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Open Access
Article
Publication date: 22 February 2024

Marina Bagić Babac

Social media platforms are highly visible platforms, so politicians try to maximize their benefits from their use, especially during election campaigns. On the other side, people…

Abstract

Purpose

Social media platforms are highly visible platforms, so politicians try to maximize their benefits from their use, especially during election campaigns. On the other side, people express their views and sentiments toward politicians and political issues on social media, thus enabling them to observe their online political behavior. Therefore, this study aims to investigate user reactions on social media during the 2016 US presidential campaign to decide which candidate invoked stronger emotions on social media.

Design/methodology/approach

For testing the proposed hypotheses regarding emotional reactions to social media content during the 2016 presidential campaign, regression analysis was used to analyze a data set that consists of Trump’s 996 posts and Clinton’s 1,253 posts on Facebook. The proposed regression models are based on viral (likes, shares, comments) and emotional Facebook reactions (Angry, Haha, Sad, Surprise, Wow) as well as Russell’s valence, arousal, dominance (VAD) circumplex model for valence, arousal and dominance.

Findings

The results of regression analysis indicate how Facebook users felt about both presidential candidates. For Clinton’s page, both positive and negative content are equally liked, while Trump’s followers prefer funny and positive emotions. For both candidates, positive and negative content influences the number of comments. Trump’s followers mostly share positive content and the content that makes them angry, while Clinton’s followers share any content that does not make them angry. Based on VAD analysis, less dominant content, with high arousal and more positive emotions, is more liked on Trump’s page, where valence is a significant predictor for commenting and sharing. More positive content is more liked on Clinton’s page, where both positive and negative emotions with low arousal are correlated to commenting and sharing of posts.

Originality/value

Building on an empirical data set from Facebook, this study shows how differently the presidential candidates communicated on social media during the 2016 election campaign. According to the findings, Trump used a hard campaign strategy, while Clinton used a soft strategy.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Abstract

Details

Crises and Popular Dissent
Type: Book
ISBN: 978-1-80043-362-5

Expert briefing
Publication date: 26 January 2024

Effectively confirming Trump as the presumptive Republican nominee, the New Hampshire result starts a general election campaign that will see Trump and President Joe Biden…

Details

DOI: 10.1108/OXAN-DB284812

ISSN: 2633-304X

Keywords

Geographic
Topical
Book part
Publication date: 4 November 2021

Bharat Mehra and Joseph Winberry

This chapter explores “politic talks” (also known as political information) on the websites of academic libraries in land-grant state universities of the South in the context of a…

Abstract

This chapter explores “politic talks” (also known as political information) on the websites of academic libraries in land-grant state universities of the South in the context of a global retreat of democracy that emerged during former President Trump’s regime as the 45th President of the United States. The exploratory qualitative evaluation applies website content analysis of seven information offerings in three categories that include: (1) information sources (collections, resources), information policy and planning (assigned role, strategic representation), and connections (internal, external, news and events). Promising practices and illustrative examples of “politic talks” representation on academic library websites show how they are serving as significant providers of political information during current politically turbulent times. The discussion of these findings in relation to each state’s voting likelihood based on trends since 2000 has significant political implications in enhancing the role of academic libraries moving forward.

Details

Libraries and the Global Retreat of Democracy: Confronting Polarization, Misinformation, and Suppression
Type: Book
ISBN: 978-1-83982-597-2

Keywords

Book part
Publication date: 12 December 2022

Kevin A. Young

Most US activists place a high priority on elections. The default strategy for those seeking policy change is some combination of electoral campaigning and pressure campaigns…

Abstract

Most US activists place a high priority on elections. The default strategy for those seeking policy change is some combination of electoral campaigning and pressure campaigns targeting politicians. Yet policies show a high degree of continuity across recent presidential administrations. Despite substantial differences in rhetoric and legislative agendas, the policies resulting from Republican and Democratic presidencies have stayed within a narrow range, defined by the promotion of corporate profits, the impunity of law enforcement agencies, the defense of imperial prerogatives, and nearly unfettered ecological destruction. Focusing on the Trump and Biden presidencies, I analyze some of the structural barriers that inhibit major policy change. I also explore why the ruling class as a whole has not yet united against parasitic industries like fossil fuels and pharmaceuticals that endanger the interests of other capitalists. I argue that activists must move beyond electoral and legislative approaches by directly disrupting ruling-class interests that have the power to change policy. Only then will we win major progressive reform.

Details

Trump and the Deeper Crisis
Type: Book
ISBN: 978-1-80455-513-2

Keywords

Book part
Publication date: 23 September 2019

Tom Lourie

In this chapter, I analyze the decision calculus of President Donald Trump, using the Applied Decision Analysis (ADA) method (Mintz, 2005, Mintz & DeRouen, 2010). I analyze seven…

Abstract

In this chapter, I analyze the decision calculus of President Donald Trump, using the Applied Decision Analysis (ADA) method (Mintz, 2005, Mintz & DeRouen, 2010). I analyze seven foreign policy decisions taken in the first six months of Trump’s presidency. I find that in his decision-making process, President Trump applies six dimensions. My analysis reveals that the imagery dimension has affected President Trump’s decisions across the board, and led to the rejection of non-compensatory alternatives. Based on my research, I conclude that President Trump demonstrated a poliheuristic decision code. Furthermore, from my analysis derives that President Trump’s decision-making process is mostly intuitive. Moreover, this chapter reveals a polythink syndrome in Trump’s decision unit, manifested in the battle between his two groups of advisors, known as the nationalists and globalists.

Book part
Publication date: 12 December 2022

Malik Miah

Trumpism seeks to maintain white domination. President Trump's policies aimed to restore white power at a time when it seemed to be in jeopardy. This chapter examines Trump's…

Abstract

Trumpism seeks to maintain white domination. President Trump's policies aimed to restore white power at a time when it seemed to be in jeopardy. This chapter examines Trump's policy record and its impact on the US Black population, focusing on voting rights, policing, and criminal justice. I also discuss the far right's attack on history curricula and public education, specifically its demonization of Critical Race Theory. These efforts to protect and extend white power are not new. They are based on the principles articulated by the Founding Fathers, who asserted the right of white settlers to control the nation. More recent precedents for Trump's racism include the presidencies of Richard Nixon and Ronald Reagan, who, like Trump, ascended politically by mobilizing white racism. While many have labeled Trumpism a fascist movement, I argue that it is better understood as a precursor to fascism. It represents a continuation of the racist origins and traditions of the United States, where the national oppression of African Americans is core to the operation of capitalism. In closing, I offer a strategic proposal for stopping this reactionary movement and preventing it from developing into a full-fledged fascist movement.

Details

Trump and the Deeper Crisis
Type: Book
ISBN: 978-1-80455-513-2

Keywords

Book part
Publication date: 12 December 2022

Richard Lachmann

Donald Trump entered the presidency in 2017 with an electoral mandate to reduce US military involvement around the world and to abandon the trade and investment treaties that…

Abstract

Donald Trump entered the presidency in 2017 with an electoral mandate to reduce US military involvement around the world and to abandon the trade and investment treaties that empowered global corporations. Yet he mostly continued the foreign policies adopted by previous administrations. In recent decades, those policies have increasingly served particularistic elite interests at the expense of the US ruling class as a whole, and they have also been unsuccessful in stemming the decline of US imperial power. This chapter explores the factors that explain this continuity of policy. In analyzing the reasons for policy stasis, it offers an analytical basis to evaluate what might change under President Biden. It also assesses what strategies might be most effective for those who hope to resist US militarism and to undermine the US capacity to enforce a hegemony based on rapacious capitalism.

Details

Trump and the Deeper Crisis
Type: Book
ISBN: 978-1-80455-513-2

Keywords

Abstract

Details

The Trump Phenomenon
Type: Book
ISBN: 978-1-78714-368-5

Book part
Publication date: 6 September 2021

Christian Fuchs

This chapter asks: How has Donald Trump communicated about COVID-19 on Twitter? How have conspiracy theories influenced his Twitter communication about COVID-19? Utilising…

Abstract

This chapter asks: How has Donald Trump communicated about COVID-19 on Twitter? How have conspiracy theories influenced his Twitter communication about COVID-19? Utilising critical discourse analysis, it analysed tweets in which Trump communicated about COVID-19 and showed that he used social media to spread conspiracy theories and fake news about COVID-19.

The findings show that Donald Trump uses social media such as Twitter for spreading far-right ideology, conspiracy theories and fake news. He makes use of a variety of linguistic ideological devices. In the context of COVID-19, Trump has spread a variety of conspiracy theories to his millions of followers, which has contributed to the intensification of risks and harms at the time of the worst global health crisis in 100 years.

Details

Communicating COVID-19
Type: Book
ISBN: 978-1-80117-720-7

Keywords

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