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Book part
Publication date: 24 September 2010

Lauren M. Fryc

Numerous travel websites have become popular in the past decade. Some destination websites allow travelers to book flights, hotels, restaurant visits, and tours. They also…

Abstract

Numerous travel websites have become popular in the past decade. Some destination websites allow travelers to book flights, hotels, restaurant visits, and tours. They also provide a great way for other tourists to leave feedback on the visits they had to specific travel destinations and provide other customers with reliable accounts. In this case, the theory proposes that unique offerings on a website have a greater affect on getting website visitors who are potential tourists to actually visit the website's destination. The findings show that interactive tourism websites that keep up with current technology will translate into attracting the most visitors to that specific city location. This study is unique and valuable as the analysis of the three tourism websites indicates the uniqueness of each of the three specific cities located on the Mediterranean Sea: Valencia, Marseille, and Genoa. This study provides a detailed analysis of each of the three cities’ travel websites and ranks each of the websites to evaluate which is the most reliable and most appealing to today's busy travelers. Valencia's tourism website earns “Best” of the three tourism destination websites. Marseille and Genoa's website do not offer the same caliber of information and lack the detail of Valencia's website. Valencia's website is easy to use, has the most up-to-date technology sources, and is physically the most appealing.

Details

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Type: Book
ISBN: 978-1-84950-901-5

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Article
Publication date: 20 October 2021

Mathupayas Thongmak

This paper aims to analyze the websites of small- and medium-sized enterprises (SMEs) and large companies in various industries in Thailand using an automated evaluation…

Abstract

Purpose

This paper aims to analyze the websites of small- and medium-sized enterprises (SMEs) and large companies in various industries in Thailand using an automated evaluation tool and explores the association between website quality and business success.

Design/methodology/approach

The data of 357 listed companies, both SMEs and large firms, are collected from the Stock Exchange of Thailand and SEOptimer. Non-parametric statistics are used for data analysis owing to the nonnormality of data.

Findings

Company market values are associated with large companies’ website quality, especially usability, social, security and overall quality. There are differences in the website quality and company market values of large companies in several industries. SMEs generally have lower website quality and company market values than large companies.

Research limitations/implications

This study has fewer numbers of SMEs in each category, which could limit statistical power.

Originality/value

This work is one of few studies assessing internal attributes of websites and links them with the success of companies in various sizes and industries.

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Article
Publication date: 12 October 2021

Didem Ölçer and Tuğba Taşkaya Temizel

This paper proposes a framework that automatically assesses content coverage and information quality of health websites for end-users.

Abstract

Purpose

This paper proposes a framework that automatically assesses content coverage and information quality of health websites for end-users.

Design/methodology/approach

The study investigates the impact of textual and content-based features in predicting the quality of health-related texts. Content-based features were acquired using an evidence-based practice guideline in diabetes. A set of textual features inspired by professional health literacy guidelines and the features commonly used for assessing information quality in other domains were also used. In this study, 60 websites about type 2 diabetes were methodically selected for inclusion. Two general practitioners used DISCERN to assess each website in terms of its content coverage and quality.

Findings

The proposed framework outputs were compared with the experts' evaluation scores. The best accuracy was obtained as 88 and 92% with textual features and content-based features for coverage assessment respectively. When both types of features were used, the proposed framework achieved 90% accuracy. For information quality assessment, the content-based features resulted in a higher accuracy of 92% against 88% obtained using the textual features.

Research limitations/implications

The experiments were conducted for websites about type 2 diabetes. As the whole process is costly and requires extensive expert human labelling, the study was carried out in a single domain. However, the methodology is generalizable to other health domains for which evidence-based practice guidelines are available.

Practical implications

Finding high-quality online health information is becoming increasingly difficult due to the high volume of information generated by non-experts in the area. The search engines fail to rank objective health websites higher within the search results. The proposed framework can aid search engine and information platform developers to implement better retrieval techniques, in turn, facilitating end-users' access to high-quality health information.

Social implications

Erroneous, biased or partial health information is a serious problem for end-users who need access to objective information on their health problems. Such information may cause patients to stop their treatments provided by professionals. It might also have adverse financial implications by causing unnecessary expenditures on ineffective treatments. The ability to access high-quality health information has a positive effect on the health of both individuals and the whole society.

Originality/value

The paper demonstrates that automatic assessment of health websites is a domain-specific problem, which cannot be addressed with the general information quality assessment methodologies in the literature. Content coverage of health websites has also been studied in the health domain for the first time in the literature.

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 5 October 2015

Vijaya Geeta Dharmavaram

The purpose of the paper is to assess the precautionary measures adopted by the popular websites in India, and, thus, find out how vulnerable the Indian Web users are to…

Abstract

Purpose

The purpose of the paper is to assess the precautionary measures adopted by the popular websites in India, and, thus, find out how vulnerable the Indian Web users are to this form of attack. Today almost all work is done through the Internet, including monetary transactions. This holds true even for developing countries like India, thus making secure browsing a necessity. However, an attack called “clickjacking” can help Internet scammers to carry out fraudulent tasks. Even though researchers had proposed different techniques to face this threat, it remains a question on how effectively they are deployed in practice.

Design/methodology/approach

To carry out the study, top 100 Indian and global websites in India were identified and were divided into static and dynamic websites based on the level of interaction they offer to the users. These websites were checked to see whether they offer any basic protection against clickjacking and, if so, which defence technique is used. A comparison between Indian websites and global websites is done to see where India stands in terms of providing security.

Findings

The results show that 86 per cent of Indian websites offer no protection against clickjacking, in contrast to 51 per cent of global websites. It is also observed that in the case of dynamic websites, only 18 per cent of Indian websites offer some form of protection, when compared to 63 per cent of global websites. This is quite alarming, as dynamic websites such as social networking and banking websites are the likely candidates for clickjacking, resulting in serious consequences such as identity and monetary theft.

Originality/value

In this paper, vulnerability of Indian websites to clickjacking is presented, which was not addressed before. This will help in creating awareness among the Indian Web developers as well as the general public, so that precautionary measures can be adopted.

Details

Journal of Money Laundering Control, vol. 18 no. 4
Type: Research Article
ISSN: 1368-5201

Keywords

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Article
Publication date: 1 September 2005

Ping Li

To introduce a cognitive approach – cognitive task analysis (CTA) – for the usability evaluation of evidence‐based nursing (EBN) websites.

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1563

Abstract

Purpose

To introduce a cognitive approach – cognitive task analysis (CTA) – for the usability evaluation of evidence‐based nursing (EBN) websites.

Design/methodology/approach

With the justification of the need for new evaluation methodologies for the usability of EBN websites and the provision of the theoretical framework and implications of CTA, the author proposes detailed steps for the usability evaluation of EBN websites.

Findings

CTA is a new approach that can be used for the evaluation of the usability of EBN websites. It has the advantages that conventional evaluation methods lack in characterizing the aspects of websites useful to nurses in carrying out evidence‐based practices.

Originality/value

This paper, with the introduction of a new cognitive approach, helps ensure the effective evaluation of the EBN websites, which can then be improved to adequately meet the requirements and information processing needs of the nurses practising evidence‐based nursing.

Details

OCLC Systems & Services: International digital library perspectives, vol. 21 no. 3
Type: Research Article
ISSN: 1065-075X

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Article
Publication date: 31 July 2013

Ahmad Daryanto, Hina Khan, Harry Matlay and Ronika Chakrabarti

This paper aims to investigate factors affecting small business owner/managers' adoption of country‐specific business websites.

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14572

Abstract

Purpose

This paper aims to investigate factors affecting small business owner/managers' adoption of country‐specific business websites.

Design/methodology/approach

A survey questionnaire was sent to a selected sample of 300 small businesses in the Northwest of England. In total, 55 responded with complete and usable answers, representing a response rate of 18.33 per cent.

Findings

The results indicate that perceived usefulness and perceived ease of use positively affect the adoption of country‐specific business websites. Furthermore, perceived company image in a foreign market and perceived transaction benefits were found to be significant antecedents of the perceived usefulness of country‐specific business websites.

Research limitations/implications

The research sample is relatively small, and limited to small businesses located in the Northwest region of the UK. Emergent results are not necessarily representative of the wider small business population of the UK.

Practical implications

The results of this research study would be of benefit to owner/managers who intend to expand into international niche markets by adopting country‐specific business websites.

Originality/value

This paper extends the theoretical framework of the website acceptance model (WAM) in the context of small businesses, by distinguishing two factors that influence the perceived usefulness of having a country‐specific website.

Details

Journal of Small Business and Enterprise Development, vol. 20 no. 3
Type: Research Article
ISSN: 1462-6004

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Article
Publication date: 2 February 2015

Alia Arshad and Kanwal Ameen

This paper aims to assess the usage patterns of a university library website to find out user’s behaviour of monthly use, its top most used resources and services and…

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1234

Abstract

Purpose

This paper aims to assess the usage patterns of a university library website to find out user’s behaviour of monthly use, its top most used resources and services and search phrases used to reach the library website.

Design/methodology/approach

Transactional log analysis (TLA) – an unobtrusive research method – was used to identify and analyse data of website-using patterns. The log data of website use from January 2011 to March 2011 were analysed for this study.

Findings

The findings of this study revealed that the university library website was heavily used on campus by users; however, it was used by a significant number of clients residing off-campus. Free scholarly journals, resources downloaded, e-journals, e-books and donated personal collections were among the top most used resources and services. However, free scholarly journals were used more than subscribed e-journals accessible on-campus only.

Originality/value

This study first used the TLA method to trace user behaviour of website use in a local scenario. Assessing the usage of e-resources is imperative to determine the effectiveness of the library website in providing these services to its on-campus and distant users. The findings of this study are valuable for librarians and webmasters of the library website to redesign and reorient their services.

Details

The Electronic Library, vol. 33 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

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Article
Publication date: 25 June 2021

Holt Zaugg and Brian Rennick

Four years after the release of a responsive design website that provides a dynamic screen layout across three access devices (computer, tablet and smartphone), a repeat…

Abstract

Purpose

Four years after the release of a responsive design website that provides a dynamic screen layout across three access devices (computer, tablet and smartphone), a repeat study was conducted to determine changes in the way that library website functions are and are not accessed.

Design/methodology/approach

A survey, similar to the original study, was used to determine the rate of access of 20 website functions by three access devices (computer, tablet and smartphone) and a “did not use” (DNU) category. A two-proportion Z-test was used to determine significant differences in the rate of access for each website function and the “did not use” (DNU) category by each access device from 2014 to 2018.

Findings

The computer is still the primary tool used to access website functions, but its rate of use is declining, while access via the smartphone is increasing, including research and for learning functions traditionally accessed only by computer. Access by tablet, with poor website function access rates in 2014, declined in use, with some rates approaching zero. Increases in the DNU category for website functions occurred, but reasons why were not determined. The increases raised questions about the relevance of some of the website functions and if other actions are needed to increase use.

Originality/value

Repeating the 2014 study provided insights into the changing landscape of device preferences for accessing library website functions. The number of significant changes identified demonstrates the importance of recurring studies to determine how online access to library website functions evolves over time.

Details

Performance Measurement and Metrics, vol. 22 no. 2
Type: Research Article
ISSN: 1467-8047

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Article
Publication date: 14 June 2021

Mark Anthony Camilleri

This research identifies the critical factors of online service delivery of electronic commerce (e-commerce) websites, including website attractiveness, website

Abstract

Purpose

This research identifies the critical factors of online service delivery of electronic commerce (e-commerce) websites, including website attractiveness, website functionality, website security and consumer fulfillment during an unprecedented Coronavirus (COVID-19) pandemic.

Design/methodology/approach

A structured questionnaire was used to gather data from 430 online respondents who were members of popular social media groups. The survey instrument relied on valid and reliable measures relating to electronic service quality (e-SERVQUAL) to better understand the participants’ satisfaction with shopping websites, as well as their loyal behaviors and word-of-mouth activities.

Findings

The findings reported that consumers valued the e-commerce websites’ features and their consumer order fulfillment capabilities. These factors increase the consumers’ satisfaction with online shopping experiences, generate repeat business, as well as positive reviews on social media.

Research limitations/implications

This study addresses a knowledge gap in academia. To date, little research has focused on the consumer order fulfillment aspect of e-commerce transactions and on after-sales of online businesses.

Originality/value

This contribution posits that e-commerce websites ought to be appealing, functional and offer secure transactions. More importantly, it suggests that merchants should consistently deliver personalized service in all stages of an online purchase, including after the delivery of the ordered products.

Details

Journal of Strategy and Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-425X

Keywords

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Article
Publication date: 18 June 2021

Karol Król and Dariusz Zdonek

The range of official business that can be handled online has grown in the recent decade. In many cases, e-services are a must. At the same time, the economic impact and…

Abstract

Purpose

The range of official business that can be handled online has grown in the recent decade. In many cases, e-services are a must. At the same time, the economic impact and social importance of mobile technology have increased. Mobile devices are becoming more and more popular, and their applications diversify. It comes as no surprise that mobile users expect e-services and official information to be available through this channel. The purpose of this paper is to identify problems (difficulties) occurring when browsing websites of local government units (LGU) on mobile devices.

Design/methodology/approach

The comfort of website browsing depends mostly on the development technique, and the way content is published. Responsive websites are much easier to view on mobile devices than “static” ones. The study involves 400 websites of LGU in Poland. The websites were subjected to quantitative and qualitative analyses with selected techniques and computer tools.

Findings

The set of 400 websites contained 119 (29.75%) that were not responsive. It exhibited a substantial potential for the optimisation of websites for mobile devices. The study revealed the most common usability failures such as distorted images, “scattered icons”, partial responsiveness and bothersome messages in pop-ups.

Originality/value

The research identified the most widespread problems with the tested websites. The study yielded recommendations for local governments, which may be useful when managing content, upgrading the website or replacing it with a new one.

Details

Digital Policy, Regulation and Governance, vol. 23 no. 2
Type: Research Article
ISSN: 2398-5038

Keywords

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