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Book part
Publication date: 24 September 2010

Lauren M. Fryc

Numerous travel websites have become popular in the past decade. Some destination websites allow travelers to book flights, hotels, restaurant visits, and tours. They also provide…

Abstract

Numerous travel websites have become popular in the past decade. Some destination websites allow travelers to book flights, hotels, restaurant visits, and tours. They also provide a great way for other tourists to leave feedback on the visits they had to specific travel destinations and provide other customers with reliable accounts. In this case, the theory proposes that unique offerings on a website have a greater affect on getting website visitors who are potential tourists to actually visit the website's destination. The findings show that interactive tourism websites that keep up with current technology will translate into attracting the most visitors to that specific city location. This study is unique and valuable as the analysis of the three tourism websites indicates the uniqueness of each of the three specific cities located on the Mediterranean Sea: Valencia, Marseille, and Genoa. This study provides a detailed analysis of each of the three cities’ travel websites and ranks each of the websites to evaluate which is the most reliable and most appealing to today's busy travelers. Valencia's tourism website earns “Best” of the three tourism destination websites. Marseille and Genoa's website do not offer the same caliber of information and lack the detail of Valencia's website. Valencia's website is easy to use, has the most up-to-date technology sources, and is physically the most appealing.

Details

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Type: Book
ISBN: 978-1-84950-901-5

Article
Publication date: 8 June 2023

Hamid Reza Saeidnia, Marcin Kozak, Bakthavachalam Elango and Hamid Keshavarz

The purpose of this article is to examine the structure and determine the MDA framework for use in the development and design of library websites. The topic of innovation in…

Abstract

Purpose

The purpose of this article is to examine the structure and determine the MDA framework for use in the development and design of library websites. The topic of innovation in libraries is frequently discussed; thus, we have tried to offer techniques for innovation in website design for libraries.

Design/methodology/approach

This study compares these two approaches to determine if the mechanical, dynamic and aesthetic (MDA) framework can also be used to create library websites. Each of the MDA framework’s three components was assessed for their applicability to the development of a library website.

Findings

When building a library website, three crucial characteristics that must be carefully taken into account are, among other things, being supporting and safety-oriented; adaptable and accessible; and aesthetically pleasing to the user. Studies have also revealed several additional criteria that may be regarded as success factors for library websites. In addition, there is also a framework for creating touch- and gesture-based interactions. It is also a method for understanding the creation and playing of video games. The acronym MDA stands for the three components of its structure: mechanical, dynamic and aesthetic.

Originality/value

Many kinds of library websites exist, including those for academic, public, school and special libraries. So far, models and approaches for designing pages have been offered for each of these library website categories.

Details

Library Hi Tech News, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 26 March 2024

Aastha Kathuria and Apurva Bakshi

Online impulsive purchasing is growing exponentially, and website-related factors play a substantial role in this phenomenon. This study provides a comprehensive and integrative…

Abstract

Purpose

Online impulsive purchasing is growing exponentially, and website-related factors play a substantial role in this phenomenon. This study provides a comprehensive and integrative framework encompassing a variety of website-related factors influencing impulsive purchase behaviour.

Design/methodology/approach

The study is a systematic literature review, which includes literature search from two prominent databases. This article consolidates the results of 60 relevant research papers, and thematic analysis is performed on various website-related aspects classified into five research topics.

Findings

The different website qualities have been classified into broad themes and their role in online impulse buying has been explored. The antecedents, moderators, mediators, and outcomes are portrayed in an integrated research framework. Possible research gaps have been identified, and a future research agenda has been proposed, representing potential research areas.

Research limitations/implications

As we have included only studies published in the English language, this review may be limited by language bias. Relevant research published in other languages might have been excluded.

Practical implications

This literature review may provide management insights to marketers and practitioners managing online retail websites. To sustain an online business in the long term, it is critical for online retailers to have a thorough understanding of all conceivable website stimuli and develop them in a way that compels consumers to make impulsive purchases.

Originality/value

This study represents an original contribution to the realm of systematic literature reviews. To the best of our knowledge, this is the first SLR that elaborately delineates the influence of website-related factors on online impulse buying behaviour.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 14 March 2024

Shubhomoy Banerjee, Ateeque Shaikh and Archana Sharma

The study aims to determine the role of online retail website experience on brand happiness and willingness to share personal information using the theoretical lens of the…

Abstract

Purpose

The study aims to determine the role of online retail website experience on brand happiness and willingness to share personal information using the theoretical lens of the Stimulus-Organism-Response (SOR) framework. Further, it explores the role of brand intimacy and brand partner quality in mediating the path between brand happiness and willingness to share personal information.

Design/methodology/approach

This study used a cross-sectional survey design to collect data from 439 online retail consumers in India, using an online questionnaire. The data were analysed using Structural Equation Modelling in IBM Amos.

Findings

The present study found that online retail website experience is significantly related to brand happiness. The finding also supports that brand happiness was positively and significantly related to ‘consumers' willingness to share personal information. This relationship was fully mediated by brand intimacy. Brand happiness also mediated the relationship between website experience and the willingness to share personal information.

Research limitations/implications

This study contributes to the emerging literature on brand happiness and willingness to share personal information. It establishes a central role of brand happiness as a driver and a mediator of consumers' willingness to share personal information with e-commerce retailers, extending the stimulus-organism-response framework in the context of brand happiness and willingness to share personal information. Further, the study establishes the role of website experience as a marketer (and brand) led driver of brand happiness.

Practical implications

The results have implications for the role of the website in enhancing the consumer experience, which in turn is a driver of brand happiness. Further, managers need to promote brand happiness with the help of website experience to enable consumers’ willingness to share personal information and help organizations customize their marketing campaigns.

Originality/value

This is among the first studies to evaluate brand happiness from the perspective of an online retail website experience and consider consumers’ willingness to share personal information from a branding rather than a technological perspective. Additionally, the study introduces the SOR framework in the context of brand happiness, with website experience acting as a stimulus for consumers, resulting in brand happiness, which is mediated by brand partner quality and brand intimacy (organism), leads to consumers' willingness to share personal information with online retail brands (response).

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 23 February 2024

Ishika Pradeep, Jossy P. George and Benny Godwin J. Davidson

This study aims to determine website quality, young adult socialization and dark triad personality as the factors influencing the real estate purchase decision. In addition, this…

Abstract

Purpose

This study aims to determine website quality, young adult socialization and dark triad personality as the factors influencing the real estate purchase decision. In addition, this study also measures the mediating effects of young adult socialization on real estate purchase buying behavior.

Design/methodology/approach

Related literature, quantifiable variables with a five-point Likert scale, hypothesis testing and mediators are used to study the model. A systematic questionnaire that was divided into four sections was used. A total of 336 valid responses were collected and analyzed through a structural equation model.

Findings

The results suggest that dark triad personality and young adult socialization considerably affect real estate purchase decisions. The development proves website quality does not significantly impact real estate purchase behavior.

Research limitations/implications

This study is limited to a few young consumers’ responses. Future studies could be more widespread globally and should include more variables and offline methods of purchasing behavior.

Originality/value

As per the review of existing literature, this research is the first, to the best of the authors’ knowledge, to determine the factors affecting the real estate purchase decision with factors like website quality, dark triad personalities and young adult socialization involving it.

Details

International Journal of Housing Markets and Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8270

Keywords

Article
Publication date: 16 February 2024

Neil Alperstein

The purpose of this study was to examine consumer data acquired by branded prescription drug websites and the ethics of privacy related to the interconnected web of personal…

Abstract

Purpose

The purpose of this study was to examine consumer data acquired by branded prescription drug websites and the ethics of privacy related to the interconnected web of personal information accessed, packaged and resold by tracker technologies.

Design/methodology/approach

The research used the DMI Tracker Tool to collect data on the top 17 branded prescription drug websites, with a specific interest in the tracker technologies embedded in those websites. That data was analyzed using Gephi, an open-source data visualization tool, to map the network of trackers embedded in those branded prescription drug websites.

Findings

Findings visualize the interconnections between tracker technologies and prescription drug websites that undergird a system of personal data acquisition and programmatic advertising vehicles that serve the interests of prescription drug marketers and Big Tech. Based on the theory of platform ethics, the study demonstrated the presence of a technostructural ecosystem dominated by Big Tech, a system that goes unseen by consumers and serves the interests of advertisers and resellers of consumer data.

Research limitations/implications

The 17 websites used in this study were limited to the top-selling prescription drugs or those with the highest ad expenditures. As such this study is not based on a random sampling of branded prescription drug websites. The popularity of these prescription drugs or the expanse of advertising associated with the drugs makes them appropriate to study the presence of tracking devices that collect data from consumers and serve advertising to them. It is also noted that websites are dynamic spaces, and some trackers within their infrastructures are apt to change over time.

Practical implications

Branded prescription drug information has over the past three decades become part of consumers’ routine search for information regarding what ails them. As drug promotion moved from print to TV and the Web, searching for drug information has become a part of everyday life. The implications of embedded trackers on branded prescription drug websites are the subject of this research.

Social implications

This study has significant social implications as consumers who are searching for information regarding prescription medications may not want drug companies tracking them in a way that many perceive to be an invasion of privacy. Yet, as the Web is dominated by Big Tech, web developers have little choice but to remain a part of this technostructural ecosystem.

Originality/value

This study sheds light on branded prescription drug websites, exploring the imbalance between the websites under study, Big Tech and consumers who lack awareness of the system that operates backstage.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 5 October 2015

Vijaya Geeta Dharmavaram

The purpose of the paper is to assess the precautionary measures adopted by the popular websites in India, and, thus, find out how vulnerable the Indian Web users are to this form…

Abstract

Purpose

The purpose of the paper is to assess the precautionary measures adopted by the popular websites in India, and, thus, find out how vulnerable the Indian Web users are to this form of attack. Today almost all work is done through the Internet, including monetary transactions. This holds true even for developing countries like India, thus making secure browsing a necessity. However, an attack called “clickjacking” can help Internet scammers to carry out fraudulent tasks. Even though researchers had proposed different techniques to face this threat, it remains a question on how effectively they are deployed in practice.

Design/methodology/approach

To carry out the study, top 100 Indian and global websites in India were identified and were divided into static and dynamic websites based on the level of interaction they offer to the users. These websites were checked to see whether they offer any basic protection against clickjacking and, if so, which defence technique is used. A comparison between Indian websites and global websites is done to see where India stands in terms of providing security.

Findings

The results show that 86 per cent of Indian websites offer no protection against clickjacking, in contrast to 51 per cent of global websites. It is also observed that in the case of dynamic websites, only 18 per cent of Indian websites offer some form of protection, when compared to 63 per cent of global websites. This is quite alarming, as dynamic websites such as social networking and banking websites are the likely candidates for clickjacking, resulting in serious consequences such as identity and monetary theft.

Originality/value

In this paper, vulnerability of Indian websites to clickjacking is presented, which was not addressed before. This will help in creating awareness among the Indian Web developers as well as the general public, so that precautionary measures can be adopted.

Details

Journal of Money Laundering Control, vol. 18 no. 4
Type: Research Article
ISSN: 1368-5201

Keywords

Article
Publication date: 1 September 2005

Ping Li

To introduce a cognitive approach – cognitive task analysis (CTA) – for the usability evaluation of evidence‐based nursing (EBN) websites.

1587

Abstract

Purpose

To introduce a cognitive approach – cognitive task analysis (CTA) – for the usability evaluation of evidence‐based nursing (EBN) websites.

Design/methodology/approach

With the justification of the need for new evaluation methodologies for the usability of EBN websites and the provision of the theoretical framework and implications of CTA, the author proposes detailed steps for the usability evaluation of EBN websites.

Findings

CTA is a new approach that can be used for the evaluation of the usability of EBN websites. It has the advantages that conventional evaluation methods lack in characterizing the aspects of websites useful to nurses in carrying out evidence‐based practices.

Originality/value

This paper, with the introduction of a new cognitive approach, helps ensure the effective evaluation of the EBN websites, which can then be improved to adequately meet the requirements and information processing needs of the nurses practising evidence‐based nursing.

Details

OCLC Systems & Services: International digital library perspectives, vol. 21 no. 3
Type: Research Article
ISSN: 1065-075X

Keywords

Article
Publication date: 31 July 2013

Ahmad Daryanto, Hina Khan, Harry Matlay and Ronika Chakrabarti

This paper aims to investigate factors affecting small business owner/managers' adoption of country‐specific business websites.

14759

Abstract

Purpose

This paper aims to investigate factors affecting small business owner/managers' adoption of country‐specific business websites.

Design/methodology/approach

A survey questionnaire was sent to a selected sample of 300 small businesses in the Northwest of England. In total, 55 responded with complete and usable answers, representing a response rate of 18.33 per cent.

Findings

The results indicate that perceived usefulness and perceived ease of use positively affect the adoption of country‐specific business websites. Furthermore, perceived company image in a foreign market and perceived transaction benefits were found to be significant antecedents of the perceived usefulness of country‐specific business websites.

Research limitations/implications

The research sample is relatively small, and limited to small businesses located in the Northwest region of the UK. Emergent results are not necessarily representative of the wider small business population of the UK.

Practical implications

The results of this research study would be of benefit to owner/managers who intend to expand into international niche markets by adopting country‐specific business websites.

Originality/value

This paper extends the theoretical framework of the website acceptance model (WAM) in the context of small businesses, by distinguishing two factors that influence the perceived usefulness of having a country‐specific website.

Details

Journal of Small Business and Enterprise Development, vol. 20 no. 3
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 2 February 2015

Alia Arshad and Kanwal Ameen

This paper aims to assess the usage patterns of a university library website to find out user’s behaviour of monthly use, its top most used resources and services and search…

1391

Abstract

Purpose

This paper aims to assess the usage patterns of a university library website to find out user’s behaviour of monthly use, its top most used resources and services and search phrases used to reach the library website.

Design/methodology/approach

Transactional log analysis (TLA) – an unobtrusive research method – was used to identify and analyse data of website-using patterns. The log data of website use from January 2011 to March 2011 were analysed for this study.

Findings

The findings of this study revealed that the university library website was heavily used on campus by users; however, it was used by a significant number of clients residing off-campus. Free scholarly journals, resources downloaded, e-journals, e-books and donated personal collections were among the top most used resources and services. However, free scholarly journals were used more than subscribed e-journals accessible on-campus only.

Originality/value

This study first used the TLA method to trace user behaviour of website use in a local scenario. Assessing the usage of e-resources is imperative to determine the effectiveness of the library website in providing these services to its on-campus and distant users. The findings of this study are valuable for librarians and webmasters of the library website to redesign and reorient their services.

Details

The Electronic Library, vol. 33 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

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