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Develops a model of the theoretical impact of individual personality differences on the productivity of information systems (IS) development teams, then illustrates that impact by presenting a case example. Following a discussion of team composition and MBTI personality types, analyses the attributes of two IS development teams based on age, intelligence, problem‐solving ability, task responsibility, and personality‐type composition. In this case there were no significant differences in the two teams other than the differences in personality‐type composition. Determines that the differences in team performance were primarily caused by differences in the personality‐type composition of the two teams.

The purpose of this paper is to examine the moderating role of Type A/Type B personality on job stress-work and non-work outcomes. While research on the etiology of this predisposition has become important in recent years, there seems to be a lack of agreement regarding its exact moderating effects on important work and non-work outcomes.

Data collected from US-based organizations were analyzed using moderated regression analyses.

The results of the study reveal that Type A personality moderates the relationships between job stress and job satisfaction, job involvement and personal life satisfaction. Findings indicate that individuals with Type A personalities do not necessarily experience concomitant decreases in these outcome measures when organizational stress increases.

Although there has been an increased interest on the significance of Type A/Type B personality in the area of human stress and cognition, there is no consensus in the literature as to how it might act as a moderator or buffer of the effects of work stress on organizationally and personally valued outcomes. By examining the moderating role of these personality dispositions, our study provides important insights for organizational stress literature.

Effective leadership in public schools includes, but is not limited to being able to communicate goals, set expectations, monitor instructional progress, coordinate the curriculum, and supervise and evaluate faculty (Snowden & Gorton, 2002). All of these leadership skills are driven by a need for leaders to build collaborative rapport and create a positive learning environment for both teachers and students. This study looked at the relationship between personality type as measured by the Keirsey Temperament Sorter (Keirsey & Bates, 1984) and leaders’ preferred leadership approaches as measured by the Instructional Leadership Beliefs Inventory (Glickman, 2002). Although this study found no significant correlations, the data provides insight to help determine how and to what extent personality type is related to a preferred leadership approach.

This paper aims to extend the literature on reduced audit quality practices (RAQPs) by examining the relationship between time budget pressure, auditors' personality types, and the incidence of two RAQPs – premature sign‐off of an audit step (PSO) and accepting a weak client explanation (WCE).

The aim of this paper is to collect data. A research instrument was developed and administered to audit practitioners in New Zealand using postal and web link methods. The research instrument included several hypothetical audit scenarios and Blumenthal's Type A Self‐Rating Inventory Scale (TASRI).

The paper finds that a significant relationship is present between time budget pressure and PSO only. Significant relationships are also found among auditors' personality types and the incidence of the two RAQPs. These results suggest that the audit environment is complex and that time budget pressure is only one of several explanations for the incidence of RAQPs.

The research instrument of this paper has not been used before in its entirety. This may raise issues of validity of the findings. Also, defining and measuring time budget pressure in terms of two categories (high/low) as opposed to a continuum may have implications on results reported in this study.

The paper provides results that show the importance of auditors' personality type in understanding more about the incidence of RAQPs.

The purpose of this paper is to develop an understanding of the different personality types and Facebook behavior of the young Indian consumers in the context of e-tailing. With the increased popularity of Facebook, consumers and e-tailers are using it as a platform to connect better with each other. This paper makes an attempt to study the motive and online purchasing behavior of youth by examining Facebook posts and understanding their relationship with personality and gender.

A survey was conducted on 200 young Indian consumers who use Facebook as well as follow at least one e-tailer on Facebook. The responses to the survey were used to test the proposed conceptual model to find out the relationship of personality types and gender with Facebook behavior, type of post liked on Facebook, reason to use Facebook and motive to follow an e-tailer on Facebook using descriptive statistics and nonparametric tests.

The tests showed that gender of online consumers influences their Facebook behavior and the type of post that they like the most on Facebook. The personality type of the online consumers has a significant influence on the motive to follow an e-tailer on Facebook and the reason to use Facebook. It implies that the Facebook pages of e-tailers should plan their posts keeping the gender and personality type of their followers in mind. In this manner, Facebook can be used as a platform by the e-tailers to increase their consumer base, especially among the youth.

The limitations of this study are the respondents for this study are in the age group of 15-25 years only and the results of the study may vary with the change in the age group. The respondents are Indians by nationality and the results may vary for different nations.

This paper provides an insight to the e-tailer about attracting young consumers on their Facebook page in the context of their gender and personality type to enhance the reach and expand their business. This research paper is informative to the e-tailers who have budgets for social media marketing to know about social media usage by youth for online shopping.

Presently, India has a demographic advantage and this paper contributes to understand the youth social media usage for online shopping. The e-tailers can relate the findings to develop strategies to enhance their customer base. This research paper will contribute to the existing literature on social media marketing and e-tailing.

This paper aims to use the cultural agency theory (CAT) formulated to represent a personality in which multiple identities reside. Dynamic identity theory is used to explain the relationship between the multiple identities, which impact on personality creating imperatives for behaviour. The mindset agency theory (MAT), a development of CAT, is used to evaluate the personal and public identities of Theresa May, the UK Prime Minister in 2017, to determine whether there is a psychological reason for the political inconsistency she demonstrated prior to and during the UK general election campaign.

CAT connects identity and personality theories and is elaborated on conceptually to include the dynamic identity theory, which explains how identities develop. Developing identities result in personality adjustments through trait movements. The theory is applied to Theresa May, the UK Prime Minister in 2017. A selection of her election narratives is taken, and summative content analysis is applied. Her public and personal identities are examined in this way. Data results are tested for reliability, and her public and personal identities are compared using MAT.

Theresa May’s personal and public identities, while related, have some differences, suggesting a clinical explanation for her political inconsistencies.

There is no other current theory that explains the relationship between personality and identity and can evaluate personality using a qualitative–quantitative approach, undertaking a comparative evaluation of multiple identities to explain clinical psychological conditions.

Some personality schemas are seen to compete with others, but are they really complementary? The purpose of this paper is to show that two trait approaches, Myers‐Briggs Type Indicator (MBTI) and Mindscape theory, which are normally considered to be competitive, shall be migrated into a more complex modeling space using knowledge cybernetics, when they are shown to have a complementary potential.

The paper uses the meta‐framework of knowledge cybernetics (KC) part of the relevantial universe identified by Maruyama, to migrate different theoretical approaches and relate them. A consequence is the possible development of a more sophisticated trait theory that is capable of providing more complex information about personality.

The findings indicate that current type theories are not necessarily stand‐alone, but may be seen as complementary within a broader conceptual framework.

This paper is limited to the investigation of MBTI. However, it offers a generic approach that can be applied to other solitary theories like MBTI.

The paper leads to the possibility of improved explanatory power for a type theory than is currently possible.

Very little comparative work has been done relating representations of MBTI and Mindscape theory. This also appears to be the first serious extensive direct comparison between any form of MBTI and Mindscapes. KC uses Habermas's three world theory and shows that it is possible to consider MBTI and Mindscape theory as conceptually distinct and complementary, and together contributing to a new way of exploring the field of personality theory.

The purpose of this research paper is to uncover the relations between brand and human personality by identifying brand preferences of consumers with different personality types.

Based on the existing literature, 15 propositions are suggested linking Ekelund's DI types as parsimonious proxies of human personality and brand personality dimensions as suggested by Aaker. Propositions were tested through statistical analysis of survey data collected in two stages.

It was found that consumers prefer brands with personalities that match their own. For example, consumers with Blue DI type exhibit clear aversion from the excitement dimension of brand personality, whereas consumers with Red DI type exhibit clear preference for the sincerity dimension of brand personality. No clear findings emerged concerning the Green DI type, mostly likely linked to the individualistic, non‐conformist and innovative orientations of such individuals. In addition data revealed a possible hierarchy of brand personality dimensions' influence.

Findings provide guidelines for better tailoring of promotional materials based on target customer groups, as well as the ability to evaluate underperforming brands in terms of a brand‐human personality mismatch.

The paper fills a gap in the literature about the congruence between brand and human personalities, and demonstrates how brand personality dimensions impacts brand preference among different consumer types.

This paper aims to develop a new socio-cognitive theory of the normative personality of a plural agency like, for instance, an organisation or a political system. This cybernetic agency theory is connected to Bandura's theory of psychosocial function. The agency is adaptive and has a normative personality that operates through three formative personality traits, the function of which is control. The cybernetic agency theory is presented as a meta-model, which comes from cybernetic “living systems” theory.

First, in this paper, the authors discuss the virtues of a normative cybernetic agency model in the light of issues related to normal states and pathologies of systems. Formative traits could be derived from Maruyama's mindscape theory or Harvey's typology. However, Boje has noted that with four mindscape types Maruyama's typology is constrained. Consequently, he projected the Maruyama mindscapes into a space with the three Foucault-dimensions: knowledge, ethics and power.

The suggested cybernetic agency model with the three formative personality traits can provide a framing for a structural model that has the potential to distinguish between normal and abnormal personalities in the same framework.

The constraints of the Maruyama mindscape space, as identified by Boje, are suggesting that further research is needed to identify a formative three-trait-system which is theory based, was empirically applied, and is permitting to create a typology with eight extreme types, yet to be identified.

The paper draws on earlier work undertaken in the last few years by the same authors, who in a new way are pursuing new directions and extensions of that earlier research.

For an enterprise, it is essential to win as many customers as possible. The key to successfully winning customers is often determined by understanding the personality characteristics of the object of communication in order to employ an effective communication strategy. An enterprise needs to obtain the personality information of target or potential customers. However, the traditional method for personality evaluation is extremely costly in terms of time and labor, and it cannot acquire customer personality information without their awareness. Therefore, the manner in which to effectively conduct automated personality predictions for a large number of objects is an important issue. The paper aims to discuss these issues.

The diverse social media that have emerged in recent years represent a digital platform on which users can publicly deliver speeches and interact with others. Thus, social media may be able to serve the needs of automated personality predictions. Based on user data of Facebook, the main social media platform around the world, this research developed a method for predicting personality types based on interaction logs.

Experimental results show that the Naïve Bayes classification algorithm combined with a feature selection algorithm produces the best performance for predicting personality types, with 70-80 percent accuracy.

In this research, the dominance, inducement, submission, and compliance (DISC) theory was used to determine personality types. Some specific limitations were encountered. As Facebook was used as the main data source, it was necessary to obtain related data via Facebook’s API (FB API). However, the data types accessible via FB API are very limited.

This research serves to build a universal model for social media interaction, and can be used to propose an efficient method for designing interaction features.

This research has developed an approach for automatically predicting the personality types of network users based on their Facebook interactions.