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Publication date: 24 September 2010

Lauren M. Fryc

Numerous travel websites have become popular in the past decade. Some destination websites allow travelers to book flights, hotels, restaurant visits, and tours. They also…

Abstract

Numerous travel websites have become popular in the past decade. Some destination websites allow travelers to book flights, hotels, restaurant visits, and tours. They also provide a great way for other tourists to leave feedback on the visits they had to specific travel destinations and provide other customers with reliable accounts. In this case, the theory proposes that unique offerings on a website have a greater affect on getting website visitors who are potential tourists to actually visit the website's destination. The findings show that interactive tourism websites that keep up with current technology will translate into attracting the most visitors to that specific city location. This study is unique and valuable as the analysis of the three tourism websites indicates the uniqueness of each of the three specific cities located on the Mediterranean Sea: Valencia, Marseille, and Genoa. This study provides a detailed analysis of each of the three cities’ travel websites and ranks each of the websites to evaluate which is the most reliable and most appealing to today's busy travelers. Valencia's tourism website earns “Best” of the three tourism destination websites. Marseille and Genoa's website do not offer the same caliber of information and lack the detail of Valencia's website. Valencia's website is easy to use, has the most up-to-date technology sources, and is physically the most appealing.

Details

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Type: Book
ISBN: 978-1-84950-901-5

Open Access
Article
Publication date: 18 November 2022

Sheila Stela Matusse, Xi Xi and Isaque Manteiga Joaquim

The purpose of the present paper was to explore the best practices of destination management in promoting tourist destinations through the Mozambique government website

Abstract

Purpose

The purpose of the present paper was to explore the best practices of destination management in promoting tourist destinations through the Mozambique government website (INATUR) and identify strategies that enhance its visibility and online presence. This was only possible by (1) exploring if people are aware of the government website’s existence; (2) examining the existence of indicators of the engagement behaviors for the web-users (visitors) in their searching process on the government website; (3) exploring if the engagement behavior and website features have influence on the government website visitors’ satisfaction and (4) providing measures to enhance the popularity of the government website at INATUR.

Design/methodology/approach

The study combined a qualitative and quantitative methodological approach from the primary data collected via an online questionnaire survey of 269 random respondents, and the selected data was analyzed and processed using Stata 13 with the descriptive statistic and ANOVA [Analysis of Variance (an econometric model)] technique. The data was collected from secondary sources and from the interview, a strengths, weaknesses, opportunities, and threats (SWOT) analysis was applied with an interpretive approach.

Findings

The government website presents the minimum of relevant information to respond to the users’ needs and expectations. There is little knowledge regarding the existence of the government website for tourism destination marketing. Few respondents were surprised about this website’s existence. The optimistic side of responses came from those peple who used the website and it helped their expectation. The correlation analysis showed a significant positive relationship between the government website features and the visitors’ searching satisfaction; the interview outputs noted that the shortage of staff at INATUR with knowledge of digital marketing engagement plays a role in solving the problem of the visibility and online presence of the website.

Research limitations/implications

One of the apparent limitations of this research was the world pandemic situation (Covid-19), which influenced to make abrupt arrangements in conducting the questionnaire survey and interview compared to the planned schedule. The interview was supposed to be a field research to have direct contact with her respondents and collect nonverbal information through the respondents’ body language, but unfortunately, it was not possible. Improvising was one of the solutions and had to design an online questionnaire survey for national and international tourist respondents and an emailed interview with INATUR director. Because of that, the results showed a very significant gap between African nationals and international respondents in number of 264 and 5, respectively (about in 98,14%) caused by the lockdown and traveling limitation.

Practical implications

The adoption of the contents in “Recommendations for policy and decision-making” can help in synergizing an integrative marketing communication strategy that enables all actors to maximize local economic benefits without spending many financial resources, and support sustainability, different tourist destination suppliers, authorities and local communities’ development. Ensuring effective and efficient communication, and above all, enhancing the provision of reliable information. Reinforce the importance of the practical teaching and learning of digital platforms in tourism schools and universities; offer a thematic tool to serve as an analytical basis in future studies, encouraging continuous scientific research on the subject under study.

Social implications

Raising the awareness of the government website among tourist consumers; promoting Mozambique as a reference destination and its tourist diversity through the use of the government website; capitalizing tourists’ enterprises for communities’ development; improving the competitiveness of destinations through greater exposure of tourism products and services on the government website boosts the economic gains for the development of the tourism sector in the country. Accessibility to the information channel of Mozambican tourist destinations via the government website, and stimulating the desire to visit; improve and enrich the visitor’s experience quality on the government website in the tourist information consultation.

Originality/value

It is the first research in the country about tourism destination marketing using indicators like customers’ behavioral engagement levels based on social interactions such as likes, shares and comments on the government website, as well as its awareness and performance aspects, to analyze if the INATUR government website is being successful on its tourism destination marketer role. The research was also done to bring solutions to the current trends of the Covid-19 pandemic that has affected and disrupted the tourism industry.

Details

International Trade, Politics and Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2586-3932

Keywords

Article
Publication date: 18 November 2022

Davood Ghorbanzadeh

This study investigates the effect of university website features and value co-creation behaviors of students on promoting brand image and brand reputation at Islamic Azad…

Abstract

Purpose

This study investigates the effect of university website features and value co-creation behaviors of students on promoting brand image and brand reputation at Islamic Azad University in Iran.

Design/methodology/approach

The study is quantitative. Using convenience sampling techniques, a responsive group of 384 students was chosen from the Islamic Azad University of Tehran in Iran. Survey methods were used for data collection. Partial least squares-structural equation modeling was used to test the derived hypotheses.

Findings

The present research findings indicated that website features have a positive effect on fostering value co-creation behaviors (participation and citizenship behavior), and participation behavior, in turn, improves university's brand image and reputation. At the same time, among value co-creation behaviors, citizenship behavior has no impact on the university's brand image. Finally, the brand image formed through website features and participation behavior positively affects brand reputation.

Originality/value

These findings contribute to the marketing literature by empirically validating the three elements in the website features construct, providing intelligence on how website features can drive value co-creation behaviors, brand image and reputation.

Details

Journal of Applied Research in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-7003

Keywords

Article
Publication date: 18 November 2022

Faizan Ali, Laiba Ali, Zhaoyu Gao, Abraham Terrah and Gozde Turktarhan

This empirical study uses the stimulus-organism-response (S-O-R) framework to examine the interrelationships amongst hotel websites and app quality, flow, telepresence…

Abstract

Purpose

This empirical study uses the stimulus-organism-response (S-O-R) framework to examine the interrelationships amongst hotel websites and app quality, flow, telepresence, user engagement and booking intentions.

Design/methodology/approach

Data from two different datasets, including users of hotel websites (N sample 1 = 257) and hotel mobile apps (N sample 2 = 292), were collected. Partial least squares (PLS-SEM) was used to test the research model.

Findings

Findings indicate that the quality of the hotel websites and mobile apps positively influences telepresence, flow and engagement. Telepresence and flow positively affect the users booking intentions for both the samples. However, for hotel website users, engagement has a no-significant effect on booking intentions. Finally, telepresence has a non-significant effect on flow, and flow has a non-significant effect on engagement for both the users of hotel websites and mobile apps.

Originality/value

This study uses two datasets to understand how hotel booking channel (hotel website and mobile app) quality leads to booking intentions by tapping into telepresence, flow and engagement.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 27 October 2022

Maryam Tavosi and Nader Naghshineh

This study aims to present a comparative study of university library websites (in the USA) from the standpoint of “Google SEO” and “Accessibility”. Furthermore…

Abstract

Purpose

This study aims to present a comparative study of university library websites (in the USA) from the standpoint of “Google SEO” and “Accessibility”. Furthermore, correlation analysis between these two done.

Design/methodology/approach

By opting for a webometric approach, the present study analyzed university library websites in the USA. The Lighthouse add-on for the Google Chrome browser has been used as a data collection tool, by writing and implementing a computer program in Bash language automatically (May 2020). Data analysis tools used were “Libre-Office-Calc”, “SPSS22” and “Excel”.

Findings

In all 81 university library websites in the USA, Google search engine optimization (SEO) scores have been observed the amount higher than 60 (Total Score = 100). The accessibility rank obtained lay between 0.56 and 1 (Total Score = 1). A weak correlation relationship between “SEO score” and “accessibility rank” (P-value = 0.02, Spearman Correlation Coefficient = 0.345) was observed. This weak relationship can be explained due to the impact of several components affecting Google’s SEO score, one of them being having a high “accessibility rank”.

Practical implications

Given the increasing automation of library processes, SEO tools can help libraries in achieving their digital marketing goals.

Originality/value

Accurate measurement of the Google SEO score and accessibility rank for the university library websites (in the USA) were obtained by Lighthouse add-on for Google Chrome browser. Moreover, data extraction by the implementation of one program computer without the direct observation of human resources is the innovation of this study.

Details

Information Discovery and Delivery, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-6247

Keywords

Article
Publication date: 25 October 2022

Imam Syafganti, Sari Ramadanty and Michel Walrave

In the context of integrated promotion, it is essential to promote destination images consistently across multiple digital channels. This study aims to examine the…

Abstract

Purpose

In the context of integrated promotion, it is essential to promote destination images consistently across multiple digital channels. This study aims to examine the consistency of online destination images projected through the official tourism websites and the Instagram accounts of five main destinations in Southeast Asia.

Design/methodology/approach

Previous studies have used correspondence analyses to measure the relationship between categorical variables. In the present study, a Spearman’s rank-order correlation was performed after the correspondence analyses to cross-check the results.

Findings

Destinations in Southeast Asia tend to project images that are similar to each other. The correspondence analyses and Spearman’s correlation found that only one country in the area projected relatively consistent destination images. By contrast, the other destinations tend to promote inconsistent images through their official websites and Instagram accounts.

Originality/value

Previous studies have assessed the consistency of projected destination image by comparing communication channels managed by government/public organisations with channels of private sector organisations. This was achieved by comparing printed materials with digital channels. By contrast, this study highlights the importance of assessing a destination’s online projected image consistency across different digital platforms (official tourism websites and official Instagram accounts) within the perspective of integrated promotion.

Details

Journal of Place Management and Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 5 October 2015

Vijaya Geeta Dharmavaram

The purpose of the paper is to assess the precautionary measures adopted by the popular websites in India, and, thus, find out how vulnerable the Indian Web users are to…

Abstract

Purpose

The purpose of the paper is to assess the precautionary measures adopted by the popular websites in India, and, thus, find out how vulnerable the Indian Web users are to this form of attack. Today almost all work is done through the Internet, including monetary transactions. This holds true even for developing countries like India, thus making secure browsing a necessity. However, an attack called “clickjacking” can help Internet scammers to carry out fraudulent tasks. Even though researchers had proposed different techniques to face this threat, it remains a question on how effectively they are deployed in practice.

Design/methodology/approach

To carry out the study, top 100 Indian and global websites in India were identified and were divided into static and dynamic websites based on the level of interaction they offer to the users. These websites were checked to see whether they offer any basic protection against clickjacking and, if so, which defence technique is used. A comparison between Indian websites and global websites is done to see where India stands in terms of providing security.

Findings

The results show that 86 per cent of Indian websites offer no protection against clickjacking, in contrast to 51 per cent of global websites. It is also observed that in the case of dynamic websites, only 18 per cent of Indian websites offer some form of protection, when compared to 63 per cent of global websites. This is quite alarming, as dynamic websites such as social networking and banking websites are the likely candidates for clickjacking, resulting in serious consequences such as identity and monetary theft.

Originality/value

In this paper, vulnerability of Indian websites to clickjacking is presented, which was not addressed before. This will help in creating awareness among the Indian Web developers as well as the general public, so that precautionary measures can be adopted.

Details

Journal of Money Laundering Control, vol. 18 no. 4
Type: Research Article
ISSN: 1368-5201

Keywords

Article
Publication date: 1 September 2005

Ping Li

To introduce a cognitive approach – cognitive task analysis (CTA) – for the usability evaluation of evidence‐based nursing (EBN) websites.

1580

Abstract

Purpose

To introduce a cognitive approach – cognitive task analysis (CTA) – for the usability evaluation of evidence‐based nursing (EBN) websites.

Design/methodology/approach

With the justification of the need for new evaluation methodologies for the usability of EBN websites and the provision of the theoretical framework and implications of CTA, the author proposes detailed steps for the usability evaluation of EBN websites.

Findings

CTA is a new approach that can be used for the evaluation of the usability of EBN websites. It has the advantages that conventional evaluation methods lack in characterizing the aspects of websites useful to nurses in carrying out evidence‐based practices.

Originality/value

This paper, with the introduction of a new cognitive approach, helps ensure the effective evaluation of the EBN websites, which can then be improved to adequately meet the requirements and information processing needs of the nurses practising evidence‐based nursing.

Details

OCLC Systems & Services: International digital library perspectives, vol. 21 no. 3
Type: Research Article
ISSN: 1065-075X

Keywords

Article
Publication date: 31 July 2013

Ahmad Daryanto, Hina Khan, Harry Matlay and Ronika Chakrabarti

This paper aims to investigate factors affecting small business owner/managers' adoption of country‐specific business websites.

14661

Abstract

Purpose

This paper aims to investigate factors affecting small business owner/managers' adoption of country‐specific business websites.

Design/methodology/approach

A survey questionnaire was sent to a selected sample of 300 small businesses in the Northwest of England. In total, 55 responded with complete and usable answers, representing a response rate of 18.33 per cent.

Findings

The results indicate that perceived usefulness and perceived ease of use positively affect the adoption of country‐specific business websites. Furthermore, perceived company image in a foreign market and perceived transaction benefits were found to be significant antecedents of the perceived usefulness of country‐specific business websites.

Research limitations/implications

The research sample is relatively small, and limited to small businesses located in the Northwest region of the UK. Emergent results are not necessarily representative of the wider small business population of the UK.

Practical implications

The results of this research study would be of benefit to owner/managers who intend to expand into international niche markets by adopting country‐specific business websites.

Originality/value

This paper extends the theoretical framework of the website acceptance model (WAM) in the context of small businesses, by distinguishing two factors that influence the perceived usefulness of having a country‐specific website.

Details

Journal of Small Business and Enterprise Development, vol. 20 no. 3
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 2 February 2015

Alia Arshad and Kanwal Ameen

This paper aims to assess the usage patterns of a university library website to find out user’s behaviour of monthly use, its top most used resources and services and…

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Abstract

Purpose

This paper aims to assess the usage patterns of a university library website to find out user’s behaviour of monthly use, its top most used resources and services and search phrases used to reach the library website.

Design/methodology/approach

Transactional log analysis (TLA) – an unobtrusive research method – was used to identify and analyse data of website-using patterns. The log data of website use from January 2011 to March 2011 were analysed for this study.

Findings

The findings of this study revealed that the university library website was heavily used on campus by users; however, it was used by a significant number of clients residing off-campus. Free scholarly journals, resources downloaded, e-journals, e-books and donated personal collections were among the top most used resources and services. However, free scholarly journals were used more than subscribed e-journals accessible on-campus only.

Originality/value

This study first used the TLA method to trace user behaviour of website use in a local scenario. Assessing the usage of e-resources is imperative to determine the effectiveness of the library website in providing these services to its on-campus and distant users. The findings of this study are valuable for librarians and webmasters of the library website to redesign and reorient their services.

Details

The Electronic Library, vol. 33 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

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