The theming of tourism education: a three‐domain approach

Crispin Dale (Lecturer in Tourism, School of Sport, Performing Arts and Leisure, University of Wolverhampton, Gorway Road, Walsall, UK)
Neil Robinson (Senior Lecturer in Tourism, Bolton Business School, Bolton Institute of Higher Education, Bolton, UK)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Publication date: 1 February 2001


Explores developments in tourism education to date, drawing on wider theoretical perspectives including the “McDonaldization” and the “Disneyization” of society. The article raises critical questions that tourism stakeholders need to acknowledge if tourism, both as an industry and as a field of study, is to sustain itself in the long term. To meet the evolving needs of stakeholders, this article proposes that tourism education should become more specialist in nature. The authors forward a three‐domain model of tourism education based on generic, functional, and product/market‐based themed degree routes. The article outlines a cost/benefit analysis of theming tourism education for the key stakeholders and puts forward an action plan for its implementation.



Dale, C. and Robinson, N. (2001), "The theming of tourism education: a three‐domain approach", International Journal of Contemporary Hospitality Management, Vol. 13 No. 1, pp. 30-35.

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Copyright © 2001, MCB UP Limited

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