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Book part
Publication date: 9 October 2012

Brad Millington and Brian Wilson

Purpose – To discuss the history and relevance of audience research as it pertains to sport and physical culture and to demonstrate an approach to doing audience research.…

Abstract

Purpose – To discuss the history and relevance of audience research as it pertains to sport and physical culture and to demonstrate an approach to doing audience research.

Design/methodology/approach – A step-by-step overview of a study conducted by the authors is provided. The study examined ways that groups of young males in a Vancouver, Canada, high school interpreted images of masculinity in popular media, and ways these same youth performed masculinity in physical education classes. We reflect on how studying interpretations (using focus groups) and lived experiences (using participant observation and in-depth interviews) in an integrated fashion was helpful for understanding the role of media in the everyday lives of these youth. We also describe how the hegemony concept guided our data interpretation.

Findings – We highlight how, on the one hand, the young males were critical of media portrayals of hegemonic forms of masculinity and, on the other hand, how these same males attempted to conform to norms associated with hegemonic masculinity in physical education classes. We emphasise that our multi-method approach was essential in allowing us to detect the incongruity between youth ‘interpretations’ and ‘performances’.

Research limitations/implications – Limitations of audience research are discussed, and the epistemological underpinnings of our study are highlighted.

Originality/value – The need for audience research in physical cultural studies is emphasised. We suggest that researchers too often make claims about media impacts without actually talking to audiences, or looking at what audiences ‘do’ with information they glean from media.

Details

Qualitative Research on Sport and Physical Culture
Type: Book
ISBN: 978-1-78052-297-5

Keywords

Article
Publication date: 10 December 2021

Iqra Bashir, Amara Malik and Khalid Mahmood

Social media is a popular source for information sharing in the contemporary world. Social media allow individuals to create, publish and diffuse contents directly. This…

Abstract

Purpose

Social media is a popular source for information sharing in the contemporary world. Social media allow individuals to create, publish and diffuse contents directly. This openness has increased the risk of running into misinformation and raised questions about credibility of information shared. This study aims to examine the credibility of social media through the perceptions of university students. It also intends to see the difference in opinions based on their gender, academic disciplines and programs of study.

Design/methodology/approach

The study was based on a cross-sectional survey; a structured questionnaire was developed by consulting the relevant literature. Students were selected on convenient basis from all the programs of four universities of Faisalabad, Pakistan. Four hundred students were selected randomly from each university.

Findings

The findings indicated that students considered social media partially credible. Currency, community wellness, understandability and completeness of information were the highly rated facets, while factual and unbiased information was the low rated aspects. The perceived credibility of social media among the university students was the same across genders, programs of study and academic disciplines.

Research limitations/implications

The study may be helpful for social media service providers to address the concerns that students had in their perception regarding its credibility.

Originality/value

This study may likely benefit faculty members, researchers, librarians/information professionals and digital libraries to understand the students’ concerns about social media credibility from a developing country’s perspective. Such understanding will enable them to better address, educate and train university students at how to evaluate the quality of information on social media by offering information literacy programs. It is direly needed that university libraries should train the students to be proficient in assessing the quality of information by offering information or digital literacy programs. Moreover, the study may be helpful for social media service providers to address the concerns that students had in their perception regarding its credibility.

Details

Digital Library Perspectives, vol. 38 no. 3
Type: Research Article
ISSN: 2059-5816

Keywords

Article
Publication date: 31 August 2021

Tessa Withorn, Jillian Eslami, Hannah Lee, Maggie Clarke, Carolyn Caffrey, Cristina Springfield, Dana Ospina, Anthony Andora, Amalia Castañeda, Alexandra Mitchell, Joanna Messer Kimmitt, Wendolyn Vermeer and Aric Haas

This paper presents recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography…

3137

Abstract

Purpose

This paper presents recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography of publications covering various library types, study populations and research contexts.

Design/methodology/approach

This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2020.

Findings

The paper provides a brief description of all 440 sources and highlights sources that contain unique or significant scholarly contributions.

Originality/value

The information may be used by librarians, researchers and anyone interested in a quick and comprehensive reference to literature on library instruction and information literacy.

Details

Reference Services Review, vol. 49 no. 3/4
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 7 May 2021

Aditya Shankar Mishra

Brands have started investing heavily in their social media pages. Especially for banks having credence nature, the importance of engaging customers with the brand-related…

Abstract

Purpose

Brands have started investing heavily in their social media pages. Especially for banks having credence nature, the importance of engaging customers with the brand-related content on their social media pages has become a challenge. The present study explores the role of various characteristics of a brand's social media marketing efforts (SMME) and individual customer's general online social interaction propensity (GOSIP) on the customers' engagement/online brand-related activities (COBRAs). The subsequent effect of COBRAs on key banking outcomes such as satisfaction, trust and loyalty has also been evaluated. The moderating role of the customer–brand relationship length has also been evaluated.

Design/methodology/approach

A two-stage mixed-method approach was used for the data collection. Two focus group discussions were conducted for the preliminary stage, which resulted in identifying five Indian banking brands as stimuli for further study. For the main study, an online survey link was shared with the members of the stimuli banking brands' social media pages. A total of 552 useable responses were collected. After performing the exploratory factor analysis and common method bias tests, the collected data were analyzed using structural equation modeling and multi-group analysis.

Findings

The results of the present study have added all five characteristics (namely, entertainment, interaction, trendiness, customization and electronic word of mouth) of SMME and GOSIP as the key antecedents of the customers' engagement with brand content on social media pages or COBRAs. COBRAs have been found influencing the customers' satisfaction, but evidence of influence on the trust and loyalty has not been found. The length of the relationship between customers and the banking brand has been observed as an important moderator for the satisfaction–trust–loyalty relationship.

Originality/value

The present study has three unique contributions to the literature. Firstly, the study evaluates the role of customer-brand engagement on the banking brand's favorable outcomes such as satisfaction, trust and loyalty. Secondly, the exploration of the role of various social media marketing activities that can enhance customer–brand engagement. And finally, the study tests the moderating role of the customer–brand length of the relationship on the complete set of marketing activities–engagement–loyalty relationships.

Details

International Journal of Bank Marketing, vol. 39 no. 5
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 31 August 2021

Xiangyu Liu, Bowen Zheng and Hefu Liu

Although social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To…

Abstract

Purpose

Although social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate these effects, this study developed a conceptual framework for how social media interactivity affects communication quality and work interruption, as well as how such effects impact job performance.

Design/methodology/approach

The proposed theoretical model was empirically validated through a survey study of 556 employees in China.

Findings

The results verified a social media interactivity paradox that indicated social media interactivity increased both communication quality and work interruptions. The results further showed that high levels of social media dependency were a detriment to organizations.

Originality/value

This study verified the existence of a social media interactivity paradox in the use of social media for workplace communication. Moreover, results revealed that the effect of social media interactivity on organizational outcomes depends on its respective dimensions.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 29 March 2021

Porismita Borah

The current study has three main purposes: (1) replicate results from prior framing effects studies on social media. To do so, the study examines the influence of news…

Abstract

Purpose

The current study has three main purposes: (1) replicate results from prior framing effects studies on social media. To do so, the study examines the influence of news frames (free speech vs. public order) on participants' attitudes toward an alt-right rally (2) expand prior research by examining the emotional reaction of participants to these frames and (3) probe the moderating effects of face-to-face heterogenous talk and heterogenous social media feeds.

Design/methodology/approach

Drawing from theoretical concepts such as competitive framing, emotions and heterogeneity, the study uses a randomized online experiment. The study examines a conversation in a Twitter thread that includes both free speech and public order frames in the comments to the thread. The total number of participants was 275.

Findings

The results show that free speech versus public order frame did not impact attitudes of the participants toward the alt-right rally. Findings also show the significant main effects of free speech and public order frames and the interaction of exposure to heterogeneity on emotional reactions of outrage and anger toward the alt-right rally. These findings suggest that framing research needs to take social media features into consideration for a complete picture of framing effects on social media.

Originality/value

Using a classic framing effects experiment, the study includes variables relevant to social media discussions on Twitter and examined the moderating effects of heterogeneity on emotional reactions. In addition, one of the important methodological contributions of the current study are the framing manipulations for an externally valid experimental design.

Details

Online Information Review, vol. 45 no. 6
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 6 July 2018

Mohammad Abbaszadeh, Mohammad Bagher Alizadeh Aghdam, Reza Pourhosein and Leila Nasrolahi Vosta

The purpose of this paper is to characterize and identify the existing studies on the relationship between technological media and development

Abstract

Purpose

The purpose of this paper is to characterize and identify the existing studies on the relationship between technological media and development

Design/methodology/approach

The authors conducted a systematic mapping study to identify and analyze the related literature. The authors identified 196 primary studies, dated from 2000 to 2017 and categorized them with respect to research focus, types of research and research method.

Findings

A total of 97 studies were identified and mapped, synthesizing the available evidence on the relationship between technological media and development. “Social development” with 54 articles and “communication” with 34 articles were the dominant research focus. Regarding the research type, “Solution proposal” is the most frequently employed research type. “Case study,” “discussion paper” and “interview,” respectively were the most used research methods. However, “SNA,” “focus group” and “time series” were used less often. “Solution proposal” was the most common research type between 2015 and 2017, and after that “philosophical paper” was the dominant research paper type. Further, the number of publications has increased between 2006 and 2017.

Originality/value

This mapping study is the first systematic exploration of the state-of-art on technological media-development nexus. The existing body of knowledge is limited to a few high quality studies.

Details

Information Technology & People, vol. 32 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

Open Access
Article
Publication date: 25 November 2019

Mostafa Kamal Hassan and Fathia Elleuch Lahyani

This study aims to investigate the effect of media coverage, negative media tone and the interaction between negative media tone and independent non-executive directors…

1147

Abstract

Purpose

This study aims to investigate the effect of media coverage, negative media tone and the interaction between negative media tone and independent non-executive directors (INEDs) on strategic information disclosure (SD).

Design/methodology/approach

The authors rely on media agenda-setting theory, agency theory and a panel data set of 52 UAE non-financial listed firms from 2009 to 2016. Multivariate regressions examine the effect of media coverage and negative media tone on SD and examine the moderation of INEDs on the effect of negative media tone on SD while controlling for firm size, board size, board meeting frequency, firm profitability and leverage.

Findings

The results show that negative media tone has a negative effect on SD, and there is no association between media coverage and SD. The results show that INEDs are negatively associated with SD and have a negative moderating effect on the negative media tone–SD relationship. INEDs follow a conservative approach, encouraging less SD when their firms face negative media tone.

Research limitations/implications

The authors measured media coverage and negative media tone by the number of news articles. In the robustness test, they use media tone score. They measured SD using an index that captures firm strategy dimensions. Though these measures are inherently subjective, they were used to measure variation in media coverage, media tone and SD across listed UAE non-financial firms. Mitigation of subjectivity was achieved through rigorous cross-checking measurements.

Practical implications

Findings assist UAE policymakers and the international business community with insights related to articulation of media to SD and INEDs’ role in moderating the effect of media on SD.

Originality/value

To the authors’ knowledge, this is the first study that combines media agenda-setting theory with agency theory and SD in an emerging market economy (the UAE). The study is also among the few studies that illustrate the possible role of INEDs under different media tones in emerging markets.

Details

Corporate Governance: The International Journal of Business in Society, vol. 20 no. 2
Type: Research Article
ISSN: 1472-0701

Keywords

Article
Publication date: 28 March 2018

Ingmar Geiger and Christoph Laubert

This study aims to compare predictions from media synchronicity theory (MST) with the influence of personality variables in an attempt to explain how negotiators choose…

1013

Abstract

Purpose

This study aims to compare predictions from media synchronicity theory (MST) with the influence of personality variables in an attempt to explain how negotiators choose the communication media for negotiation.

Design/methodology/approach

The authors examine media choice in two scenario-based experimental studies with students (n = 209) and professionals (n = 302) in a negotiation setting. For the analysis of the data, the authors use multilevel modeling.

Findings

This study offers support for the central proposition of MST, namely, that the type of communication subtask (conveyance or convergence) determines the degree of media synchronicity needed and therefore media choice (face-to-face or email). The support for its boundary conditions and contingent situational determinants is weaker. With the affect for communication channel scale, this study also captures individual media preferences for face-to-face or email communication, which have consistent influences on negotiators’ media choice. The personal influence variables on average account for similar variance in the data compared with the MST-based determinants.

Originality/value

This study sheds new light on diverging empirical results concerning media influences in negotiation and offers some reconciling suggestions. Furthermore, this study is the first to test boundary conditions of MST. Also, it stresses the importance of negotiators’ media preferences for media choice.

Details

International Journal of Conflict Management, vol. 29 no. 3
Type: Research Article
ISSN: 1044-4068

Keywords

Article
Publication date: 3 February 2020

Ashfaq Hussain, Ghulam Shabir and Taimoor-Ul-Hassan

The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the…

1030

Abstract

Purpose

The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the limelight of uses and gratification theory. Cognitive needs are related to knowledge, acquiring information, comprehension etc., and gratification sought and gratification obtained are two distinct components of the uses and gratification theory.

Design/methodology/approach

For this quantitative research study, a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals who are necessarily users of social media.

Findings

Finding of this study depicted that gratification obtained and gratification sought from social media for cognitive needs are different from each other, and information professionals need to revisit their social media use for cognitive needs.

Research limitations/implications

The present study is limited to gratification sought and gratification obtained for cognitive needs among information professionals.

Practical implications

This study has determined that information professionals need to revisit their social media use for cognitive needs, as the obtained gratifications are different from gratification sought from social media.

Social implications

Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. Perceived use of social media for cognitive needs has been resulted into destructed gratifications. This study has brought the actual outcome of the use of social media to the audience so that they may rectify their social media use.

Originality/value

This study is a significant contribution for information professionals to review the gratifications sought and obtained from social media for cognitive needs. It has been established in this study that gratifications sought are significantly different from gratifications obtained from social media among information professionals.

Details

Information Discovery and Delivery, vol. 48 no. 2
Type: Research Article
ISSN: 2398-6247

Keywords

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