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Article

John H. Bradley and Frederic J. Hebert

Develops a model of the theoretical impact of individual personality differences on the productivity of information systems (IS) development teams, then illustrates that…

Abstract

Develops a model of the theoretical impact of individual personality differences on the productivity of information systems (IS) development teams, then illustrates that impact by presenting a case example. Following a discussion of team composition and MBTI personality types, analyses the attributes of two IS development teams based on age, intelligence, problem‐solving ability, task responsibility, and personalitytype composition. In this case there were no significant differences in the two teams other than the differences in personalitytype composition. Determines that the differences in team performance were primarily caused by differences in the personalitytype composition of the two teams.

Details

Journal of Management Development, vol. 16 no. 5
Type: Research Article
ISSN: 0262-1711

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Article

Tejinder K. Billing and Pamela Steverson

The purpose of this paper is to examine the moderating role of Type A/Type B personality on job stress-work and non-work outcomes. While research on the etiology of this…

Abstract

Purpose

The purpose of this paper is to examine the moderating role of Type A/Type B personality on job stress-work and non-work outcomes. While research on the etiology of this predisposition has become important in recent years, there seems to be a lack of agreement regarding its exact moderating effects on important work and non-work outcomes.

Design/methodology/approach

Data collected from US-based organizations were analyzed using moderated regression analyses.

Findings

The results of the study reveal that Type A personality moderates the relationships between job stress and job satisfaction, job involvement and personal life satisfaction. Findings indicate that individuals with Type A personalities do not necessarily experience concomitant decreases in these outcome measures when organizational stress increases.

Originality/value

Although there has been an increased interest on the significance of Type A/Type B personality in the area of human stress and cognition, there is no consensus in the literature as to how it might act as a moderator or buffer of the effects of work stress on organizationally and personally valued outcomes. By examining the moderating role of these personality dispositions, our study provides important insights for organizational stress literature.

Details

Management Decision, vol. 51 no. 9
Type: Research Article
ISSN: 0025-1747

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Article

Leanne C. Gundry and Gregory A. Liyanarachchi

This paper aims to extend the literature on reduced audit quality practices (RAQPs) by examining the relationship between time budget pressure, auditors' personality types

Abstract

Purpose

This paper aims to extend the literature on reduced audit quality practices (RAQPs) by examining the relationship between time budget pressure, auditors' personality types, and the incidence of two RAQPs – premature sign‐off of an audit step (PSO) and accepting a weak client explanation (WCE).

Design/methodology/approach

The aim of this paper is to collect data. A research instrument was developed and administered to audit practitioners in New Zealand using postal and web link methods. The research instrument included several hypothetical audit scenarios and Blumenthal's Type A Self‐Rating Inventory Scale (TASRI).

Findings

The paper finds that a significant relationship is present between time budget pressure and PSO only. Significant relationships are also found among auditors' personality types and the incidence of the two RAQPs. These results suggest that the audit environment is complex and that time budget pressure is only one of several explanations for the incidence of RAQPs.

Research limitations/implications

The research instrument of this paper has not been used before in its entirety. This may raise issues of validity of the findings. Also, defining and measuring time budget pressure in terms of two categories (high/low) as opposed to a continuum may have implications on results reported in this study.

Originality/value

The paper provides results that show the importance of auditors' personality type in understanding more about the incidence of RAQPs.

Details

Pacific Accounting Review, vol. 19 no. 2
Type: Research Article
ISSN: 0114-0582

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Article

Oly Mishra and Prasad Ayatham

The purpose of this paper is to develop an understanding of the different personality types and Facebook behavior of the young Indian consumers in the context of…

Abstract

Purpose

The purpose of this paper is to develop an understanding of the different personality types and Facebook behavior of the young Indian consumers in the context of e-tailing. With the increased popularity of Facebook, consumers and e-tailers are using it as a platform to connect better with each other. This paper makes an attempt to study the motive and online purchasing behavior of youth by examining Facebook posts and understanding their relationship with personality and gender.

Design/methodology/approach

A survey was conducted on 200 young Indian consumers who use Facebook as well as follow at least one e-tailer on Facebook. The responses to the survey were used to test the proposed conceptual model to find out the relationship of personality types and gender with Facebook behavior, type of post liked on Facebook, reason to use Facebook and motive to follow an e-tailer on Facebook using descriptive statistics and nonparametric tests.

Findings

The tests showed that gender of online consumers influences their Facebook behavior and the type of post that they like the most on Facebook. The personality type of the online consumers has a significant influence on the motive to follow an e-tailer on Facebook and the reason to use Facebook. It implies that the Facebook pages of e-tailers should plan their posts keeping the gender and personality type of their followers in mind. In this manner, Facebook can be used as a platform by the e-tailers to increase their consumer base, especially among the youth.

Research limitations/implications

The limitations of this study are the respondents for this study are in the age group of 15-25 years only and the results of the study may vary with the change in the age group. The respondents are Indians by nationality and the results may vary for different nations.

Practical implications

This paper provides an insight to the e-tailer about attracting young consumers on their Facebook page in the context of their gender and personality type to enhance the reach and expand their business. This research paper is informative to the e-tailers who have budgets for social media marketing to know about social media usage by youth for online shopping.

Originality/value

Presently, India has a demographic advantage and this paper contributes to understand the youth social media usage for online shopping. The e-tailers can relate the findings to develop strategies to enhance their customer base. This research paper will contribute to the existing literature on social media marketing and e-tailing.

Details

Journal of Asia Business Studies, vol. 11 no. 4
Type: Research Article
ISSN: 1558-7894

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Article

Maurice Yolles and Davide Di Fatta

This paper aims to use the cultural agency theory (CAT) formulated to represent a personality in which multiple identities reside. Dynamic identity theory is used to…

Abstract

Purpose

This paper aims to use the cultural agency theory (CAT) formulated to represent a personality in which multiple identities reside. Dynamic identity theory is used to explain the relationship between the multiple identities, which impact on personality creating imperatives for behaviour. The mindset agency theory (MAT), a development of CAT, is used to evaluate the personal and public identities of Theresa May, the UK Prime Minister in 2017, to determine whether there is a psychological reason for the political inconsistency she demonstrated prior to and during the UK general election campaign.

Design/methodology/approach

CAT connects identity and personality theories and is elaborated on conceptually to include the dynamic identity theory, which explains how identities develop. Developing identities result in personality adjustments through trait movements. The theory is applied to Theresa May, the UK Prime Minister in 2017. A selection of her election narratives is taken, and summative content analysis is applied. Her public and personal identities are examined in this way. Data results are tested for reliability, and her public and personal identities are compared using MAT.

Findings

Theresa May’s personal and public identities, while related, have some differences, suggesting a clinical explanation for her political inconsistencies.

Originality/value

There is no other current theory that explains the relationship between personality and identity and can evaluate personality using a qualitative–quantitative approach, undertaking a comparative evaluation of multiple identities to explain clinical psychological conditions.

Details

Kybernetes, vol. 47 no. 7
Type: Research Article
ISSN: 0368-492X

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Article

Maurice Yolles and Gerhard Fink

Some personality schemas are seen to compete with others, but are they really complementary? The purpose of this paper is to show that two trait approaches, Myers‐Briggs…

Abstract

Purpose

Some personality schemas are seen to compete with others, but are they really complementary? The purpose of this paper is to show that two trait approaches, Myers‐Briggs Type Indicator (MBTI) and Mindscape theory, which are normally considered to be competitive, shall be migrated into a more complex modeling space using knowledge cybernetics, when they are shown to have a complementary potential.

Design/methodology/approach

The paper uses the meta‐framework of knowledge cybernetics (KC) part of the relevantial universe identified by Maruyama, to migrate different theoretical approaches and relate them. A consequence is the possible development of a more sophisticated trait theory that is capable of providing more complex information about personality.

Findings

The findings indicate that current type theories are not necessarily stand‐alone, but may be seen as complementary within a broader conceptual framework.

Research limitations/implications

This paper is limited to the investigation of MBTI. However, it offers a generic approach that can be applied to other solitary theories like MBTI.

Practical implications

The paper leads to the possibility of improved explanatory power for a type theory than is currently possible.

Originality/value

Very little comparative work has been done relating representations of MBTI and Mindscape theory. This also appears to be the first serious extensive direct comparison between any form of MBTI and Mindscapes. KC uses Habermas's three world theory and shows that it is possible to consider MBTI and Mindscape theory as conceptually distinct and complementary, and together contributing to a new way of exploring the field of personality theory.

Details

Kybernetes, vol. 38 no. 9
Type: Research Article
ISSN: 0368-492X

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Article

Natalia Maehle and Rotem Shneor

The purpose of this research paper is to uncover the relations between brand and human personality by identifying brand preferences of consumers with different personality types.

Abstract

Purpose

The purpose of this research paper is to uncover the relations between brand and human personality by identifying brand preferences of consumers with different personality types.

Design/methodology/approach

Based on the existing literature, 15 propositions are suggested linking Ekelund's DI types as parsimonious proxies of human personality and brand personality dimensions as suggested by Aaker. Propositions were tested through statistical analysis of survey data collected in two stages.

Findings

It was found that consumers prefer brands with personalities that match their own. For example, consumers with Blue DI type exhibit clear aversion from the excitement dimension of brand personality, whereas consumers with Red DI type exhibit clear preference for the sincerity dimension of brand personality. No clear findings emerged concerning the Green DI type, mostly likely linked to the individualistic, non‐conformist and innovative orientations of such individuals. In addition data revealed a possible hierarchy of brand personality dimensions' influence.

Practical implications

Findings provide guidelines for better tailoring of promotional materials based on target customer groups, as well as the ability to evaluate underperforming brands in terms of a brand‐human personality mismatch.

Originality/value

The paper fills a gap in the literature about the congruence between brand and human personalities, and demonstrates how brand personality dimensions impacts brand preference among different consumer types.

Details

Journal of Product & Brand Management, vol. 19 no. 1
Type: Research Article
ISSN: 1061-0421

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Article

Florian Haumer, Laura Schlicker, Paul Clemens Murschetz and Castulus Kolo

This study strives to improve one’s understanding of tailored messaging as an organizational communication strategy that amplifies processes of organizational change at an…

Abstract

Purpose

This study strives to improve one’s understanding of tailored messaging as an organizational communication strategy that amplifies processes of organizational change at an individual level of personality traits.

Design/methodology/approach

A scientific experiment was conducted to test the effects of tailored messages on self-reported employee engagement during an organizational change process.

Findings

The results show that tailored messaging improves employee engagement for change when messages fit the specific needs of different personality types. Conversely, message tailoring can lower employee engagement when messages do not match personality types. Further, message tailoring has different impacts at different stages of a change project.

Research limitations/implications

An employee's ability to change as a function of his professional skill set as well as the project type (e.g. digital transformation project, post-merger integration project, leadership change project) should not be neglected in an overall model that aims to explain the success factors of change management.

Practical implications

Obviously, proper targeting, timing, as well as the implementation of a valid, legal and feasible method for identifying an employee's personality as well as other individual characteristics are equally important and challenging to improve change management outcomes.

Originality/value

This study adds value to the discussion on the efficacy of message tailoring as a communication strategy for organizational change.

Details

Journal of Strategy and Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-425X

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Article

Surajit Saha and R.R.K. Sharma

The purpose of this paper is to explore the relationships between the personality and cognitive styles of managers and different types of work.

Abstract

Purpose

The purpose of this paper is to explore the relationships between the personality and cognitive styles of managers and different types of work.

Design/methodology/approach

The personality types and cognitive styles of managers were measured, respectively, with the help of the Big Five personality factors and Jung’s cognitive types. Different types of works in an organization were categorized in three ways: identity, institutional and integrative work. A survey questionnaire method was used to collect data from a sample of 107 managers from a diverse range of industries, and these data were used to test the hypotheses.

Findings

The study found that intuitive feeling and intuitive thinking types of cognitive styles are suitable for identity and integrative kinds of work, respectively. Openness to experience and conscientiousness positively correlate with identity work. For institutional work, conscientious personality trait is most important for managers; agreeableness has a negative impact on identity work and institutional work.

Practical implications

This study will assist recruitment and staffing professionals, when recruiting managers for an organization, and the paper should be interesting for readers in industry (professionals in HR, managerial career development and managerial competence audit and counseling) and academia (research scholars).

Originality/value

Analysis of theses relationship types is unavailable in the literature of leadership and organizational studies. It can help organizations utilize their human resources efficiently.

Details

Journal of Management Development, vol. 38 no. 1
Type: Research Article
ISSN: 0262-1711

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Article

Maurice Yolles and Gerhard Fink

This paper aims to develop a new socio-cognitive theory of the normative personality of a plural agency like, for instance, an organisation or a political system. This…

Abstract

Purpose

This paper aims to develop a new socio-cognitive theory of the normative personality of a plural agency like, for instance, an organisation or a political system. This cybernetic agency theory is connected to Bandura's theory of psychosocial function. The agency is adaptive and has a normative personality that operates through three formative personality traits, the function of which is control. The cybernetic agency theory is presented as a meta-model, which comes from cybernetic “living systems” theory.

Design/methodology/approach

First, in this paper, the authors discuss the virtues of a normative cybernetic agency model in the light of issues related to normal states and pathologies of systems. Formative traits could be derived from Maruyama's mindscape theory or Harvey's typology. However, Boje has noted that with four mindscape types Maruyama's typology is constrained. Consequently, he projected the Maruyama mindscapes into a space with the three Foucault-dimensions: knowledge, ethics and power.

Findings

The suggested cybernetic agency model with the three formative personality traits can provide a framing for a structural model that has the potential to distinguish between normal and abnormal personalities in the same framework.

Research limitations/implications

The constraints of the Maruyama mindscape space, as identified by Boje, are suggesting that further research is needed to identify a formative three-trait-system which is theory based, was empirically applied, and is permitting to create a typology with eight extreme types, yet to be identified.

Originality/value

The paper draws on earlier work undertaken in the last few years by the same authors, who in a new way are pursuing new directions and extensions of that earlier research.

Details

Kybernetes, vol. 43 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

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