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By studying marketing strategies of the global Weider Nutrition International Group, this study aims to analyse how the industry surrounding fitness equipment and dietary supplements interacted with fitness culture through marketing, advertising and consumption in 1950s Scandinavia. The emphasis is on how the Weider Group established their position as a world leader in sports nutrition through mail order partnerships and advertising using bodies and body ideals in their campaigns.

The Weider Group’s marketing campaigns are studied through close reading of text and images in Scandinavian weightlifting and bodybuilding magazines in the 1950s, guided by a theoretical understanding of the body as a constant and ongoing project.

This study deepens the historical knowledge of market-driven aspects of sport and exercise. The market for nutrition and fitness products was internationalised in the 1950s. The study shows that cooperation between commercial and civic organisations played a major role in the enterprise of selling fitness and nutrition products.

This paper shows that in marketing the products, the advertisements – which appealed to both men and women – not only struck a tone of intimacy and desire but also cultivated a sense of insecurity and inadequacy, as well as individuals’ responsibility for maintaining their own bodies. The latter was reflected in young men’s letters to magazines in which Weider’s products and training programmes were praised. For women, this opened up a previously male-dominated gym environment.

The demand for retirement villages globally has been increasing due to the rapid growth in the ageing population in recent years. To address the rising challenges in the retirement market, the public–private partnership (PPP) has become a feasible method to develop retirement villages. This paper aims to survey and examine the key success criteria (SC) for using the PPP approach in the retirement village sector.

An empirical questionnaire survey was conducted with experts experienced in international PPP and retirement village. The analysis was conducted using one-way analysis of variance, mean score analysis, Kendall’s coefficient of concordance and factor analysis.

Results indicate that out of the 16 recognized SC, the most significant ones are SC1: “Affordability”, SC11: “Reduced social isolation of residents” and SC14: “Improvement of emotional wellbeing of residents”. Furthermore, results from the factor analysis technique indicate that the 16 SC can be classified into five major factor groupings, and these include SCG1 – “Financial performance of project”; SCG2 – “Adherence to design and technical specifications”; SCG3 – “Adherence to local council/authority’s environmental health and socio-economic requirements”; SCG4 – “Social inclusion and risk management”; and SCG5 – “Advancement in emotional wellbeing and physical health of residents”.

The study will sufficiently assist retirement village stakeholders, retirement village project participants and related government authorities of the best measures to put in place to maintain the sustainable development of the global retirement village market.

The world over is becoming urbanized, and people are migrating to cities in large numbers in search of opportunities. The increased urbanization has posed challenges such as congestion, rising crime, and growing urban poverty. The governments respond by providing amenities such as schools, hospitals, and housing to meet to increase in demand for these facilities. However, there is a need for the provision of facilities that meets the expectations of the people, particularly on the proximity of amenities and bundles of utility-bearing housing characteristics. In an attempt to address the challenge mentioned, the study estimated the hedonic characteristics influencing the willingness to accept and willingness to pay for housing facilities in the Eastern Cape Province, South Africa. Using a multiple linear regression model and artificial neural network, the study found out that properties with a bathroom, garage and large floor size have a higher value compared to properties without these facilities.When making decisions to acquire a property, buyers consider the availability of discounts and the prevailing property price. Overall, willingness to pay and accept decisions are mainly determined by location and the price at which homogeneous neighborhood properties were sold. Therefore, the study recommends that urban town planners and other housing authorities prioritize the construction of properties with larger floor areas, parking bays, and bathrooms using a cost-effective mechanism that makes the properties affordable to residents.

The purpose of this paper is to share Laura Scranage’s story.

Laura wrote a short piece detailing her journey and was then interviewed by Robert.

Laura spoke about the difficulties she has faced in life and how her experiences with horses have been deeply therapeutic.

Recovery narratives such as this give us an overview of only a single person’s experiences. However, they allow the person with lived experience to explore their story in depth.

Laura advocates for more research into how horses can be used in therapeutic interventions.

There is so much to learn from a story such as Laura’s, for those who have had similar experiences and for those who work in mental health services.

This is the first time that Laura has chosen to share her unique story.

Researchers who work in partnership with older adults in participatory studies often experience various advantages, but also complex ethical questions or even encounter obstacles during the research process. This paper aims to provide insights into the value of an intersectional lens in participatory research to understand how power plays out within a mixed research team of academic and community co-researchers.

Four academic researchers reflected in a case-study approach in a dialogical way on two critical case examples with the most learning potential by written dialogical and via face-to-face meetings in duos or trios. This study used an intersectionality-informed analysis.

This study shows that the intersectional lens helped the authors to understand the interactions of key players in the study and their different social locations. Intersections of age, gender, ethnicity/class and professional status stood out as categories in conflict. In hindsight, forms of privilege and oppression became more apparent. The authors also understood that they reproduced traditional power dynamics within the group of co-researchers and between academic and community co-researchers that did not match their mission for horizontal relations. This study showed that academics, although they wanted to work toward social inclusion and equality, were bystanders and people who reproduced power relations at several crucial moments. This was disempowering for certain older individuals and social groups and marginalized their voices and interests.

Till now, not many scholars wrote in-depth about race- and age-related tensions in partnerships in participatory action research or related approaches, especially not about tensions in research with older people.

This study aims to uses biosocial gender theory to describe successful entrepreneurial behavior in conflict zones. Specifically, the authors investigate how the reliance on agentic (assertive, individual focused) behavior and communal (facilitative and friendly) behavior lead to differential outcomes depending on the physical gender of the entrepreneur exhibiting the behavior.

The authors developed a conceptual framework based on extant literature. To test the framework, the authors gathered survey data from Iraqi-Kurdish entrepreneurs who have been living in a state of war since the late 1980s and use a novel analytical method to deal with the limitations inherent in gathering survey data in conflict zones. Qualitative data is presented to generate a better understanding of the survey results.

The findings indicate females who are successful in taking on the traditional male role of entrepreneur in conflict zones engage in lower levels of agentic behavior compared to their male counterparts. Successful entrepreneurs (male and female) rely extensively on communal behavior in their ventures. When it comes to community development, male entrepreneurs engaging in agentic behavior, seem to mentor aspiring entrepreneurs more than females. Females relying on communal behavior engage in more mentoring of aspiring entrepreneurs than males.

An understanding of the unique gender dynamics underlying entrepreneurial behavior in conflict zones remains incomplete. The study introduces evidence that gender differences, as well as social factors, combine with the unique characteristics of conflict zones resulting in different behavioral paths to entrepreneurial success. The analytical method introduces some statistical tools to scholars attempting to understand the unique conflict zone context. As such, the study provides guidance for scholars working in this context, as well as NGO’s and other institutions seeking to train entrepreneurs and improve economic conditions in conflict zones.

This study aims to examine the effect of the different forms of attitudes on the behavioural intentions to adopt solar energy technologies (SETs) in Uganda. Although commonly examined, the effect of attitudes on people’s behavioural intentions to adopt SETs ought to be more distinctively examined to have a clear picture of how each of the identified sets of attitudes influences the adoption of SETs.

Based on a sample of 360 households from three urban districts in Uganda sampled using a multi-stage sampling technique, data were collected using a self-administrated structured questionnaire. The data were then analysed using partial least square–structural equation model with SmartPLS 3.0 software.

The study establishes that more specific attitudes affect behavioural intentions to adopt SETs than general pro-technology attitudes. Results reveal that both pro-environment and application-specific attitudes matter for behaviour intentions to adopt SETs amongst households. However, the general pro-technology attitudes are not significantly associated with behavioural intentions to adopt SETs.

The results are important for producers and promoters of solar technology to craft appropriate promotion campaigns intended to increase the acceptance and usage of SETs. This means focussing on creating positive attitudes specific to particular applications and popularising specific uses of solar technologies.

The study provides an alternative approach to the general representation of the attitudes–intentions relationships by examining the differences in the attitudes developed towards the different aspects of these technologies as a substantial source of variations in adoption behaviour, which is rarely addressed.

The purpose of this study is to explore the acculturation caused by the Korean wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors, based on religious grounds.

Data were collected through focus group interviews with 20 Muslim respondents in Indonesia.

The findings specifically highlighted that Muslim consumers’ acceptance of Korean products varied. Muslim consumers’ acceptance was influenced by similarities and differences in values between Islamic and Korean cultures. Consumers categorised into each acculturation mode (assimilation, separation, integration and marginalisation) showed different behavioural patterns in Korean product acceptance. This study proposes that global products can be optimised through specific and targeted marketing campaigns for different types of Muslim consumers with products that comply with their religious values.

Few studies have explored the importance of religious values (e.g. righteousness, compassion and respect for others) with respect to the acceptance of foreign products in the acculturation context. Additionally, how values from other cultures reconcile with the Indonesian Muslims’ affinity for Korean culture has been limitedly studied. This study aims to fill these gaps by identifying the role of religious factors in the acceptance of global products by taking the example of Indonesian Muslim consumers and Korean products.

The purpose of this study is to explore how the family firm identity is affected when it is no longer publicly communicated.

A case study approach was used to follow a third-generation family business, a large Swedish home electronics firm that acquired a competitor and, initially, continued using its family firm identity after the acquisition. This study longitudinally tracks the company and its owning family using archival data combined with interviews.

The case company decided to stop communicating their identity as a family business. Such a move initially appears counterintuitive, since it potentially threatens the family firm identity and leads the firm to forgo other advantages, e.g. in branding. However, the decision was based on arguments that were rational from a business perspective, leading to a decoupling of family and firm identity.

This study contributes to the literature by showing a decoupling of internally experienced and externally communicated identities. It further contributes to the understanding of the family firm identity concept.

Food waste in the hospitality sector has emerged as a global concern. Various technology-driven online food services such as the food delivery apps (FDA) contribute to hospitality food waste. FDA users might behave irresponsibly by ordering more foods than required which may lead to food waste generation. To date, limited studies have been attempted to understand how consumers’ over-ordering behavior through FDA result in hospitality food waste.

The authors used partial least squares structural equation modeling (PLS-SEM) to analyze survey data from 248 FDA users.

The results indicated that perceived convenience and trust positively influence consumers' attitude toward FDA, which in turn promotes over-ordering behavior. Interestingly, the anticipated positive relationship between price advantage and attitude toward FDA was not supported by the data. Furthermore, the authors confirmed that over-ordering behavior contributes to food waste, an outcome that has crucial implications for both the hospitality sector and sustainability efforts.

The current study employs the stimulus-organism-behavior-consequence (SOBC) theory to investigate the catalysts and consequences of over-ordering behavior via FDA. This study thus highlights the importance of the SOBC model in understanding consumer behavior.