Search results

1 – 10 of over 59000
To view the access options for this content please click here
Article

Karim Marini Thomé, Giselle Cappellesso and Guilherme Mata Pinho

This article aims to explore the influence of values concerning food consumption and the effect of physical activity habit moderation on these.

Abstract

Purpose

This article aims to explore the influence of values concerning food consumption and the effect of physical activity habit moderation on these.

Design/methodology/approach

The consumption value theory was used as a base, and a survey with 292 participants was analysed by means of factor analysis and structural equation modelling.

Findings

The findings are presented at three levels. The first is the clustering of food consumption habits in different dimensions: healthy, unhealthy and hybrid. The second is the relationship between values and food consumption. In detail: (1) emotional value is the only significant measurement for the consumption of the three food dimensions; (2) social value is a significant measurement for healthy food consumption; (3) conditional value is significant for the consumption of hybrid and unhealthy foods; (4) epistemic value has significance in the consumption of hybrid foods; (5) functional value is denied for all dimensions. The third concerns the relationship between value perceptions and food consumption moderated by physical activity in: (1) social value of healthy foods; (2) functional value of hybrid foods; and (3) emotional and epistemic values of unhealthy foods.

Originality/value

This paper adds to the literature on consumption values and raises new insights into value and habits regarding food consumption, such as physical activity involved in the consumption context.

Details

British Food Journal, vol. 123 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article

Seongseop (Sam) Kim and Ja Young (Jacey) Choe

This study aims to examine the attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists. The model was designed to test…

Abstract

Purpose

This study aims to examine the attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists. The model was designed to test the structural relationships between local food attributes, perceived benefits, consumption value and behavioral intentions.

Design/methodology/approach

The structural relationships of foreign tourists’ perceptions of local food consumption were conceptualized, and hypotheses were proposed. The main survey was conducted using a large sample of 1,323 tourists in Hong Kong.

Findings

“Food quality”, “food novelty” and “restaurant quality” significantly affected “emotional” and “epistemic benefit”. “Emotional benefit” had a significant effect on “consumption value” and “behavioral intention”, while “epistemic benefit” only influenced “consumption value”.

Practical implications

Local food marketers and DMOs need to promote the product features that are relevant to tourists’ benefits. Restaurant marketers need to develop distinctive strategies for tourists from different national backgrounds.

Originality/value

This study proposed and empirically tested a new model of tourists’ local food consumption, including two benefits, consumption value and behavioral intention.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

To view the access options for this content please click here
Article

Ying Wang

The increased income and modernity have greatly impacted Chinese consumers’ attitudes and purchasing behavior, making them more sophisticated than ever before. The purpose…

Abstract

Purpose

The increased income and modernity have greatly impacted Chinese consumers’ attitudes and purchasing behavior, making them more sophisticated than ever before. The purpose of this paper is to examine the interrelationship among social stratification, materialism, post-materialism, and consumption values contributing uniquely to understanding Chinese consumers in the context of drastic economic and social changes.

Design/methodology/approach

Survey method was used to test the proposed model and answer the research questions. The data were collected in Shanghai, the largest city on the eastern coast of China. A multi-stage random sampling strategy was employed to acquire a representative sample of the population in the city. A total of 2,910 completed questionnaires were used for data analysis.

Findings

The results show that objective social status has a negative effect on post-materialism, whereas subjective social status has a positive effect. Social status does not seem to have a significant effect on materialism. Post-materialism also has a strong positive effect on the consumption orientations of emotional value and social value.

Practical implications

China was chosen as the research context in this study. As a booming emerging market, China provides an intriguing platform to examine social stratification and materialism. At the macro level, China is developing a new social structure due to the drastic social and economic changes. At the individual consumer level, as China moves further into a market-oriented economy, traditional Chinese values have changed rapidly. Western consumption values and phenomena such as overspending and conspicuous consumption have begun to take hold in China, especially among young people. It is critical for business managers to understand the shift of consumption values among Chinese in order to successfully capture this market.

Originality/value

A cursory review of past literature reveals that researchers have examined materialism primarily along two avenues: one puts materialism within a macro framework involving political interest or civic engagement (e.g. Davis et al., 1999; Inglehart, 1990); the other one takes a micro perspective exploring the impact of materialism on consumer attitudes and behavior (e.g. Park and Rabolt, 2009; Xiao and Kim, 2009). However, little research has been conducted linking the two approaches. The present study intends to examine the interrelationship among social stratification, materialism, post-materialism, and consumption values. Hopefully, it will shed some light on the connection between macro environment and micro consumer behavior. Furthermore, the current research provides evidences for the emerging transformation to a post-materialistic marketplace.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 28 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

To view the access options for this content please click here
Article

Sanjida Amin and Md Touhiduzzaman Tarun

The purpose of this paper is to explore the effect of consumption values (such as functional value, emotional value and social value) on purchase intention of customers…

Abstract

Purpose

The purpose of this paper is to explore the effect of consumption values (such as functional value, emotional value and social value) on purchase intention of customers’ regarding green products and to examine the influence of green trust as a mediator.

Design/methodology/approach

Cross-sectional research design was considered where self-administered questionnaire was employed to collect data from the respondents. Both statistical package for social science (SPSS) and partial least square (PLS) method, a second-generation technique of structural equation modeling (SEM), were used as statistical tools for analyzing the model and for estimating the parameters.

Findings

Emotional value has paramount influence on green purchase intention whereas the other two dimensions of consumption values have insignificant impact on customers’ green purchase intention. Moreover, green trust has the most significant effect on customers’ green purchase intention and green trust showed significant mediating effect between three dimensions of consumption values and green purchase intention.

Practical implications

The findings of the current study may assist the organizations and business owners with the understanding of green consumption and business strategies designed to address the environmental issues. Marketers should emphasize on products functional benefits as well as products social and, most importantly, on emotional benefits to enhance customers’ environment-friendly behavior.

Originality/value

To the best of the authors’ knowledge, the study is the first to measure the impact of consumption values on green buying intention with the role of green trust as a mediator in Bangladesh. The outcome demonstrates how several variables interact with each other to influence green purchase intention.

Details

Social Responsibility Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1747-1117

Keywords

To view the access options for this content please click here
Article

Norhayati Zakaria, Wan-Nurisma Ayu Wan-Ismail and Asmat-Nizam Abdul-Talib

The purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular…

Abstract

Purpose

The purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the focus is to understand three different types of value orientation (specifically cultural values, material values and religious values) and its effects on conspicuous consumption behaviour.

Design/methodology/approach

An integrative theoretical model is proposed based on Hofstede's cultural dimension, the materialism value scale and religious commitments to predict the relationship for the value orientations of Generation Y's (Gen Y's) conspicuous consumption behaviour. The data was collected from undergraduate students enrolled in general education courses in three universities in Malaysia. Using cross-sectional data, 262 sets of valid questionnaires were used to perform the statistical analysis for the measurement and structural model using partial least squares equation modelling (PLS-SEM) path modelling.

Findings

We position our study by raising the pertinent question of “Seriously, Conspicuous Consumption?” to establish a clear understanding of whether Malaysian Gen Y individuals are conspicuous consumers and, if they are, which of the three values matter the most. In order to answer the question of whether Malaysian Gen Y engages in conspicuous consumption, we arrive at an understanding that, given multi-value orientations, conspicuous behaviour can be motivated and impacted by one value orientation and constrained by others. Hence, value orientation offers an insightful explanation of one specific type of consumer behaviour in the context of Asia as an emerging global market. Thus, our study provides two key theoretically significant findings. In general, our findings provide insights into how the multi-value orientations (i.e. cultural, material and religious orientations) contribute to several bodies of literature—namely, conspicuous consumption, international marketing and transcultural marketing. The results revealed that collectivism and materialism were positively and significantly related to conspicuous consumption. Uncertainty avoidance, although significant, had a negative relationship with conspicuous consumption. The other values (masculinity, power distance and religious values) were not significantly related to conspicuous consumption.

Research limitations/implications

Purchasing luxury goods is becoming an emergent phenomenon in Asia, particularly among young consumers. This paper provides marketing managers, particularly brand owners, with practical and realisable examples of how to plan and execute their marketing plans. A more profound understanding of this relationship may also serve to aid marketing managers in devising more focused marketing strategies and thus allocate marketing resources more efficiently. Hence, marketers could develop an effective communication strategy so that the target consumers will be aware of their goods because the purchase of luxury goods is likely to be motivated by social, cultural and personal factors.

Originality/value

This article examines the impact of value orientations on conspicuous consumption behaviour in Malaysian Gen Y consumers. The model proposed in this study is useful in predicting conspicuous consumption among Gen Y. By identifying the factors influencing this emergent type of consumer behaviour, global retailers will be informed about this particular market segmentation in terms of its preferences and desires. The article discusses the research findings and concludes with managerial implications and limitations.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

To view the access options for this content please click here
Article

Cheng-Hao Steve Chen, Meng-Shan Sharon Wu, Bang Nguyen and Stacey Li

The purpose of this study is to provide insights into value creation within a newspaper consumption community, adding to current information research by demonstrating how…

Abstract

Purpose

The purpose of this study is to provide insights into value creation within a newspaper consumption community, adding to current information research by demonstrating how an atypical consumption community can co-create value in ways different from those identified in extant research. The upheaval of the newspaper industry’s business model and value chain in the face of digitalisation has led to significant decreases in newspaper revenue. To stay successful in the modern digital climate, it is essential for newspapers to utilise the interactive features of Web 2.0 to find new value sources. To do so, it is necessary to focus not just on tangible financial value but also symbolic value. The study supports the notion that consumers collectively co-create value through consumption community practices.

Design/methodology/approach

Through the conduction of a netnographic exploration of active consumers on the Guardian website and interviews with passive consumers, the study’s aims of understanding co-creation in digitally facilitated newspaper consumption environment were achieved.

Findings

The findings have opened up new ways in which newspapers can harness value through consumption communities as well as suggesting the future scope of research. This study indicates that newspapers foster an atypical environment for the creation of a cohesive consumption community – something that has failed to be appreciated in extant information research – because their diverse content influences the formation of multiple community pools with members who do not always share the same beliefs. In addition, the study reveals that the Guardian’s online consumption community co-creates value without strict adherence to the prescribed contingencies set out in current literature. The findings uncover new patterns in community behaviour proving value to be created not just through their co-consumption but also through individual consumption.

Originality/value

This study contributes to discussions on how communities co-create value and how this differs with different article subjects (lifestyle and political and types of participants, both active and passive).

Details

The Bottom Line, vol. 32 no. 1
Type: Research Article
ISSN: 0888-045X

Keywords

To view the access options for this content please click here
Article

Yulist Rima Fiandari, Surachman Surachman, Fatchur Rohman and Ananda Sabil Hussein

This study aims to establish the findings by confirming the extent to which an extended version of the TPB estimation relates to repetitive fish consumption. This study is…

Abstract

Purpose

This study aims to establish the findings by confirming the extent to which an extended version of the TPB estimation relates to repetitive fish consumption. This study is important for the sustainable consumption of fish in society. The purpose of this paper is to examine the relationship that explains perceived value, consisting of monetary and non-monetary values, in shaping attitudes on repetition of fish consumption.

Design/methodology/approach

The sampling of this study was conducted for eight months of 365 people who consumed fish for at least one year. This research was conducted in Malang City, Indonesia. Data analysis applied structural equation modelling by measuring perceived values, attitudes, social norms, behaviour control, intentions and frequency of fish consumption.

Findings

It mostly follows the extended theory of planned behaviour (TPB) sections, with exception on the relationship of subjective norms to intentions and attitudes, subjective norms and perceived value towards repetition of fish consumption. The results of the study indicate that attitudes are preceded by the formation of perceived values. The perceived value significantly affects attitude formation. The perceived value of fish consumption is explained by health and monetary values. A positive attitude does not always precede consumption. Subjective norms provide a weak role in the repetition of fish consumption, while behaviour control plays an important role in realising action on repetitive fish consumption.

Originality/value

This study helps explain the extended TPB, and intentions towards the behaviour of repetitive fish consumption. Attitudes are preceded by the formation of perceived values in the TPB in intention repetitive fish consumption.

Details

British Food Journal, vol. 121 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article

Masayuki Yoshida, Jeffrey D James and J. Joseph Cronin

Throughout this study, the authors sought to identify the antecedents and consequences of a multi-dimensional consumption-value construct. Data were collected from sports…

Abstract

Throughout this study, the authors sought to identify the antecedents and consequences of a multi-dimensional consumption-value construct. Data were collected from sports spectators in Japan (n=372) and the United States (n=396). The results indicate that three quality dimensions (functional, technical and aesthetic quality) have a significant impact on their respective value dimensions in the context of sporting events. Moreover, the constructs of entertainment and community prestige have positive effects on customers' behavioural intentions.

Details

International Journal of Sports Marketing and Sponsorship, vol. 14 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article

Lynda Andrews, Geoffrey Kiel, Judy Drennan, Maree V. Boyle and Jay Weerawardena

Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non‐purchasers…

Abstract

Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non‐purchasers. Design/methodology/approach – Using the theory of consumption value the study examines gendered perceptions of the functional, social and conditional value of using a virtual consumption setting for purchasing. Data was collected through an online survey and analysed using multiple discriminant analysis to determine meaningful differences between male and female purchasers and non‐purchasers. Findings – The findings show that male online purchasers are discriminated from female purchasers by social value and from male non‐purchasers by conditional value. Female purchasers are discriminated from male purchasers by functional value and from female non‐purchasers by social value. Female non‐purchasers are discriminated from female purchasers by conditional value. Male non‐purchasers are discriminated from male purchasers by functional and social value. Research limitations/implications – Limitations include using an Internet survey and an Australian sample which may impact the generalisability of the findings to a wider population of Internet users. Future research should involve replication of the study in a country more or less developed in terms of gender composition of internet users to extend the generalisability of the findings. Additionally, researchers should examine whether other dimensions of consumption value, such as social influence through on‐ and off‐line communication networks, may influence consumer choice to purchase online. Practical implications – The study provides practical implications for marketers to leverage consumption values that influence male and female consumers' choice to purchase online and then drive their behaviour online through integrated marketing campaigns that involve both on‐ and offline strategies. Originality/value – The research makes an original contribution to the consumer behaviour literature as to date, no research has been found that undertakes such a comprehensive gender‐based comparison of the perceived value of using a virtual consumption setting for purchasing.

Details

European Journal of Marketing, vol. 41 no. 5/6
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Article

Puneet Kaur, Amandeep Dhir, Shalini Talwar and Karminder Ghuman

The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery…

Abstract

Purpose

The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery application (FDA) use. This study aims to bridge this gap by extending the TCV to the FDA context to examine food consumption-related values and interpreting and rechristening generic consumption values to adapt the TCV to the FDA context.

Design/methodology/approach

An explorative mixed-method research approach was taken to conduct focus group discussions with 20 target users to develop the questionnaire and then administer it for a cross-sectional survey (pen and pencil) to FDA users aged 22–65 years; 423 complete responses so received were analyzed using structural equation modeling.

Findings

The findings show that epistemic value (“visibility”) is the chief driver of purchase intentions toward FDAs, followed by conditional (“affordances”), price (part of functional value) and social value (“prestige”). Food-safety concerns and health consciousness (proposed as part of functional value) did not share any statistically significant association with purchase intentions toward FDAs.

Research limitations/implications

The findings of this study are insightful for FDA service providers competing for higher shares in the market by helping them understand ways to influence consumer choices and purchase intentions.

Originality/value

It is the first study that combines FDAs 2014 an online service that it is attracting a lot of investment 2014and TCV which has continued to be one of the most relevant theories of consumer behavior. It extends the TCV by adapting it to the FDA context with food-consumption-related values. Thus, it adds to the relatively scant literature on FDAs on the whole which is essential, as FDAs represent the business model of new economy, i.e. online-to-offline (O2O). Finally, this study formulates a conceptual framework that may serve as the basis of future research.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

1 – 10 of over 59000