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The purpose of this paper is to study how young vocational school students in Finland frame themselves and their participation in society and whether they are seen in various media. The explorative research, with n = 213 vocational school and prepatory VALMA students as co-researchers, tells us that young vocational school students use value framing to create understandings of themselves as participants in society and in media. The purpose is this to present the breadth of their thinking and to draw conclusions from the empirical data produced solely by the co-researchers.

Explorative multidisciplinary research was done as co-research with n = 213 vocational school students in Finland. Research includes theoretical background and focuses on empirical qualitative data to further illustrate the explorative nature and results of the study.

The findings of the explorative co-research tell us that young vocational school students use value framing to create understandings of themselves as participants in society and in media. Co-researchers view themselves as missing in traditional media but find freedom on social media. Content from various media is viewed as reliable and trustworthy but also as problematic propaganda based on personal value framing. The relationship with traditional print media is strained because young people feel that media has othered them and continues to frame them negatively. While they look for that entertaining content across the media spectrum, bullying is an ever-present concern.

This study focused only on vocational school students in Finland. A broader sample of young people, or of minorities, could produce profound results on media literacy, relationships and power relations in the society. Also, framings of the various international media would provide content for analysis. More profound analysis of the data shall be done in the next phase of the research.

Study time was limited. More in-depth study will follow. Implications to future research, media consumption and framing should be done with a larger group of researchers and youth.

Social implications towards framing of youth in various media and the transfer of these framing as knowledge in larger society. This includes notions of power of various actors in media and in society at large.

Multidisciplinary explorative co-research on the topic is largely missing from academia. Additionally, the voices of those in the fringes of society is muted, whilst also those youth studying the vocational schools.

This study aims to demonstrate how service providers, service users and their families should be able to share the co-leadership, co-auspicing, co-ownership, and co-governance, of a the mental health-care ecosystem, at every level, as it develops upwards and wider, in a process of inclusivity, conviviality and polyphonic discourse, via the overlapping phases of co-creativity, codesign, co-production, co-delivery, co-evaluation, co-research and co-replication, to achieve outcomes of co-communal or organisational well-being.

“Co-design” is shorthand code for encouraging multiple pathways and trajectories toward forming and sustaining a sparkling web or vibrant network of inclusive opportunities for stakeholder participation and a collaborative partnership in organizational development, in these circumstances, for more effective mental health services (MHSs).

In a co-design framework, all partners should be entitled to expect and “to have and to hold” an ongoing equal stake, voice and power in the discourse from start to finish, in a bottom-up process which is fostered by an interdisciplinary leadership group, providing the strong foundation or nutrient-rich and well-watered soil and support from which a shared endeavor can grow, blossom and generate the desired fruit in ample quality and quantity.

The authors should be working toward co-design and co-production of contemporary MHSs in a mental health-care ecosystem.

This paper presents the experience of co-researching with persons with disabilities in Water, Sanitation and Hygiene (WASH) humanitarian programming using participatory methods that enable empowerment.

This paper focuses on methods that ensure the active participation of persons with disabilities as co-researchers. These methods include building the capacity of persons with disabilities on the research topic and instruments, pre-interview role-plays, field pilot testing, post-data collection debriefing and reflective learning through writing learning diaries.

This research shows that persons with disabilities have the drive and capacity to contribute to research. Methods such as continuous engagement, capacity building and feedback mechanisms are essential for their participation and influence in the research production process. These methods can provide empowering experiences for persons with disabilities. However, they are often time-consuming and can be convoluted.

Research conducted with persons with disabilities in disaster and humanitarian studies is still scarce. Consequently, resources on inclusive and participatory methodology involving persons with disabilities are minimal. Therefore, this article contributes to addressing this knowledge gap.

The purpose of this paper is to address the apparent controversy surrounding the relevance of country of origin (CO) and brand origin (BO) lines of research, with particular reference to an article authored by Magnusson, Westjohn, and Zdravkovic (MWZ) whose research findings assert that CO matters, irrespective of whether customers can actually recall origins of brands.

Drawing on the extant literature from academic and business publications, the paper offers evidence regarding the relative unimportance of origin‐related attributes in most purchasing situations. In this context, the paper examines the atheoretic nature of CO research combined with a general lack of realistic managerial relevance, consumers’ impoverished CO and BO knowledge base, and the challenges of using CO as a positioning tool in marketing strategy. Finally, the paper examines some critical research issues regarding MWZ's contribution.

Country of origin research is not as relevant in customer choice process as some scholars believe and is generally void of meaningful managerial guidelines.

This is a commentary about an International Marketing Review article.

The study aims to examine the usefulness of the brand origin concept in shaping the perceptions of Indian consumers.

Guided by recent advance in social identity theory and social motivation theory, a dynamic iterative model of brand origin recognition is proposed. Six hypotheses were tested using a sample of 145 consumers from west of India. Using paired t‐test, average consumer preference of brand origin was analysed for different product categories. A factor analysis with varimax rotation for determining band images was also carried out.

The results demonstrated that most consumers can recognise the brand origin correctly but the power of recognition decreases when the brand has a long history of “localization”. Distinguished trajectories of consumer perceptions of foreign brands and domestics brands were projected, and this allowed one to extend existing country of origin (CO) research to brand of origin research.

The results implied that brand origin is a useful concept for companies engaging in an emerging market such as India. But the changing nature of the concept requires careful steering and nurturing if companies want to attach a positive value to its brand via brand origin association.

Research into CO effect has been extensive. However, few studies examine empirically the effect of “brand origin” which is more appropriate in emerging market in today's increasingly competitive global environment. This paper is a first to explore the validity of the concept of brand origin in the Indian market.

In this chapter, we consider collaborative models of engaged research in comparison to models of team science that include persons with lived experience of the topic area as team members. ‘Co-led’, ‘co-design’ and ‘co-research’ are all terms used in the literature with distinct, but not precise, definitions and approaches. These collaborative models tend to describe methods that allow those with lived experience to be treated differently than other academic members of the research team. Power imbalances between those with lived experiences and researchers persist in such models, in spite of researcher efforts. For example, persons with lived experience are often described as being compensated with gift cards which may be welcomed but can be perceived as diminishing their role and contribution. In contrast, participatory team science involves persons with lived experience as full members of the research team. In the model that we propose, power is balanced through mutual planning and consensus-based decision-making. We contend that using participatory team science advances research through egalitarian consideration of team members' perspectives of the research problem and the designs necessary to knowledge development.

The purpose of this paper is to study the criteria of R & D commercialization capability by using the successful cases from government research institutes.

The data were collected from 272 entrepreneurs and researchers with a structured questionnaire. The data analysis was carried out by the structural equation modeling (SEM).

The research results revealed that there are six criteria for R & D project commercialization capability, these are arranged according to the significance; marketing, technology, finance, non-financial impact, intellectual property, and human resource. Moreover, the evaluator’s roles, both researchers and entrepreneurs, effect the level of criteria for consideration.

This research is derived from samples form voluntary participants from the disclosed lists in the governmental research institutes. Although SEM results provide weight for each R & D commercialization capability that would be the first step for developing the R & D evaluation instrument and the longitudinal will need to investigate.

This study provides the holistic R & D commercialization capability criteria to assist entrepreneurs and researchers when faced with R & D commercialization decision. The criteria was developed from successful innovation cases; hence they enhance decision-making potential, provide a guideline of R & D commercialization evaluation process, speed up the decision-making process, and prevent risk of a resource meltdown and increase innovation exploitation.

The roles of the evaluators are important when considering R & D, hence, to use the same criteria for evaluating the researchers and entrepreneurs seems inappropriate since naturally, the researchers usually lack marketing and financial skills while the entrepreneurs usually lack technological skills and human resources. The answer may be in the form of providing specifics about project requirement, establishment of marketing and financial consultants in research institutes, enhancement of research and development division, or doing the business matching before doing the agreement in order to encourage co-research and increase the technology transfer level.

This paper proposes the holistic criteria in order to decrease the ambiguous subjectivity of fuzzy-expert system and to help with effectively funding R & D and to prevent a resource meltdown.

We review our work as collaborators over nearly 40 years as researchers and OD practitioners on the human, cultural, and organizational aspects of mergers and acquisitions (M&A). This chapter addresses (1) how our thinking, research methods, and practices developed over time, (2) accounts of deriving theory from practice and contrariwise of applying theory to practical matters, (3) how our respective shifts from academe toward scholarly-practice influenced our thinking and how we write, and (4) varieties of scholarly collaboration – ranging from intensive interchange to sequential pitch and catch. Early work covers a study of a “white-knight” acquisition and then advising on post-merger integration in a hostile takeover, revealing the stages of a deal, dynamics of buyers and sellers, and human factors that produce the “merger syndrome.”

Throughout we talk about confronting challenges of the scholar-practitioner divide as it pertains to role definition and boundary management as well to our theorizing, writing, and publication agenda. The chapter concludes with reflections on doing applied research in collaboration with a colleague (and friend).

The purpose of this paper is to explore how children can be empowered in the research process, as active agents and key informants, in matters affecting their consumption.

Insights are drawn from a study that used multiple methods to explore children's everyday food consumption practices. The data set was gathered over a period of two years and included: 23 informant‐generated visual diaries; seven online depth interviews; 15 school‐based depth interviews; 42 days of school‐based mealtime observations; and home‐based mealtime observations with four families, each visited on five different occasions.

The paper uncovers how visual diaries can be used in combination with other methods to transform relationships between adults and children in the research encounter. The emergent transformations are organised around three core themes that include: children's authentic voices; multiplex reality; and power and control. It was also found that children were able to express their own interpretations and thoughts about their food consumption practices, rather than solely relying on the adult interpretations of their lives.

For scholars and practitioners, the paper offers an approach that provides an opportunity for children to participate in family food decision‐making processes. It offers a cautionary tale not just about getting children to talk, but to allow children's voices to be heard in food policy initiatives, as well as in qualitative research and marketing. This poses a challenge to social researchers to think of different ways of engaging children in research.

The purpose of the study is to establish the relationship of customer orientation (CO) with internal organizational variable like transformational leadership fostering acceptance of group goals (TLFAGG), organizational citizenship behavior conscientiousness (OCBC), empowerment competence (EC) and organizational commitment (OC).

The study was conducted by a structured survey questionnaire on 398 managers related to marketing function in India, employed in both private and public sector firms. The data were analyzed using SPSS 20 and AMOS 18 for structured equation modeling.

The results of the study indicated that the exogenous variables were TLFAGG and OCBC. The intervening variables were EC and OC. The endogenous variable was CO. TLFAGG showed significant positive relationship with EC and OC and CO. OCBC had significant positive relationship with EC and OC and CO. EC was found to have significant positive relationship with CO. OC has significant positive relationship with CO.

This is one of the first studies developing a model involving CO with two internal organizational exogenous variables TLFAGG and OCBC. The model also had two intervening organizational variables EC and OC.

Human resource managers involved in bringing CO culture especially in emerging economies can take the inputs from this study to engineer elements of TLFAGG, OCBC, EC and OC amongst the employees.

In the context of emerging economy markets, the model developed on CO relating it with TLFAGG, OCBC, EC and OC is one of the foremost studies.