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The inscription of Yazd historical fabric in United Nations Educational, Scientific and Cultural Organization (UNESCO) world heritage list has provided the city with the opportunity of international competence and to achieve a global identity. Fahadan is one of the nine historical quarters and the core of formation of the Yazd city. Fahadan is one of the nine historical quarters and the core of formation of Yazd city. The article intends to provide suitable policies for converting it into a sample creative quarter in Yazd historical fabric.

The article benefits from qualitative research and the strategic planning method based on a creative city approach, uses SWOT technique (a technique for finding an organization's strengths, weaknesses, opportunities and threats) for situation analysis and the Oregon model for visioning.

Two categories of hard and soft factors play a role in transitioning Fahadan quarter into a creative quarter. By expanding the scope of jobs related to jewelry, and creating its supporting activities in the food and leisure sector, a creative economy can be discovered in Fahadan quarter which alongside reinforcement of unique physical features of the area, forms a creative place. Its goal will be viewed as the place where artisans pave their way for reaching a creative quarter with new management.

The research presents policies to realize soft and hard factors required for creativity in the quarter, and shows step by step a small-scale pattern in the context of urban creativity planning, that can be used in historical fabrics with similar situation.

Increased dietary salt content is one of the effective factors of hypertension and a major public health challenge globally. Although the positive effects of dietary salt reduction on health are universally accepted, people can hardly reduce their salt intake. The purpose of this study is to identify the inhibitory factors of dietary salt reduction among 20–65-year-old women in Yazd City, Iran.

This study was conducted using a deductive content analysis approach based on the communication for the behavioral impact (COMBI) framework. The purposeful sampling method was applied with maximum variation in terms of different educational levels, age groups, occupational status and residential areas to select the participants. Snowball sampling was used to select health-care professionals. Furthermore, semi-structured interviews and focus-group discussions were conducted with 31 local women and 11 health-care professionals working in the City until data saturation was achieved. Data were analyzed using Graneheim and Landsman’s method.

After data analysis, 617 initial codes were extracted over the perceived barriers. After merging similar codes, 223 codes were extracted. The barriers were classified into five main categories of family, personal, organizational, educational and socio-cultural barriers.

Based on the COMBI framework, the results demonstrated that the most important barriers for reducing salt intake were negative attitude toward restrictions on dietary salt intake, insufficient and incorrect beliefs about the health risk of salt, lack of family support, inadequate health literacy and low self-efficacy in Yazd City. Among these barriers, lack of family support was considered as the most effective factor in reducing salt consumption. So, by focusing on this area and providing the community with the required education, the amount of salt consumed by families can be reduced.

Considering that the historic city of Yazd was registered as a UNESCO World Heritage Site, and given the necessity of improving the environmental qualities due to the increased number of domestic and foreign tourists, the concept of acoustic comfort seems to be of considerable importance. In this regard, the purpose of this paper is to identify and evaluate the role of sound space components affecting acoustic comfort in the historic urban spaces of the City of Yazd and its two historic squares named Khan Square and Fahadan Square.

Accordingly, a total of 632 foreign tourists visiting these squares were asked to enumerate different sounds they could hear in the square and identify their relation with acoustic comfort. In terms of the objectives, this is an applied research using survey and correlation methods. In addition, ANOVA and multiple regression analysis were used to analyze the data.

The results of this study indicated that motorcycle and automobile noises were considered as the most important sounds disturbing the acoustic comfort, and sounds of children’s play, water, talking and businesses were the most important factors promoting the acoustic comfort in the historic squares.

The paper highlights the soundscape and acoustic conditions that affect the tourisms in the traditional and tourism square in historical context of Yazd city.

The purpose of this paper is standardize and provide a multidimensional measure for assessing human resources competencies (HRCs) scale.

The data collected in this study were 2018 from the 234 people selected from 603 managers and experts in human resources of selected firms existing in the Yazd Industrial Town randomly. Based on the model of HRCs designed by Ulrich et al. (2008), a questionnaire was developed to assess HRCs. Internal consistency and split-half methods were used to obtain the reliability of the instrument. Content validity and construct validity of the instrument were also assessed through exploratory factor analysis (EFA) and confirmatory factor analysis (CFA).

This paper elucidates a key scale for assessing HRCs including three dimensions: knowledge business, functional expertise and managing change. Also, results revealed that two items were then dropped from the questionnaire as they were unreliable, and a final 31 items were extracted to form the scale for assessing HRCs. The coefficients for Cronbach’s α and split-half were 0.963 and 0.947, respectively. In EFA, Kaiser-Meyer-Olkin test yielded optimal 0.962, and Bartlett’s test was statistically significant. Additionally, three factors with eigenvalues higher than 1 explained 63% of the total variance. Hence, CFA confirmed the results from EFA too. Moreover, the model proved to enjoy a good fit.

The scale is useful for both researchers and practitioners. Also, the scale provides researchers with a sought-after conceptualization of HRCs.

Consequently, considering that the validity and reliability indices of HRCs were estimated to be desirable, the authors believe that the developed questionnaire can be used as an appropriate scale for measuring HRCs in future research.

Nowadays, to develop innovative activities in research and development units, it is desirable to rely on the concept of open innovation to take actions towards the identification of external capabilities of an organization and external knowledge acquisition. Therefore, this study aims to evaluate the impact of external technology acquisition (ETA), external technology exploitation (ETE) and culture of innovation (IC) on open innovation (OI) using SEM approach and then examine the amount of the impact of open innovation on organizational performance (OP) and value creation (VC).

This study was an applied survey in terms of research purpose and data collection method. The statistical population included all companies in Yazd Science and Technology Park (STP). To collect the data, 109 questionnaires were distributed. The content validity of the questionnaire was confirmed by experts’ comments, and Cronbach’s alpha coefficient was calculated equal to 0.873 for reliability.

The results indicated, ETA, ETE and IC had significant and positive effects on OI, and OI by itself had a significant and positive impact on OP and VC. However, the hypothesis of the significant and positive effect of VC on OP was rejected.

Considering the importance of innovative activities of companies in STPs and the role of OI in achieving the goals of idea-driven companies, the present study evaluated the effects of factors affecting the fulfillment of OI in companies based in STPs in the Yazd province of Iran.

Spiritual tourism is a niche tourism studied under cultural tourism. Religious events play an important role in attracting spiritual tourists. This paper aims to highlight the introduction of Yazd city (Iran) as a new spiritual tourism destination with emphasis on Shiite religious events and rituals. This research has the following three major purposes to assess the motivation of international tourists for participating in spiritual tours, examine the attitude of tourists towards spiritual tourism activities and investigate the effect on international tourists’ perceptions and views of spiritual tours organized in the Muharram and Ashura events.

This study was conducted in Yazd, Iran. Data for this study were collected through a questionnaire which was distributed in organized spiritual tours during the Muharram and Ashura events. A quantitative method was used and the data were analyzed using SPSS tools.

On the basis of the results of this study, it can be concluded that international tourists are interested in spiritual tourism activities and attractions in Yazd city, and spiritual tours can be a strategy against Islamophobia.

This research paper investigated the attitude of tourists to spiritual tourism activities and the effect on international tourists’ perceptions and views of spiritual tours organized in the Muharram and Ashura as the most important events in Shiite culture.

The COVID-19 pandemic has caused significant mortality and morbidity worldwide. However, the role of dietary patterns as a potential risk factor for COVID-19 has not been well established, especially in studies with large samples. Therefore, this study aims to identify and evaluate the association between major dietary patterns and COVID-19 among adults from Iran.

In this cross-sectional study, the authors included 9,189 participants aged 20–70 who participated in the Yazd Health Study (YaHS) and Taghzieh Mardom-e-Yazd study (TAMIZ). They used factor analysis to extract dietary patterns based on a food frequency questionnaire (FFQ). Then, they assessed the relationship between these dietary patterns and the odds of COVID-19.

This study identified two major dietary patterns: “high protein and high fiber” and “transitional”. Participants in the highest tertile of the “high protein and high fiber” dietary pattern, which included vegetables, fruits, dairy and various kinds of meats such as red meat, fish and poultry, had a lower odds of COVID-19 compared with those in the lowest tertile. However, the “transitional” dietary pattern did not affect the risk of COVID-19.

In conclusion, a “high protein, high fiber” diet may lower the odds of COVID-19. This study suggests that dietary patterns may influence the severity and spread of future similar pandemics.

Considering the importance of knowledge, attitudes and practice (KAP) in communities toward COVID-19 and the acceptance of COVID-19 vaccination in the control of this disease, this study aims to evaluate and compare the KAP level toward COVID-19 and the acceptance rate of COVID-19 vaccination between the Afghan immigrant population and Iranians

This cross-sectional descriptive study was conducted in 2021 on Afghan immigrants, Afghan-neighboring Iranians and Afghan nonneighboring Iranians. Of the 885 people who participated in the survey, 295 from each group were randomly selected. Data collection tools were the following questionnaires: KAP toward COVID-19 and acceptance and attitude toward COVID-19 vaccination.

A total of 837 participants were included for data analysis. According to the findings, the KAP score on COVID-19 in Afghan immigrants was lower than the group of Iranians. Compared with Iranians, the score of nonneighboring Iranians was higher than the neighboring Iranians with Afghan immigrants. This difference in the mean scores suggests a statistically significant difference in the three groups (p < 0.0001). Among demographic data, the relationship between gender, education, type of job, income level and age with KAP indicated a significant difference in the total population studied. In the group of Afghan immigrants, the most likely reason for accepting the vaccination was the employer’s recommendation (55.63%). In comparison, the neighboring and nonneighboring Iranian groups with Afghan immigrants stated that they would receive the vaccine as soon as possible (49.22% and 63.22%, respectively).

Considering the low KAP score in the immigrant population in this study, these people are more vulnerable to the health and socioeconomic effects of COVID-19; therefore, the host countries have more challenges and responsibilities to protect these populations.

In the early 2000s, a wave of new practices concerning the adaptive reuse (AR) of historic buildings into boutique hotels began in Yazd, Iran. This study presents the findings of a postoccupancy evaluation (POE) of adaptively reused historic buildings into boutique hotels. It aims to explore and prioritize the main factors of architecture's physical aspects in the adapted buildings.

In order to carry out a POE, hotel guests' written reviews from online international and national travel platforms were analyzed. According to this preliminary analysis, a questionnaire was designed and randomly distributed among 300 hotel guests. The data obtained from the questionnaire were analyzed using SPSS software. Principal component analysis (PCA) was used to reduce a set of indicators into the main components.

The findings revealed that “preliminary physical feasibility study and evaluation of building's functional potential” is the most important component with a weight of 0.709. Then, “adaptive reuse design” and “quality of building conservation” are placed with a weight of 0.232 and 0.058, respectively. The results show the mere attention of practitioners to architectural restoration rather than adapting historic buildings into boutique hotels in Yazd. Also, the lack of a specific framework for this purpose is felt in Iran.

Future research could evaluate the architectural aspects of historic buildings that have been converted into various functions from the main users' views.

This research's main contribution is to recommend guidelines for more user-friendly boutique hotels. This includes principal components and their sub-indicators that should be considered in the AR process of historic buildings by conservators, investors and hoteliers. Also, the extracted factors can be implemented for boutique hotels' improvements in operation because they determine the order of priority from the users' viewpoint.

This study introduces a new application of POE in the field of conservation of heritage assets and the hospitality industry; it focuses on the evaluation of the users' feedback regarding the architectural aspects of adaptively reused historic buildings into boutique hotels based on original empirical data.

Tourism industry is a profitable resource for countries and considered one of the main sources of income and job creation for economic development. Among the various types of tourism, medical tourism and its subsets are of great significance owing to their capabilities and competitive advantages. In this regard, the purpose of this research is to provide a framework to categorize customers based on the Zeithaml pyramid and then identify and provide strategies to create loyalty and attract customers of this industry.

This study proposed a framework for medical tourists' satisfaction and loyalty. First, by studying the literature and data gathering from Yazd (one of the cities of Iran), the effective factors on the loyalty and attraction of medical tourists were identified. These factors have been prioritized for the medical tourists who are in the platinum category by the Pareto technique and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method. Next, the strategies provided by experts for loyalty and attraction of medical tourists were examined. Finally, the house of quality (HOQ) as the first matrix in quality functional deployment (QFD) was used to provide operational strategies for medical tourism satisfaction. The statistical population of this research consists of medical tourists, academic experts and active physicians of medical tourism in Yazd, one of the cities of Iran.

The study results indicate the importance of “hospital reputation” in medical tourists' satisfaction. Also, “achieving international standards”, “periodic customer satisfaction assessment” and “paying attention to social responsibilities” are recognized as the most important strategies to achieve the loyalty of the most profitable group of customers, namely platinum.

This study covers both theoretical and practical aspects. Theoretically, this study developed a new framework for medical tourists' satisfaction by the Zeithaml matrix, TOPSIS, Pareto technique and QFD method. Furthermore, practically this study helps practitioners of medical tourism in medical tourists' satisfaction and loyalty.

In this study, in addition to identifying the effective factors on the loyalty and attracting medical tourists, a new framework was developed for medical tourists' satisfaction by segmentation the tourism by the Zeithaml matrix and providing operational strategies by the QFD technique.