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Article
Publication date: 1 January 2014

Wann-Yih Wu, Chia-Ling Lee, Chen-Su Fu and Hong-Chun Wang

Online retailing has attracted a lot of attention in recent years due to its great potential and significant implications for buyers and sellers. This study adopts the…

Abstract

Purpose

Online retailing has attracted a lot of attention in recent years due to its great potential and significant implications for buyers and sellers. This study adopts the stimulus-organism-response (S-O-R) framework to illustrate how store layout design and atmosphere influence consumers' shopping intention on the website.

Design/methodology/approach

The sample for this study comprised 626 respondents from the internet users. A structural equation model was employed to identify the interrelationships of store layout design, atmosphere, emotional arousal, attitude toward the website, and purchase intention.

Findings

The analytical results of this study indicate that store layout design has significant impacts on emotional arousal and attitude toward the website, and thus has a positive influence on purchase intention. In addition, atmosphere has a more influential effect on emotional arousal than store layout design.

Originality/value

This study provides new insights into the influences of store layout design and atmosphere on consumer online shopping intentions.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 1
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 May 2009

Carlos Flavian, Raquel Gurrea and Carlos Orús

Web design has been identified as a key factor for the acceptance and success of the websites and electronic commerce. The purpose of this paper is to analyse, from a…

Abstract

Purpose

Web design has been identified as a key factor for the acceptance and success of the websites and electronic commerce. The purpose of this paper is to analyse, from a marketing point of view the main aspects that could influence online users' perceptions and behaviours, in order to achieve a successful e‐commerce website.

Design/methodology/approach

An extensive literature review was developed emphasising the special role that web design could play in the interaction user‐interface. Besides, the methodology related to benchmarking allows firms to know the best practices and to learn some key lessons for developing their businesses online.

Findings

The literature review affirms that web design is a key factor for getting positive outcomes as it influences on users and online consumers' perceptions and behaviours. A website design addressed to simplicity and freedom of navigation provides clear, timely and accurate information in all its contents and an appearance that calls for the users' attention.

Research limitations/implications

The paper offers a Decalogue of guidelines that could improve the design of the e‐commerce websites regarding the aesthetic appearance of the website, the navigation through the site, the information and contents and the characteristics of the shopping process. It could be interesting to analyse empirically the impact of all key attributes on the users' perceptions and behaviours.

Originality/value

This is one of the first studies which explains how a website must be designed from the demand's perspective. The analysis of the users' perceptions and the marketing view of design could help designers to find the website that best matches their users' needs and so, to improve the relationships between users and companies through their interfaces.

Details

Journal of Systems and Information Technology, vol. 11 no. 2
Type: Research Article
ISSN: 1328-7265

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Article
Publication date: 25 January 2011

Ines Küster and Natalia Vila

The purpose of this research is to pursue two major objectives. First, to identify the key design variables for building successful transactional SME (Small Medium…

Abstract

Purpose

The purpose of this research is to pursue two major objectives. First, to identify the key design variables for building successful transactional SME (Small Medium Enterprises) websites. Second, the transactional relevance of each key design variable is tested in order to establish priorities.

Design/methodology/approach

The present paper is developed through seven consumer focus groups. Two approaches were used: an ethnographic summary of each focus group (qualitative approach) and a systematic coding procedure (quantitative approach).

Findings

The findings indicate that a transactional website should have three main strong points: it must be secure; price information should be provided; and a wide range of images should be shown. But not all these factors are equally important.

Practical implications

These results lead one to recommend that managers should expend more effort to make the website more secure and detailed in terms of content. Second, even e‐services have not obtained the highest relevance but this does not mean that service quality is less important.

Originality/value

Most studies to date have focused on dealing with different design elements in isolation. In this framework, the role of website security or navigability has been the most studied element in the literature. However, comparison between the different design elements is still lacking, especially from a qualitative research perspective. This work tries to cover that gap, by providing a hierarchy of website design factors based on their capacity to stimulate SME sales.

Details

International Journal of Quality & Reliability Management, vol. 28 no. 2
Type: Research Article
ISSN: 0265-671X

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Article
Publication date: 2 February 2015

Daniel Earl Wilson

– This paper aims to evaluate the website content of Alabama academic libraries to examine their services, content and compliance with design and accessibility standards.

Abstract

Purpose

This paper aims to evaluate the website content of Alabama academic libraries to examine their services, content and compliance with design and accessibility standards.

Design/methodology/approach

A content analysis was conducted on 24 academic library websites discovered through Jeanne Burke’s Higher Education Directory and the Alabama Colleges directory website. All data were collected within a month.

Findings

Study data revealed that while academic libraries are offering more online services, many continue to lack certain services or fail to implement basic web design and accessibility standards.

Research limitations/implications

Inclusion into the study was limited to the independent library websites of Alabama institutions offering four-year degree courses and content data discoverable within three clicks of the home page. Future studies might identify why certain libraries lack reference chat services, social media accounts and/or certain accessibility accommodations. Additional research might evaluate multilingual websites and their methods for providing language options.

Practical implications

The results of this study should assist in the evaluation of library websites and increase awareness of design and accessibility standards, enabling designers and policy makers to improve upon future website designs.

Originality/value

This study presents a depth of evaluation and currency unseen in most web content analyses. The extent of this study should provide librarians, web designers, and library policy makers with a suitable comparison for website projects and evaluations.

Details

The Electronic Library, vol. 33 no. 1
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 1 June 2015

Taghreed Mohammad Alqudsi and Reem Murdhi Alkhaledi

– The purpose of this paper is to add to the knowledge about how to design websites that are stress-free, easy to navigate and relevant to children’s learning needs.

Abstract

Purpose

The purpose of this paper is to add to the knowledge about how to design websites that are stress-free, easy to navigate and relevant to children’s learning needs.

Design/methodology/approach

This paper involves an observational study that reports the results of website usability among sixth-grade students in a private foreign school in Kuwait. The observation pertained to search performance, usability and navigation to find the needed information using the WebPath Express database.

Findings

Most of the children navigated and searched the system without much prompting; they found the search box easily, as it was positioned at the top-centre of the page, and without keywords. Of the eight students, none used the narrow-down search option; they commonly performed searches using phrases, and consistency and simplicity aided the search process. Some gender differences were found. The boys got side-tracked easily and took a longer time to find the information they sought than the girls. User behaviour, generally, was influenced by the interface design.

Research limitations/implications

Research about usability with different grade levels, with different languages and between genders needs to be conducted to provide more definitive conclusions. Sample size in observations can bring to light details that large samples cannot. The goal in observation is not statistical significance but small things that observations can bring to light.

Practical implications

Web designers need to take into consideration the research results in the areas of user interaction with computers and software. In designing educational tools for the young, several elements that research in general, including this one, emphasizes have to do with the location of search boxes, navigation interface and design elements, all of which can aid the learning process while providing a rewarding and fruitful educational experience.

Originality/value

These findings shed light on implications for cooperation between librarians and teachers and on design elements for sites tailored to school children.

Details

The Electronic Library, vol. 33 no. 3
Type: Research Article
ISSN: 0264-0473

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Book part
Publication date: 30 November 2020

Gülay Özaltin Türker

Together with developing information and communication technologies and the increasing use of the Internet, there have been changes in the behaviors of the consumers…

Abstract

Together with developing information and communication technologies and the increasing use of the Internet, there have been changes in the behaviors of the consumers during the purchasing decision process. Today’s consumers realize most of the decision process phases (such as gathering the information, determining the alternatives, evaluating the alternatives and even purchasing) from the Internet. Tourists who would like to purchase a holiday are also using the Internet during their holiday decision process. Today, websites which became an increasingly popular information source for the consumers play a significant role in potential visitors/tourists’ choices related to the destinations. Websites are used as a distribution and marketing tool in promotion and marketing of the tourism destinations. In this context, the design and content of the destination websites should be on a level which would attract and satisfy the tourists. In this chapter, the author will primarily discourse the visual and auditory factors which affect the perception of tourists and the application areas of these factors in website design. Then, the subjects such as the key features of the websites, information that should be provided on websites, the design of the website and their functions will be covered. The parameters that should be taken under consideration in order to evaluate the performance of a website and the evaluation criteria for the sites will also be included within the context of this chapter. In this chapter, the author will also discourse the benefits that the websites provide for destinations and the success factors of the destination websites. In the conclusion section of this chapter, the author will provide propositions related to the factors that should be taken under consideration in destination website design.

Details

The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

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Article
Publication date: 18 June 2021

Karol Król and Dariusz Zdonek

The range of official business that can be handled online has grown in the recent decade. In many cases, e-services are a must. At the same time, the economic impact and…

Abstract

Purpose

The range of official business that can be handled online has grown in the recent decade. In many cases, e-services are a must. At the same time, the economic impact and social importance of mobile technology have increased. Mobile devices are becoming more and more popular, and their applications diversify. It comes as no surprise that mobile users expect e-services and official information to be available through this channel. The purpose of this paper is to identify problems (difficulties) occurring when browsing websites of local government units (LGU) on mobile devices.

Design/methodology/approach

The comfort of website browsing depends mostly on the development technique, and the way content is published. Responsive websites are much easier to view on mobile devices than “static” ones. The study involves 400 websites of LGU in Poland. The websites were subjected to quantitative and qualitative analyses with selected techniques and computer tools.

Findings

The set of 400 websites contained 119 (29.75%) that were not responsive. It exhibited a substantial potential for the optimisation of websites for mobile devices. The study revealed the most common usability failures such as distorted images, “scattered icons”, partial responsiveness and bothersome messages in pop-ups.

Originality/value

The research identified the most widespread problems with the tested websites. The study yielded recommendations for local governments, which may be useful when managing content, upgrading the website or replacing it with a new one.

Details

Digital Policy, Regulation and Governance, vol. 23 no. 2
Type: Research Article
ISSN: 2398-5038

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Article
Publication date: 2 February 2015

Anusha Lakmini Wijayaratne and Diljit Singh

The purpose of this paper is to introduce a library website model. Further, the paper discusses a designer’s checklist and an evaluative instrument that were constructed…

Abstract

Purpose

The purpose of this paper is to introduce a library website model. Further, the paper discusses a designer’s checklist and an evaluative instrument that were constructed based on the proposed model.

Design/methodology/approach

The model was developed through a Delphi study that was participated by two panels of experts. The researcher communicated with the panel members via e-mail using two Delphi instruments designed out of two item pools that were developed based on the knowledge gained from surveying the literature, visiting the selected libraries and exploring the library websites. Then, a designer’s checklist and an evaluative instrument were derived from the proposed model through a series of brainstorming sessions.

Findings

The proposed model consisted of altogether 140 items (60 web content elements and 80 web design features). The designer’s checklist comprises all 140 items, and the evaluative instrument comprises 60 content elements and 57 design features.

Research limitations/implications

This study has developed an academic library website model and derived two instruments based on the proposed model. Further studies are needed to customize, particularly, the web content pillar of this conceptual model, to meet the specific needs of different types of libraries including public libraries, special libraries, school libraries, etc.

Practical implications

The designer’s checklist and the evaluative instrument derived from the proposed model are useful tools for library professionals in designing, re-designing, maintaining and evaluating their library websites. The librarians may use these tools for both institutional and research purposes.

Originality/value

The model and the two instruments proposed by this study are unique in focus, origin, content and presentation.

Details

The Electronic Library, vol. 33 no. 1
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 24 October 2018

Samar Rahi and Mazuri Abd. Ghani

Understanding the main determinants of internet banking is important for banks and users. Although several prior research projects have focused on the factors that impact…

Abstract

Purpose

Understanding the main determinants of internet banking is important for banks and users. Although several prior research projects have focused on the factors that impact on adoption of technology, there is a limited empirical work which simultaneously captures technology-specific factors (PE, EE, WD, GAM) and customer-specific factors (GSC, INTRC) that help customers to adopt internet banking. Thus, the purpose of this paper is to verify how these factors influence individual behavior and motivate them to adopt new technology. The authors advance the body of knowledge on this subject by proposing moderating relationship of gamification between user’s intention to adopt and intention to recommend internet banking in social network.

Design/methodology/approach

To test the model the authors developed a quantitative study involving 398 internet users from five commercial banks. Data were collected in four weeks beginning of September 2017 from three large cities of Pakistan using convenience sampling approach. The theoretical model was tested using structural equation modeling (SEM).

Findings

The results indicate that intention to adopt internet banking is positively affected by performance expectancy, effort expectancy, website design, website characteristics and general self-confidence. Findings of SEM showed that approximately 72 percent of the variance in customer’s intention to adopt internet banking was accounted by predictors. Moderating effect of gamification suggested that the positive relationship between customer’s intention to adopt and customer’s intention to recommend internet banking will be stronger when gamification is higher. Importance performance matrix analysis (IPMA) suggested that among all other variables general self-confidence is the most important construct as it has the highest importance value in IPMA.

Practical implications

This study provides insightful guideline to practitioners, web designers and marketing professional that they should focus on both technology perspective and customer-specific factors to boost the confidence of internet banking users, while for researchers this study provides a basis for further development of technology adoption models in e-commerce domain.

Originality/value

This study contributes to the body of knowledge by adding game elements in technology perspective model and augments the e-commerce literature in the internet banking adoption context. To the date, this study is the first in its nature that investigates both technology-specific factors and customer-specific factors altogether to see the users influence toward technology adoption.

Details

The International Journal of Information and Learning Technology, vol. 36 no. 1
Type: Research Article
ISSN: 2056-4880

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Article
Publication date: 1 June 2000

Mike Thelwall

In the UK, millions are now online and many are prepared to use the Internet to make and influence purchasing decisions. Businesses should, therefore, consider whether the…

Abstract

In the UK, millions are now online and many are prepared to use the Internet to make and influence purchasing decisions. Businesses should, therefore, consider whether the Internet could provide them with a new marketing opportunity. Although increasing numbers of businesses now have a website, there seems to be a quality problem that is leading to missed opportunities, particularly for smaller enterprises. This belief is backed up by an automated survey of 3,802 predominantly small UK business sites, believed to be by far the largest of its kind to date. Analysis of the results reveals widespread problems in relation to search engines. Most Internet users find new sites through search engines, yet over half of the sites checked were not registered in the largest one, Yahoo!, and could therefore be missing a sizeable percentage of potential customers. The underlying problem with business sites is the lack of maturity of the medium as evidenced by the focus on technological issues amongst designers and the inevitable lack of Web‐business experience of managers. Designers need to take seriously the usability of the site, its design and its ability to meet the business goals of the client. These issues are perhaps being taken up less than in the related discipline of software engineering, probably owing to the relative ease of website creation. Managers need to dictate the objectives of their site, but also, in the current climate, cannot rely even on professional website design companies and must be capable of evaluating the quality of their site themselves. Finally, educators need to ensure that these issues are emphasised to the next generation of designers and managers in order that the full potential of the Internet for business can be realised.

Details

Journal of Small Business and Enterprise Development, vol. 7 no. 2
Type: Research Article
ISSN: 1462-6004

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