Search results

The objective of this research is to understand and compare the perceived brand positioning of two football megabrands (Adidas and Nike) for a specific social group, the registered amateur football players in France, using the social representation theory (SRT) as the theoretical framework and the free word associations as the main method.

A survey was conducted through face-to-face questionnaire among a convenience sample of registered amateur football players in France (n = 362) and for which 52 percent chose Adidas and 48 percent Nike.

Findings demonstrated that Adidas and Nike have a different perceived brand positioning for the registered amateur football players in France. Adidas is perceived as more typical and positioned “inside the football ground” through main characteristics of its football goods for training and competition. Nike is more positioned “outside the football ground” through their sportswear goods for daily life and fashion.

The interest of this research is to be primarily inductive and focus on a specific group (membership of registered amateur football players) to understand the perceived brand positioning in the football market. The method allows activating the belonging with this group (higher level of practice with these brands) by using the SRT method of free word associations. Thanks to this original approach, results could help managers of Nike and Adidas reinforce their brand positioning and gain market share, as well as build their specific brand community like both megabrands did for the runners in France.

This study aims to examine the association between national economic prosperity (measured by per capita gross national income – GNI) and the acquisition of football workers (indicated by number of amateur footballers, football officials and professional footballers) and predict football performances (specified by qualifications at continental football championships) based on per capita GNI and football workers.

Archival data of 203 national football teams were utilized based on continental football championship records before 2014. Binary logistic regression analysis was used to build various models to ascertain their predictive values. Economically prosperous nations are those with a per capita GNI of more than US$10,000, and unprosperous nations are those with per capita GNI of less than US$10,000.

The analysis indicated that per capita GNI was significantly and positively associated with the acquisition of football workers – but not predictive of football performance. Rather football officials and professionals emerged to be the key predictors of football performance and not per capita GNI. The final model predicted 73.1 and 74.2 per cent of performance and non-performance, respectively, of national football teams correctly.

The findings were largely restricted to quantitative archival data for the last continental championships. However, future research may benefit from using qualitative interviews, questionnaires and or ethnographic studies of players, teams and or managers.

The results revealed that economic prosperity positively influences the acquisition of football resources (here – in football workers). Specifically, targeted production of football workers, such as the acquisition of a large number of effective professional footballers and officials, can boost football performance – and not merely economic prosperity.

Actual football-specific human capital (and not general population) was used in predicting continental football qualifications – a factor uncommon in such studies.

The purpose of this paper is to examine an ongoing process of logic assimilation within an amateur sports organisation (ASO) called the Gaelic Athletic Association (GAA). It seeks to develop our understanding of how forms of accounting mitigated (or exacerbated) the tensions that arose among GAA members due to the consequences of the assimilation of select elements of a professional logic and a commercial logic within its traditionally dominant social welfare logic.

Interviews were undertaken with representatives and members of the GAA to understand the effects of growing commercialisation and professionalisation on the organisation’s traditional amateur status and social mission. In particular, the authors sought to understand how accounting, in the form of financial reporting, influenced the extent of the tensions that arose. Interviews were supported by an extensive collection of podcasts and news articles that discussed this topic.

The paper’s findings offer unique empirical insights into the role played by forms of accounting in the maintenance of amateurism within an ASO. It reveals the conflicting role of financial reporting within the GAA whereby it was used by the GAA’s management to ease member concerns surrounding logic assimilation while simultaneously being ignored by clubs and counties to facilitate payments to managers thereby eroding the amateur status of Gaelic Games.

The paper is unique in its exploration of logic assimilation within a form of hybrid organisation that has previously been unexamined in the accounting literature. It extends extant understandings of how accounting influences the co-existence of potentially conflicting logics. The paper also discusses the implications of what accounting makes visible and keeps invisible on the longevity of the traditionally dominant social welfare logic within an ASO.

Reports of human trafficking within the football industry have become a topic of academic, political and media concern. The movement of and trade in aspirant young (male) footballers from West Africa to Europe, and more recently to Asia, dominates these accounts. The paper aims to discuss these issues.

This paper provides an overview of scholarship on this topic, with a specific focus on exploring how this form of human trafficking intersects with the broader debates over children’s rights in the context of exploitation tied to the irregular forms of migration.

The paper illustrates how popular narratives associated with the trafficking of young West African footballers mimic stereotypical portrayals of child trafficking, which have implications for the solutions put forward. It is argued that popular representations of football-related child trafficking are problematic for several reasons, but two are emphasised here. First, they perpetuate a perception that the mobility of young African footballers entails a deviant form of agency in need of fixing, while simultaneously disassociating the desire to migrate from the broader social structures that need to be addressed. Second, and relatedly, they result in regulations and policy solutions that are inadvertently reductive and often at odds with the best interests of the children they seek to protect.

This an original study of the narratives associated with the trafficking of young West African footballers and those of child trafficking.

This chapter introduces women's football in a global, professional era. Key in this is an acknowledgement of the male-dominated roots of the sport in many contexts, which has historically served to restrict women's participation. However, we identify the significant growth of women's involvement in football, which has resulted in professional opportunities for women playing and working in the sport. Football organisations are increasingly taking the development of the women's game more seriously and football can be considered a legitimate career opportunity for women. The chapter then identifies the scope of the book, which includes contributions on the lived experience of professionalisation, the processes of professionalisation and the role of commercialisation and media.

The term ‘obrigatoriedade’ is a colloquial shorthand in Brazil for the policy incentivising South American clubs to open a women's division by making it a prerequisite for entry in the ever more lucrative male Copa Libertadores. The focus of this chapter is a balance of how the South American football federation CONMEBOL's flagship policy has impacted upon the gradual professionalisation of women's football in Brazil. On one hand, the policy has already caused a domino effect as a critical mass of clubs seek to imitate the few clubs who have already provided year-round contracts and conditions that could credibly be described as professional. However, there is a strong feeling that the delivery of the policy has left much to be desired. There are no contractual stipulations requiring clubs to offer professional conditions and from an early stage the practice of outsourcing women's football to another entity or club has sent out a clear message that certain clubs have begun by only paid lip-service to the policy rather than truly embracing the women's game. This chapter considers the future possibilities for the professionalisation of women's football in Brazil. Moreover, the plight of long-standing amateur clubs, who have tirelessly championed the women's game prior to the arrival of the larger clubs, is considered.

Based on an overview of the anti-money laundering initiatives in the sport sector and recent efforts of money launderers focused toward finding alternative channels for money laundering operations, the purpose of this paper is to present the modus operandi of money laundering in the football sector especially.

Specifics of money laundering through the football sector have been analyzed using deductive and inductive methods. This paper provides a review of the existing anti-money laundering initiatives in the sport sector to highlight the specific features of sport that increase money-laundering risks in the football sector. Certain risks have been analyzed and linked to risk areas and money laundering methods as a way of demonstrating established modus operandi.

Analyzed vulnerabilities that arise from the structure, financial characteristics and culture of the football sector represent an increased risk of money laundering in a condition where potential money launderers achieve status of investors, football agents or owners of football clubs and players. Taking some of these roles allows money launderers to enter into transactions related to the acquisition of ownership over football clubs or player transfers. Such types of transactions are particularly exposed to abuse for the purposes of the money laundering process due to their unique features.

Through a wide range of clarified risks and money laundering methods applicable to the football sector, this paper offers a comprehensive review of the existing money laundering threats in the football sector and proposals of prevention.

The purpose of this paper is to examine the migration of foreign football players that participated in the elite football championship in Greece and the impact of this migratory channel on the athletic success of the football clubs.

The study analyzed a database of all migrant and local athletes that participated in the professional Greek football championship over the period 2001-2013 and performed descriptive and regression analyses.

The regression analyses revealed a positive and significant statistical relation between the investment in foreign talents and the position of the clubs in the championship; however, this impact was more intense for foreign athletes after the formation of the Greek Super League (SL) in 2007 but on the contrary native athletes seem to contribute less to the athletic success than their foreign counterparts.

The findings indicated that valuable resources where spent after SL formation for the acquisition of foreign well-trained athletes. Therefore, this study corroborated arguments in previous research that a basic reason for foreign player migration in football is the increased revenues accrued from the media and sponsors. The study also provided useful policy implications for football managers for improving their decisions on this matter.

The present study fills a gap in the empirical literature and contributes significantly on the ongoing debate about the international athletes’ migration and its impact on athletic success.

Introduction – Since the entry into force of the Treaty of Lisbon (2009), sport has, for the first time, become a policy area of the European Union (EU).

Purpose – The aim of this chapter is to investigate the EU’s anti-discrimination policy for sports.

Methodology – Firstly, all the agreements, regulations, directives, and court decisions regarding nondiscrimination in sports will be reviewed. Secondly, discriminative examples in different sport branches will be investigated. In fact, this research will examine discrimination in both professional and amateur sports, including discrimination towards men, women, and LGBTIQ+ persons. Thirdly, the bodies, institutions, or persons who are accused of any kind of discrimination in sports will be researched, including fans, officials of clubs and federations, referees, players, and sports media. Finally, recommendations will be presented for the development of an improved sports policy that is capable of increasing diversity and equal participation in European sports.

Findings – For many underlying reasons, which the author will try to address in this chapter, there is a tendency to ignore discrimination in sports. Although the EU has passed legislation specifically designed to prohibit discrimination in sport, neither the legal arrangements nor their applications in Member States serve to end any kind of discrimination in the realm of sports. Thus, this chapter will attempt to raise awareness of this crucial and unending problem.