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The current study examines a novel model that examines how the online and offline or general personality of the same person predicts social identification with the endorser in a message and their subsequent online behaviors (e.g. ad-skipping) on social media, both differentially and simultaneously.

Real-time ad-skipping behaviors were tracked and analyzed across three online experiments.

The results supported the model explicating the dual and simultaneous influence of offline and online personalities on ad-skipping behaviors. Specifically, in response to a skippable video ad, online and offline personalities respectively increase and decrease viewers’ identification with the endorser. Consequently, the higher or lower the identification, the lower or higher the rate of ad-skipping behaviors.

The current study will benefit from a larger set of real-world data (i.e. big data) to enhance the generalizability of the findings, supporting the model.

With the growing prevalence of the gap between online and offline self-identities driven by social media usage, this paper suggests that the ad message needs to address the dual influence of both online and offline identities on ad-skipping behaviors.

The current study tests a novel model that shows that the online and offline personalities of the same person concurrently influence one’s behavior on the Internet, rather than separately.

Mental health issues negatively affect employees’ quality of life and employers’ bottom line. Consequently, ensuring well-being in the workplace is becoming a high priority from a strategic human resource management perspective. Drawing on basic psychological needs theory, we propose that proactive personality will be related to mental well-being through satisfaction of basic psychological needs. In addition, drawing on the trait-by-trait interactions perspective, we expect the mediated relationship to be moderated by conscientiousness.

We tested our research model using data collected from 185 employees using a three-wave time-lagged design.

Proactive personality related to mental well-being indirectly, via psychological need satisfaction, and this indirect relationship was stronger at higher levels of conscientiousness.

Ensuring mental well-being of employees is critical to achieving a competitive advantage. Support for the mediating role of need satisfaction suggests that organizations can tailor interventions aimed at influencing the more malleable mediating variable, psychological need satisfaction, compared to relatively stable personality traits.

We contribute to theory by testing a theoretical explanation for how and why personality affects mental well-being. Another theoretical contribution is demonstrating that mental well-being results from a combination of personality traits, with a trait-by-trait perspective fitting the data better than an unconditional trait model.

This study aims to investigate the factors affecting the professional judgment of auditors in Iraq (personality type, audit firm size and age).

The statistical population includes 1,750 participants, and the sample size was determined to be 309 participants using Cochran’s sampling formula. The required data has been collected through a questionnaire. Regression factor analysis, Kolmogorov–Smirnov, t and Friedman(f) tests were used to analyze the variables and examine their relationships.

The results show a significant relationship between neuroticism, extroversion, flexibility, agreeableness and conscientiousness and auditors’ professional judgment. No relationship was observed between the size of the auditing firm and professional judgment. The results also showed a significant relationship between seniority and auditors’ professional judgment.

This study will help increase the knowledge of investors and regulators, providing information to researchers and those interested in auditors’ professional judgment. It can also be a starting point for research in this field. This research investigates the auditor characteristics, including personality traits of auditors, audit firms’ size and age and their impact on auditors’ professional judgment.

All presidential and legislative candidates want to be the winner. However, they do not know the determinants of voters' reasons for making choices. This study aims to investigate the role of education level, political party brand reputation, religiosity brand personality and e-WOM on voters' decisions with implications for voters' loyalty.

The survey method was used to collect data from 1206 respondents who have the right to vote through offline and online using Google forms shared on social media platforms—data analysis using Structural Equation Modeling using the SmartPLS 4.0 program.

The results showed that Brand Reputation of Politics can encourage brand Religious Personality and e-WOM. Brand Religious Personality is a factor that causes the decision to vote. However, the level of education is not a determining factor for Brand Religious Personality and e-WOM. In addition, brand religious personality, e-WOM and Decision to vote can mediate Brand Reputation of Political loyalty.

The findings from this study can help political parties and candidates develop strategies tailored to voters' needs and increase their chances of winning elections.

The novelty in this study is the development of a model that has never been tested before that uses factor sources from marketing science literacy such as Brand, e-WOM and Loyalty. This study also used moderation variables namely choosing decisions, e-WOM, and religious brand personality. The object of this research was conducted in Indonesia, which is included in the list of developing countries but has never been done in any country. The analysis tool uses the new SEM-PLS version 4.0, so it has a level of novelty and implications that are important for political marketing.

The present study aims to investigate the relationship between innovative leadership and sustainable performance in the education sector. The present study also tested the moderation role of personality traits agreeableness, extraversion, emotional stability, conscientiousness and openness in the relationship.

Data for the present study were collected from 209 university teachers. The employed sampling technique was convenience, and the sample size was calculated through the Kerjis–Morgan method. Furthermore, a survey method using a questionnaire was used in this study. For the data analysis, SPSS and SmartPLS were used.

The present study found that innovative leadership has a significantly positive relationship with sustainable performance. Results also confirmed the moderating effects of personality traits such as agreeableness, extraversion, emotional stability, conscientiousness and openness.

The relationship between innovative leadership and sustainable performance for the first time in the education sector’s context. Secondly, this study contributed to the moderating role of personality traits such as agreeableness, extraversion, emotional stability, conscientiousness and openness between innovative leadership and sustainable performance, which was a yet-to-explored phenomenon. The study model was tested through the combination of the big five-factor model and the theory of planned behaviour, which is another novelty of the study.

This study aims to analyse the impact of love of money, personality traits and peer influence on the ethical behaviour of graduate accounting students at the University of Ghana Business School.

This study used a quantitative research approach to sample postgraduate accounting students who completed a self-administered questionnaire on the variables of interest. Using partial least square–structural equation modelling, the hypothesized relationships were examined based on 328 appropriate responses received for the questionnaire.

The empirical findings suggest that peer influence and personality trait, extraversion positively and significantly influence unethical behaviour, whereas the personality traits, agreeableness and openness to experience have a negative and significant relationship with unethical behaviour. The study, however, does not find support for the hypothesized relationships between the love of money, personality traits (conscientiousness, neuroticism) and unethical behaviour.

The study contributes to the literature on unethical behaviour, highlighting how decision-making factors such as love of money, peer influence and personality traits, respectively, influence unethical behaviour explained by the self-justification concept under the social cognitive and moral reasoning theory. This could aid these potential managers in seeking higher reviews on ethical dilemmas. It could also aid the professional body and academics in Ghana particularly to intensify ethical education for students of the profession.

Prioritization of technological skills in China has led to scarce resources for art education. In this study, we tested whether personality traits were associated with creative learning and creative thinking skills, and whether these aspects of creativity were linked with academic achievement. We considered self-efficacy and 21st-century skills as mediating and moderating factors.

498 art school coaches were recruited from 12 Chinese universities. Coaches reported on their students’ Big Five personality traits, creative thinking skills, creative learning and self-efficacy, 21st-century skills and academic achievement. Data were analyzed with partial least squares structural equation modeling.

High openness, low conscientiousness, high extraversion and high agreeableness were associated with creative thinking skills, while high openness, low conscientiousness, high agreeableness and low neuroticism were associated with creative learning. Creative thinking and learning skills were both positively associated with academic achievement. Self-efficacy partially mediated the association between creative thinking skills and academic achievement. No moderation effects were identified.

Findings imply that art education would benefit from deeper consideration of individual differences and the promotion of learning environments conducive to creativity.

Consistent with the metaphor of narcissists as “emotional vampires” who leave their victims emotionally drained and devoid of energy, this research suggests that certain factors, such as subjective norms, perceived behavioral control, and religious beliefs, can reduce the level of narcissistic behavior in organizations. Drawing from the theory of planned behavior (TPB) and self-regulation theory, the current study evaluates the moderating role of Islamic religiosity in the relationship between subjective norms and the intention to behave narcissistically. In addition, this study examines the moderating role of afterlife belief in the relationship between perceived behavioral control and the intention to behave narcissistically.

The research hypotheses were tested using two-wave survey data collected from managers of 103 service organizations (Study 1) and 323 employees of four service organizations (Study 2). This research applies structural equation modeling (SEM) to examine the proposed model using SmartPLS 3 software.

Islamic religiosity had a negative moderating role in the relationship between subjective norms and the intention to behave narcissistically (Study 1 and Study 2). In addition, subjective norms and perceived behavioral control had significant positive effects on the intention to engage in narcissistic behavior among managers (Study 1). However, perceived behavioral control had no significant effect on the intention to engage in narcissistic behavior among employees (Study 2).

The current study not only tests the applicability of the TPB to narcissistic behaviors in Islamic organizations, but it also extends the classic TPB framework by including two moderating variables – Islamic religiosity and afterlife belief.

Drawing on the generativity framework, this study aims to investigate the relationship between the Dark Triad personalities (Machiavellianism, narcissism, and psychopathy) and knowledge hiding. This study also identifies the mediating role of generativity motivation and the moderating role of focus on opportunities.

Using a convenience sample, a two-wave time-lagged study collected survey responses from 498 employees from manufacturing industries in China, and the data was analyzed using hierarchal regression and bootstrapping methods.

This study found that Machiavellianism and psychopathy are both positively related to generativity motivation. The generativity motivation plays a mediating role in the paths of Machiavellianism and psychopathy on knowledge hiding, and a focus on opportunities positively moderates the direct and indirect effect of Machiavellianism and psychopathy on knowledge hiding.

Based on the generativity framework, we find a new underlying mechanism between the Dark Triad personalities and knowledge hiding, thereby further enriching the literature in relation to their influence over knowledge management. Moreover, it also finds that a focus on opportunities can weaken the negative relationships between the Dark Triad personalities and knowledge hiding.

The rise in industrialization, economic development and urbanization has altered the composition of atmospheric air. Air pollutants have significantly impacted Pakistan's urban areas, resulting in the lowest air quality index readings. To understand disinclined behavior such as using air purifiers and wearing masks, this study aims to explore the relationship between individual personality traits and mass media effects.

This study used a cross-sectional survey with a model based on previous theories. Data from 2,000 adults were self-administered and analyzed using partial least squares structural equation modeling (PLS-SEM).

PLS-SEM confirmed six hypotheses, revealing mass media's direct and mediating roles in promoting critical psychological perceptions for protective behavior. The empirical results indicate that neuroticism, agreeableness and openness traits reinforce adherence behavior by intensifying threat perception.

This paper highlights significant implications for media campaign planners and provides more precise and comprehensive theoretical guidance. In the context of environmental challenges like smog, the findings illustrate how an understanding of personality traits can improve the efficacy of public health interventions through adherence to behaviors like mask-wearing and air purifier use. Addressing individual psychological characteristics when creating mass media campaigns to encourage public adherence to health protection measures related to environmental hazards.

Despite health campaigns and awareness, public compliance with measures like mask-wearing and air purifier use remains minimal. This study explores untapped mass media effects based on individual personality traits to understand this behavior.