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Article
Publication date: 22 March 2021

Xiangpeng Yang and Yi He

As human beings step into the age of information network, big data technology is constantly improving the intelligence level of various agents such as individuals and…

Abstract

Purpose

As human beings step into the age of information network, big data technology is constantly improving the intelligence level of various agents such as individuals and enterprises. The crowd decision-making of the intellectual community plays an important role in the active participation of many individuals and schools in giving their wisdom, effectively solve the problems of negative internet communication, single publicity media and unprofessional promotion team in WeChat public account.

Design/methodology/approach

This paper aims to optimize the content and improve the effectiveness of network ideological and political education in universities. This study analyzes five highly popular WeChat public accounts at the Central University of Finance and Economics in 2019. It obtains the popularity index of tweets using the WeChat communication index algorithm and finds that the important factors that influence tweet popularity are release time and content value.

Findings

To improve the public account tweets, this study highlights the connection between the tweets’ value and students’ emotional needs, which enhances the value of tweet content in students’ life and provides more original and distinctive content.

Originality/value

This study found that the content and interest of college students are tweet time, tweet value and tweet content. Therefore, the public account of college ideological and political education should be improved from the following three aspects: realizing the connection between the value of tweet content and students’ emotional needs; enhancing the value of tweet content in students’ life and learning; and insisting on the original and distinctive original intention of tweet content.

Details

International Journal of Crowd Science, vol. 5 no. 1
Type: Research Article
ISSN: 2398-7294

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Article
Publication date: 15 July 2021

Shahid Iqbal Khan and Bilal Ahmad

The purpose of this study is to investigate the impact of post content, post media and post scheduling strategies on online engagement on Twitter in context of micro…

Abstract

Purpose

The purpose of this study is to investigate the impact of post content, post media and post scheduling strategies on online engagement on Twitter in context of micro celebrities in Pakistan.

Design/methodology/approach

For this research, micro celebrities of Pakistan have been defined as the target population. Secondary data consisting of 464 tweets from walls of six micro celebrities belonging to both genders and diverse set of socio-political fields was collected. Tweedie estimation analysis was run to accept or reject the hypotheses. Mean values with standard deviations were utilized to analyze the different engagement patterns of dichotomous variables (content type, content language, mentions, hashtags, text, images, links, videos, hour of the day and day of the week) on online engagement.

Findings

Content type, content language, content length, hashtags, mentions, images, links, videos, hour of the day and day of the week have been found to have a significant relationship with online engagement on Twitter.

Research limitations/implications

First, the study has been conducted in context of micro celebrities on Twitter. It did not include influencers on other social media networks. Second, study considered only quantitative aspects of engagement based on secondary data ignoring qualitative aspects of phenomenon due to time and methodology constraints. Third, study did not include link clicks as a measure of engagement as clicks data is not publicly available on the posts.

Practical implications

The study contributes significantly to find out valuable “micro celebrity” strategies in Pakistan. The study suggests micro celebrities to tweet soft content in Urdu language along with relevant hashtags and mentions to get higher engagement on their tweets. Further, tweets should contain maximum number of characters. Micro celebrities should not insert images, links and videos in their tweets as these media types result in lower engagement on Twitter. Micro celebrities should tweet at low hours and weekends.

Social implications

As this study focuses on investigation of better engagement practices for micro celebrities, it will help general public to express themselves more effectively through social media.

Originality/value

First, this is the first study that investigates the online engagement model for micro celebrities. Second, the online engagement model designed in this study has yet not been investigated to best of our knowledge. The theoretical model combines multiple engagement factors discussed in previous studies conducted on Facebook, YouTube, Instagram and Twitter.

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 15 June 2021

Snehasish Banerjee, Jyoti Prakash Singh, Yogesh K. Dwivedi and Nripendra P. Rana

This study, an exploratory research, aims to investigate social media users' expectations of information systems (IS) products that are conceived but not yet launched. It…

Abstract

Purpose

This study, an exploratory research, aims to investigate social media users' expectations of information systems (IS) products that are conceived but not yet launched. It specifically analyses social media data from Twitter about forthcoming smartphones and smartwatches from Apple and Samsung, two firms known for their innovative gadgets.

Design/methodology/approach

Tweets related to the following four forthcoming IS products were retrieved from 1st January 2020 to 30th September 2020: (1) Apple iPhone 12 (6,125 tweets), (2) Apple Watch 6 (553 tweets), (3) Samsung Galaxy Z Flip 2 (923 tweets) and (4) Samsung Galaxy Watch Active 3 (207 tweets). These 7,808 tweets were analysed using a combination of the Natural Language Processing Toolkit (NLTK) and sentiment analysis (SentiWordNet).

Findings

The online community was quite vocal about topics such as design, camera and hardware specifications. For all the forthcoming gadgets, the proportion of positive tweets exceeded that of negative tweets. The most prevalent sentiment expressed in Apple-related tweets was neutral, but in Samsung-related tweets was positive. Additionally, it was found that the proportion of tweets echoing negative sentiment was lower for Apple compared with Samsung.

Originality/value

This paper is the earliest empirical work to examine the degree to which social media chatter can be used by project managers for IS development projects, specifically for the purpose of end-users' expectation management.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Abstract

Purpose

This study aims to analyze a backchannel account on news of the coronavirus at the beginning of the pandemic, with information not disseminated in official media due to the social alarm it might cause and the negative image of government management. Specifically, it examines acceptance and dissemination of this type of content in a period of lack of information, while reflecting on what would constitute proper management of this type of channel.

Design/methodology/approach

First, based on a literature review, this study classifies possible explanatory variables of online content dissemination into content richness and psychological content. Second, this study performs sentiment analysis of the Twitter backchannel account @COVID_19NEWS and use Qualitative Comparative Analysis to find causal configurations of variables that obtained a high rate of retweets.

Findings

The results reveal predominance of one combination of three factors in backchannel information diffusion: emotional, identifying and video content. Other interesting combinations of factors were shown to be attractive enough to contribute to success of the tweets.

Practical implications

Knowledge of the main configurations that attract information dissemination in backchannel accounts is useful for public management of a health crisis such as the Covid-19 outbreak. Rather than suppressing these channels, the authors discuss different solutions.

Originality/value

This study advances scholarship on backchannel communications in emergency situations, providing insights to understand and manage such channels.

Propósito

Este estudio analiza una cuenta extraoficial sobre noticias del coronavirus al inicio de la pandemia, con información no difundida en los medios oficiales por su posible repercusión en la alarma social y la imagen negativa de la gestión gubernamental. Concretamente examina la aceptación y difusión de este contenido en un periodo de desinformación, así como reflexiona sobre la gestión de este tipo de canales.

Diseño/metodología/enfoque

En primer lugar, en base a la revisión de la literatura, clasificamos las variables explicativas según la riqueza de contenido y el contenido psicológico. En segundo lugar, sobre la cuenta extraoficial de @COVID_19NEWS en Twitter, realizamos análisis de sentimiento y utilizamos Análisis Comparativo Cualitativo (QCA) para encontrar configuraciones causales de variables que obtuvieron una alta tasa de retweets.

Hallazgos

Los resultados revelan la importancia de una combinación de tres factores en la difusión de información del canal secundario: contenido emocional, identificativo y video. Otras combinaciones de factores también contribuyeron al éxito del tweet.

Implicaciones prácticas

Estas configuraciones podrían ser útiles para la gestión pública ante una crisis sanitaria como la Covid-19, prestando atención a los factores cuya configuración atrae la difusión de información en las RRSS. En lugar de suprimir estos canales, se presentan soluciones para garantizar una colaboración eficaz.

Originalidad/valor

Este estudio realiza una contribución académica a las comunicaciones extraoficiales en situaciones de emergencia, proporcionando información para comprender y gestionar este tipo de canales.

Palabras claves

Covid-19, Coronavirus, Canal extraoficial, Twitter, Análisis cualitativo comparado

Tipo de papel

Trabajo de investigación

目的

在新冠疫情初期, 由于可能引起社会恐慌和政府管理部门的负面形象, 官方媒体缺少相关的新闻报道。本文研究了在这种官方信息匮乏的危机时期, 非正式渠道(backchannel)对于新冠病毒内容的接受和传播情况, 本文同时反思了如何对这类非正式渠道进行正确的管理。

研究设计

基于文献综述, 我们先将在线内容传播的可能解释变量分为内容丰富度和心理内容这两个方面。其次, 我们对推特上的非正式渠道账户@COVID_19NEWS发布的内容进行情感分析, 并使用定性比较分析法来寻找内容获得高转发率的原因。

研究结果

结果显示, 对于非正式渠道信息的成功传播, 情绪化、具有辩认度和包含视频内容这三个要素的组合占主导地位。此外, 其他要素的组合也有来助于推文的成功传播和扩散。

实践意义

了解非正式渠道吸引信息传播的主要原因, 将有利于应对健康危机(例如Covid-19爆发)和进行公共管理。文本讨论了不同的解决方案, 而不是简单地压制这些非正式渠道。

原创性/价值

这项研究推进了危机背景下非正式渠道传播的学术研究, 为理解和管理这类非正式渠道提供了见解。

关键词 - Covid-19, 新冠病毒, 非正式渠道, 推特, 定性比较分析

Details

Spanish Journal of Marketing - ESIC, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2444-9709

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Article
Publication date: 22 March 2021

Nimish Joseph, Arpan Kumar Kar and P. Vigneswara Ilavarasan

Social media platforms play a key role in information propagation and there is a need to study the same. This study aims to explore the impact of the number of close…

Abstract

Purpose

Social media platforms play a key role in information propagation and there is a need to study the same. This study aims to explore the impact of the number of close communities (represented by cliques), the size of these close communities and its impact on information virality.

Design/methodology/approach

This study identified 6,786 users from over 11 million tweets for analysis using sentiment mining and network science methods. Inferential analysis has also been established by introducing multiple regression analysis and path analysis.

Findings

Sentiments of content did not have a significant impact on the information virality. However, there exists a stagewise development relationship between communities of close friends, user reputation and information propagation through virality.

Research limitations/implications

This paper contributes to the theory by introducing a stagewise progression model for influencers to manage and develop their social networks.

Originality/value

There is a gap in the existing literature on the role of the number and size of cliques on information propagation and virality. This study attempts to address this gap.

Details

Information Discovery and Delivery, vol. 49 no. 2
Type: Research Article
ISSN: 2398-6247

Keywords

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Article
Publication date: 5 April 2021

Syeda Hina Batool, Wasim Ahmed, Khalid Mahmood and Henna Saeed

The use of Twitter by political parties and politicians has been well studied in developed countries. However, there is a lack of empirical work, which has examined the…

Abstract

Purpose

The use of Twitter by political parties and politicians has been well studied in developed countries. However, there is a lack of empirical work, which has examined the use of Twitter in developing countries. This study aims to explore the information-sharing patterns of Pakistani politicians through Twitter accounts during the pre-election campaign of 2018.

Design/methodology/approach

Data of three weeks of the official party accounts and the politicians running for prime minister were analysed. The mixed-methods approach has been used to analyse quantitative and qualitative data retrieved through Twitonomy.

Findings

It was found that the most active Twitter account belonged to the winning party. The prominent Twitter account functions were a call to vote, promotional Tweets, promises and Tweeting about party developments. The present study provides evidence that there is a difference between the Tweeting behaviour of established and emerging parties. The emerging party heavily posted about changing traditional norms/culture/practices.

Practical implications

The study contributed to existing knowledge and has practical implications for politicians, citizens and social media planners.

Originality/value

The present study was designed carefully and based on empirical research. The study is unique in its nature to fill the research and knowledge gap by adding a variety of Twitter functions used by politicians.

Details

Information Discovery and Delivery, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-6247

Keywords

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Article
Publication date: 15 March 2021

Marlon Santiago Viñán-Ludeña and Luis M. de Campos

The main aim of this paper is to build an approach to analyze the tourist content posted on social media. The approach incorporates information extraction, cleaning, data…

Abstract

Purpose

The main aim of this paper is to build an approach to analyze the tourist content posted on social media. The approach incorporates information extraction, cleaning, data processing, descriptive and content analysis and can be used on different social media platforms such as Instagram, Facebook, etc. This work proposes an approach to social media analytics in traveler-generated content (TGC), and the authors use Twitter to apply this study and examine data about the city and the province of Granada.

Design/methodology/approach

In order to identify what people are talking and posting on social media about places, events, restaurants, hotels, etc. the authors propose the following approach for data collection, cleaning and data analysis. The authors first identify the main keywords for the place of study. A descriptive analysis is subsequently performed, and this includes post metrics with geo-tagged analysis and user metrics, retweets and likes, comments, videos, photos and followers. The text is then cleaned. Finally, content analysis is conducted, and this includes word frequency calculation, sentiment and emotion detection and word clouds. Topic modeling was also performed with latent Dirichlet association (LDA).

Findings

The authors used the framework to collect 262,859 tweets about Granada. The most important hashtags are #Alhambra and #SierraNevada, and the most prolific user is @AlhambraCultura. The approach uses a seasonal context, and the posted tweets are divided into two periods (spring–summer and autumn–winter). Word frequency was calculated and again Granada, Alhambra are the most frequent words in both periods in English and Spanish. The topic models show the subjects that are mentioned in both languages, and although there are certain small differences in terms of language and season, the Alhambra, Sierra Nevada and gastronomy stand out as the most important topics.

Research limitations/implications

Extremely difficult to identify sarcasm, posts may be ambiguous, users may use both Spanish and English words in their tweets and tweets may contain spelling mistakes, colloquialisms or even abbreviations. Multilingualism represents also an important limitation since it is not clear how tweets written in different languages should be processed. The size of the data set is also an important factor since the greater the amount of data, the better the results. One of the largest limitations is the small number of geo-tagged tweets as geo-tagging would provide information about the place where the tweet was posted and opinions of it.

Originality/value

This study proposes an interesting way to analyze social media data, bridging tourism and social media literature in the data analysis context and contributes to discover patterns and features of the tourism destination through social media. The approach used provides the prospective traveler with an overview of the most popular places and the major posters for a particular tourist destination. From a business perspective, it informs managers of the most influential users, and the information obtained can be extremely useful for managing their tourism products in that region.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 5 April 2021

Nasser Assery, Yuan (Dorothy) Xiaohong, Qu Xiuli, Roy Kaushik and Sultan Almalki

This study aims to propose an unsupervised learning model to evaluate the credibility of disaster-related Twitter data and present a performance comparison with commonly…

Abstract

Purpose

This study aims to propose an unsupervised learning model to evaluate the credibility of disaster-related Twitter data and present a performance comparison with commonly used supervised machine learning models.

Design/methodology/approach

First historical tweets on two recent hurricane events are collected via Twitter API. Then a credibility scoring system is implemented in which the tweet features are analyzed to give a credibility score and credibility label to the tweet. After that, supervised machine learning classification is implemented using various classification algorithms and their performances are compared.

Findings

The proposed unsupervised learning model could enhance the emergency response by providing a fast way to determine the credibility of disaster-related tweets. Additionally, the comparison of the supervised classification models reveals that the Random Forest classifier performs significantly better than the SVM and Logistic Regression classifiers in classifying the credibility of disaster-related tweets.

Originality/value

In this paper, an unsupervised 10-point scoring model is proposed to evaluate the tweets’ credibility based on the user-based and content-based features. This technique could be used to evaluate the credibility of disaster-related tweets on future hurricanes and would have the potential to enhance emergency response during critical events. The comparative study of different supervised learning methods has revealed effective supervised learning methods for evaluating the credibility of Tweeter data.

Details

Information Discovery and Delivery, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-6247

Keywords

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Book part
Publication date: 12 December 2017

Wasim Ahmed, Peter A. Bath and Gianluca Demartini

This chapter provides an overview of the specific legal, ethical, and privacy issues that can arise when conducting research using Twitter data. Existing literature is…

Abstract

This chapter provides an overview of the specific legal, ethical, and privacy issues that can arise when conducting research using Twitter data. Existing literature is reviewed to inform those who may be undertaking social media research. We also present a number of industry and academic case studies in order to highlight the challenges that may arise in research projects using social media data. Finally, the chapter provides an overview of the process that was followed to gain ethics approval for a Ph.D. project using Twitter as a primary source of data. By outlining a number of Twitter-specific research case studies, the chapter will be a valuable resource to those considering the ethical implications of their own research projects utilizing social media data. Moreover, the chapter outlines existing work looking at the ethical practicalities of social media data and relates their applicability to researching Twitter.

Details

The Ethics of Online Research
Type: Book
ISBN: 978-1-78714-486-6

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Abstract

Details

Tweeting the Environment #Brexit
Type: Book
ISBN: 978-1-78756-502-9

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