Search results

The inscription of Yazd historical fabric in United Nations Educational, Scientific and Cultural Organization (UNESCO) world heritage list has provided the city with the opportunity of international competence and to achieve a global identity. Fahadan is one of the nine historical quarters and the core of formation of the Yazd city. Fahadan is one of the nine historical quarters and the core of formation of Yazd city. The article intends to provide suitable policies for converting it into a sample creative quarter in Yazd historical fabric.

The article benefits from qualitative research and the strategic planning method based on a creative city approach, uses SWOT technique (a technique for finding an organization's strengths, weaknesses, opportunities and threats) for situation analysis and the Oregon model for visioning.

Two categories of hard and soft factors play a role in transitioning Fahadan quarter into a creative quarter. By expanding the scope of jobs related to jewelry, and creating its supporting activities in the food and leisure sector, a creative economy can be discovered in Fahadan quarter which alongside reinforcement of unique physical features of the area, forms a creative place. Its goal will be viewed as the place where artisans pave their way for reaching a creative quarter with new management.

The research presents policies to realize soft and hard factors required for creativity in the quarter, and shows step by step a small-scale pattern in the context of urban creativity planning, that can be used in historical fabrics with similar situation.

Considering that the historic city of Yazd was registered as a UNESCO World Heritage Site, and given the necessity of improving the environmental qualities due to the increased number of domestic and foreign tourists, the concept of acoustic comfort seems to be of considerable importance. In this regard, the purpose of this paper is to identify and evaluate the role of sound space components affecting acoustic comfort in the historic urban spaces of the City of Yazd and its two historic squares named Khan Square and Fahadan Square.

Accordingly, a total of 632 foreign tourists visiting these squares were asked to enumerate different sounds they could hear in the square and identify their relation with acoustic comfort. In terms of the objectives, this is an applied research using survey and correlation methods. In addition, ANOVA and multiple regression analysis were used to analyze the data.

The results of this study indicated that motorcycle and automobile noises were considered as the most important sounds disturbing the acoustic comfort, and sounds of children’s play, water, talking and businesses were the most important factors promoting the acoustic comfort in the historic squares.

The paper highlights the soundscape and acoustic conditions that affect the tourisms in the traditional and tourism square in historical context of Yazd city.

In the early 2000s, a wave of new practices concerning the adaptive reuse (AR) of historic buildings into boutique hotels began in Yazd, Iran. This study presents the findings of a postoccupancy evaluation (POE) of adaptively reused historic buildings into boutique hotels. It aims to explore and prioritize the main factors of architecture's physical aspects in the adapted buildings.

In order to carry out a POE, hotel guests' written reviews from online international and national travel platforms were analyzed. According to this preliminary analysis, a questionnaire was designed and randomly distributed among 300 hotel guests. The data obtained from the questionnaire were analyzed using SPSS software. Principal component analysis (PCA) was used to reduce a set of indicators into the main components.

The findings revealed that “preliminary physical feasibility study and evaluation of building's functional potential” is the most important component with a weight of 0.709. Then, “adaptive reuse design” and “quality of building conservation” are placed with a weight of 0.232 and 0.058, respectively. The results show the mere attention of practitioners to architectural restoration rather than adapting historic buildings into boutique hotels in Yazd. Also, the lack of a specific framework for this purpose is felt in Iran.

Future research could evaluate the architectural aspects of historic buildings that have been converted into various functions from the main users' views.

This research's main contribution is to recommend guidelines for more user-friendly boutique hotels. This includes principal components and their sub-indicators that should be considered in the AR process of historic buildings by conservators, investors and hoteliers. Also, the extracted factors can be implemented for boutique hotels' improvements in operation because they determine the order of priority from the users' viewpoint.

This study introduces a new application of POE in the field of conservation of heritage assets and the hospitality industry; it focuses on the evaluation of the users' feedback regarding the architectural aspects of adaptively reused historic buildings into boutique hotels based on original empirical data.

The main objectives of the current study are to assess the existing situation of historical city centers in Iran and to offer prioritized appropriate regeneration strategies for their sustainable development.

The study is based on a questionnaire-based survey in four historical city centers of Iran: Kashan, Naeen, Ardakan and Yazd. The required data have been collected using multiple tools including questionnaires and interviews with local residents and officials in the aforementioned case studies. Using the strengths, weaknesses, opportunities and threats (SWOT) technique, a set of appropriate strategies for the sustainable regeneration of these valuable fabrics has been proposed and the best of them have been prioritized employing quantitative strategic planning matrix (QSPM) matrix.

The results show that the current situation in all the case studies is not in line with sustainability and cultural heritage protection. Their multiple problems are mostly associated with their weaknesses, whilst their strengths, including a considerable potential as a tourism attraction, are scarcely exploited. The experts and residents surveyed for this research have provided basic information to establish the conservative strategies that should take priority when preparing the urban regeneration process of these areas.

Since most of the adopted regeneration strategies in Iran are not supported by empirical studies, the current study largely fulfills this shortcoming by setting up a proper diagnosis of historical city centers in Iran and proposes the most appropriate regeneration strategies based on the findings.

Despite various comparative studies in the field of cultural heritage protection in the world, there is still a significant lack of comparative research on policies related to the legal system of countries' governance. The purpose of this study is to address the comparative policies in Iran and Italy, with a particular focus on the results of the executive experiences of two different types of policies in the cities of Oroumieh (North-West of Iran) and Turin (in North-West of Italy).

Utilising the comparative, analytical, bibliographic and descriptive historical research methodology, which is based on the study of the local, national and international comprehensive review of regulations and policy-making of cultural heritage preservation policies in Iran and Italy. In this research, the related documents in three languages (Persian, Italian and English) have been examined to compare profoundly and comprehensively the policies and regulations adopted in these two countries to be able to analyze the national and transnational regulations and local policies in the cultural heritage sector.

In addition to many cultural similarities and numerous commonalities, especially in the multiplicity of urban cultural heritage in historical centers, the results suggest that the legislation structure in Iran is much more centralized than in Italy. Also, the findings suggest that Italy focuses on aligning its previously centralized national legislative system in line with contemporary European heritage and preservation policies.

The paper outlines how to use historical and cultural similarities through comparative study to benefit the experiences of two historical countries in urban heritage conservation and policy-making part despite their differences.

Spiritual tourism is a niche tourism studied under cultural tourism. Religious events play an important role in attracting spiritual tourists. This paper aims to highlight the introduction of Yazd city (Iran) as a new spiritual tourism destination with emphasis on Shiite religious events and rituals. This research has the following three major purposes to assess the motivation of international tourists for participating in spiritual tours, examine the attitude of tourists towards spiritual tourism activities and investigate the effect on international tourists’ perceptions and views of spiritual tours organized in the Muharram and Ashura events.

This study was conducted in Yazd, Iran. Data for this study were collected through a questionnaire which was distributed in organized spiritual tours during the Muharram and Ashura events. A quantitative method was used and the data were analyzed using SPSS tools.

On the basis of the results of this study, it can be concluded that international tourists are interested in spiritual tourism activities and attractions in Yazd city, and spiritual tours can be a strategy against Islamophobia.

This research paper investigated the attitude of tourists to spiritual tourism activities and the effect on international tourists’ perceptions and views of spiritual tours organized in the Muharram and Ashura as the most important events in Shiite culture.

Recent political and socioeconomic events are providing Iran with the opportunity to become a high-profile destination. The question arises as to which strategic objectives can lead Iran to this end. Qualitative and quantitative improvements of hotel supply and the modernization of air transport should be the key objectives within this process. But the preservation of tangible and intangible cultural heritage, as well as the maintenance of authenticity, must remain the core principle. This chapter focuses on the role of cultural heritage management policies and what their tourism development implies for the host population, which will be the beneficiary of sustainable and responsible tourism development.

The objective of this chapter is to establish the positioning on Booking.com of hotels located in the cities of Tehran, Kashan, Abyaneh, Isfahan, Yazd, Persepolis, and Shiraz, the main tourism destinations in the Islamic Republic of Iran. The methodology is quantitative, consisting of the development of a “Spyder” that allows content to be identified and timely information to be extracted from the web. The data obtained allow to establish the average rating by the evaluation categories stated by the platform, while contributing to determining the strengths and weaknesses that the establishments present. These relevant data can thus contribute to the improvement of the services and the destination in general.

The purpose of this paper is to examine the influence of the order in which a set of cities are visited to ascertain the effects of position on group tourists’ recall and evaluations.

Using a questionnaire, the views of highly experienced tour guides were analysed to provide preliminary insights about the likely occurrence of position effects. The topic was studied in Iran where a natural variation in the order of visiting cities on guided tours exists.

Credible and consistent evidence was found for the perceived effects of recency when considering tourists’ recall and evaluations. In particular, the influence was seen as clearly enhancing the recall and positive evaluation for the most high profile cities in the set of visited locations.

Replications of the position effect in other countries and for other kinds of tourism cities needs to be pursued, desirably by direct assessments of tourist’ views to buttress the present views held by guides.

Designing itineraries by making imaginative use of the effects of order on the tourists’ sequence of city visits should facilitate the memorability of destinations for tourists and benefit businesses.

Empirical evidence about order effects in multi-city tour itineraries has never been established. The study provides foundation evidence for such influences through a non-reactive and naturalistic assessment by tour guides who are in contact with varied itineraries and who regularly consider the experiences of diverse and large numbers of tourists.