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The purpose of this study was to explore the influence of entrepreneurial attitudes, motivation and orientation on the entrepreneurial competitive advantage of innovative entrepreneurs in the tourism and hospitality industry, including those involved with bed and breakfasts, travel agencies and restaurants.

First, the sample for this study was selected through news media reporting on well-known new entrepreneurs, from lists of those entrepreneurs who have won innovation entrepreneurship loan subsidies from the government and from lists of those who have won innovation awards. Second, a pretest was used to confirm the feasibility of the questionnaire. The pretest survey was distributed to a total of 150 tourism and hospitality entrepreneurs. A total of 8 dimensions/facets and 36 items were confirmed. Finally, data collection took place for 9 months. A total of 1,150 questionnaires were distributed, and 606 questionnaires were recovered.

This study proposes a new multi-integration model of moderation-mediation analysis. The innovative business model explores the relationship between entrepreneurial factors and competitive advantage. Based on a survey of 606 staff members and managers of tourism and hospitality firms, entrepreneurs in the tourism and hospitality industry with entrepreneurial attitudes and motives had opportunities to increase their entrepreneurial orientation.

In the process of innovative entrepreneurship, whether through organizational learning or other enterprise cooperation, it is necessary to pay more attention and propose different environmental management strategies. In addition, this study also found that marketing uncertainty moderates between entrepreneurial attitudes and entrepreneurial motives. Entrepreneurial motives are more conservative than other motives, and there is increased confidence in investing in innovative entrepreneurship in stable environments.

This study indicates that innovative entrepreneurial tourism and hospitality firms have a mediating or moderating effect on the relationship between entrepreneurial attitudes and positional advantage. If used properly, these resources can help the new entrants in the tourism and hospitality sector avoid the limitations of environmental change, firm size or insufficient information and improve their competitive advantage.

This study aims to investigate tourists’ impressions of the smart destinations model from the socio-technical systems and the technology–organization–environment (TOE) perspectives. Specifically, it aims to explore how information source credibility and cloud infrastructure influence tourists’ use of intelligent technology.

This measurement development is based on prior literature; after being evaluated for face and content validity, the authors used random sampling to collect data and conducted a field survey of tourists through Taoyuan Airport and using the airport MRT between December 2022 and March 2023. After confirming that tourists knew the destination information and had experience using travel-related mobile applications to plan their itinerary, the authors further invited tourists to participate in the survey, and 512 valid questionnaires were analyzed by the structural equation modeling approach.

The finding pointed out that source credibility and intelligent technology were innovative technologies that benefitted tourists, as were mobile travel planning apps, which created a relational context based on interests and activities from the socio-technical and TOE perspectives.

Technological innovation is closely related to the development of smart cities; tourists who used travel itineraries successfully understood travel-related actions and significantly had more positive affective images of the city.

Discusses economic and employment patterns in Portugal as they relate to tourism and the economic downturn following linked with the SARS outbreak and international terrorism. Relates macro tourism trends to the challenges facing the tourism sector in Portugal and the specific operational issues facing hoteliers: quality management, product differentiation; market diversification; marketing and productivity. Relates these and other issues to a roundtable discussion with participants from industry and education and concludes that a national strategy for human resources training and development is needed, together with a code of ethics for human resource management in the Portuguese tourism sector.

This chapter analyzes the tourism industry from national and regional perspectives, in order to understand the past and current trends in Costa Rica’s positioning and branding attributes and strategies for tourism development. The intent here is not to provide an exhaustive comprehensive literature review of academic research on country branding; and so it is by all means a case study as it describes the evolution of the tourism industry in Costa Rica – including the transformative stages the country went through since the 1980s – as planned tourism national management programs evolved toward reaching the target of creating a nature-based tourism brand. The medical industry and then medical tourism industries are analyzed in a global basis and the US market is examined in detail because of its potential to develop a new complementary niche for Costa Rica’s tourism industry. The chapter intends to asses Costa Rica’s potential to become a country brand in medical tourism, leveraged on its natural tourism destination branding status quo.

The purpose of this paper is to identify the impact indicators of the 2010 Taipei International Flora Exposition from the perspective of residents and to investigate the effects of these impacts on the urban sustainability through the perceptions of Taipei residents after the exposition.

The authors conducted a literature review and consulted experts to identify the impact indicators of the exposition. This process resulted in 17 indicators of economic impact, 12 indicators of environmental impact, and 13 indicators of social impact, and the authors developed a 12-dimension/42-indicator mega-event impact measurement scale. Using a survey of 1,628 host residents after the exposition, the authors performed regression analysis to investigate the effects of these impacts on the urban sustainability.

The results indicated that economic, environmental, and social impacts exerted significant positive effects on urban sustainability. All positive dimensions of economic, environmental, and social impact exerted significant positive effects on urban sustainability, and all negative dimensions exerted nonsignificant effects on urban sustainability.

This study identified the impact indicators of the 2010 Taipei International Flora Exposition and investigated the effects of these impacts on the urban sustainability. The findings of this study indicated that economic, environmental, and social impacts of the exposition exerted significant positive effects on urban sustainability.

The aim of this paper is to review and categorise the body of existing research in order to better understand the state of food tourism. The primary objective of this study is to identify emerging themes in the area of food tourism and to highlight the relationships among them.

This research consists of a systematic literature review of academic articles from the Scopus and Web of Science databases.

Ten themes of Food Tourism emerged from the analysis, i.e. Food Tourism and Local Food, Food Tourism and Sustainability, Food Tourism and Economy, Food Tourism and Food waste management, Food Tourism and Culture, Food Tourism and Environment, Food Tourism and Information Technology, Food Tourism and COVID-19, Food Tourism and Post pandemic consumer trust and Food Tourism and Tourism and Hospitality sector.

This study elaborates on the theoretical pieces of evidence on the connection between food and tourism. Not only limited to food tourism, but this paper also contributes to the literature in the area of economy, sustainability, post-COVID-19, food waste management, environment and technological innovations in food tourism.

This study contributes to a deeper understanding of the topic at hand. The study begins by systematically examining the topic to offer a thorough and in-depth analysis of food tourism. There is not a single study which has covered these many themes of food tourism, which makes it an important contribution to the literature.

The friendliness of a destination is a key factor influencing tourists' destination selection. However, few studies have explored the construct of friendly tourism destinations. The purpose of this study was to establish a typological framework of friendly tourism destinations and compare older and younger adults' valuations of friendly destination attributes.

A mixed-method approach was used; in-depth interviews were conducted with 18 tourism stakeholders. Content analysis of the collected data was performed to construct a friendly tourism destination framework.

The framework consisted of 37 categories, which were classified into six themes: transportation and infrastructure, friendly tourism environments, government policies and tourism promotion measures, tourism products and activities, tourism information services and friendly residents. Furthermore, survey data from 1,153 respondents in Taiwan revealed that older adults valued friendly tourism environments and friendly residents more highly than younger adults did.

The participants were all from Taiwan; therefore, the results might not be applicable to tourists in other countries or regions. Furthermore, this study only compared the valuations of older and younger adults for the attributes of friendly tourism destinations.

Friendly tourism destination categories can provide a reference for tourists when making travel decisions. The framework provides destination marketers with a new tool for managing friendly tourism destinations. The findings can act as a reference for travel suppliers seeking to improve tourism-friendly services.

This study introduced a multifaceted framework for developing friendly tourism destinations from a holistic perspective. The results contribute to the tourism literature, revealing that younger and older adults have different valuations for the attributes of friendly tourism destinations.

The purpose of this study is to examine the mediating and moderating processes that link crisis management to tourist attitude changes and hygiene/safety perceptions through destination image.

Data from 524 tourists and structural equation models were used to examine the tourists’ perceptions of attitudes, safety perceptions and destination images in Taiwan.

The effectiveness of crisis management may positively influence destination image through attitude changes and hygiene/safety perceptions. This study also confirms that information sharing may not only speed up the process of positive destination-image development but also strengthen relationships among the critical attributes of crisis management.

As the impact of the COVID-19 crisis continues, it is critical to understand the role of crisis management in destination image and identify how attitudes or behavior intentions can be affected in the fast-spreading network of information sharing in an increasingly competitive tourism and hospitality market.

本研究的目的是检验如何通过中介和调节过程将危机管理与卫生/安全感知、游客态度变化和目的地形象联系起来的。

数据来自 524 名游客, 并通过结构方程模型 (SEM)进行分析 , 用于检验游客对台湾的态度、安全感知和目的地形象的看法。

危机管理的有效性可以通过态度改变和卫生/安全认知对目的地形象产生积极影响。目前的研究还进一步显示信息共享不仅可以加速积极的目的地形象发展过程, 还可以加强危机管理的关键属性之间的关系。

随着 COVID-19 危机的影响持续, 了解危机管理在目的地形像中的作用, 并确定态度或行为意图如何在竞争激烈的旅游和酒店市场中影响快速传播的信息共享网络至关重要。

El propósito de este estudio es examinar los procesos de mediación y moderación que vinculan la gestión de crisis, con los cambios de actitud de los turistas y las percepciones de higiene/seguridad a través de la imagen del destino.

Se utilizaron datos de 524 turistas, así como la metodología de ecuaciones estructurales (SEM), para examinar las percepciones de los turistas sobre la influencia del coronavirus 2019 (COVID-19) en el comportamiento del consumidor en forma de actitudes, percepciones de seguridad y destino sobre imágenes en Taiwán.

La eficacia de la gestión de crisis puede influir positivamente en la imagen del destino a través de cambios en la actitud y percepciones de higiene/seguridad. El estudio también confirma, que el intercambio de información no solo puede acelerar el proceso de desarrollo de una imagen positiva del destino, sino también fortalecer las relaciones entre los atributos críticos de la gestión de crisis.

A medida que continúa el impacto de la crisis del COVID-19, es fundamental comprender el papel en la gestión de crisis, imagen del destino e identificar cómo las actitudes o las intenciones de comportamiento pueden verse afectadas por la rápida expansión e intercambio de información, en un cada vez más competitivo mercado turístico.

The purpose of this study was to demonstrate “what” critical attributes are actually associated with the development of blockchain technology and “how” it influences service improvement in the context of tourism and hospitality operations.

This paper aims to provide a new and novel viewpoint by using the blockchain perspective to discover the relationships between knowledge management, sustainability marketing and service improvement using 311 samples collected from tourism and hospitality firms in Taiwan.

The results show that knowledge management may influence service improvement through sustainability marketing commitment. Furthermore, the study found that consumer interest may strengthen the relationships between knowledge management, sustainability marketing and service improvement. Additionally, the sub-dimension of knowledge management is also discussed in the integrated mediation–moderation model.

The results provide sufficient support for employees or managers undertaking new technology or development to facilitate business-to-consumer trade models in their present and future operations.

The study advances the existing tourism and hospitality literature by identifying consumer interest as an important effective characteristic that may positively strengthen the relationship among critical attributes of knowledge management and sustainability marketing commitment during the service improvement process.