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New disazo and polyazo ureido reactive dyes incorporating different reactive systems were synthesized and applied to cotton fabric by the exhaust dyeing method. Different factors affecting the dye ability and fastness properties of such dyes are investigated.

Bis(monochlorotriazine) reactive dyes displayed higher primary exhaustion values compared to those obtained with bis(sulphatoethysulphone) and bis(monochlorotriazine/sulphatoethysulphone) reactive dyes under different neutral exhaustion conditions. The results obtained indicate that the fixation efficiencies of these dyes were higher than those of dyes incorporating the bis(dichlorotriazine) reactive system. The results assessed for alkaline exhaust dyeing indicate that the bis(monochlorotriazine/sulphatoethylsulphone) dye was less sensitive to the variation in fixation temperatures than the other reactive dyes. The fastness properties of the ureido reactive dyes were fair to good.

The improved dyeing performance of such type of ureido reactive dyes should lead to the design of reactive dyes with good application and fastness properties on cotton fabric, and provide practical solutions for low-salt dyeing. The present study of synthesis of disazo and polyazo ureido reactive dyes of high molecular structure, and its application to cotton fabric by the exhaust dyeing method is novel and could be applied in the industry.

The purpose of this study is to discover the factors related to human resource (HR) digital transformation (DT) in Bahrain during coronavirus disease 2019 (COVID-19) and to analyze the impact of e-human resource management (e-HRM) on organizational performance. These factors are funding, information technology (IT) infrastructure, technical support, digital skills or talents, organizational culture, employee resistance and top management support. These factors were tested to determine whether they affected HR DT in Bahrain during COVID-19. There are no findings in the researched literature regarding the proposed factors that affect HR DT in Bahrain during COVID-19 in this study.

For data collection, a quantitative method was applied by conducting an online survey and distributing it to HR executives and employees from multiple organizations in Bahrain, both in the private and public sectors.

This study proposes a DT adoption model based on seven factors extracted from the literature review. A questionnaire was deployed, and accurate data were collected, processed and then analyzed. The logit model shows determinants factor to the DT adoption where all variables have a positive effect.

Using technology in an organization’s HR practices, known as e-HRM or HR DT, is becoming more crucial since the COVID-19 pandemic. Unlike European countries, the HR sector in Bahrain is not prepared to adopt the e-HRM process. This paper proposes a model that enables the HR sector to adopt digital technologies. This model is based on the key factors that enable an effective transition to the sector’s digitalization (e-HRM). Future research is sought to provide additional insights into the same factors and measure their effect on HR DT during COVID-19 in other countries.

The residents of Baghdad city has been suffering from various issues, including poor social relations, low quality of life, as well as neglect of many public spaces and small parks. Therefore, there is a need to devise effective alternatives to compensate for the loss of large public open spaces so as to enhance the residents’ social interactions and other social activities. Having that said, this study identified the types and characteristics of public open spaces to enhance residents’ social activities in Baghdad city.

This study adopted the questionnaire survey method to gather quantitative data from 306 respondents based on the single-stage random procedure. The targeted population of this study refers to the residents of the Karkh district, the western part of Baghdad.

The study outcomes highlight the need to provide pocket parks with adequate characteristics to promote the residents’ social interactions in Baghdad city.

This study contributes by emphasizing the significance of establishing pocket parks for social interaction in Baghdad City.

The study shows a number of solutions related to pocket parks by studying the critical actionable attributes that can be embedded into new development, land-use policies, or to upgrade existing parks. The study may serve as a useful reference for urban and landscape planners, architects, social psychologists, the Municipal of Baghdad, and other interested researchers in this field.

The purpose of this qualitative comparative study was to explore the brand-switching behavior of Muslim consumers in selected cities from Pakistan and Malaysia.

Data were collected through interviews which were conducted with 30 participants including universities (5), shopping malls (5) and restaurant locations (5) of each country. The constant comparative analysis was used to analyze the data.

Results revealed that a demonstration of awareness of American brands, their image and perceived quality causes Muslim consumers to switch away from American brands to non-American brands. In addition, this study also showed that the certain reasons compel consumers to stay with American brands.

The findings are helpful for American brands in reconsidering their strategies while segmenting the Muslim consumers as target market.

This is the first paper of its kind to explore Muslim consumer brand-switching behavior by using a qualitative method.

This chapter reports on one faculty member’s experience introducing a service learning component into a sequence of required courses in a College of education at a University in the United Arab Emirates. This study identifies local issues associated with introducing service learning into the curriculum and examines students’ perceptions of self, attitudes toward service to others, and service as leadership and outcomes. Relatively little evidence exists in the Middle East of the actual processes involved in developing and implementing service learning programs and the relevant connections that can be made to Islamic principles for community advocacy and leadership.

This paper aims to investigate the level of environmental communication and the predominant themes of environmental initiatives and technologies used in India.

In this exploratory study, a manual content analysis was conducted using print and website data related to corporate environmental communication of 60 Indian companies listed in the Bombay Stock Exchange, representing the top thirty from manufacturing and information technology (IT) sector each.

The authors classified the level of importance based on seven attributes, distinguished between hard and soft disclosure and identified the prevalent environmental practices and technologies in each sector. The authors found that the environmental communication of the IT sector is technology-based than the manufacturing sector, but both are weak in acknowledging climate change.

Managers, across the two sectors, can make their organizations environmentally responsible by learning and applying the current practices/technologies and reap benefits by mimetic isomorphism or create competitive advantage.

Building on the theoretical and practical works in corporate sustainability and corporate social responsibility communication literature, the authors contribute to the stakeholder theory and voluntary disclosure theory. The findings of the study provide the much-needed base for future research that links the engineering and management community to take the scholarship further to prevent the climate crisis.

This research aims to investigate the impact of fear and perceived knowledge (PK) of Covid-19 on the sustainable consumption behaviour (SCB) of Muslim consumers and to test the mediating role of (intrinsic) religiosity.

A total of 417 responses were collected during Covid-19 lockdown through an online structured survey using the snowball technique. A two-step research approach was adopted. In Study 1, an exploratory factor analysis was performed on the SCB measurement scale through SPSS. In Study 2, hypothesised associations were analysed using SmartPLS-SEM.

PK of Covid-19 pandemic directly motivates SCB in Muslim consumers, whereas fear has no direct effect on any factor of SCB. Religiosity is found to be a significant driver of SCB. Indirect effects also depict that religiosity positively mediates the association between fear and SCB as well as PK and SCB.

The study may guide policymakers and marketers in using the current pandemic as a tool to inspire sustainable consumption. Religious values, teachings and knowledge about the pandemics can be publicised to create awareness and induce desired behaviour to cope with adverse events and adopt sustainable consumption patterns and lifestyles among Muslim consumers.

The article is the pioneer of its kind to present survey research about Covid-19 fear and PK’s impact on SCB through religiosity. It adds to the Islamic marketing literature about religiosity, coping theory, PK and fear of pandemics and their role in transitioning Muslim consumers towards SCB. Moreover, the use of partial least squares structural equation modelling in the context of Covid-19 research was extended.

The teaching objectives of the case study will enable the students as follows: to recognise the challenges of information technology (IT) implementation in the health-care sector associated with employee resistance, to apply the technology acceptance model for analysing the degree of employee resistance, to relate the utilisation of Kotter’s 8-step change management approach in successful IT implementation in the health-care sector and maintenance of employee productivity and to classify the leadership traits reflected by the leaders in training the 600 diverse employee population of Al-Ain hospital.

The case highlighted the predicament the government-owned Al-Ain City Hospital, United Arab Emirates, faced following the surge in the incidences of COVID-19 in the country in March 2020. The hospital management decided to initiate the work-from-home arrangement as a non-pharmaceutical intervention of handling the spread of the disease amongst its employees. Fatima Almur, the Information Technology Director in Al-Ain Hospital, asked the Application Support Manager, Aysha Shahwan, to deploy some IT tools significant for remote support to patient care within two weeks. Shahwan faced significant challenges in deploying the IT tools in two weeks given the diverse workforce, with the majority of them having limited knowledge in operating the tools, and hence, their apprehension in the usefulness of the tools. Besides, Shahwan had to deploy some advanced tools for easy and secured access to the electronic health record, telemedicine and telecommuting using mobile phones, tablets or PCs. The deployment of these advanced tools would be jeopardised by employee acceptance and consequent dwindling productivity. Considering the issue of employee acceptance of the change and their limited knowledge, Shahwan had, therefore, to develop training frameworks to boost the former’s perceived usefulness and ease-of-use of the IT tools. Will Shahwan successfully deploy the advanced IT tools to enable the hospital staff, including medical staff and departments, to ensure efficient patient care from a remote location? Will she be able to train the 600 employees across genders, ages and knowledge, use the IT tools and safeguard them from common software threats like email phishing and ransomware? Will the hospital be able to sustain its vision of quality patient care using advanced technologies through this new arrangement of remote support amidst the pandemic when patients are more?

Undergraduate business management.

Teaching Notes are available for educators only.

CSS 10: Public sector management.

This study aims to show the dyeing behaviour of polyester fabrics using four novel heterocyclic disperse dyes.

The four dyes were synthesized based on 5, 5'-(1, 4-phenylene) bis (1, 3, 4-thiadiazol-2-amine) as a diazonium compound. The UV/Vis absorption spectroscopic data of these disperse dyes while dyeing polyester fabrics were investigated. Following this, the dyeing properties of these dyes on polyester fabrics were investigated under acid condition.

The results showed that increasing the dyeing temperature from 80°C to 100°C led to an increase in dye uptake for all dyes, but further increases of the temperature to 130°C led to higher dye uptake for dye 3 as the dye exhaustion increased by about 50% from 55.9% to 91.4%.

This study is important as it introduces new dyes for the dyeing of polyethylene terephthalate (PET) fibres with colours that range from yellowish orange to bluish yellow and scarlet red and all with excellent brightness, levelness and depth of shade.

The paper aims to the preparation of novel disperse dye based on azo salicylaldehyde derivatives TF-A [2-hydroxy-5-((3-(trifluoromethyl)phenyl)diazenyl)benzaldehyde] and full evaluation of their use as disperse dye TF-ASC [bis 2-hydroxy-5-((3-(trifluoromethyl)phenyl)diazenyl)benzaldehyde Schiff base with 4,4'-methylenedianiline] for dyeing polyester fabric at various conditions.

The dispersed dye was synthesized via Schiff base condensation in the presence of ceric ammonium nitrate cerium ammonium nitrate 10 mmole% as an eco-friendly catalyst at room temperature. The chemical structure of the prepared dye was characterized via elemental analysis, Fourier-transform infrared spectroscopy, 1H- and 13 C-NMR spectroscopic analysis tools. This study thoroughly examined the dyeing of disperse dye TF-ASC on polyester at various conditions. The characteristics of dyed polyester fabric were measured by colour measurements, as well as light, washing, crock fastness and finally, colour strength. The discrete fourier transform (DFT) theoretical studies, including E_HOMO, E_LUMO and optimized geometrical structure, were assumed and discussed in detail.

The results showed that the synthesized organic dye TF-ASC was highly functional and appropriate for this kind of dyeing method. The dyeing fabrics obtained from disperse dye TF-ASC, properties possess high colour strength as well as good overall fastness properties. These dyes had a high affinity for polyester fabric, with just a tiny change in dye affinity when the pH was changed, even under alkaline circumstances. The dye levelness and shade depth of the colour results were good, and there were a variety of hues from light brownish yellow to deep brownish yellow. The results obtained from DFT computational studies such as E_HOMO, E_LUMO, optimized structure, diploe moment µ and electrophilicity index deduced that prepared organic dye TF-ASC is more applicable as a dispersed dye.

This research is significant because it provides a new dye for dyeing polyethylene terephthalate fibres with exceptional brightness and levelness; the method of preparation is a useful pathway due to its being known as a green chemistry method.