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This paper aims to use the cultural agency theory (CAT) formulated to represent a personality in which multiple identities reside. Dynamic identity theory is used to explain the relationship between the multiple identities, which impact on personality creating imperatives for behaviour. The mindset agency theory (MAT), a development of CAT, is used to evaluate the personal and public identities of Theresa May, the UK Prime Minister in 2017, to determine whether there is a psychological reason for the political inconsistency she demonstrated prior to and during the UK general election campaign.

CAT connects identity and personality theories and is elaborated on conceptually to include the dynamic identity theory, which explains how identities develop. Developing identities result in personality adjustments through trait movements. The theory is applied to Theresa May, the UK Prime Minister in 2017. A selection of her election narratives is taken, and summative content analysis is applied. Her public and personal identities are examined in this way. Data results are tested for reliability, and her public and personal identities are compared using MAT.

Theresa May’s personal and public identities, while related, have some differences, suggesting a clinical explanation for her political inconsistencies.

There is no other current theory that explains the relationship between personality and identity and can evaluate personality using a qualitative–quantitative approach, undertaking a comparative evaluation of multiple identities to explain clinical psychological conditions.

This paper aims to observe the province’s public library websites in Indonesia and to give some recommendation about knowledge portal website that can support the creation and invention of knowledge.

Data and information were gathered by observing library websites at the provincial level to see the digital survey and collection. This survey includes 34 province public library websites in the period from August 1 to 15, 2017. As the survey focuses on the availability of online digital collections, availability of digital services such as the user can have conversation with the librarian through a chat reference service, the availability of trusted external information sources, the availability of user forums for discussion.

The result of the research showed that the public library websites in Indonesia are still static (less interactive) and only give standard information about the library services, its operational hours, contact numbers and their collection. According to the result, it is recommended for every public library transforms its website into a knowledge portal website that can give a real and direct effect to the users, especially in the creation of innovation.

This paper also recommends a framework for a knowledge portal that includes e-resources, user needs, partnership, internet resources, integrated OPAC and collaboration. A survey on a library website is rarely conducted in Indonesia; therefore, this result will be beneficial for developing library websites.

An “IT mindset” significantly influences public sector information technology (IT) adoption in least developed countries (LDCs). The purpose of this paper is to explore the IT mindset concept and its relationship with IT knowledge and intention to explore IT in the workplace.

The research used a mixed-methods approach in two phases. Qualitative work was conducted to formulate the conceptual framework and hypotheses, followed by a survey of 228 public sector officials in Bangladesh to test the hypotheses.

The study showed that an IT mindset can be conceptualised as comprising personal innovativeness with IT and IT beliefs. The IT mindset was significantly related to intention to explore IT use in the workplace and its components were influenced by an individual’s IT skills and IT awareness.

Future research could further explore the IT mindset concept and its antecedents and consequences in LDCs, where it is often related to successful IT adoption, and also in public and private organisations elsewhere.

The study furthers understanding of barriers to IT adoption in LDCs’ public sectors. Building IT knowledge through IT skills and awareness is required to orient mindsets to IT adoption.

Improved efficiency, productivity and transparency in the public sector through IT use have flow-on societal and economic benefits. The paper provides insights into greater facilitation of e-government and IT in the public sector.

The study is theoretically significant because the IT mindset concept has lacked in-depth study and requires clarification of its nature and role.

The puropse of this paper is to understand the components of Vroom's expectancy theory; to create or develop a public library customer motivation model using Vroom's expectancy theory; to suggest appropriate public library services marketing mindset which public libraries can employ to enhance customers’ perceived expectancy and instrumentality of public library services to motivate customers to use public library services more frequently based on the proposed public library customer motivation model; and to suggest appropriate public library services marketing strategies to motivate customers to use public library services more frequently based on the proposed public library customer motivation model.

Research paper based on expectancy theory.

Customer‐centered mindset is the most important factor to motivate public library customers. Furthermore, the suggested marketing strategies can be also achieved through a customer‐centered marketing mindset. In conclusion, public libraries should continuously focus on the recognition of customers’ needs and deliver long‐term value to customers.

There were few studies that focused on library users’ motivations for using library products and services. In addition, there was a lack of developed theory in library and information science field.

This paper examines the operating environment of non‐metropolitan urban water authorities in Victoria, Australia. It analyses the policy framework within which the industry operates and demonstrates that this framework generates inconsistencies between central agency driven economic outcomes and local politician driven social efficacy outcomes. The paper poses a solution based in a new leadership mindset of entrepreneurially driven core business centres providing co‐ordination rather than direct services and the adoption of an approach recognising discontinuous change rather than the parameters founding “new managerialism” driven by Australian public sector reform agencies. The author asserts that these businesses will be required to paradigm shift ‐ to move from service providers to service managers, to develop networks and strategic alliances with service providers and to embrace mindsets beyond the structured “new managerialism” of the 1980s. The paper draws on studies concerning network organisations, loosely coupled clusters and quality, customer focused solutions. It analyses the need for the implementation of the mindset underpinning these organisations into the sector.

Building on theory in Part 2 of this paper, a relationship is developed between the strategic multiple identities considered there. Personality analytic pathologies arise when these identities are not consistent. This theory is then examined using the mindset agency theory (MAT) developed in Part 2 of the paper. Two classes of MAT models exist: a three-trait (MAT3T) and a five-trait (MAT5T). The former centres on personality traits, while the latter includes traits that are external to the personality. These are then applied to a case study of Donald Trump’s US election campaign.

By applying MAT3T and MAT5T to the Trump election campaign, personal and public identities are analysed using content analysis of his narratives.

Of the strategic identities, data can be accessed for two, and measured qualitatively using mindset theory, these indicating the likelihood of a personality with pathologies. It is found that Trump MAT3T and MAT5T take different values, suggesting that he has an analytical pathology in his political agency.

There is not currently any coherent dynamic theory of multiple identities able to provide measures indicative of personality pathologies.

The purpose of this case study is to gain insight into how a cultural change process develops as a result of organizational transformation.

This case study employs an ethnographic and longitudinal research design. The transformation period of the organization is described by means of desk research and interviews with the management. Simultaneously, the cultural change process is described following four organizational mindset analyses.

This paper supports the theoretical assumption that culture changes as a reaction to transformation. However, in this case study, culture is also proven to be proactive, in that it emerged a year before the actual transformation was carried out. It is believed that the announcement of the new transformation caused a shift in the organizational mindset, enabling its members to deal with a situation of high uncertainty and stress. Whether the cultural change process in reaction to the transformation will evolve into a new sustainable cultural equilibrium could not yet be determined.

This study has contributed to comprehending the relationship between transformation and the process of cultural change. Cultural change is not solely a reaction to transformation. It can also be proactive in that it emerges before the transformation is carried out. That makes cultural change both proactive and reactive in relation to transformation, an insight that, as such, has not yet been discussed in the cultural theory.

Successful marketing communication campaigns require a thorough assessment of the public's current perceptions and attitudes toward the topic of the campaign. Such insights are most likely attained if a range of research methods are employed. However, in the area of pro-environmental campaigns, there has been an over-reliance on quantitative surveys. To illustrate the benefits of complementary, qualitative approaches, this paper reports a qualitative investigation of perceptions of climate change among young South Koreans.

The study employed a variant of the Zaltman Metaphor Elicitation Technique (ZMET), a hybrid protocol which combines photo elicitation with metaphor analysis of subsequent in-depth individual interviews. Unlike survey research, ZMET uncovers the emotional, interpretive and sensory mental structures which, along with factual knowledge, make up the public mindset about climate change.

The analysis revealed a multifaceted mental model of climate change, whereby factual, interpretive and emotional knowledge is organized around themes of loss, human greed, affective distress and iconic representations of tragic endings. The causal dynamics of climate change are construed along a continuum of psychological distance, with antecedents placed in proximity and effects assigned to distant temporal, geographical and psychological spaces.

Four message strategies for climate change mitigation campaigns are identified based on the findings.

The study makes a methodological argument for supplementing survey research with image-based qualitative investigations in the formative stages of pro-environmental campaigns. More specifically, the article demonstrates the applicability of ZMET to social marketing communication. Apart from the methodological implications, this appears to be the first in-depth qualitative investigation of public perceptions of climate change in East Asia, a populous and fast developing region which has become a major contributor to the world’s carbon emissions, and an important player in the global effort toward mitigation.

The general concept of public space in Saudi Arabia is relatively recent; it is the result of an attempt to modernize several conservative traditions and norms, as well as the ambitious vision of 2030, which reprioritized Saudi cities' public spaces by implementing a quality-of-life improvement program. This study aims to investigate the relationship between mosque location and surrounding urban context as a significant urban design issue in order to comprehend the potential for transforming such an element into a multifunctional public space destination in a dense urban fabric.

The study's objectives are divided into two areas: a spatial configuration analysis to examine the urban context and an urban analysis of the mosque site with a study area boundary of a 400-m buffer zone. Quantitative and qualitative methodologies were utilized; in addition, a user feedback survey was conducted in which several key insights were compiled, such as the importance of safety urban element factors, aesthetic elements and green areas in the built environment in making mosques places that are active public spaces.

The study’s main finding encourages governmental institutions to change their mindset from “open space around the mosque” to “the mosque as an element within public space,” which will have a significant impact on how the authors approach, improve and redevelop existing mosque locations. Several concepts were presented that should be reconsidered and redeveloped in order to align with the most recent sustainable urban design tools; the mosque to be overlooked as a community gathering place rather than just a place for religious rituals.

This study is limited to sacred mosque sites primarily found in Islamic countries; it focuses on Saudi Arabian urban and planning practices in relation to sociocultural norms. The authors believe that increasing the number of study samples or broadening the scope of the study to include other Saudi regions or other Middle Eastern countries could yield new findings and insights.

The study offers a conceptual design model based on survey results and qualitative analysis and recommending strategies that planners, designers and policymakers can use to design successful mosque places and pedestrian-oriented developments.

The purpose of this paper is to craft a new perspective on how we can view public relations that reflects important trends emerging in the field including digital media, storytelling, engagement and co-creation of meaning. Transmedia storytelling (an idea with some ties to public relations) and narrative transportation theory are synthesized to form the transmedia narrative transportation (TNT) approach to public relations. The paper details the development of the TNT approach and how it can be applied to public relations initiatives.

The approach is a literature review to inform the creation of the TNT approach. A case study is used to illustrate the TNT approach.

An innovative approach to conceptualizing and creating public relations initiatives is developed, explained and illustrated.

The paper examines only one case to illustrate the TNT approach.

The TNT approach develops a new perspective for public relations for developing and executing public relations initiatives. Transmedia storytelling has already been connected to the practice and TNT builds a more comprehensive approach for understanding its value to public relations.

There has been a limited application of transmedia storytelling to public relations. This paper synthesizes transmedia storytelling with narrative transportation theory to develop a theory-driven, new approach for public relations thinking. The TNT approach is a unique fusion of ideas that can bring an innovative approach to the practice of public relations that captures four emerging trends that are shaping the practice.