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As the Chinese outbound travel market has become a paramount target for world tourism with significant growth potential, the purpose of this paper is to discuss the impact that the Chinese outbound travel market has on the European tourism industry.

The paper reviews both academic and trade literature to provide an overview of the opportunities and challenges that the China outbound travel market might bring to the European tourism industry.

The paper presents the major topics relating to China outbound tourism research and the current research gaps. Chinese outbound tourists are not a homogenous group of tourists. The paper addresses opportunities and challenges from two key segments of China outbound travel (Chinese international students and Chinese senior tourists).

The paper calls for alternative and innovative research methods and research behaviour in tracking the impact of Chinese outbound tourists. Closer collaboration between academics and industry practitioners might provide a better understanding of this market.

The paper offers recent insights on the Chinese outbound tourism market based on an analysis of relevant literature by both academics and industry practitioners. This allows the relevant stakeholders to adopt proactive strategies to minimise potential negative impacts and maximise opportunities.

The interests of outbound Chinese tourist behaviors have been of much recent research interest, yet the youth segment has received relatively little attention. By surveying young Chinese in Macao this chapter provides some glimpses into their aspirations and planning for future travel. The definition of “young” in this chapter is people aged between 18 and 35 years which is adapted from the Pacific Asia Travel Association in its “Young Tourism Professional” program. The impetus lies in the potential malleability of preferred destinations for this new generation of Chinese tourists since the precedents of the past and the limitations of language and group control over travel have weakened in the last 10 years.

This study aims to explore the factors influencing the post-pandemic intentions of Chinese residents to participate in outbound travel. The mechanism by which residents' perception of the coronavirus disease (COVID-19) influenced their outbound travel intentions are studied.

This study developed an extended theory of planned behavior (TPB) model and used structural equations to analyze data received from 432 questionnaires. Responses were obtained through a combination of online surveys and a traditional paper-based distribution of questionnaires.

Results showed that attitude, subjective norms, perceived behavioral control and past outbound travel behavior have significant positive effects on post-pandemic outbound travel intentions. Although the perception of COVID-19 directly and negatively influences outbound travel intentions, it also has an indirect influence on outbound travel intentions through the mediating effect of non-pharmaceutical interventions. The authors also found that risk tolerance has a negative moderating effect on the direct impact of residents' perception of COVID-19 on their travel intentions.

The findings can serve as a reference for formulating appropriate tourism development policies by government agencies, tourism management departments and tourism enterprises in destination countries.

This study developed an extended TPB model by adding more constructs into the TPB model. Compared with the original TPB model, the extended TPB model has better explanatory power of post-pandemic travel intentions. The study also provides evidence for the applicability of the TPB model in studying travel intentions within the context of major public health emergencies and has expanded the application scope of the TPB model.

新冠肺炎疫情后中国居民出境旅游意愿的影响因素研究······································——基于疫情感知的扩展TPB模型

摘要

本研究致力于探索新冠肺炎疫情后（以下简称“疫情”）中国居民出境旅游意愿的影响因素, 以及疫情感知对出境旅游意愿的作用机制。

本文以TPB理论为基础, 通过构建扩展TPB模型, 并利用结构方程对432份问卷进行数据分析。问卷通过网络发放与传统纸质问卷调研相结合的方式获得。

态度、主观规范、感知行为控制及过去出境旅游行为对中国居民疫情后出境旅游意愿具有显著正向影响; 疫情感知在直接负向影响出境旅游意愿的同时, 还通过非药物干预行为的中介作用间接影响出境旅游意愿; 在疫情感知对出境旅游意愿的直接影响中, 风险容忍度起着负向调节作用。

研究结果对旅游目的地政府、旅游管理部门及旅游企业制定相应旅游发展政策具有一定前瞻性参考价值。

本文通过在原始TPB模型的基础上加入更多变量, 进而构建了扩展TPB模型。与原始模型相比, 扩展TPB模型对疫情蔓延背景下中国居民疫情后出境旅游意愿有着更好的解释力和预测力。本文证实了在突发重大公共卫生事件背景下TPB模型对于研究旅游意愿的适用性, 扩展了TPB模型的应用范围。

Investigación sobre los factores que influyen en la voluntad de viajar al extranjero de los residentes chinos después de la nueva epidemia de neumonía coronaria: un modelo extendido de TPB basado en la percepción de la epidemia

Resumen

Este estudio tiene como objetivo explorar los factores que influyen en las intenciones posteriores a la pandemia de los residentes chinos de participar en viajes al extranjero. Se estudia el mecanismo por el cual la percepción de los residentes sobre la enfermedad por coronavirus (COVID-19) influyó en sus intenciones de viajar al extranjero.

Este estudio tiene como objetivo explorar los factores que influyen en la intención de viaje de salida de los residentes chinos después de la pandemia, en particular el mecanismo por el cual la percepción de los residentes de COVID-19 influyó en sus intenciones de viaje de salida.

Los resultados mostraron que la actitud, las normas subjetivas, el control conductual percibido y el comportamiento de viajes de ida y vuelta en el pasado tienen efectos positivos significativos sobre la intención de viajar de ida después de la pandemia. Si bien la percepción de COVID-19 influye directamente de forma negativa en la intención de viaje de ida, también influye indirectamente en la intención de viaje de ida a través del efecto mediador de las intervenciones no farmacéuticas. También encontramos que la tolerancia al riesgo tiene un efecto moderador negativo sobre el impacto directo de la percepción de los residentes sobre el COVID-19 en la intención de viaje.

Nuestros hallazgos se pueden utilizar como referencia para las agencias gubernamentales, los departamentos de gestión del turismo y las empresas turísticas en los países de destino en la formulación de políticas de desarrollo turístico adecuadas.

Este estudio desarrolló un modelo TPB extendido agregando más constructos en el modelo TPB. En comparación con el modelo TPB original, el modelo TPB extendido tiene un mejor poder explicativo de las intenciones de viaje posteriores a una pandemia en el contexto de una pandemia. Este estudio también proporcionó evidencia de la aplicabilidad del modelo TPB para estudiar las intenciones de viaje en el contexto de las principales emergencias de salud pública y amplió el ámbito de aplicación del modelo TPB.

Destination and resort managers have little knowledge regarding the Chinese outbound tourist market, yet its enormous potential cannot be overlooked. Providing services to this often unfamiliar segment can be difficult and may result in poor service delivery which can be detrimental to both enclave resorts and small island destinations, such as Mauritius. This study uses in-depth interviews among key informants from three- to five-star enclave resorts targeting Chinese tourists. The main challenges experienced by the resorts are cultural behavior, language barriers, different food habits, and the need to improve the service facilities and experience. Based on insights from industry practitioners, the study identifies service modifications provided by enclave resorts to provide Chinese tourists with a positive experience.

Seeks to report and analyze the impacts of the Asian tsunami on China's outbound tourism.

Uses industry data to assess the impact of tourism from China to the affected region.

The tsunami has caused a redistribution of outbound tourists and stimulated a rapid increase in some other outbound and domestic destinations.

The tsunami itself had both direct and indirect effects. South and Southeast Asia has lost tourism revenues from China and is now perceived as a high‐risk region by Chinese tourists.

Uses recently available industry data to assess the impact of the tsunami on Chinese outbound tourism.

The purpose of this study is to understand the destination image perceptions about Australia – a Western culture country – as held by the rapidly increasing, high spending, culturally dissimilar new segment of travellers, the Emiratis[1] from the United Arab Emirates (UAE).

A qualitative methodology was used to understand the cognitive, affective and conative images of Australia. A structured categorisation matrix was used to analyse the data so that only aspects fitting the matrix were selected.

Within the cognitive variable, Australia was found to be pleasant, family oriented, a fun place, laid back and the local people friendly. From an affective factor perspective, Australia was seen as being exciting, because of the variety of activities available for these tourists. Exciting was expressed by words like fantastic, amazing and extreme experience. In terms of the conative variable most of the Emirati tourists expressed strong feelings to go back to Australia and to even re-visit with friends. They also mentioned that they would recommend Australia to family and friends.

A limitation of this study was that our sample comprised informants mainly from the Emirates of Abu Dhabi and Dubai, the two largest Emirates of the nation. The study offers destination marketing organisations’ (DMOs) insights into Emirati travellers’ perceptions about Australia, which would benefit destination marketing.

This study examines the under researched area of how Australia – with its liberal Western culture – could be better marketed to the growing numbers of culturally conservative, high spending Emirati outbound tourists from the officially Islamic UAE, and also more generally to the socio-culturally homogeneous Gulf Cooperation Council region that the UAE is part of. Whilst destination image is an intensively analysed topic within the realm of tourism research, and reportedly a powerful influence on destination choice, the extant literature on how Australia is perceived as a travel destination by Emiratis is scant. For DMO’s attempting to attract wealthy Emirati tourists into Australia, this research is valuable and timely, as several Emiratis are seeking newer travel destinations away from the Western hemisphere, where the general anti-Arab/Islamic sentiments are currently quite strong.

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of memorable tourism experiences, destination cognitive and affective images, and satisfaction on revisit intention and their mechanisms from a cognitive–affective perspective. Results show that destination cognitive image, destination affective image, and satisfaction, respectively, play a mediating effect on the relationship between memorable tourism experiences and revisit intention. Memorable tourism experience is the most important predictor of revisit intention, and it mainly affects the cognitive image of a destination. In line with previous studies, this research has shown that memorable tourism experiences have significant impact on the destination image and tourists' revisit intention, which can provide significant implications for tourism practitioners and destination managers in the South Pacific islands.

Identifies themes in the hospitality and tourism literature arising from articles published in Asia Pacific‐based journals from 1989 to 1996 inclusive. The journals are the Australian Journal of Hospitality Management, the Journal of Tourism Studies, Tourism Recreation Research and the Asia Pacific Journal of Tourism Research. The themes are: attracting Asian outbound travel markets; stakeholder roles in service quality; workplace relations; investment, planning and development in the accommodation sector; and education and training.

This chapter analyzes the tourism industry from national and regional perspectives, in order to understand the past and current trends in Costa Rica’s positioning and branding attributes and strategies for tourism development. The intent here is not to provide an exhaustive comprehensive literature review of academic research on country branding; and so it is by all means a case study as it describes the evolution of the tourism industry in Costa Rica – including the transformative stages the country went through since the 1980s – as planned tourism national management programs evolved toward reaching the target of creating a nature-based tourism brand. The medical industry and then medical tourism industries are analyzed in a global basis and the US market is examined in detail because of its potential to develop a new complementary niche for Costa Rica’s tourism industry. The chapter intends to asses Costa Rica’s potential to become a country brand in medical tourism, leveraged on its natural tourism destination branding status quo.

To cater to the senior tourist market, it is essential to comprehend the factors motivating and deterring them from international travel post-COVID-19. This study aims to focus on senior citizens’ destination choice intentions and aims to develop a model that prioritizes positive and negative factors leading to international travel destination choices. It uses push–pull factors, perceived travel risks (PTRs) and perceived travel constraints (PTCs).

Decision-making trial and evaluation laboratory (DEMATEL) and fuzzy technique for order of preference by similarity to ideal solution (Fuzzy TOPSIS) are two multi-criteria decision-making (MCDM) techniques used to identify connections between variables and determine their relative importance in the decision-making model.

DEMATEL found push and pull factors are “effects” while PTCs and PTRs are “causes” affecting senior citizens’ destination choices. Push factors and PTCs have a greater impact than pull factors and PTRs. Fuzzy TOPSIS highlighted “improving health and wellness” and “self-fulfillment and spirituality” as key push factors, “health safety and security quotient” as the most important pull factor, and “interpersonal constraints” as the most critical PTC. Finally, “health risks” is the top PTR.

This paper adds to the tourism literature by looking at the relationship between senior tourists’ motivation, PTRs and PTCs and showing how the subfactors affect their choice of destination rank. The data analysis techniques used in this study are also novel, having never been used before in senior tourism research. Finally, even though there is a lot of research on senior tourism, not much is known about how Indian senior tourists act. In light of this study’s findings, practical recommendations were offered to tourism stakeholders worldwide, interested in tapping into the market of Indian outbound senior tourists or repositioning product or destination offerings to take this promising market or similar markets into account.

为了成功迎合蓬勃发展的老年旅游市场, 了解激励和阻止老年人国际旅行的因素尤为重要, 尤其是在 COVID-19 之后。本研究侧重于老年人的目的地选择意向, 并基于推拉因素、感知旅行风险 (PTR) 和感知旅行限制 (PTC), 旨在开发影响老年人国际旅游目的地选择的积极和消极因素的模型。

决策试验和评估实验室 (DEMATEL), 和与理想解决方案相似度的模糊偏好顺序 (Fuzzy TOPSIS) 是两种多标准决策 (MCDM) 技术, 用于识别变量之间的联系并找出它们在决策模型中的相对重要性。

DEMATEL的结果表明, 推力和拉力因素是“影响”, 而感知旅行约束（PTC）和感知旅行风险（PTR）是影响老年人目的地选择意愿的因素中的“原因”。推动因素和 PTC 比拉动因素和 PTR 发挥更重要的作用。 Fuzzy TOPSIS分析结果表明, “改善健康”和“自我实现和精神”是推动因素下最重要的因素。此外, 目的地的“健康安全商数”是拉动因素中最重要的, “人际约束”是PTC中最重要的。最后, 研究结果表明, “健康风险”是 PTR 中最重要的。

本文通过评估旅游动机、PTR 和老年游客 PTC 之间的相互关系, 为现有的旅游文献做出了贡献。此外, 该研究展示了影响老年游客目的地选择意愿的因素中各个子因素的比较优先级。本研究中使用的数据分析技术也很新颖, 以前从未在老年人旅游研究中使用过。最后, 虽然对老年旅游有丰富的研究, 但印度老年旅游者的行为相对不为人知。研究结果向有兴趣进入印度出境老年游客市场或重新定位产品或目的地的全球旅游利益相关者提供了切实可行的建议, 以考虑这个有前景的市场或类似市场。

Para atender a un mercado turístico de la tercera edad, es esencial comprender los factores que les motivan y les disuaden de realizar viajes internacionales tras el COVID-19. Este estudio se centra en las intenciones de elección de destino de las personas mayores y pretende desarrollar un modelo que priorice los factores positivos y negativos que conducen a la elección de un destino de viaje internacional. Utiliza los factores push-pull, los riesgos de viaje percibidos (PTR) y las limitaciones de viaje percibidas (PTC).

Decision Making Trial and Evaluation Laboratory (DEMATEL) y Fuzzy Order of Preference by Similarity to Ideal Solution (Fuzzy TOPSIS) son dos técnicas de toma de decisiones multicriterio (MCDM) utilizadas para identificar las conexiones entre variables y determinar su importancia relativa en el modelo de toma de decisiones.

DEMATEL descubrió que los factores de empuje y atracción son “efectos,” mientras que las PTC y las PTR son “causas” que afectan a las elecciones de destino de las personas mayores. Los factores de empuje y los PTC tienen un mayor impacto que los factores de atracción y los PTR. El Fuzzy TOPSIS destacó la “mejora de la salud y el bienestar” y la “autorrealización y espiritualidad” como factores de empuje clave, el “cociente de seguridad y protección de la salud” como el factor de atracción más importante y las “limitaciones interpersonales” como el PTC más crítico. Por último, los “riesgos para la salud” son el principal PTR.

Este artículo se suma a la literatura turística al estudiar la relación entre la motivación de los turistas sénior, los PTR y los PTC y mostrar cómo afectan los subfactores a su elección del destino. Las técnicas de análisis de datos empleadas en este estudio también son novedosas, ya que nunca se habían utilizado en la investigación sobre el turismo senior. Por último, aunque existen muchas investigaciones sobre el turismo sénior, el comportamiento de los turistas de la tercera edad en la India es relativamente desconocido. A la luz de los resultados del estudio, se ofrecen recomendaciones prácticas a las partes interesadas en el turismo de todo el mundo, interesadas en aprovechar el mercado de los turistas senior indios emisores o en reposicionar la oferta de productos o destinos para tener en cuenta este prometedor mercado o mercados similares.