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Article
Publication date: 28 January 2019

Joonheui Bae, Sang Jin Kim, Kyung Hoon Kim and Dong-Mo Koo

The purpose of this paper is to investigate the relationship between game items and mood management to show the affective value of game items. Specifically, the study examines the…

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Abstract

Purpose

The purpose of this paper is to investigate the relationship between game items and mood management to show the affective value of game items. Specifically, the study examines the impact of interaction between two negative mood states (stress vs boredom) and types of game items (functional vs decorative) on the purchasing intention of game items.

Design/methodology/approach

Two experiments were conducted to predict the outcomes of using game items.

Findings

Game users effectively manage their level of arousal and mood valence using game items. The selective exposure theory provides additional understanding of different purchasing behaviors, suggesting that stressed users are more likely to purchase decorative items while bored users purchase functional items to manage their mood.

Research limitations/implications

The study results show the affective role of game items in mood management. While previous studies focused on the cognitive and functional aspects of purchasing game items, this study extends the value of game items as augmented products.

Practical implications

When launching new games, companies should provide game users free game items for mood management. In addition, to increase intervention potential and behavioral affinity, marketers need to develop and launch more game item types.

Originality/value

This study extends the understanding of affective value of game items by applying mood management and selective exposure theories to explain the purchase intention of game items.

Details

Internet Research, vol. 29 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 20 February 2023

Sang Jin Kim, Jiwon Yoo and Eunju Ko

This study aims to investigate the relationship between collaboration product attributes, consumption value, customer equity and purchase intention – specifically, the moderating…

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Abstract

Purpose

This study aims to investigate the relationship between collaboration product attributes, consumption value, customer equity and purchase intention – specifically, the moderating effect of fashion brand type (luxury and sports).

Design/methodology/approach

Online game and fashion (luxury and sports) brands were selected and online game items showing items' logos were used as stimuli. A total of 328 South Korea consumers answered a survey. The hypotheses were tested using a structural equation model (SEM).

Findings

Collaboration product attributes influence consumption value, which links to customer equity. Customer equity increases purchase intention. The multi-group analysis confirmed the difference between variables according to the brand.

Research limitations/implications

Research on collaboration with the online environment is limited. This study provides theoretical background for future research and suggests multiple items to measure collaboration product attributes.

Practical implications

Fashion brands can utilize online games to extend target markets. However, consumers perceive collaboration products differently depending on the brand types. Thus, companies should consider brand characteristics or identity when designing collaboration products with online games.

Originality/value

This study focuses on collaboration of fashion brands in the online environment. The results will help fashion brands establish relevant brand extension strategies.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 9
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 8 October 2019

Honglei Liu, Sang Jin Kim, Huanzhang Wang and Kyung Hoon Kim

The purpose of this paper is to understand how market uncertainty affects sustainability management for long-term survival and growth.

Abstract

Purpose

The purpose of this paper is to understand how market uncertainty affects sustainability management for long-term survival and growth.

Design/methodology/approach

Structural equation modeling is applied to evaluate the research model using data from a survey of 210 firms in China.

Findings

Empirical findings show that market uncertainty encourages entrepreneurship, which is an impetus for sustainability management. Economic and environmental responsibility positively affects balanced scorecard, but social responsibility does not.

Research limitations/implications

The study results show that economic and environmental responsibility is essential for success, but social responsibility appears to lack effect. Therefore, future research might further explore why social responsibility fails to enhance corporate performance.

Practical implications

When firms consider sustainability management for long-term survival and growth, they should not only strive to grow regional economic benefits but also adhere to environmental regulations and protect the local ecosystem.

Originality/value

This study observes how market uncertainty, entrepreneurship and corporate sustainability (economic, environmental and social responsibility) affect the overall performance of firms in China.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 10 December 2021

Wonbae Pang, Jisu Ko, Sang Jin Kim and Eunju Ko

The COVID-19 pandemic has caused a decline in overall consumption, but luxury sales within offline department stores rose significantly. This study identifies changes in the…

7849

Abstract

Purpose

The COVID-19 pandemic has caused a decline in overall consumption, but luxury sales within offline department stores rose significantly. This study identifies changes in the market environment variable (i.e. pandemics) and their impact on clothing consumption behavior. Moreover, it examines consumer behavior characteristics and provides implications for future fashion marketing and merchandising strategies.

Design/methodology/approach

This study analyzed post-pandemic consumption trends by obtaining luxury brand sales data from the Korea National Statistical Office and department stores. Moreover, it investigated luxury consumption fluctuation after the pandemic and statistically analyzed the characteristics of luxury consumers by customer level (CL) that affected sales.

Findings

The results of the study showed that offline (online) clothing consumption at mass markets has decreased (increased) since the pandemic, whereas sales of luxury fashion brands at offline department stores have grown. Moreover, the in-depth analysis showed a significant sales decline (increase) for clothing-centered (leather-centered) luxury brands.

Practical implications

If such a trend in luxury brand consumption continues, current polarization is expected to be maintained. Therefore, the study’s findings can be used as basic data in strengthening luxury brands and planning products.

Originality/value

This is the first work to undertake a comparative study of fashion consumer behavior, before and after the pandemic, involving the mass and luxury markets in South Korea.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 10
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 March 2000

Sudhakar Raman, Jae Hun Jeong, Sang Jin Kim, Ben Sun and Keon‐Yang Park

In the past three years, microvia drilling using laser technology has become the dominant method of producing blind vias smaller than 150μm. The ablation characteristics of the…

Abstract

In the past three years, microvia drilling using laser technology has become the dominant method of producing blind vias smaller than 150μm. The ablation characteristics of the materials used in the manufacture of PWBs can be divided into three categories: organics, glass, and metals. Organics are composed of resins and epoxies commercially available from a variety of vendors. Two types of resins that are typically used for microvia formation in the telecommunication applications are resin coated copper foil® (RCC or RCF) for subtractive PCB process, and thermal‐curing resin (TCR) for additive PCB process respectively. This paper details the basics of UV YAG laser capabilities, alignment techniques, plating tests, reliability tests, manufacturable microvia design rules, and production experiences.

Details

Circuit World, vol. 26 no. 1
Type: Research Article
ISSN: 0305-6120

Keywords

Abstract

Details

Annals in Social Responsibility, vol. 6 no. 1
Type: Research Article
ISSN: 2056-3515

Open Access
Article
Publication date: 31 August 2014

Seong-Gyu Jeon and Yong Jin Kim

The weapon system of The Navy is the small quantity producing system on multiple kinds. It is consisted of various equipment and the subordinate parts of those which can repair…

Abstract

The weapon system of The Navy is the small quantity producing system on multiple kinds. It is consisted of various equipment and the subordinate parts of those which can repair the damaged part. The operating procedure concerning warship's repair parts managed under these systems is as follows. Firstly, if demand of repair parts occurs from warship which is the operating unit of weapon, then the Fleet(the repair & supply support battalion) is in charge of dealing with these requests. If certain request from warship is beyond the battalion's capability, it is delivered directly to the Logistic Command. In short, the repair and supply support system of repair parts can be described as the multi-level support system. The various theoretical researches on inventory management of Navy's repair parts and simulation study that reflects reality in detail have been carried out simultaneously. However, the majority of existing research has been conducted on aircraft and tank's repairable items, in that, the studies is woefully deficient in the area concerning Navy's inventory management. For that reason, this paper firstly constructs the model of consumable items that is frequently damaged reflecting characteristics of navy's repair parts inventory management using ARENA simulation. After that, this paper is trying to propose methodology to analyze optimal inventory level of each supply unit through OptQuest, the optimization program of ARENA simulation.

Details

Journal of International Logistics and Trade, vol. 12 no. 2
Type: Research Article
ISSN: 1738-2122

Keywords

Article
Publication date: 10 July 2017

Sang Soo Kim and Yong Jin Kim

The purpose of this paper is to understand from the knowledge management perspective how the mechanism of different voluntary compliance behaviors works and how information…

2284

Abstract

Purpose

The purpose of this paper is to understand from the knowledge management perspective how the mechanism of different voluntary compliance behaviors works and how information technology is used for compliance management in corporate settings where privacy and security issues are getting critical due to the advancement of big data and artificial intelligence.

Design/methodology/approach

In this study, the authors propose a structural model based on the theory of planned behavior and the IT relatedness theory that behavioral belief about compliance and social pressure affect compliance knowledge and compliance intention, and compliance knowledge partially mediates the impact of both independent variables on compliance intention. The authors surveyed with a structured questionnaire 975 employees of a major Korean energy company, S-OIL, which deploys a compliance support system. The respondents are classified into two groups: an Active IT Utilization Group and a Passive IT Utilization Group.

Findings

The results of our empirical examination show that compliance intention belief and social pressure influence compliance intention, and further, that compliance behavior is mediated by compliance knowledge – in both the active IT utilization group and the passive IT utilization group. However, the significance of each path coefficient, R square and the mediation effect in Model 1 (passive IT utilization group) are obviously a poor contrast to Model 2 (active IT utilization group). Also, the path from behavioral belief to compliance knowledge and social pressure to compliance knowledge show a significant moderating effect of IT utilization level.

Originality/value

This paper aims to promote more effective voluntary compliance behavior by increasing the understanding of the impact differences of the preceding factors, and the ways in which those are related to the knowledge management practice in terms of both knowledge itself and its support systems, i.e. compliance support system.

Details

Journal of Knowledge Management, vol. 21 no. 4
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 11 January 2022

Sang Soo Kim, Jin Yong Choi and Chulmo Koo

Among a wide array of information and communication technologies (ICTs) used to directly or indirectly support the mega events are reality boosting technologies and smart tourism…

Abstract

Purpose

Among a wide array of information and communication technologies (ICTs) used to directly or indirectly support the mega events are reality boosting technologies and smart tourism technologies. Building upon the halo effect, this study aims to explain the connection between satisfaction with ICTs used in mega event, national image and event participants’ future behavior.

Design/methodology/approach

The analyzed data included survey responses from 246 foreigners who visited PyeongChang as a visitor for the 2018 Winter Olympics.

Findings

The results showed that both reality boosting technologies and smart tourism technologies directly or indirectly influence overall experience satisfaction by way of transaction satisfaction. Furthermore, the two types of satisfaction were found to positively influence the national image of the host country, which consequently has a positive effect on visitors’ future behavior.

Originality/value

This study aimed to explore two different roles of ICTs in mega events by focusing more on the visitors who came to PyeongChang for the Olympics. The originality of this study lies in its attempt to examine the mechanisms in which visitors’ satisfaction from ICT-based experiences in mega events contributes to forming a positive image toward the host country.

研究目的

现实促进技术和智能旅游技术在各种 ICT中被广泛应用来直接或间接支持大型活动的。基于光环效应, 这项研究解释了对大型活动中使用的 ICT 的满意度, 国家形象, 活动参与者未来行为之间的联系。

研究设计/方法/途径

分析的数据包括 246 位在2018 年冬季奥运会访问平昌的外国游客。

研究发现

结果表明, 现实促进技术和智慧旅游技术通过直接或者间接方式接通过交易满意度影响整体体验满意度。此外, 研究发现两种类型的满意度均对东道国的国家形象形成产生积极影响, 从而对吸引未来访客的有正面影响。

研究原创性/价值

通过聚焦来平昌参加奥运会的游客, 本研究旨在探索信息通信技术在大型活动中的两种不同作用。本研究的原创性在于试图检验游客在大型活动中基于 ICT 的体验满意度对形成对东道国正面的国家形象的机制。

Article
Publication date: 1 February 2004

Kiyoung Kim

This paper, in face of the increasing interconnectivity between local and global, has attempted to retrospect the critical moment of Korean society under Tae‐woo Rho (1988–93…

Abstract

This paper, in face of the increasing interconnectivity between local and global, has attempted to retrospect the critical moment of Korean society under Tae‐woo Rho (1988–93) regime, in which Korea struggled for fundamental reforms of the earlier centrally controlled state system through economic rationalization and labor flexibilization. During that juncture of Korean history, neo‐liberalization under the influence of Fordian decline was a governing theme behind the Korean economy's policy formation as well as labor agenda. This reliance of government on the neo‐liberal pillar has made an impact on the subsequent leaderships under Young Sam Kim (1993–1998) and Dae Jung Kim (1998‐present). After briefly reviewing the major aspect of Korean economy and labor problems surrounding the financial crisis of East Asia around 1998, the international influence of Fordian decline and neo‐liberalization as a Korean alternative has been discussed.

Details

International Journal of Development Issues, vol. 3 no. 2
Type: Research Article
ISSN: 1446-8956

1 – 10 of 631