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Article
Publication date: 23 April 2024

Yingxia Li, Norazlyn Kamal Basha, Siew Imm Ng and Qiaoling Lin

Cultivating loyal customers is a pressing concern for streamers. The present study investigates how to build interpersonal relationships with streamers and whether different…

Abstract

Purpose

Cultivating loyal customers is a pressing concern for streamers. The present study investigates how to build interpersonal relationships with streamers and whether different interpersonal relationship factors lead to repurchase intention and WOM intention in live streaming commerce. The moderating effect of gender is also examined.

Design/methodology/approach

A self-administered questionnaire was completed by 429 live streaming commerce users in mainland China. Partial least squares structural equation modeling was used to test the research hypotheses.

Findings

The results indicate that all four streamer attributes (expertise, authenticity, attractiveness, and homophily) have a positive influence on swift guanxi, and swift guanxi is effective in predicting both calculative commitment and affective commitment. In addition, all interpersonal relationship factors (swift guanxi, calculative commitment, and affective commitment) significantly affect repurchase intentions, with only affective commitment being linked to WOM intention. Also, the moderating role of gender was confirmed in expertise – swift guanxi, attractiveness – swift guanxi, cognitive commitment – repurchase intention and affective commitment – repurchase intention linkages.

Originality/value

This paper contributes to the live streaming commerce literature by integrating swift guanxi, calculative commitment, and affective commitment to understand the repurchase intention and WOM intention from the relationship-building process perspective. In addition, this paper enriches the source credibility and source attractiveness models by identifying gender boundaries on the effectiveness of these models in predicting swift guanxi.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 10
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 25 June 2024

Qiaoling Lin, Siew Imm Ng, Norazlyn Kamal Basha, Xi Luo and Yingxia Li

Based on the computers as social actors (CASA) theory, this study aims to explore the impact of three characteristics of virtual influencers (conversational tone, autonomy and…

Abstract

Purpose

Based on the computers as social actors (CASA) theory, this study aims to explore the impact of three characteristics of virtual influencers (conversational tone, autonomy and responsiveness) on social presence, telepresence and customer engagement.

Design/methodology/approach

Using the purposive sampling technique, online survey was administered to Chinese Gen-Z consumers engaging with virtual influencers. Subsequently, 357 respondents were sampled. SPSS 29.0 and Smart PLS 4.0 were used to perform the analyses.

Findings

The results show that conversational tone and responsiveness have significant positive effects on both social presence and telepresence. Autonomy has a positive effect on telepresence, but not social presence. Social presence and telepresence have a positive impact on customer engagement.

Originality/value

As a burgeoning field, there is still uncertainty among both practitioners and researchers about the methods that virtual influencers engage their users in the context of social media. Limited research has focused on presence (social presence and telepresence) due to virtual influencers. Therefore, the CASA theory offers valuable insights into how virtual influencers’ characteristics contribute to the presence and customer engagement and provides practical guidance for the design of virtual influencers.

Details

Young Consumers, vol. 25 no. 6
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 1 September 2017

Huanchun Huang, Yingxia Yun, Jiangang Xu, Shizhen Wang, Xin Zheng, Jing Fu and Lintong Bao

Urban water bodies play an important role in reducing summertime urban heat island (UHI) effects. Previous studies focused mainly on the impact of water bodies of large areas, and…

Abstract

Urban water bodies play an important role in reducing summertime urban heat island (UHI) effects. Previous studies focused mainly on the impact of water bodies of large areas, and there is no analysis of the efficacy and scale effect of how small and medium-sized water bodies reduce the UHI effects. Hence, these studies could not provide theoretical support for the scientific planning and design of urban water bodies. This study aims to confirm, within different scale ranges, the efficacy of a water body in reducing the summertime UHI effects. We propose a scale sensitivity method to investigate the temporal and spatial relationship between urban water bodies and UHI. Based on the scale theory and geostatistical analysis method in landscape ecology, this study used the platforms of 3S, MATLAB, and SPSS to analyze the distance-decay law of water bodies in reducing summertime UHI effects, as well as the scale response at different water surface ratios. The results show that the influence of water surfaces on UHIs gradually decreases with increasing distance, and the temperature rises by 0.78 °C for every 100 m away from the water body. During daytime, there is a scaled sensitivity of how much water surfaces reduce the summertime UHI effects. The most sensitive radius from the water was found at the core water surface ratio of 200 m. A reduction of UHI intensity by 2.3 °C was observed for every 10% increase of the average core water surface ratio. This study provides a theoretical reference to the control of heat islands for the planning and design of urban water bodies.

Details

Open House International, vol. 42 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 9 April 2018

Yingxia Cao, Haya Ajjan and Paul Hong

The purpose of this paper is to understand the role of post-purchase logistic services on customer satisfaction and future purchase decision, to reveal any differences across…

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Abstract

Purpose

The purpose of this paper is to understand the role of post-purchase logistic services on customer satisfaction and future purchase decision, to reveal any differences across China and Taiwan, to fill in a gap in the literature focused on post-purchase logistic activities related to shipping, return, and tracking, to provide managerial guidance in logistics for e-commerce, and to develop insights on logistic services for future research.

Design/methodology/approach

Using a validated survey instrument, 384 respondents in China and 145 respondents in Taiwan are collected. The research model is analyzed using component-based estimation approach to structural equation modeling.

Findings

The structural equation analysis of the study found that post-purchase shipping and tracking have an impact on customer satisfaction in both China and Taiwan. It also found that customer service is the most significant factor among the examined antecedents for online shoppers in China. While, return service is more important for shoppers in Taiwan. Finally, customer satisfaction played a stronger positive role for online shoppers in Taiwan as compared to their counterparts in China.

Research limitations/implications

This research extended the current literature about post-purchase logistic services in an online shopping environment with a literature-based research model and good empirical data support. However, one limitation of the study is that the data collected represents a cross-sectional sample; future research should examine longitudinal sample to study customers’ purchase intentions over time.

Practical implications

This study can help both scholars and practitioners understand the importance of tracking, return, shipping, and customer service in an online shopping environment and across countries. It provides insights on designing e-commerce relevant shipping services to satisfy and attract customers across countries.

Originality/value

The study investigated how post-purchase activities contributed to customer satisfaction in online shopping and explored the influence of customer satisfaction on future purchase intention in China and Taiwan. This is one of the first studies available in the literature to provide empirical support and managerial insights about post-purchase activities related to shipping, tracking, and returns for e-commerce with cross-regional comparison.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 30 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 12 April 2024

Jia Li, Ying Xia, Chengyu Ji and Hongxu Li

This study aims to explore the impact of leader emotional labor on employee voice. According to the emotion as information theory and the voice as a deliberate decision-making…

Abstract

Purpose

This study aims to explore the impact of leader emotional labor on employee voice. According to the emotion as information theory and the voice as a deliberate decision-making process framework, this study develops and tests a model that examines the mediating effects of psychological safety and perceived voice efficacy in this relationship.

Design/methodology/approach

This study conducted two studies to test hypotheses. Study 1 used a quantitative research methodology using a two-wave survey of 435 employees and 58 leaders in China. The research model was analyzed using multilevel path analyses. Study 2 collected 301 full-time employees from Prolific Platform. Hypotheses were tested using Mplus.

Findings

The results in Study 1 reveal that leader deep acting has a positive indirect relationship with employee voice via psychological safety. Conversely, leader surface acting has a negative indirect effect on employee voice through psychological safety. The results in Study 2 supported the hypotheses.

Originality/value

This study contributes to the voice as a deliberative process literature by introducing leader emotional labor as an antecedent of voice behavior. Additionally, this study indicates that perceived psychological safety and perceived voice efficacy are two important mediating mechanisms for implementing voice behavior.

Details

Chinese Management Studies, vol. 18 no. 6
Type: Research Article
ISSN: 1750-614X

Keywords

Article
Publication date: 28 January 2014

Yingxia Cao and Xiaofan Li

The paper aims to establish a quality assurance framework for Chinese private higher education (PHE) in particular and for any newly-established higher education sector in…

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Abstract

Purpose

The paper aims to establish a quality assurance framework for Chinese private higher education (PHE) in particular and for any newly-established higher education sector in general.

Design/methodology/approach

This research relied on published qualitative and quantitative data, existing literature, historical documents, and the authors' observations. It described the PHE growth context, analyzed the quality issue from three dimensions (academic, administrative, and relationship quality), and examined its quality assurance practice through three players.

Findings

The paper provides empirical insights about how quality and quality assurance issues have impacted on PHE development. To approach the issues, it suggests a “quality assurance triangle” framework that is composed of three PHE players (government, market, institution) and their joint association.

Research limitations/implications

Because of the relative position of each player in current quality assurance, the success of its implementation in China depends on how the government establishes the triangle system and balances its dominating roles to ensure each of the players act independently and collaboratively.

Practical implications

This framework provides directions for establishing an appropriate quality assurance system for PHE in China.

Originality/value

This paper fulfills an identified need to setup a sound quality assurance system for PHE in China and contributes to quality assurance literature with a new framework.

Details

Quality Assurance in Education, vol. 22 no. 1
Type: Research Article
ISSN: 0968-4883

Keywords

Article
Publication date: 10 May 2018

Yingxia Cao, Haya Ajjan, Paul Hong and Thuong Le

The purpose of this paper is to examine the drivers, practices, and outcomes of social media use in the management of organizational supply chain.

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Abstract

Purpose

The purpose of this paper is to examine the drivers, practices, and outcomes of social media use in the management of organizational supply chain.

Design/methodology/approach

Online questionnaire survey was used to collect data from 285 organizations representing different industries in China. The data then were analyzed with structure equation modeling using SmartPLS.

Findings

The results indicate that key antecedents such as external pressures, internal readiness, expected benefits, strategic goals, and perceived risks influence organizational social media use, which subsequently impact organizational performance outcomes in operation and marketing as well as the satisfaction level of both internal and external constituents, such as customers, employees, partners, and suppliers.

Research limitations/implications

The study obtained data about one organization from only one respondent and did not used random sampling.

Practical implications

This study provides insights on why and how companies should use social media for relationship building and business outcomes.

Originality/value

Drawing from the resources-based view, social networks, strategic choice theory, and technology organization and environment framework, a new social media utilization model for business outcome was established and testified using empirical data. This study is one of the first studies that adopts technology-organization-environment (TOE) framework of technology adoption theory to study organizational social media use. The findings in this study confirm the validity of the TOE framework for analyzing social media adoption and use in various organizations.

Details

Journal of Advances in Management Research, vol. 15 no. 2
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 1 September 2019

Shizhen Wang, Huanchun Huang, Cui Hao, Lei Cao and Ting Liu

Green space is one of the main measures to alleviate urban heat islands (UHI). The transformation mechanism of daytime and nighttime scale sensitivity of vegetation coverage to…

Abstract

Green space is one of the main measures to alleviate urban heat islands (UHI). The transformation mechanism of daytime and nighttime scale sensitivity of vegetation coverage to reduce the UHI effect in a daily cycle has been unclear. As a result, we propose a scale sensitivity measurement algorithm to study the spatial and temporal response relationship between UHI and green coverage. Based on the scale theory of landscape ecology and the method of geostatistical analysis, we adopted ArcGIS, MATLAB, SPSS, and other data processing software as well as a large amount of measured and high-resolution satellite imagery data of Beijing and Tianjin to quantitatively study their spatial scale sensitivity and daily variation features of urban green spaces to reduce summer UHI. The results show that first, the green coverage rate and the UHI intensity experience positive and negative correlations during the daytime, and negative correlations at night. When the correlation coefficient is significant, there is a linear relationship between the UHI intensity and the core green rate. Second, the reduction of the UHI by green spaces displays spatial and temporal change scale sensitivity characteristics. The radius scale of daytime sensitivity is 15m, and the radius scale of nighttime sensitivity is 60m. The study's conclusion enriches the theoretical parameters of landscape ecological scales and patterns, and provides spatial and temporal scales for systematic planning of green space to reduce UHI.

Details

Open House International, vol. 44 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

Content available
Article
Publication date: 28 January 2014

John F. Dalrymple

149

Abstract

Details

Quality Assurance in Education, vol. 22 no. 1
Type: Research Article
ISSN: 0968-4883

Article
Publication date: 4 May 2020

Honglei Liu, Jiule Song and Guangbin Wang

With the increasing attention acquired from researchers and practitioners in Architecture, Engineering and Construction (AEC) industry, building information modeling (BIM) has…

Abstract

Purpose

With the increasing attention acquired from researchers and practitioners in Architecture, Engineering and Construction (AEC) industry, building information modeling (BIM) has fundamentally changed the approach we design, construct and delivery, as well as operate and maintenance of buildings and civil infrastructures. This study tries to provide an innovative perspective on BIM research. This study aims to analyze the necessity and feasibility of BIM user satisfaction research and define what BIM user satisfaction is, and then to develop a quantitative method for the measurement of BIM user satisfaction.

Design/methodology/approach

As it is indicated in the content, BIM user satisfaction is measured by the sum of the user's weighted reactions to a set of factors. To be specific, the entropy method was adopted to calculate the “weighting” of the factors, and the triangular fuzzy number (TFN) method was selected to compute the “scoring” of the factors. Through the literature review, methodology and tool development, as well as case study and discussions, this paper was generated sequentially.

Findings

This study found that the proposed tool for the measurement of BIM success is valid and reliable; it formerly translated the conceptual definition of BIM user satisfaction into an accurate measurement instrument. It also indicated that many factors are affecting the BIM users' satisfaction, and each of the factors inherited various importance and score, and the findings are expected to improve the performance and effectiveness of BIM management.

Originality/value

Through the translation of the conceptual BIM user satisfaction into a valid quantitative measurement instrument, this research provides an excellent framework for the management of BIM from the user's perspective, and it could help to stimulate user's acceptance of BIM in the AEC industry in future.

Details

Engineering, Construction and Architectural Management, vol. 27 no. 9
Type: Research Article
ISSN: 0969-9988

Keywords

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