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The purpose of this paper is to explore the effects of fashion weeks on brand constellations of participating fashion companies in social media.

The study analyses how brand constellations take form for seven Swedish fashion companies before, during and after Fashion Week Stockholm. In total, 3,449 user-generated contents referring to the sampled brands were collected and analysed.

On average, brand constellations of participating companies are increasingly incorporating other participating brands as a result of the fashion week. Based on the presented results, four brand constellation outcomes for participating fashion companies are identified: brand constellation amplification, concentration, division and dilution.

As this paper is focussed on the Swedish market, additional results from fashion weeks taking place in other cities would be beneficial to verify the four brand constellation outcomes.

The results question the resilience of professionally curated brand constellations due to the emergence of user-driven constellations that also shape the position of fashion brands. Therefore, this development can potentially have a considerable impact on often carefully orchestrated brand positioning strategies executed by fashion companies.

Digitally fuelled interdependences of brand constellations by professionals and consumers attest to the dilution of borders between consumers and producers.

This paper contributes to the field of fashion marketing and management by identifying four different brand constellation outcomes in social media for participating fashion companies as a result of fashion weeks and how to managerially handle these respective outcomes.

This study aims to investigate the impact of online collective feminist actions on social media participation and the perceived value of social media as part of the social identity model of collective action (SIMCA).

A mixed methodology is used. Within the SIMCA model in the context of feminist collective actions, social identity, group-efficacy and fear predicted the intention of online collective action participation in the first part (quantitative) of the study. Contrary to predictions, the influence of anger on the intention to participate in collective action was negative. In-depth interviews are conducted in the study’s second (qualitative) part to investigate why individuals do not participate in collective actions despite their anger at violence against women.

The concept of online feminist collective action, from the perspective of the SIMCA model, deals with violence against women in the context of social marketing, revealing the importance of online collective actions as an antecedent of social media participation and the perceived value of social media. The possible causes of the negative impact of anger, which is an important emotion within the framework of the SIMCA model, on online feminist collective action were determined, and a contribution was made to the social marketing literature in the context of women’s rights.

The study makes three major contributions to the literature. First, women’s rights are addressed in the context of online collective action, an issue that has received little attention in social marketing. Second, in the context of the social identity theory of collective action, online collective feminist action and its predecessors are addressed. Finally, the Turkish case is used to highlight the probable causes of anger’s negative impact on collective action.

Government social media profiles (GSPs) are increasingly used by government agencies during social crises, and the success of GSPs is highly dependent on netizens’ participation behavior (NPB). Drawing upon the social support theory, the purpose of this paper is to propose a theoretical model to examine the determinants and outcomes of NPB during a social crisis.

To test the research model, a field survey was conducted in the context of Tianjin 2015 explosions in China. The authors adopted a two-step approach to test the models. First, the authors conducted exploratory factor analysis to evaluate the measurement properties of the reflective latent constructs. Then, the authors performed a structural equation analysis to test the hypotheses.

The results show that information support and emotional support are significant determinants of NPB and persona involvement moderates the relationships between them. Additionally, this study reveals that information source preference and increasing enthusiasm for becoming a civil journalist are two critical and significant outcomes of NPB.

There are some limitations in this paper that must be taken into account when interpreting its findings. First, the study is designed on a single profile and concerns a single social crisis. Additionally, future research might consider incorporating factors beyond the individual level, e.g., community social capital (Putnam, 1993). Finally, with the emergence of various IT platforms, such as a government’s own website and online forms, future research can investigate how their characteristics can facilitate other social media platforms’ participation.

This paper offers a number of crucial research implications to the literature of social media in crisis management, thereby contributing to the explanation of NPB on GSPs in the management of social crises. Considering social support as a factor affecting NPB on GSPs, the authors also add personal involvement to the research on the functions of NPB on GSPs and include encouraging civil journalist and making GSPs the principal source of political information.

The research provides participating netizens on GSPs with some suggestions about generating more cost-effective and useful interventions to improve netizen participation levels on GSPs. The findings highlight that governmental social media profiles must focus on continuous development, such as trying best to satisfy the habits of netizens, to motivate netizens to create dependence of information acquisition on the GSPs, called information source preference. On the other hand, the study reminds netizens of the importance of NPB on GSPs during crises and encourages them to act as civil journalist.

First, the study investigated the outcome effect of NPB on GSPs on netizens’ information source preference and civil journalist. Second, this study identifies the determinants of NBPs on GSPs from both the informational and the emotional support perspectives. Third, this study investigates the moderating effects of personal involvement on the relationships between determinants from social support and NPB on GSPs.

Purpose – This paper explores how the interactive dynamics of peer education models within independent youth media outlets facilitate and impede youth engagement in media activism and social change work, more broadly defined.Design/methodological approach – Ethnographic and participatory action research methods are used with the youth media hub, Youth Media Action (YMA), to examine the possibilities and challenges that peer media educators confront in cultivating a noncommercial space for the collective production of oppositional media. YMA specifically seeks to involve youth from marginalized communities.Findings – The results suggest that peer-to-peer education models do act as vehicles for political engagement as youth experience shared ownership, cultivate solidarity, and acquire community organizing skills through the collective production of oppositional media. At the same time, challenges can surface when peer educators juggle multiple roles and participating community youth groups espouse differing organizational values and pedagogical sensibilities.Research limitations/implications – This study offers a potential pathway for further research on how peer education and collective media making models influence youth citizenship and social change work.Originality/value – The focus on the organizational and social dynamics of peer education models is useful in understanding youth citizenship and digital access as a collective experience for youth living in disenfranchised communities that seek out these spaces for not only media making but also community building.

The purpose of this paper is to analyse the 2012 Olympic opening ceremony with the goal of making a nuanced contribution to the discussion of online participation and engagement afforded by social media.

This paper applies a qualitative approach of sequential video analysis to the 2012 Olympic opening ceremony interpretive segment.

Despite the Olympics being a “networked media sport” where countries compete against each another in various sporting events, the paper argues that the overarching narrative of the London 2012 opening ceremony is one that breaks down traditional barriers, while simultaneously situating the individual at the centre of “networked spectatorship”.

Beyond merely watching media events, the paper proposes the term, “networked spectators” to identify how people participate in the content creation, social media moderation, and conversation using social media. Networked spectatorship moves away from the binary of active and passive participation, and rather reflects on the multiple ways people can engage in media events, which specifically includes social media monitoring/moderation as a form of participation.

The purpose of this paper is to study how young vocational school students in Finland frame themselves and their participation in society and whether they are seen in various media. The explorative research, with n = 213 vocational school and prepatory VALMA students as co-researchers, tells us that young vocational school students use value framing to create understandings of themselves as participants in society and in media. The purpose is this to present the breadth of their thinking and to draw conclusions from the empirical data produced solely by the co-researchers.

Explorative multidisciplinary research was done as co-research with n = 213 vocational school students in Finland. Research includes theoretical background and focuses on empirical qualitative data to further illustrate the explorative nature and results of the study.

The findings of the explorative co-research tell us that young vocational school students use value framing to create understandings of themselves as participants in society and in media. Co-researchers view themselves as missing in traditional media but find freedom on social media. Content from various media is viewed as reliable and trustworthy but also as problematic propaganda based on personal value framing. The relationship with traditional print media is strained because young people feel that media has othered them and continues to frame them negatively. While they look for that entertaining content across the media spectrum, bullying is an ever-present concern.

This study focused only on vocational school students in Finland. A broader sample of young people, or of minorities, could produce profound results on media literacy, relationships and power relations in the society. Also, framings of the various international media would provide content for analysis. More profound analysis of the data shall be done in the next phase of the research.

Study time was limited. More in-depth study will follow. Implications to future research, media consumption and framing should be done with a larger group of researchers and youth.

Social implications towards framing of youth in various media and the transfer of these framing as knowledge in larger society. This includes notions of power of various actors in media and in society at large.

Multidisciplinary explorative co-research on the topic is largely missing from academia. Additionally, the voices of those in the fringes of society is muted, whilst also those youth studying the vocational schools.

This study aims to investigate patterns of social media posting occurring during the initial post-disaster recovery period. In addition, the study investigates the antecedents of user engagement with Twitter posts or “tweets.”

This study uses Hurricane Harvey as the research focus because of its $125bn in damage and the recovery effort associated with it. Analyzing nearly 38,000 tweets related to 2017’s Hurricane Harvey and specifically focuses on rescuers who became to be known as the “Cajun Navy.”

The popularity of the tweet significantly influences social media engagement; disaster relief organizations first should seek out alliances and partnerships with those who already are well-known or influential in social media. In addition, by regularly monitoring and participating in social media, such as encouraging retweets and mentions even when not responding to a disaster, agencies will gain social media followers and influence when these are most needed.

By analyzing patterns of social media posts during and after Hurricane Harvey, this study attempts to quantify social media’s effectiveness during this disaster, in particular with a focus on what characteristics of Harvey-related Twitter posts most influenced user engagement.

Findings underscore the need for agencies to strengthen their social media presence and use it in all three phases of disaster conceptualization. Beyond managing communication with other agencies and the community, which alone is critical for an agency’s impact, social media offers the world as a potential audience for agencies that can deftly leverage it.

Social media has revolutionized not only communication but also inter-connectivity as people have normalized its use. Its ubiquity and efficiency have seen its incorporation into the critical area of emergency management, both during and after disasters. The main objective of this paper is to investigate and evaluate the usefulness of social media in disaster recovery efforts, focusing on its advantages in relation to a recent disaster event.

H₂O, CO₂ and CO are three main species in combustion systems which have high volume fractions. In addition, soot has strong absorption in the infrared band. Thus, H₂O, CO₂, CO and soot may take important roles in radiative heat transfer. To provide calculations with high accuracy, all of the participating media should be considered non-gray media. Thus, the purpose of this paper is to study the effect of non-gray participating gases and soot on radiative heat transfer in an inhomogeneous and non-isothermal system.

To solve the radiative heat transfer, the fluid flow as well as the pressure, temperature and species distributions were first computed by FLUENT. The radiative properties of the participating media are calculated by the Statistical Narrow Band correlated K-distribution (SNBCK), which is based on the database of EM2C. The calculation of soot properties is based on the Mie scattering theory and Rayleigh theory. The radiative heat transfer is calculated by the discrete ordinate method (DOM).

Using SNBCK to calculate the radiative properties and DOM to calculate the radiative heat transfer, the influence of H₂O, CO₂, CO and soot on radiation heat flux to the wall in combustion system was studied. The results show that the global contribution of CO to the radiation heat flux on the wall in the kerosene furnace was about 2 per cent, but that it can reach up to 15 per cent in a solid fuel gasifier. The global contribution of soot to the radiation heat flux on the wall was 32 per cent. However, the scattering of soot has a tiny influence on radiation heat flux to the wall.

This is the first time H₂O, CO₂, CO and the scattering of soot were all considered simultaneously to study the radiation heat flux in combustion systems.

The purpose of this paper is to deepen the understanding on social media brand engagement (SMBE) practices by exploring the impact of consumer brand knowledge, perceived social pressure, perceived social relatedness (PSR) and the role of brand trust.

A model is proposed to suggest the influence of consumer-level antecedents and moderators of SMBE. Following a survey design approach, data collected from 687 respondents on Facebook are examined through structural equation modelling using AMOS 23.0.

The findings reveal significant relationship between the examined antecedents (brand knowledge, perceived social pressure and brand trust) and SMBE. Examination of the moderation role of PSR revealed significant interaction effects on the relationship between brand knowledge and SMBE, as well as perceived social pressure and SMBE. The findings also suggest a lack of interaction effect of PSR on the relationship between brand trust and SMBE.

This research provides empirical evidence in support of understanding SMBE practices by testing theoretically grounded hypotheses. The study focussed on technologically savvy respondents and only Facebook users in Ghana, which could limit the generalisation of the findings reported.

This study illustrates a need for managers to integrate multi-communication channels to enhance brand interactions and engagements. Firms must also adopt strategies that would enhance the sharing of interesting information about their brands on their social media platforms to attract others through customer networks.

The conceptualization of SMBE in this study zooms out our understanding of online SMBE by examining pertinent variables that drive or moderate consumer participation in SMBE activities. The integration of these variables brings out new empirical understanding and extends our knowledge on SMBE.

The purpose of this paper is to explore how online adjunct higher education faculty members perceive the role of using social media sites as instructional approaches. A purposeful sampling was used, and adjunct online higher education faculty members were invited to participate. An adjunct faculty member was defined as a person who taught part-time higher education courses; therefore, the faculty member was not hired as a full-time faculty member.

Qualitative researchers explore phenomena examining the lived experiences and participants behaviors; in this study, online adjunct instructors’ perceptions on classroom instructional social media online approaches were examined. Participants in this study were trained to teach higher education online courses and these teachers were the experts on the topic. The design for this study was an exploratory case study in which the participants were online adjunct instructors who taught at online higher education institutions in the Northeast. The case study approach was the most appropriate. The focus was the external events participants’ lives.

Three themes emerged from the analysis of the in-depth interview process. Based on the adjunct online higher education instructors’ perception on the use of social media teaching approaches in the classroom, the themes that emerged were uniformity of purpose vs personal beliefs need for justification importance student engagement and facilitation vs direct instruction. Themes reflected online teaching approaches higher education institutional missions and student learning and engagement outcomes.

In this study, adjuncts’ perceptions expressed and themes found may not be characteristic of other adjunct instructors’ views. In qualitative studies, participants are asked open-ended interview questions, which may have been a limitation for this study. Quantitative questions, such as the impact of using social media as an instructional approach, were not asked. In this study, adjunct online higher education instructors were invited to share their views on the study topic. Additionally, qualitative researchers are limited by the data collection method and the data analysis process. Therefore, researchers who would like to repeat this study on adjunct online higher education teachers’ perspectives may be unable to duplicate the research.

The significance of this study is the need for a renewed global initiative in higher education to promote the use of social media training for online adjunct faculty members. Online higher education faculty members’ reflections on using social media tend to be recorded from a personal rather than a professional point of view.

The implication for online higher education leaders is to review mission statements and reevaluate how the use of social media may impact student learning outcomes, student career readiness and student engagement opportunities.

The need for a renewed global initiative in higher education to promote the use of social media training for online adjunct faculty evolved as the significance of the study. Because inclusion requirements and workshop training for the use of social media in online higher education classrooms vary among higher education institutions, online adjunct faculty social media classroom practices and perceptions widely vary.