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1 – 10 of over 57000Numerous travel websites have become popular in the past decade. Some destination websites allow travelers to book flights, hotels, restaurant visits, and tours. They also provide…
Abstract
Numerous travel websites have become popular in the past decade. Some destination websites allow travelers to book flights, hotels, restaurant visits, and tours. They also provide a great way for other tourists to leave feedback on the visits they had to specific travel destinations and provide other customers with reliable accounts. In this case, the theory proposes that unique offerings on a website have a greater affect on getting website visitors who are potential tourists to actually visit the website's destination. The findings show that interactive tourism websites that keep up with current technology will translate into attracting the most visitors to that specific city location. This study is unique and valuable as the analysis of the three tourism websites indicates the uniqueness of each of the three specific cities located on the Mediterranean Sea: Valencia, Marseille, and Genoa. This study provides a detailed analysis of each of the three cities’ travel websites and ranks each of the websites to evaluate which is the most reliable and most appealing to today's busy travelers. Valencia's tourism website earns “Best” of the three tourism destination websites. Marseille and Genoa's website do not offer the same caliber of information and lack the detail of Valencia's website. Valencia's website is easy to use, has the most up-to-date technology sources, and is physically the most appealing.
Hamid Reza Saeidnia, Marcin Kozak, Bakthavachalam Elango and Hamid Keshavarz
The purpose of this article is to examine the structure and determine the MDA framework for use in the development and design of library websites. The topic of innovation in…
Abstract
Purpose
The purpose of this article is to examine the structure and determine the MDA framework for use in the development and design of library websites. The topic of innovation in libraries is frequently discussed; thus, we have tried to offer techniques for innovation in website design for libraries.
Design/methodology/approach
This study compares these two approaches to determine if the mechanical, dynamic and aesthetic (MDA) framework can also be used to create library websites. Each of the MDA framework’s three components was assessed for their applicability to the development of a library website.
Findings
When building a library website, three crucial characteristics that must be carefully taken into account are, among other things, being supporting and safety-oriented; adaptable and accessible; and aesthetically pleasing to the user. Studies have also revealed several additional criteria that may be regarded as success factors for library websites. In addition, there is also a framework for creating touch- and gesture-based interactions. It is also a method for understanding the creation and playing of video games. The acronym MDA stands for the three components of its structure: mechanical, dynamic and aesthetic.
Originality/value
Many kinds of library websites exist, including those for academic, public, school and special libraries. So far, models and approaches for designing pages have been offered for each of these library website categories.
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Aastha Kathuria and Apurva Bakshi
Online impulsive purchasing is growing exponentially, and website-related factors play a substantial role in this phenomenon. This study provides a comprehensive and integrative…
Abstract
Purpose
Online impulsive purchasing is growing exponentially, and website-related factors play a substantial role in this phenomenon. This study provides a comprehensive and integrative framework encompassing a variety of website-related factors influencing impulsive purchase behaviour.
Design/methodology/approach
The study is a systematic literature review, which includes literature search from two prominent databases. This article consolidates the results of 60 relevant research papers, and thematic analysis is performed on various website-related aspects classified into five research topics.
Findings
The different website qualities have been classified into broad themes and their role in online impulse buying has been explored. The antecedents, moderators, mediators, and outcomes are portrayed in an integrated research framework. Possible research gaps have been identified, and a future research agenda has been proposed, representing potential research areas.
Research limitations/implications
As we have included only studies published in the English language, this review may be limited by language bias. Relevant research published in other languages might have been excluded.
Practical implications
This literature review may provide management insights to marketers and practitioners managing online retail websites. To sustain an online business in the long term, it is critical for online retailers to have a thorough understanding of all conceivable website stimuli and develop them in a way that compels consumers to make impulsive purchases.
Originality/value
This study represents an original contribution to the realm of systematic literature reviews. To the best of our knowledge, this is the first SLR that elaborately delineates the influence of website-related factors on online impulse buying behaviour.
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Shubhomoy Banerjee, Ateeque Shaikh and Archana Sharma
The study aims to determine the role of online retail website experience on brand happiness and willingness to share personal information using the theoretical lens of the…
Abstract
Purpose
The study aims to determine the role of online retail website experience on brand happiness and willingness to share personal information using the theoretical lens of the Stimulus-Organism-Response (SOR) framework. Further, it explores the role of brand intimacy and brand partner quality in mediating the path between brand happiness and willingness to share personal information.
Design/methodology/approach
This study used a cross-sectional survey design to collect data from 439 online retail consumers in India, using an online questionnaire. The data were analysed using Structural Equation Modelling in IBM Amos.
Findings
The present study found that online retail website experience is significantly related to brand happiness. The finding also supports that brand happiness was positively and significantly related to ‘consumers' willingness to share personal information. This relationship was fully mediated by brand intimacy. Brand happiness also mediated the relationship between website experience and the willingness to share personal information.
Research limitations/implications
This study contributes to the emerging literature on brand happiness and willingness to share personal information. It establishes a central role of brand happiness as a driver and a mediator of consumers' willingness to share personal information with e-commerce retailers, extending the stimulus-organism-response framework in the context of brand happiness and willingness to share personal information. Further, the study establishes the role of website experience as a marketer (and brand) led driver of brand happiness.
Practical implications
The results have implications for the role of the website in enhancing the consumer experience, which in turn is a driver of brand happiness. Further, managers need to promote brand happiness with the help of website experience to enable consumers’ willingness to share personal information and help organizations customize their marketing campaigns.
Originality/value
This is among the first studies to evaluate brand happiness from the perspective of an online retail website experience and consider consumers’ willingness to share personal information from a branding rather than a technological perspective. Additionally, the study introduces the SOR framework in the context of brand happiness, with website experience acting as a stimulus for consumers, resulting in brand happiness, which is mediated by brand partner quality and brand intimacy (organism), leads to consumers' willingness to share personal information with online retail brands (response).
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Ishika Pradeep, Jossy P. George and Benny Godwin J. Davidson
This study aims to determine website quality, young adult socialization and dark triad personality as the factors influencing the real estate purchase decision. In addition, this…
Abstract
Purpose
This study aims to determine website quality, young adult socialization and dark triad personality as the factors influencing the real estate purchase decision. In addition, this study also measures the mediating effects of young adult socialization on real estate purchase buying behavior.
Design/methodology/approach
Related literature, quantifiable variables with a five-point Likert scale, hypothesis testing and mediators are used to study the model. A systematic questionnaire that was divided into four sections was used. A total of 336 valid responses were collected and analyzed through a structural equation model.
Findings
The results suggest that dark triad personality and young adult socialization considerably affect real estate purchase decisions. The development proves website quality does not significantly impact real estate purchase behavior.
Research limitations/implications
This study is limited to a few young consumers’ responses. Future studies could be more widespread globally and should include more variables and offline methods of purchasing behavior.
Originality/value
As per the review of existing literature, this research is the first, to the best of the authors’ knowledge, to determine the factors affecting the real estate purchase decision with factors like website quality, dark triad personalities and young adult socialization involving it.
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The purpose of this study was to examine consumer data acquired by branded prescription drug websites and the ethics of privacy related to the interconnected web of personal…
Abstract
Purpose
The purpose of this study was to examine consumer data acquired by branded prescription drug websites and the ethics of privacy related to the interconnected web of personal information accessed, packaged and resold by tracker technologies.
Design/methodology/approach
The research used the DMI Tracker Tool to collect data on the top 17 branded prescription drug websites, with a specific interest in the tracker technologies embedded in those websites. That data was analyzed using Gephi, an open-source data visualization tool, to map the network of trackers embedded in those branded prescription drug websites.
Findings
Findings visualize the interconnections between tracker technologies and prescription drug websites that undergird a system of personal data acquisition and programmatic advertising vehicles that serve the interests of prescription drug marketers and Big Tech. Based on the theory of platform ethics, the study demonstrated the presence of a technostructural ecosystem dominated by Big Tech, a system that goes unseen by consumers and serves the interests of advertisers and resellers of consumer data.
Research limitations/implications
The 17 websites used in this study were limited to the top-selling prescription drugs or those with the highest ad expenditures. As such this study is not based on a random sampling of branded prescription drug websites. The popularity of these prescription drugs or the expanse of advertising associated with the drugs makes them appropriate to study the presence of tracking devices that collect data from consumers and serve advertising to them. It is also noted that websites are dynamic spaces, and some trackers within their infrastructures are apt to change over time.
Practical implications
Branded prescription drug information has over the past three decades become part of consumers’ routine search for information regarding what ails them. As drug promotion moved from print to TV and the Web, searching for drug information has become a part of everyday life. The implications of embedded trackers on branded prescription drug websites are the subject of this research.
Social implications
This study has significant social implications as consumers who are searching for information regarding prescription medications may not want drug companies tracking them in a way that many perceive to be an invasion of privacy. Yet, as the Web is dominated by Big Tech, web developers have little choice but to remain a part of this technostructural ecosystem.
Originality/value
This study sheds light on branded prescription drug websites, exploring the imbalance between the websites under study, Big Tech and consumers who lack awareness of the system that operates backstage.
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The purpose of the paper is to assess the precautionary measures adopted by the popular websites in India, and, thus, find out how vulnerable the Indian Web users are to this form…
Abstract
Purpose
The purpose of the paper is to assess the precautionary measures adopted by the popular websites in India, and, thus, find out how vulnerable the Indian Web users are to this form of attack. Today almost all work is done through the Internet, including monetary transactions. This holds true even for developing countries like India, thus making secure browsing a necessity. However, an attack called “clickjacking” can help Internet scammers to carry out fraudulent tasks. Even though researchers had proposed different techniques to face this threat, it remains a question on how effectively they are deployed in practice.
Design/methodology/approach
To carry out the study, top 100 Indian and global websites in India were identified and were divided into static and dynamic websites based on the level of interaction they offer to the users. These websites were checked to see whether they offer any basic protection against clickjacking and, if so, which defence technique is used. A comparison between Indian websites and global websites is done to see where India stands in terms of providing security.
Findings
The results show that 86 per cent of Indian websites offer no protection against clickjacking, in contrast to 51 per cent of global websites. It is also observed that in the case of dynamic websites, only 18 per cent of Indian websites offer some form of protection, when compared to 63 per cent of global websites. This is quite alarming, as dynamic websites such as social networking and banking websites are the likely candidates for clickjacking, resulting in serious consequences such as identity and monetary theft.
Originality/value
In this paper, vulnerability of Indian websites to clickjacking is presented, which was not addressed before. This will help in creating awareness among the Indian Web developers as well as the general public, so that precautionary measures can be adopted.
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To introduce a cognitive approach – cognitive task analysis (CTA) – for the usability evaluation of evidence‐based nursing (EBN) websites.
Abstract
Purpose
To introduce a cognitive approach – cognitive task analysis (CTA) – for the usability evaluation of evidence‐based nursing (EBN) websites.
Design/methodology/approach
With the justification of the need for new evaluation methodologies for the usability of EBN websites and the provision of the theoretical framework and implications of CTA, the author proposes detailed steps for the usability evaluation of EBN websites.
Findings
CTA is a new approach that can be used for the evaluation of the usability of EBN websites. It has the advantages that conventional evaluation methods lack in characterizing the aspects of websites useful to nurses in carrying out evidence‐based practices.
Originality/value
This paper, with the introduction of a new cognitive approach, helps ensure the effective evaluation of the EBN websites, which can then be improved to adequately meet the requirements and information processing needs of the nurses practising evidence‐based nursing.
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Ahmad Daryanto, Hina Khan, Harry Matlay and Ronika Chakrabarti
This paper aims to investigate factors affecting small business owner/managers' adoption of country‐specific business websites.
Abstract
Purpose
This paper aims to investigate factors affecting small business owner/managers' adoption of country‐specific business websites.
Design/methodology/approach
A survey questionnaire was sent to a selected sample of 300 small businesses in the Northwest of England. In total, 55 responded with complete and usable answers, representing a response rate of 18.33 per cent.
Findings
The results indicate that perceived usefulness and perceived ease of use positively affect the adoption of country‐specific business websites. Furthermore, perceived company image in a foreign market and perceived transaction benefits were found to be significant antecedents of the perceived usefulness of country‐specific business websites.
Research limitations/implications
The research sample is relatively small, and limited to small businesses located in the Northwest region of the UK. Emergent results are not necessarily representative of the wider small business population of the UK.
Practical implications
The results of this research study would be of benefit to owner/managers who intend to expand into international niche markets by adopting country‐specific business websites.
Originality/value
This paper extends the theoretical framework of the website acceptance model (WAM) in the context of small businesses, by distinguishing two factors that influence the perceived usefulness of having a country‐specific website.
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This paper aims to assess the usage patterns of a university library website to find out user’s behaviour of monthly use, its top most used resources and services and search…
Abstract
Purpose
This paper aims to assess the usage patterns of a university library website to find out user’s behaviour of monthly use, its top most used resources and services and search phrases used to reach the library website.
Design/methodology/approach
Transactional log analysis (TLA) – an unobtrusive research method – was used to identify and analyse data of website-using patterns. The log data of website use from January 2011 to March 2011 were analysed for this study.
Findings
The findings of this study revealed that the university library website was heavily used on campus by users; however, it was used by a significant number of clients residing off-campus. Free scholarly journals, resources downloaded, e-journals, e-books and donated personal collections were among the top most used resources and services. However, free scholarly journals were used more than subscribed e-journals accessible on-campus only.
Originality/value
This study first used the TLA method to trace user behaviour of website use in a local scenario. Assessing the usage of e-resources is imperative to determine the effectiveness of the library website in providing these services to its on-campus and distant users. The findings of this study are valuable for librarians and webmasters of the library website to redesign and reorient their services.
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