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This chapter investigates the concept and relationship between community pride, involvement, and participation needs in the sustainable tourism development. The study will also try to find out how local communities are involved in various activities and practices for the development of the sustainable tourism. Local community participation in tourism activities has become one of the major principles of sustainable tourism. As tourism is a people-oriented industry, its major functions depend on human resources. A significant number of communities depend on tourism as a primary source of income. Tourism contributes to the growth of a community because it creates a lot of jobs in the various industries associated with tourism.

This chapter aims to assess the scope of India's gastronomic tourism post-COVID-19 and discuss the utilisation of vlogs to promote India as a gastronomic destination. First, the evolution of gastronomic tourism is reviewed. Next, opportunities and challenges associated with India's gastronomic offerings, both from international and domestic tourism perspectives, are discussed. Then, the role of vlogging to position and promote India as a gastronomic destination is established. The chapter suggests recommendations for the Ministry of Tourism, Government of India on utilising vlogging to promote gastronomic tourism.

India is the place of many religions, customs and traditions. Religious events are regularly an exceptional tourist opportunity, and there are several religious events that take place in India throughout the year. These events not only focus on the importance of people engaging in religious events and having spiritual experience but also act as a promotional opportunity for any country. With changing times, these religious places have become a site for tourism; relatively a mere pilgrimage and digital marketing is especially useful in promoting these events and places to new potential attendees as well. Therefore, this research stresses upon the small- and medium-sized religious events that take place in various regions of India and the importance of digital marketing in sustaining and promoting the event tourism.

Catering business is one of the most prominent and sought-after business investment in Dehradun, given the number of people who have a busy lifestyle. This fact gets more influential as Shugan Group is a catering company that serves the Dehradun market, a valley in the foothills of Shivalik Mountain Range in the state of Uttarakhand. Dehradun enjoys the benefit of being the Capital of Uttarakhand. The catering companies offer a lot of employment while promising delicious food to the stakeholders. Many individuals rely on this sector through food trucks, small shops or through full-fledged catering service providing companies. The group offers innovative and interesting food options for Doonites through their catering services including a lot of regional food options. Traditionally, the catering services in the town comprises handful options to deliver in the form of just food items. The catering services now involve a lot of service elements also including serving of the dishes, ambience and all inclusive of personnel factors. Many individuals assume that mess food is everyday kind of boring food. This assumption definitely holds true throughout the student community who are the major benefactors of the catering services as Dehradun is an education hub in the country. The new food offerings therefore face a lot of change as some of the ingredients definitely are the everyday incorporated ones. In the past couple of years, the catering services concept had gained acceptance for investment because of rise in demand for variety to be provisioned in the offerings as students hold diverse demographical differences. A lot of significance has been given to the likeness of various food options. Shugan Group wishes to inject a new life into the student catering market, leveraging the culinary skills of their handpicked chefs to develop creative new catering options. The advanced skills of chefs, industry insight of the group and an already existing market opportunity will allow the group to showcase its potential. Shugan Group is a start-up company. Marketing is critical to its success and future profitability. It offers creative gourmet for mess catering for a wide range of events and everyday eating options. The basic market need is high quality and creative food options. Having worked in the industry for the past few years and witnessing the dynamic environment including rise in disposable incomes, rise in consumer awareness, consumer’s keenness to eat new delicacies every day and desire to purchase quality food, the group has invested a lot in understanding what the consumers want. The performance of the group has been moderately incremental. After holding qualitative wisdom on the requirements of the market, Shugan Group is currently in the speculative stage in terms of being a caterer. The group wishes to reasonably understand the option that it should consciously adopt in terms of being modest about thinking only of financial benefit, with reasonable expansion every year only for the sake of being financially viable or build a strong brand and start getting people to increase word of mouth thereby bringing organic growth.

Social/physical distancing rules that resulted in the novel coronavirus (COVID-19) have caused restrictions on national and international transportation. Since tourism activities are an industry based on transportation and travel, they have been affected negatively because of COVID-19. It has become necessary to create a contactless environment by leveraging technology to mitigate these negative impacts. smart transportation system (STS) applications have played a crucial role in enabling contact-free travel in providing the continuation of tourism activities in a controlled manner by utilizing information and communication technologies. Therefore, in this study, it was tried to determine whether STS applications are functional in ensuring the contactless transportation required in COVID-19 and in the face of possible future outbreaks. In this study, COVID-19 and STS terms are tried to be defined, and the importance of these two concepts in terms of tourism activities has been discussed considering their cause–effect relationship in line with the purpose of the research. STS applications have been determined to be the most appropriate approach in terms of carrying out controlled tourism activities in accordance with the social/physical distancing rules arising from COVID-19. According to the findings of the research, STS provides an opportunity for people to use contactless payments and purchase tickets online with smart phones. Additively, by controlling passengers’ luggage through mobile applications and reducing the time spent waiting in the lobby, thereby minimizing prolonged interpersonal contact.

Introduction: Governance is the management of various actions to improve human capacities and boost the efficiency with which services are delivered to the general public. The study analyses the relationship between two variables: geographic location and desire to switch to an E-governance system. The study also aims to explore the relevance of artificial intelligence (AI) in supporting E-Governance.

Objectives of study: (1) To investigate the notion of e-governance and the many approaches available. (2) To research various government E-Governance initiatives and raise awareness about the difficulties and opportunities facing India’s e-government system. (3) To study the acceptance of E-governance by the public from rural and urban districts.

Methodology: This study will use a descriptive research approach as its research strategy. Primary data was collected to check for the preference for an acceptance rate of E-Governance based on geographic location (URBAN and RURAL). The current investigation is conducted on 200 respondents from Northern India’s selected urban and rural districts.

Finding and implications: The report summarises the significance of e-governing system adoption in India and offers ways to improve the operation of these systems in the future. The results of the test show that both factors are highly significant. The study recommends that future research integrate our search for scientific studies with a search for non-scientific publications, as journal and conference publications may lag behind the most recent breakthroughs in the implications of AI use in public administration.

Talent management is conducted to maximize an organization's overall performance and efficiency which helps to serve as a competitive advantage. Human resource management is a concept which includes human-related activities, but talent management is a strategy which helps to get new talent, develop their skill sets and provide better employee engagement and experience to retain the top potential employees in an organization. Improvement in recruiting and retention of a workforce results from a well-executed talent acquisition approach. In the 21st century, employee retention has become a primary concern for the organizations specially with work from home and hybrid models.

The workforce for tomorrow is going to be very different from what it has been. Technology is transforming the way people work within organizations. The workplace is rapidly evolving in terms of people and processes and is going through a lot of technological changes. The terminologies such as automation, artificial intelligence, augmented reality and block chain technologies are slowly becoming part of the workplace and everyday activities of the organization.

The challenges are many and especially post-pandemic organizations are going through some major changes such as a mindset shift of employees to take up more remote working opportunities, building virtual teams, increase in the gig economy workers (contractual workers) and a diverse workforce which makes it even more challenging for the organization to manage and retain talent.

Storytelling is increasingly becoming a popular tool for promoting local fairs, festivals, culture and heritage. It is also being used to boost regional economies and revitalise them. Storytelling involves recounting past events and emphasising their relevance to the current situation. It is a powerful way to communicate shared experiences and values from one generation to the next. By engaging in storytelling, local or regional fairs or festivals are able to subsidise the regeneration of their economy. Furthermore, storytelling can help to bridge the gap between the past, present and future, providing a sense of permanency and belonging. Transmedia storytelling, often called transmedia narrative, is a technique for integrating current digital technology to present a tale or story experience across several platforms and formats.

Rajasthan is a vibrant, colourful and lively region of India. It comes out on top regarding holidays, traditions and culture. It sparkles brighter when its festivals are taking place. Due to its festive atmosphere, they have played a significant role in Rajasthani culture. The state of Rajasthan is known for its warm hospitality.

The current study's objective is to investigate various regional festivals in Rajasthan that have helped to develop regional identity through transmedia and to understand the connection between regional festivals' storytelling and tourism. Our findings indicated a positive relationship between regional or local festival narrative and travellers' inclination to visit or return. Additionally, the local community develops a positive sense of itself due to these festivals.