Search results

1 – 10 of 21
Article
Publication date: 1 June 2005

Ted Karlsson, Christer Kuttainen, Leyland Pitt and Stavroula Spyropoulou

To determine the impact of price on consumer decision making in online environments.

3313

Abstract

Purpose

To determine the impact of price on consumer decision making in online environments.

Design/methodology/approach

Uses a conjoint experiment to investigate the trade‐offs customers make when choosing and to establish their relative weights in online and offline situations.

Findings

Finds that customers expect prices to be lower in an online environment than in a traditional sales channel.

Research limitations/implications

Despite acknowledged limitations of experimental design and student samples, the findings have both theoretical and practical implications.

Practical implications

Marketing planners can use the intelligence gained from conjoint studies such as this to improve the design and implementation of online retail experiences.

Originality/value

Compares online and offline shopping environments with specific regard to the importance of price in each in the consumer decision‐making processes, a hitherto overlooked issue in marketing research.

Details

Marketing Intelligence & Planning, vol. 23 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Content available
Article
Publication date: 1 August 2006

305

Abstract

Details

Marketing Intelligence & Planning, vol. 24 no. 5
Type: Research Article
ISSN: 0263-4503

Article
Publication date: 8 January 2018

Chris Gibbs, Daniel Guttentag, Ulrike Gretzel, Lan Yao and Jym Morton

The purpose of this paper is to provide a comprehensive analysis of dynamic pricing by Airbnb hosts.

9060

Abstract

Purpose

The purpose of this paper is to provide a comprehensive analysis of dynamic pricing by Airbnb hosts.

Design/methodology/approach

This study uses attribute and sales information from 39,837 Airbnb listings and hotel data from 1,025 hotels across five markets to test different hypotheses which explore the extent to which Airbnb hosts use dynamic pricing and how their pricing strategies compare to those of hotels.

Findings

Airbnb is a unique and complex platform in terms of dynamic pricing where hosts make limited use of dynamic pricing strategies, especially as compared to hotels. Notwithstanding their limited use, hosts who own listings in high-demand leisure markets, manage entire places, manage more listings and have more experience vary prices the most.

Practical implications

This study identified a great need for Airbnb to encourage dynamic pricing among its hosts, but also warned of the potential perils of dynamic pricing in the sharing economy context. The findings also demonstrated challenges for hotel managers interested in actionable information related to Airbnb as a competitor.

Originality/value

This is the first Airbnb study to use a comprehensive set of data over a continuous period in multiple markets to look at a number of listing and host factors and determine their relation with dynamic pricing strategies.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 February 1988

David Macarov

The author argues that we must stop and take a look at what our insistence on human labour as the basis of our society is doing to us, and begin to search for possible…

2393

Abstract

The author argues that we must stop and take a look at what our insistence on human labour as the basis of our society is doing to us, and begin to search for possible alternatives. We need the vision and the courage to aim for the highest level of technology attainable for the widest possible use in both industry and services. We need financial arrangements that will encourage people to invent themselves out of work. Our goal, the article argues, must be the reduction of human labour to the greatest extent possible, to free people for more enjoyable, creative, human activities.

Details

International Journal of Sociology and Social Policy, vol. 8 no. 2/3/4
Type: Research Article
ISSN: 0144-333X

Keywords

Article
Publication date: 1 January 1980

IT was last July that we denounced the Bullock proposals because of our conviction that they would not work. True, that was not by any means the first time that we had voiced that…

Abstract

IT was last July that we denounced the Bullock proposals because of our conviction that they would not work. True, that was not by any means the first time that we had voiced that opinion. We said so, firmly, from the moment that they were promulgated. There was so much against them.

Details

Work Study, vol. 29 no. 1
Type: Research Article
ISSN: 0043-8022

Content available
Book part
Publication date: 27 August 2013

Abstract

Details

Entrepreneurial Resourcefulness: Competing With Constraints
Type: Book
ISBN: 978-1-78190-018-5

Article
Publication date: 10 February 2023

Alec John Grant

The purpose of this study is to provide a practical guide and checklist for newcomers to autoethnography.

Abstract

Purpose

The purpose of this study is to provide a practical guide and checklist for newcomers to autoethnography.

Design/methodology/approach

The approach is grounded in autoethnographic methodology, functioning as a comprehensive teaching resource.

Findings

When used as a learning resource, this study will enhance the work of beginning autoethnographers.

Social implications

As an arts and humanities and social science-based research approach, autoethnography is a vital, creative methodology in advancing social justice in mental health.

Originality/value

This study, written by an experienced teacher, mentor and supervisor of the approach with an international reputation, is original in its provision of a comprehensive teaching resource in article form to assist the development of beginning autoethnographers.

Details

Mental Health and Social Inclusion, vol. 27 no. 3
Type: Research Article
ISSN: 2042-8308

Keywords

Article
Publication date: 19 April 2024

Oguzhan Ozcelebi, Jose Perez-Montiel and Carles Manera

Might the impact of the financial stress on exchange markets be asymmetric and exposed to regime changes? Departing from the existing literature, highlighting that the domestic…

10

Abstract

Purpose

Might the impact of the financial stress on exchange markets be asymmetric and exposed to regime changes? Departing from the existing literature, highlighting that the domestic and foreign financial stress in terms of money market have substantial effects on exchange market, this paper aims to investigate the impacts of the bond yield spreads of three emerging countries (Mexico, Russia, and South Korea) on their exchange market pressure indices using monthly observations for the period 2010:01–2019:12. Additionally, the paper analyses the impact of bond yield spread of the US on the exchange market pressure indices of the three mentioned emerging countries. The authors hypothesized whether the negative and positive changes in the bond yield spreads have varying effects on exchange market pressure indices.

Design/methodology/approach

To address the research question, we measure the bond yield spread of the selected countries by using the interest rate spread between 10-year and 3-month treasury bills. At the same time, the exchange market pressure index is proxied by the index introduced by Desai et al. (2017). We base the empirical analysis on nonlinear vector autoregression (VAR) models and an asymmetric quantile-based approach.

Findings

The results of the impulse response functions indicate that increases/decreases in the bond yield spreads of Mexico, Russia and South Korea raise/lower their exchange market pressure, and the effects of shocks in the bond yield spreads of the US also lead to depreciation/appreciation pressures in the local currencies of the emerging countries. The quantile connectedness analysis, which allows for the role of regimes, reveals that the weights of the domestic and foreign bond yield spread in explaining variations of exchange market pressure indices are higher when exchange market pressure indices are not in a normal regime, indicating the role of extreme development conditions in the exchange market. The quantile regression model underlines that an increase in the domestic bond yield spread leads to a rise in its exchange market pressure index during all exchange market pressure periods in Mexico, and the relevant effects are valid during periods of high exchange market pressure in Russia. Our results also show that Russia differs from Mexico and South Korea in terms of the factors influencing the demand for domestic currency, and we have demonstrated the role of domestic macroeconomic and financial conditions in surpassing the effects of US financial stress. More specifically, the impacts of the domestic and foreign financial stress vary across regimes and are asymmetric.

Originality/value

This study enriches the literature on factors affecting the exchange market pressure of emerging countries. The results have significant economic implications for policymakers, indicating that the exchange market pressure index may trigger a financial crisis and economic recession.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Open Access
Article
Publication date: 7 July 2022

Sam Solaimani, Tijl van Eck, Henk Kievit and Kitty Koelemeijer

Lean Startup (LS) has gained considerable traction in the startup scene, especially within digital firms where the concept finds the concept's genesis. However, there are more and…

2685

Abstract

Purpose

Lean Startup (LS) has gained considerable traction in the startup scene, especially within digital firms where the concept finds the concept's genesis. However, there are more and more calls in the entrepreneurship literature to study LS's application beyond the digital context. The purpose of this study is to explore the applicability of LS within the largely under-researched context of non-digital entrepreneurs. To structure the authors' understanding of the participating entrepreneurs' cognitive and behavioural logic, effectuation theory is applied.

Design/methodology/approach

To explore how LS is applied in non-digital settings, this study analyses the LS approach of 15 Dutch brick-and-mortar and click-and-mortar Small to Medium-sized Enterprises (SMEs) and startups.

Findings

This study provides empirical evidence that non-digital entrepreneurs pursue an effectual logic in their LS approach. However, the entrepreneurs' LS approach appeared to be contextualised to the non-digital contexts' inherent constraints and trade-offs. Such contextualisation calls for a particular set of skills and competencies, including applying mixed-methods cross-validation, affinity and passion for craftsmanship and aesthetics, inferring from limited, qualitative, and often skewed data, establishing an empathetic collaborative relationship with customers and suppliers, and leveraging prior market knowledge and experience.

Originality/value

This study advances the current understanding of the LS applicability and gives a more nuanced account of how LS is practised in the context of non-digital firms, the challenges entrepreneurs involved in non-digital firms need to overcome, and the skills and competencies they need to possess. In practical terms, the findings help non-digital entrepreneurs and coaches to be more heedful of the contextual peculiarities when employing LS.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 28 no. 9
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 11 November 2013

Ben Clegg and Yi Wan

The purpose of this paper is to investigate enterprise resource planning (ERP) systems development and emerging practices in the management of enterprises (i.e. parts of companies…

3271

Abstract

Purpose

The purpose of this paper is to investigate enterprise resource planning (ERP) systems development and emerging practices in the management of enterprises (i.e. parts of companies working with parts of other companies to deliver a complex product and/or service) and identify any apparent correlations. Suitable a priori contingency frameworks are then used and extended to explain apparent correlations. Discussion is given to provide guidance for researchers and practitioners to deliver better strategic, structural and operational competitive advantage through this approach; coined here as the “enterprization of operations”.

Design/methodology/approach

Theoretical induction uses a new empirical longitudinal case study from Zoomlion (a Chinese manufacturing company) built using an adapted form of template analysis to produce a new contingency framework.

Findings

Three main types of enterprises and the three main types of ERP systems are defined and correlations between them are explained. Two relevant a priori frameworks are used to induct a new contingency model to support the enterprization of operations; known as the dynamic enterprise reference grid for ERP (DERG-ERP).

Research limitations/implications

The findings are based on one longitudinal case study. Further case studies are currently being conducted in the UK and China.

Practical implications

The new contingency model, the DERG-ERP, serves as a guide for ERP vendors, information systems management and operations managers hoping to grow and sustain their competitive advantage with respect to effective enterprise strategy, enterprise structure and ERP systems.

Originality/value

This research explains how ERP systems and the effective management of enterprises should develop in order to sustain competitive advantage with respect to enterprise strategy, enterprise structure and ERP systems use.

Details

International Journal of Operations & Production Management, vol. 33 no. 11/12
Type: Research Article
ISSN: 0144-3577

Keywords

1 – 10 of 21