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India is the place of many religions, customs and traditions. Religious events are regularly an exceptional tourist opportunity, and there are several religious events that take place in India throughout the year. These events not only focus on the importance of people engaging in religious events and having spiritual experience but also act as a promotional opportunity for any country. With changing times, these religious places have become a site for tourism; relatively a mere pilgrimage and digital marketing is especially useful in promoting these events and places to new potential attendees as well. Therefore, this research stresses upon the small- and medium-sized religious events that take place in various regions of India and the importance of digital marketing in sustaining and promoting the event tourism.

India has a marvelous distinction of hosting religious and cultural extravaganzas on an enormous scale, keeping in with its rich lineage and civilizational assortment. The philosophical threads of such festivals are eventually subjective well-being and spiritual awakening. In this context, the authors examine how the visitors' festival motivation culminates in life satisfaction and subjective well-being.

The study follows a theory-driven deductive approach to test the construed relationships. The data were collected from the sites of religious fiesta when the participants were immersed in their cultural fervor. The study uses structural equation modeling to examine the hypothesized model.

The study finds that place attachment and life satisfaction empirically mediate the relationship between festival motivation and subjective well-being. However, the relationship between place attachment and subjective well-being is not empirically strong when life satisfaction mediates their relationship.

The study is based on a convenience sample and is limited to the visitors of local religious festivals. Future research must verify the suitability of the model in other types of festivals of other religions and different locations. Also, this research deliberates on the relationship between only four variables. Future researchers could discuss other variables such as authenticity, emotional solidarity, festival images, festival values, religious faith, etc. to develop a more robust model to explain the relationship between festival motivation and subjective well-being.

In India regardless of social strata, people are religiously conscious and inclined toward attending publicly celebrated religious festivals. The scale of these festivals is significant and given the scenario, the local Government has to join hands with the temple administration, local people and visitors to reap the full benefits of the festival. These temple festivals not only foster coordination and involvement among various stakeholders, but also invoke the devotion of the people to jointly organize the celebrations.

As some of the religious festivals go beyond caste, creed and nationality, the celebrations should evolve as multi-cultural mass events uniting the societal cohesiveness, spirit and national culture. The variables chosen and results found in this study will surely support publicizing the significance of religious festivals in the region and provide an idea to the organizers and supporters to develop new strategies to promote similar events.

The results claim several implications for theory and practice. Theoretically, the study contributes to the literature on religious tourism and event management. Practically, the study discussions indicate the importance of disseminating the significance of religious festivals as a platform for local tourist attractions to generate social, cultural and economic benefits.

Spiritual tourism is a niche tourism studied under cultural tourism. Religious events play an important role in attracting spiritual tourists. This paper aims to highlight the introduction of Yazd city (Iran) as a new spiritual tourism destination with emphasis on Shiite religious events and rituals. This research has the following three major purposes to assess the motivation of international tourists for participating in spiritual tours, examine the attitude of tourists towards spiritual tourism activities and investigate the effect on international tourists’ perceptions and views of spiritual tours organized in the Muharram and Ashura events.

This study was conducted in Yazd, Iran. Data for this study were collected through a questionnaire which was distributed in organized spiritual tours during the Muharram and Ashura events. A quantitative method was used and the data were analyzed using SPSS tools.

On the basis of the results of this study, it can be concluded that international tourists are interested in spiritual tourism activities and attractions in Yazd city, and spiritual tours can be a strategy against Islamophobia.

This research paper investigated the attitude of tourists to spiritual tourism activities and the effect on international tourists’ perceptions and views of spiritual tours organized in the Muharram and Ashura as the most important events in Shiite culture.

The purpose of this paper is to present volunteering in tourism events as a sort of spontaneous community participation that has far‐reaching consequences for destination management. It chooses the concept of value to explore volunteering experience in an international religious mega‐event, using Holbrook's value typology (efficiency, social value, play, spirituality).

The authors undertake this objective by means of testing psychometric properties of the four value scales, as well as providing a causal model of relationships among value dimensions and overall perceived value, satisfaction and loyalty or commitment to volunteering in a special event tested with MBPLS, a particular algorithm for the partial least squares methodology.

The results confirm the reliability and validity of the scales tested in a sample of 1,638 volunteers, collected via e‐mail from the database of a religious mega‐event held in Valencia in July 2006. They also confirm a relationship among overall perceived value, satisfaction and loyalty or commitment as a chain of behavioral constructs.

One can find implications for the relevant weight of volunteers as peculiar stakeholders of mega‐events. For consumer behavior researchers, the chain of effects among value dimensions and behavioral constructs is once more relevant, although the findings are only related to volunteers at religious events.

For destination marketing managers, this study can throw light on the profile of volunteers for event marketing and how they behave in their own experience as relevant stakeholders in the organization of a mega‐event.

Very few works devote their interest to value dimensionality in a marketing event context, despite the richness of that sort of tourism experience. Perceived value, satisfaction and loyalty or commitment have been investigated among volunteers in sport or cultural mega‐events, but rarely in religious mega‐events.

Religious beliefs cloud people's understanding of the meaning of terror, and this factor alone complicates the management of terror in religious tourism settings. In this chapter, we discuss the interconnectedness between religion and terror in the context of religious tourism. We examine the nature of security that provides safety for the religious tourist without adulterating the spiritual experiences of worshippers. Religious faith is known to provide the social trust necessary for a society to function systematically, but touristification of places of worship is often the cause of distress in many communities. Historically, religions have inspired useful leadership practices, and we conclude the chapter with a discussion on crisis leadership ideas that are apt for religious tourism management.

This chapter integrates both structural and symbolic interactionist perspectives used in the study of collective behavior to provide a thorough examination of the campus culture and student–police interactions that precipitated a riot near James Madison University (JMU). While the analysis is anchored by Smelser’s (1971 [1962]) “value-added” model, it also accounts for cultural conditions common on college campuses. Importantly, the dynamics associated with this case may be similar to other riots – at sporting events, at religious processionals, etc. – occurring when authorities disrupt gatherings that have strong cultural resonance among participants. In these cases, attempts at disruption may be seen as an assault on norms strongly associated with a group’s identity. The study also used a unique data source – 39 YouTube videos posted of the riot event – that made it possible to capture the interactive and emergent quality of rioting behavior in real time from multiple vantage points.

Informed by the concept of well-being in Islam and the eudaimonic view of psychological well-being (PWB), and drawing on resilience theory, this study aims to understand (1) the implications of residing in conflict areas for entrepreneurs’ PWB, (2) the barriers facing entrepreneurs in these areas and (3) the implications of their religiosity for their PWB.

Utilizing an interpretative qualitative method, this study employed 22 entrepreneurs residing in conflict areas (Palestine and Libya). Thematic analysis was used to explore the participants’ experiences and insights.

The findings show that living in conflict areas enhances certain components of entrepreneurs’ PWB, such as self-acceptance and having a purpose in life and diminishes other components of their PWB, including environmental mastery, personal growth, the presence of autonomy and positive relations with others. Additionally, the findings suggest that religiosity, viewed through an Islamic lens, positively contributes to entrepreneurs’ PWB and identify societal (macro level) barriers faced by entrepreneurs in these areas.

The study is theoretically and contextually relevant and offers novel insights into the interplay between religion and well-being in conflict areas. It presents a reinvigorated awareness, opens specific research directions and permits the contextual applicability and possible extension of resilience theory.

The understanding of the term “civil society” has been given in many references. One reference is given by the London School of Economics Centre for Civil Society (2011), and its working definition is rather illustrative. Civil society, according to them, refers to the arena of collective action around shared interests, purposes, and values. The civil society commonly embraces a diversity of spaces, actors, and institutional forms, and varies in the degree of formality, autonomy, and power. Civil societies are often populated by organizations such as registered charities, development nongovernmental organizations (NGOs), professional associations, and community groups, such as women, youth, and faith-based or religious organizations. Those groups are seen as the nearest to the grassroots level and therefore could best accommodate their aspirations and needs. These groups are referred hereafter as Civil Society Organizations (CSOs).

The purpose of this paper is to understand the degree to which leaders in the events sector are perceived as servant leaders and the level of employee satisfaction, using evidence from three event types: sport events, cultural events, and personal events.

A quantitative methods approach was used to gather the data. In total, 245 surveys were completed from three different event types. Data were analyzed using Statistical Package for the Social Sciences.

The results revealed that servant leadership behaviors vary across event types, gender, and age groups. Similarly, extrinsic job satisfaction and intrinsic job satisfaction were different across event types, gender, and age groups. Additionally, further details have been reported in the results.

The paper provides an insight on practising of servant leadership in the three different events, using evidence from the Middle East by using quantitative methods approach. While this is an appropriate method, in-depth interviews are needed to understand the mentality of the top management in the events sector in the Middle East.

It advances leadership research in the events sector that links servant leadership and employee satisfaction.

It is of paramount importance to ensure safe and fast evacuation routes in cities in case of natural disasters, environmental accidents or acts of terrorism. The same applies to large-scale events such as concerts, sport events and religious pilgrimages as airports and to traffic hubs such as airports and train stations. The prediction of pedestrian is notoriously difficult because it varies depending on circumstances (age group, cultural characteristics, etc.). In this study, the Ensemble Kalman Filter (EnKF) data assimilation technique, which uses the updated observation data to improve the accuracy of the simulation, was applied to improve the accuracy of numerical simulations of pedestrian flow.

The EnKF, one of the data assimilation techniques, was applied to the in-house numerical simulation code for pedestrian flow. Two cases were studied in this study. One was the simplified one-directional experimental pedestrian flow. The other was the real pedestrian flow at the Kaaba in Mecca. First, numerical simulations were conducted using the empirical input parameter sets. Then, using the observation data, the EnKF estimated the appropriate input parameter sets. Finally, the numerical simulations using the estimated parameter sets were conducted.

The EnKF worked on the numerical simulations of pedestrian flow very effectively. In both cases: simplified experiment and real pedestrian flow, the EnKF estimated the proper input parameter sets which greatly improved the accuracy of the numerical simulation. The authors believe that the technique such as EnKF could also be used effectively in other fields of computational engineering where simulations and data have to be merged.

This technique can be used to improve both design and operational implementations of pedestrian and crowd dynamics predictions. It should be of high interest to command and control centers for large crowd events such as concerts, airports, train stations and pilgrimage centers.

To the authors’ knowledge, the data assimilation technique has not been applied to a numerical simulation of pedestrian flow, especially to the real pedestrian flow handling millions pedestrian such as the Mataf at the Kaaba. This study validated the capability and the usefulness of the data assimilation technique to numerical simulations for pedestrian flow.