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Article
Publication date: 12 November 2021

Jan Klostermann, Chris Hydock and Reinhold Decker

In recent years, brands have increasingly engaged in corporate political advocacy (CPA; also termed brand activism or corporate sociopolitical activity) by taking…

Abstract

Purpose

In recent years, brands have increasingly engaged in corporate political advocacy (CPA; also termed brand activism or corporate sociopolitical activity) by taking positions on polarizing sociopolitical issues. Recent experimental research suggests that consumers respond to CPA based on its alignment with their own values, and that it typically induces an overall negative response. This study aims to provide additional insights by exploring consumer brand perceptions following CPA.

Design/methodology/approach

An event study of 106 CPA events and weekly consumer brand perception data was conducted. A regression model was used to investigate the moderating effects of CPA effort, concurrence and the strength of the online protests evoked by the CPA.

Findings

The results show that CPA had a negative effect on consumers’ brand perceptions and that the effect was stronger for customers relative to non-customers. The negative effect was attenuated by CPA concurrence and amplified by effort. Additionally, online protests were driven by the CPA effort and had a strong negative effect on brand perception. Online protests were stronger in the past, and, in turn, the negative effects of CPA on brand perceptions have slightly weakened in recent years.

Originality/value

This study contributes to the existing literature by highlighting the role of online protests following CPA and distinguishing consumer and customer responses. This study also provides converging evidence of the moderating effects of effort and concurrence identified in previous studies.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 29 July 2021

Timothy G. Hawkins, Michael J. Gravier and Suman Niranjan

The purpose of this study is to better understand the effectiveness of buyers’ defensive measures to thwart bid protests in government procurements.

Abstract

Purpose

The purpose of this study is to better understand the effectiveness of buyers’ defensive measures to thwart bid protests in government procurements.

Design/methodology/approach

A sample of 240 sourcing professionals concerning government source selections is used to analyze a logistic regression model exploring 6 antecedents of bid protests.

Findings

This research implicates the importance of oral presentations of offers, the type of value procured (i.e. services), protest experience, the quantity of document revisions, transaction costs and cost reimbursement contracts in receiving a bid protest.

Originality/value

To the best of the authors’ knowledge, this research is the first to explore sourcing strategy decisions that can contribute to the receipt of a bid protest. It adds clarity to an understudied market of business – the public sector.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

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Book part
Publication date: 31 December 2010

Melissa F. Weiner

Consistent research highlighting their utility for documenting historical protest events find social movement scholars relying heavily on newspapers. Simultaneously…

Abstract

Consistent research highlighting their utility for documenting historical protest events find social movement scholars relying heavily on newspapers. Simultaneously, research consistently finds racial bias in the media. Together, these findings suggest that scholars’ reliance on mainstream media accounts of protest by minority groups could lead to inaccurate histories and explanations. This chapter compares reports of a six-year-long protest case featuring African American activists found in both a mainstream media source, the New York Times, and two New York-based African American newspapers, the New York Amsterdam News and the New York Age, which were then triangulated with data from archival manuscript collections. Doing so revealed considerable and important differences. The ethnic press reported more protest events than the New York Times, which contained descriptive bias reflecting existing racial stereotypes and effectively silenced activists. These findings suggest that social movement scholars focusing on minority activists should engage in both ethnic and mainstream press accounts of protest events and political activity to ensure accurate descriptions of events and activist sentiments.

Details

Research in Social Movements, Conflicts and Change
Type: Book
ISBN: 978-0-85724-609-7

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Book part
Publication date: 19 July 2021

Didem Türkoğlu

Welfare state retrenchment in advanced industrialized countries seeks to expand market-like logics in public services, based on the assumption that public services benefit…

Abstract

Welfare state retrenchment in advanced industrialized countries seeks to expand market-like logics in public services, based on the assumption that public services benefit from non-state initiative and competition. This logic gained a stronghold in policymaking, but its implementation nevertheless struggled to find acceptance. Public university tuition is one such case where policymakers aimed to increase investment in human capital through cost sharing. While students in some countries accept them as a necessary evil, opposition arises in others. Students in Germany and Turkey took to the streets in support of tuition-free higher education. Despite differences in their political contexts and the differential mediating role political culture plays, student mobilization reversed right-wing parties' policies. This article focuses on how opposition to tuition policies is covered by the news in both countries. Using a mixed-methods approach combining topic modeling with qualitative analysis, I show that student protests and tuition policy discussions are reported separately. In both countries, student protests involving confrontation were highlighted whereas reports on institutional actors dominated policy discussions. However, when movements pressure political parties to “own” an issue in their platform, party endorsement subsequently amplifies issue salience even if movement organizations and parties are not covered together by the media. This indicates an indirect effect of movements' collective action on news coverage. Political party endorsements mediate the amount of coverage movement issues receive. This finding provides insights into how opposition to welfare state retrenchment might navigate difficulties in closed media cultures that heavily favor institutional actors.

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The Politics of Inequality
Type: Book
ISBN: 978-1-83909-363-0

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Book part
Publication date: 9 June 2016

Thomas Davies, Holly Eva Ryan and Alejandro Milcíades Peña

Opening the special issue on global protest and democracy since 2011, this article surveys the key dimensions of the debate. It provides a critical overview of significant…

Abstract

Opening the special issue on global protest and democracy since 2011, this article surveys the key dimensions of the debate. It provides a critical overview of significant protest events in the post-2011 period and explores a range of the analytical tools that may be used to understand them, before proceeding to identify, disaggregate, and draw into question some of the major claims that have emerged in literature on the post-2011 mobilizations. The articles contained within this volume are then outlined, revealing the novel and nuanced insights provided by the contributors with respect to the post-2011 protests’ composition, mobilization forms, frames, democratic practices, and interrelationships with other actors in pursuit of democratic reform. The article concludes with a discussion of the opportunities for further research into protest and democracy.

Details

Protest, Social Movements and Global Democracy Since 2011: New Perspectives
Type: Book
ISBN: 978-1-78635-027-5

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Book part
Publication date: 18 April 2017

Defne Över and Başak Taraktaş

This chapter offers a mechanism-based explanation of how single-cause oriented protest events are transformed into a mass movement where previously fragmented causes of…

Abstract

This chapter offers a mechanism-based explanation of how single-cause oriented protest events are transformed into a mass movement where previously fragmented causes of contention come to be expressed in conjoint action. Drawing on the case of 2013 Gezi protests in Turkey, we map the protest waves and identify two mechanisms that mediate the influence of repression on mobilization of dissent. The first mechanism is the perceived nature of the cause of contention. Repression leads to scale shift (McAdam et al., 2008) in the first wave when exercised over those who protest for an issue perceived to be innocent. The second mechanism is the experience of repression. Boundary deactivation among protesters and the resulting continuity in protest activity follow scale shift in the second and third waves as experience of repression transforms perceptions of those that were previously framed as others. Our analysis relies on data collected via participant observation, in-depth interviews, and an online survey with 1,352 protesters.

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Non-State Violent Actors and Social Movement Organizations
Type: Book
ISBN: 978-1-78714-190-2

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Book part
Publication date: 22 February 2011

Jennifer Earl

Protests surrounding the 2004 Republican National Convention (RNC) resulted in over 1,800 arrests. Scholarship on repression is divided about the likely impacts of arrests…

Abstract

Protests surrounding the 2004 Republican National Convention (RNC) resulted in over 1,800 arrests. Scholarship on repression is divided about the likely impacts of arrests on subsequent activism. Interviews with RNC arrestees are used to examine potential effects. Findings offer twists to social movements and socio-legal hypotheses: (1) while many arrestees were less willing to protest after their arrest, for many of these individuals deterrence was selective, not wholesale; (2) many factors that were expected to neutralize repressive impacts either resulted in deterrence or set the stage for radicalization; and (3) individuals who were radicalized shared strong preparation for their arrest experience.

Details

Special Issue Social Movements/Legal Possibilities
Type: Book
ISBN: 978-0-85724-826-8

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Book part
Publication date: 5 November 2016

Çağrı Eryılmaz

During Gezi Protests of June 2013, hundred thousands of people from different and even opposite groups were together on the streets of Turkey against government for a…

Abstract

During Gezi Protests of June 2013, hundred thousands of people from different and even opposite groups were together on the streets of Turkey against government for a month. The abruptness, severity, diversity and creativity of Gezi Movement make it unique among urban movements in Turkey. Protesters not only challenged the police violence and authoritarian policies but also defended public spaces of their city. My analysis of Gezi Movement is based on the comparison of Lefebvre, Harvey, and Bookchin who all integrated the critique of capitalism and revolutionary vision into urban movements. However, they are different in terms of what revolution, city, class, citizen, and urban social movements are. Gezi Movement is discussed through the similarities and differences of three approaches.

Gezi Movement is a good example of New Social Movements which lacks an organization, hierarchy and a leader. As an urban movement it provided a glimpse of heterotopia of Lefebvre where many different groups and identities challenge the abstract space of neoliberal capitalism. The protesters, as the producers and the consumers of urban commons claimed Gezi Park and Taksim Square as Harvey stated. The transformation of protests into neighborhood forums despite losing power and participation shows the civic potential of urban movement that may develop direct democracy of citizens as a revolutionary alternative to capitalism. The spatial analysis of Gezi Movement provided insight to the revolutionary potential of urban movements in neoliberal age.

Details

Public Spaces: Times of Crisis and Change
Type: Book
ISBN: 978-1-78635-463-1

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Abstract

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Digital Activism and Cyberconflicts in Nigeria
Type: Book
ISBN: 978-1-78756-014-7

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Abstract

Details

Nirbhaya, New Media and Digital Gender Activism
Type: Book
ISBN: 978-1-78754-529-8

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