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The purpose of this study is to conceptually integrate business to consumer (B2C) into business to business (B2B), with a holistic consumer-centric, technology-reinforced, long-term vision for tourism industries and companies to survive and succeed in the era of new technologies 4.0. The research suggests that the tourism-marketing-new technologies decision-making involves customers as the center of the design and decision process.

The research design includes a qualitative study with 94 in-depth interviews, a literature analysis and a conceptual proposition. The qualitative study follows the tourism consumer desire data analysis, from categorization to integration. The literature analysis applies a systematic literature review approach based on the 29 most up-to-date new-tech papers from peer-reviewed journals. The analysis compares qualitative research findings and literature analysis results and matches the new technology applications with consumer desire understanding. The conceptual framework of tourism marketing/advertising is proposed based on qualitative research and literature analysis.

The qualitative research deciphers that consumers, based on their imagination and memorization, desire therapy and sceneries and connect such desires to the empathetic and resonating advertising messages. The literature analysis synthesizes the new tech applications in tourism and matches the qualitative research findings with the deciphered desires in tourism. The conceptual model proposes that B2C should be integrated into B2B to provide value for both consumers and businesses and opens avenues of research on this topic.

This research has made the following theoretical contributions: it offers an in-depth understanding of consumer desire, often hidden or subconscious, in the field of tourism. Consumer desires regarding tourism are mostly subconscious and exist long before consumers are exposed to advertising messages. These desires reflect the search for therapy and sceneries and become “embodied” – they exist on multisensorial levels and become part of the body and life and will lead consumers into positive perceptions when marketing communications/advertisements resonate with them. In the latter case, they will subjectively judge advertising as “good,” regardless of the advertising design quality. The research also connects consumer research with a new technologies research review and proposes a conceptual framework to integrate business to consumer (B2C) with business to business (B2B). As such, the research makes theoretical contributions to the integration or the “boundary blurring” between B2C and B2B research and practical suggestions that involved industries and consumers may all benefit from such integration. Conceptually, there is a lack of discussions of the pitfalls of new technologies, a dearth of empirical verification of the applications of new technologies in the proposed fields and a shortage of discussions about ethical issues. Qualitative methods, offering an efficient tool for understanding consumer desires in the tourism industry, have their own limits, as discussed in previous research. The sample is limited to the state of New York population and may be influenced by geographic, demographic and psychological characteristics related to the region.

This research provides advertising practitioners, new technology innovators and tourism industries with a framework to face the combined challenges of understanding hidden consumer desires and applying adequate technologies that resonate with consumer desires to tackle relevant issues. The conceptual proposition of this research fills the gap between qualitative consumer research without concrete practical resolution and new technologies applications without in-depth consumer understanding. Through the conceptual framework, the author provides insights into how industries may benefit from consumer understanding. The business relationships among the industries of marketing, tourism and new technologies should be centered around consumers. Thus, B2C and B2B should be naturally integrated into business practices.

Social implications of this research include three major points: first, the understanding of consumer desire for therapeutic power in tourism, which invites more attention to tourism as part of social well-being design instead of a purely for-profit business. Second, a profound comprehension of what consumers need and desire, without which the applications of new technologies may cause severe societal problems. Third, a way to tailor to consumers’ individuality and desires for advertising/marketing that may be considered abusive, stressful and socially destructive if applied in a nonpersonal manner.

Conceptually, this research adds consumer desire, an originally B2C concept, to the B2B context regarding the new technology applications in tourism marketing/advertising. It contributes to the B2B literature by proposing a strong consumer-centric approach, especially the consumer desire understanding, that is not yet investigated in the B2B literature; and a combination of empirical study and literature analysis and the matching of the two for better practice of advertising/marketing, tourism and new technologies applications.

This paper aims to explore the complexities of engaging with local stakeholders in destination branding. As the main creators and drivers of the destination brand, many brand authorities metaphorically “give ownership” of the brand to local stakeholders, for them to “take ownership” of it. This paper examines the inherent challenges of this process. In the Tasmanian destination branding process presented here, the Tasmanian authorities used best practices to generate a sense of ownership of the destination brand among local tourism businesses. Some players engaged, but many did not. The study shows the necessity to understand the dynamics between giving ownership of the brand and the various local tourism business stakeholders actually taking ownership.

This study looks at an Australian destination branding experience, namely, Tasmania’s “Go Behind the Scenery”. Primary data were gathered through 14 in-depth interviews with tourism operators, selected through a purposive sampling approach, based on their various levels of participation in the branding processes. The interviews aimed to understand how they variously engaged with the brand and processes of ownership.

This study shows that a relatively open interpretation of the brand can welcome wider engagement and generate a sense of ownership through the local businesses’ own interpretations. But there are also barriers for these stakeholders in developing an even stronger sense of ownership. They need more support in addressing their individual circumstance before the brand can align with their business.

This paper accentuates an ownership gap, understood as the gap between giving ownership (mechanisms to transfer ownership from brand authorities to stakeholders) and taking ownership (stakeholders assume responsibility for and manifest the brand). In identifying a gap between these two aspects of engagement, this paper initiates a more nuanced discussion on the mechanisms of stakeholder engagement in the branding process.

Tourism destination marketers use videos that incorporate storytelling and visual and audio components to evoke emotional arousal and memorability. This study aims to examine the increase in participants’ level of arousal and the degree of memorability after watching two different videos.

A quasi-experimental study was conducted with 45 participants who watched two destination promotional videos. One video used storytelling whereas the other used scenic images and music. The level of arousal was measured using both tonic and phasic electrodermal activity levels. The memorability of each video was measured after seven days by testing the recall accuracy.

Scenic imagery and music videos were associated with higher-than-average arousal levels, while storytelling videos generated larger-amplitude arousal peaks and a greater number of arousal-evoking events. After a week, the respondents recalled more events from the storytelling video than from the scenery and musical advertisements. This finding reveals that the treatment, storytelling and sensory stimuli in advertising moderate the impact of arousal peaks and memorability.

These results indicate that nonnarrative videos using only sceneries and music evoked a higher average level of arousal. However, memorability was associated with higher peak levels of arousal only in narrative storytelling. This is the first tourism study to report the effects of large arousal peaks on improved memorability in advertising.

This study aims to analyze the visual aspects of transport tourists’ experience of mobility focusing on British cruise and coach tourists’ international travel experiences.

The qualitative data was collected using semi-structured in-depth interviews with coach and cruise tourists and analyzed using thematic analysis.

The visual experience of mobility (demonstrated in the paper by the example of cruises and coach tours) is critical in the formation of transport tourism experiences. The mobile tourist landscapes emerge from the interplay of the subjective experiences of particular modes of mobility (vehicle or vessel) and routes, whereby the two key visual elements are the changing scenery and views of everyday local life as experienced whilst traveling.

The present study focuses particularly on the visual elements of passive transport tourism experiences. It does not account for other tourist activities nor does it study the experiences associated with active transport tourism. Future research could perform a holistic analysis of tourists’ experiences of transport in all its forms.

The findings point to the centrality of the experience of mobility in transport tourism experience. The following two key aspects of the experience emerged: the importance of variation of the scenery that the tourist consumes during their tour and a desire to observe mundane, everyday life elements of the destination, which should be taken into account by the tour operators and service providers in the route design and marketing.

Coach and cruise tourism are rarely analyzed together; this study demonstrates considerable parallels between the two in considering them as transport tourism, a mode of recreational activity where mobility is the central part of the tourist experience and should, therefore, be considered a tourist attraction in and of itself.

The aim of this study is to examine the role of aesthetic experiential qualities for tourist overall satisfaction and three types of loyalty.

A national tourist route in Norway was chosen as an empirical context for this study. Totally, the role of five aesthetic experiential qualities were examined, namely, scenery, cleanliness harmony, art/architecture and genuineness.

The findings reveal that the three aesthetic experiential qualities, scenery, harmony and genuineness, were all positively related to tourist overall satisfaction with the tourist road. Moreover, tourist overall satisfaction had a direct influence on three types of loyalty, referring to tourists’ intentions to recommend the tourist road to other, to revisit same tourist road and to visit similar tourist roads in the future. However, the findings reveal that only two aesthetic qualities, cleanliness and genuineness, had a direct effect on intention to revisit the same tourist road, and thus indicates a more complex explanatory pattern concerning tourist loyalty.

This study is limited to five aesthetic experiential qualities in a specific nature-based tourist context. The results open up some of the areas for future research on the role of aesthetics in man-made environments (in addition to the natural environment) in nature-based tourism. When most of the other variables are similar, aesthetic experiential qualities may make a difference to a nature-based product’s performance, and thus provide the competitive edge.

Destination managers and marketers should focus on aesthetic experiential qualities to increase tourist satisfaction and loyalty, and thereby strengthen a destination competitiveness and value creation.

Responding to the need to focus on aesthetic experiential qualities in a nature-based tourism context, this study measures the effects of the aesthetic experiential qualities for tourist satisfaction and loyalty in an original destination setting.

Content‐based image retrieval suffers from the semantic gap problem: that images are represented by low‐level visual features, which are difficult to directly match to high‐level concepts in the user's mind during retrieval. To date, visual feature representation is still limited in its ability to represent semantic image content accurately. This paper seeks to address these issues.

In this paper the authors propose a novel meta‐feature feature representation method for scenery image retrieval. In particular some class‐specific distances (namely meta‐features) between low‐level image features are measured. For example the distance between an image and its class centre, and the distances between the image and its nearest and farthest images in the same class, etc.

Three experiments based on 190 concrete, 130 abstract, and 610 categories in the Corel dataset show that the meta‐features extracted from both global and local visual features significantly outperform the original visual features in terms of mean average precision.

Compared with traditional local and global low‐level features, the proposed meta‐features have higher discriminative power for distinguishing a large number of conceptual categories for scenery image retrieval. In addition the meta‐features can be directly applied to other image descriptors, such as bag‐of‐words and contextual features.

Houses have an average life span of about a hundred years, whereas households and habitats can change radically and repeatedly during that time. Consequently house designers are faced with the task of giving form to a shelter for dwelling for a period during which the composition of the household and the associated spatial rituals will go through major changes.

Taking not the changeable but the permanent as a departure−point opens up new perspectives. The permanent, or durable component of the house, constitutes the frame within which change can take place. This frame defines the space for change. The frame itself is specific and has qualities that determine the architecture for a long period of time. The space inside the frame is general, its use unspecified; this space I have called generic space.

In this sense the frame frees other parts of a building. Take, for example, the loadbearing column. It relieves the wall from acting in a loadbearing capacity, it frees the wall. A notion essential to the frame ’s functioning is that of disconnection. The column can free the wall by virtue of the fact that wall and column are not inextricably linked.

A building can be separated up into a number of layers that together defines the building as a whole. Accordingly, the building can be regarded as a composition assembled from these layers. Each layer is distinguished from the others by the special role it fulfils. In the frame concept it is assumed that every layer may in principle serve as a frame. Basing my information on texts by Laugier, Semper, Loos, Duffy and Brand, I have made a distinction between the following five layers:

• Main loadbearing structure

• Skin

• Scenery

• Service elements

• Access

In principle I distinguish three categories of changeability: the alterable, the extendable and the polyvalent. These three forms of changeability can be linked with three types of generic space. Should the generic space contain a layer that can be changed then we may describe it as alterable. Should the generic space not be bordered on all sides then it is a question of extendibility. Should the generic space contain no other layers while the generic space invites different uses through its form and dimensions, then we have polyvalence.

To explore my concept, I present an overview of every imaginable combination of layers. This catalogue of frames is then divided among four distinct series of combinations. The basic combinations and the combination series, constitute the tools for designing houses that proceed from the frame concept. It was the intention of this study to develop the frame concept and the body of concepts attendant on it. Building upon its predecessors, I developed a stimulating resource for anyone involved in designing houses that are able to accommodate change. The potentials and limitations of the frame concept can be further explored as designing proceeds.

Given the observable increase in images of nature in advertising on a global scale, this study aims to ask whether such creative strategies should adapt imagery to the natural environment of the target audiences or could it be standardised globally.

Two samples of respondents living in different geographic locations with contrasted climates and natural environments were exposed to a set of experimental green advertisements visually featuring different categories of natural scenery and one urban landscape. Attitude towards each advertisement and emotional responses evoked by it were measured and compared across the range of stimuli and the two samples.

Results did not support either the hypothesis that individuals prefer advertisements showing the natural habitat in which they had grown up or the hypothesized universal preference for advertising imagery displaying savannah type landscapes. However, the observed preferences across both samples for advertisements featuring natural landscapes with abundant green vegetation and clear water are consistent with evolutionary psychology, which proposes that perception of beauty in a landscape is universal and hypothesizes preferences for landscapes with those characteristics.

The study was experimental in nature and based on only two specific geographic locations, as well as on one product and experimental brand. Findings and conclusions must therefore be adopted with due caution. Future research should be conducted on a broader geographic scale, across a wider range of natural and cultural environments, and with a greater variety of products and brands.

Results discourage the adaptation of nature imagery to the geographic location of a target audience, and support a global strategy based on the standardised use of landscapes universally perceived to be beautiful, following the principles of environmental aesthetics.

This is the first study to apply evolutionary and environmental psychology to an investigation of the influence of a target audience's natural environment on its behavioural responses to natural imagery in advertising.

The purpose of this paper is to present Zeuss, a software-based tool designed to improve grammar learning process in elementary school children. Despite efforts by the Colombian Government, the results of the final high school test indicate that students have major deficiencies with language, grammar and reading comprehension. Several difficulties have been evidenced in activities like writing essays or understanding academic papers. Among the reasons that may lead to these results include outdated courses, overcrowded classrooms and lack of interest.

A diagnostic test is performed on third-grade elementary school students to assess the current grammar knowledge and identify areas for improvement. The test results are used to design a software-based tool called Zeuss. The authors include playful activities inspired by several pedagogic exercises found in the literature and personalization so that interaction is tailored to specific user preferences and tastes.

Zeuss has been tested with third-grade students of the Gimnasio Campestre San Francisco de Sales elementary school in Bogotá, Colombia. The results show that using the tool leads to an overall improvement in the grammar construction learning process.

Zeuss aims at improving the learning process in elementary schools helping teachers to overcome several limitations like overcrowded classrooms and outdated pedagogic strategies. Zeuss focuses specifically on the grammar learning process.

Zeuss features updated pedagogical strategies, playful activities and a personalization model to tailor the learning process and help in context. It also allows teachers to track individual and classroom progress.

The purpose of this paper is to apply what can be learned from the emergence of nature tourism to understand some current and future trends of tourism.

This study adopted the evolutionary paradigm for investigation.

The emergence of nature tourism in early medieval China can be attributed to four major factors, including transformation of value orientations, seeking longevity, interest in suburbs and population migration.

Historical studies help understand the current and future trends. When the contributing factors for nature tourism are linked to the contemporary world, it can be found that these factors are still playing a part in shaping tourism trends or patterns in their original or alternative forms. These trends or patterns are worthy of scholarly investigations.

This paper offers a comprehensive understanding of the origins of nature tourism.