, yet knowledge of when effectively to use this interorganizational relationship remains scarce. Examines…

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Abstract

Suggests that strategic alliances have become a popular competitive weapon, yet knowledge of when effectively to use this interorganizational relationship remains scarce. Examines the use of strategic alliances in the information technology industry. Develops several propositions for the effective use of this competitive weapon, based primarily on the matching of the benefits of strategic alliances to existing and forecast situational characteristics of the information technology industry.

Details

Industrial Management & Data Systems, vol. 97 no. 2
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 12 October 2015

Rosemary Muange and Loice C. Maru

The purpose of this paper is to determine the effect of strategic alliances on firm performance and the moderating effect of firm size in retail firms in Nairobi County in Kenya…

Abstract

Purpose

The purpose of this paper is to determine the effect of strategic alliances on firm performance and the moderating effect of firm size in retail firms in Nairobi County in Kenya.

Design/methodology/approach

Resource Dependency Theory was used to guide the study. The study adopted explanatory research design. Questionnaires were used to collect data from sample of 216 respondents through stratified and simple random sampling technique. The study used inferential statistics to test hypotheses.

Findings

Study findings indicated that joint marketing alliances, procurement-supplier alliances, joint manufacturing alliances and technology development alliances have significant and positive effect on firm performance. Based on the findings, creating a joint marketing, procurement-supplier, joint manufacturing and technology development alliances mostly enhance firm performance.

Research limitations/implications

The study considered only one county out of 47, although this county hosts the capital city, where most of the firms considered are located. It therefore is representative of all counties and firms considered in this study. It also considered top management staff and thus may have an effect since the lower cadre staff were not considered. However, most of the required information was expected from top management since these are the ones who make decisions, and hence most affected by strategic alliances.

Practical implications

This study has practical implication on firm performance because it has established that strategic alliance improves on overall firm performance. This manifests itself in terms of improve productivity, production efficiency and profitability. It also helps in the availability of products to the end users.

Social implications

Through improved productivity, efficiency and profitability, this translates to improved terms of payment of staff and hence improved quality of lives of their families and communities within which they live. It also enables the firms to participate more in corporate social responsibility projects which in turn improves the standard of living of the communities around them.

Originality/value

The study has provided an empirical insight on the importance of strategic alliance on firm performance. This is the first study done in the Kenyan context concerning strategic alliances formed by firms to improve on their performance especially on retail firms.

Book part
Publication date: 25 January 2021

Desalegn Abraha and Akmal S. Hyder

This chapter highlights and examines the journey of strategic alliances, how alliances lead to the creation of new alliances, and whether alliances succeed or precede firms'…

Abstract

This chapter highlights and examines the journey of strategic alliances, how alliances lead to the creation of new alliances, and whether alliances succeed or precede firms' market networks. Moreover, the chapter attempts to identify the market and environmental factors which impact the journey and the end result of alliances. The findings show that before the alliance and in the early strategic alliance phase, firms can have direct and indirect relationships/networks which can lead to the formation of strategic alliances. The other finding is that one of the main factors which determines the journey of strategic alliances is the degree of internationalization of the firm and the market. The journey of alliances was also found to be different in the various groups of Eastern and Central Europe (ECE) countries depending on the pace or degree of adaptation of those countries. It was also found that well-developed networks have a positive impact on the alliance results. Moreover, the chapter also provides evidence that alliances enable firms to defend and strengthen existing networks to build new networks and to penetrate partners' networks. It is finally observed that it is difficult to determine whether alliances succeed or precede networks.

Details

Transformation of Strategic Alliances in Emerging Markets, Volume I
Type: Book
ISBN: 978-1-80043-745-6

Book part
Publication date: 1 March 2023

Anastasia A. Sozinova, Aigul A. Shadiyeva, Aidarbek T. Giyazov and Svetlana A. Litvinova

The goal of this work is to determine the nature and potential of the impact of the development of strategic alliances on the achievement of the key Sustainable Development Goals…

Abstract

Purpose

The goal of this work is to determine the nature and potential of the impact of the development of strategic alliances on the achievement of the key Sustainable Development Goals (SDGs) of the states.

Design/Methodology/Approach

The study is involved with the use of the universalisation method, statistical analysis method, trend-based method, simulation-based game approach and correlation analysis method. The values of estimated indicators have been determined through the use of these global rankings, identifying their level between 2018 and 2021 in the countries which rank among the leading countries in the field of development of strategic alliances (Malta, Canada, Sweden and Israel).

Findings

It has been established that sustainable economic development of strategic alliances scarcely ever has a positive impact on the achievement of the SDGs of the states. It has been established that such interaction is possible if these business entities observe certain terms ensuring the necessary development parameters of components of sustainable development. Conditions of the achievement of effect from the impact of business associations of these goals have been identified empirically.

It has been proven that such business associations as strategic alliances due to the range of their activity and the potential associated with it can act as economic institutions that complement the functions of the state towards the achievement of sustainable development milestones.

Originality/Value

The academic novelty of this research is that it substantiates the potential to secure the impact of strategic alliances on the achievement of certain SDGs associated with the observance of certain organisational and economic conditions of strategic management.

Details

Game Strategies for Business Integration in the Digital Economy
Type: Book
ISBN: 978-1-80262-845-6

Keywords

Book part
Publication date: 27 June 2017

Rimi Zakaria and Ömer F. Genç

Although primarily treated as two distinct research streams, strategic alliances and mergers and acquisitions together occupy much of the strategic management discourse. Alliances

Abstract

Although primarily treated as two distinct research streams, strategic alliances and mergers and acquisitions together occupy much of the strategic management discourse. Alliances, in many cases, end in acquisitions as firms use alliances as intermediate strategic options to eventually acquire a partner. As the discipline of strategy matures and the frequency and the volume of inter-firm cooperation continue to rise, it is imperative to integrate these two research streams for a holistic understanding of the theory of the firm. The purpose of this conceptual piece is threefold. First, we review the extant studies that combine these two governance modes: alliance and acquisitions. Second, drawing on the dominant strategic management theories, we highlight how prior inter-firm alliances inform future acquisitions in terms of (a) pre-combination decisions, (b) post-deal integration processes, (c) alternatives and strategies, and (d) performance outcomes. Finally, in view of the emerging trends and evocative gaps, we offer a conceptual road map to encourage future theoretical development and empirical research.

Open Access
Article
Publication date: 13 September 2022

Gafar Abdalkrim and Moncef Guizani

This study investigates the effect of strategic internal critical factors on strategic alliance performance in an emerging market, the Kingdom of Saudi Arabia.

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Abstract

Purpose

This study investigates the effect of strategic internal critical factors on strategic alliance performance in an emerging market, the Kingdom of Saudi Arabia.

Design/methodology/approach

Multivariate statistical analysis technique Partial Least Square-Squared Equation Model is used for data analysis considering a survey of 260 alliance managers.

Findings

Environmental complexity moderates the relationship between strategic internal critical factors and strategic performance. A significant positive effect of strategic internal critical factors on corporation strategic performance was found. It suggests that environment and strategic alliance enable alliance managers and decision-makers to translate alliance strategies and improve the overall organization’s performance outcome, productivity, efficiency, availability of a product and profitability.

Practical implications

The findings disseminate beneficial implications for alliance managers regarding how they can best use their capability to maximize alliance performance. Realizing the antecedents of strategic alliance performance allows a manager to be sensitive about the influent factors and try to improve the alliance performance.

Originality/value

This paper shows how to create associations between interfirm coordination as a framework of new ventures for implementing radical technological change, firm performance in the post-innovation period, industry and firm innovative output.

Details

Arab Gulf Journal of Scientific Research, vol. 40 no. 4
Type: Research Article
ISSN: 1985-9899

Keywords

Article
Publication date: 3 August 2010

Daniel Arturo Lowensberg

This paper seeks to argue that managers need to apply a holistic and long‐term approach in their understanding of strategic alliances' paradigms to inform decisions. Owing to the…

3009

Abstract

Purpose

This paper seeks to argue that managers need to apply a holistic and long‐term approach in their understanding of strategic alliances' paradigms to inform decisions. Owing to the complexity of strategic alliance scenarios it is often a difficult task for management to know what information is required in order to take such decisions. It is suggested here that six widely used motivational paradigms in the formation of interorganisational relationships (transaction cost economics, resource dependence, strategic choice, stakeholder theory, organizational learning, and institutional theory) can be used not only during the formation stages of alliances but also during an alliance's lifecycle to help in decision making.

Design/methodology/approach

The paper proposes a discussion of possible shortcomings in the literature on motivational paradigms based on a review of the pertinent literature and, with the help of previously published cases/examples, suggests a new conceptual perspective of the paradigms.

Findings

The paper explains how and why motivational paradigms could be viewed as an interrelated web of issues throughout a strategic alliance's entire lifecycle – and not just at their formation stage when, often, they are used singly and in isolation of one another. It is proposed that their continuous and holistic use contributes to a manager's awareness of possible issues and helps his/her strategic management and decision taking. This new perspective is presented conceptually in a model.

Practical implications

For decision makers and managers: the proposed perspective will enhance their management and decision‐taking processes by increasing their awareness and acting as an aide‐mémoire of issues they need to consider/investigate and will reduce the possibility of alliance failure. For educators, it will expand the scope of traditional alliance formation paradigms and inform their teaching and research.

Originality/value

This is a novel approach to a traditional theory that expands its scope and usefulness.

Details

Management Decision, vol. 48 no. 7
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 5 June 2017

Herlan Suherlan

The purpose of this paper is to identify and assess an empirical description of how to respond to the needs of future human resource development, and any strategic alliances that…

1083

Abstract

Purpose

The purpose of this paper is to identify and assess an empirical description of how to respond to the needs of future human resource development, and any strategic alliances that have been made by STP Bandung and Bali to respond to global competition.

Design/methodology/approach

This study uses a qualitative naturalistic approach, with descriptive methods and case studies. The data were gathered through interviews, observations, and study of the documents. The sampling technique used was purposive. Data analysis was performed using data display, data reduction, and data verification through triangulation process.

Findings

STP Bandung and Bali have carried out various strategic measures through the improvement of both their internal and external environments. Strategic alliances with other institutions are oriented toward the improvement of the quality of education. This is in accordance with the vision and mission of the institution where priorities were put on joint programs, organization of students’ internship programs, support for the development of educational institutions, and optimizing the implementation of the three responsibilities of higher education in Indonesia, both in terms of quantity and quality, along with building a culture of research for lecturers.

Research limitations/implications

This research still needs improvement since there are some limitations in generating its conclusion. Therefore further research is recommended to increase sample number, i.e. by including, among others, students, graduates, employer communities, and region leaders, and also to involve other private, tourism higher education centers.

Practical implications

This study implies that in carrying out its core business, namely, tourism education, STP Bandung and Bali need to strengthen and cultivate the academic and research cultures among faculty members. In conjunction with contributions from research literature and practice, this study confirms the importance of strategic alliances between institutions of tourism education, at the national, regional, and international levels, that are producers of human resources for tourism for the government. Being graduates, they serve as competent members of a government agency responsible for managing a destination or other tourism sectors, at local, provincial, national, regional, and international levels.

Social implications

This study also implies that the Ministry of Tourism should implement the model of strategic education management through strategic alliances, so as to increase the capacity of the human resources for tourism, thus directly or indirectly contributing to the quality of city/regional or tourism destination.

Originality/value

Research studies on strategic alliance in the field of higher education, especially in the field of tourism are still very limited. This study provides a breakthrough that strategic alliances can not only be done in the business world, but also in the education sector. Results of research on strategic alliances in higher education in Indonesian tourism sector can be used as a reference for higher education providers in tourism at regional and international levels.

Details

International Journal of Tourism Cities, vol. 3 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 2 March 2012

Wei‐Lun Chang and Kuan‐Chi Chang

The purpose of this paper is to discuss corporate co‐branding value and create the model of evaluating co‐branding value. The connotation of the model is to consider the…

3623

Abstract

Purpose

The purpose of this paper is to discuss corporate co‐branding value and create the model of evaluating co‐branding value. The connotation of the model is to consider the compatibility of strategic partners such as strategic alliance compatibility and brand alliance compatibility; in addition, this research can estimate the corporate co‐branding value through this model to evaluate and discuss the effect of co‐branding effect for the future.

Design/methodology/approach

In the past, few researchers investigated the measurement of corporate co‐branding value in the marketing sector. The measurement of intangible assets, on the other hand, is well established in accounting finance. However, the concepts and methods of accounting finance cannot easily be applied to other areas. This paper provides a straightforward concept that uses a heuristic model to combine the notion of co‐branding synergy. According to the literature, the combination of strategic and brand alliances can affect the concept of co‐branding value. This research revises the concept of compatibility from Park and Lawson by replacing the concept of product attribute similarity with the ratio of sales growth, and the brand concept consistency with the ratio of market share after brand alliance.

Findings

This study verifies the proposed model synthetically with a real case (Sony‐Ericsson). Conversely, this research anticipates analyzing the model in different perspectives and observing the variation of different combinations to obtain potential managerial implications for corporate managers. This research concludes: brand alliance compatibility has limited effect on corporate co‐branding value; strategic alliance compatibility is the major power to drive the direction of corporate co‐branding value; and the trend of co‐branding value is the important indicator for business managers.

Research limitations/implications

Insufficient information may generate incorrect or unclear trends if the year of co‐branding is too short. This is also a major limitation of the authors' research. Thus, more real‐world cases can be conducted (such as Miller and Coors) in the future to elaborate upon the model.

Practical implications

The proposed model helps enterprises estimate their current co‐branding value using existing financial statements and market share data and identify the degree of alliance influence to their revise brand strategies. The estimated co‐branding values in this study can help managers identify their market position and execute existing co‐brand strategies. Managers can utilize this information to revise their management direction or strategies. Based on these arguments, this research enhances existing co‐branding knowledge and offers significant contributions by presenting more real cases (e.g. Miller and Coors) in the future. In other words, this work is both an avenue and a blueprint for future co‐branding research.

Originality/value

The paper devises a novel concept for estimating corporate co‐branding value based on the synergies between strategic and brand alliances. To illustrate the proposed model, this study analyzes the Sony Ericsson example since it has survived for several years. Analytical results reveal that strategic alliance and brand alliance variations have significant influences on co‐branding value changes. Results also reveal that strategic alliances have a greater effect on co‐branding value than brand alliances, which indicates that a good alliance strategy may generate a superior co‐branding effect.

Details

Kybernetes, vol. 41 no. 1/2
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 May 1995

Linden Brown and Hugh Pattinson

An information‐driven, techno‐economic paradigm based on themicroprocessor has emerged and is having a direct impact on theformation and management of strategic alliances

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Abstract

An information‐driven, techno‐economic paradigm based on the microprocessor has emerged and is having a direct impact on the formation and management of strategic alliances. Strategic alliances are being forged between members of the computing, telecommunications and media industries to develop a supporting information infrastructure. Technology from the new infrastructure will affect strategic alliance activity in most industry sectors. Presents a brief review of strategic alliance definitions and taxonomies. Analyses a case study of an international hotel group operating within the Australasian region using a selected strategic alliance taxonomy against a range of information and communication technologies. Presents some key findings relating to the implementation of these technologies and their impacts on forming and managing strategic alliances.

Details

Management Decision, vol. 33 no. 4
Type: Research Article
ISSN: 0025-1747

Keywords

1 – 10 of over 32000