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Amidst the exponential spread of the COVID-19 pandemic, this study aims to explore the evolving dynamics underlying consumers' narratives about luxury-brands over social media. While visualizing these Online Luxury-Brand Self-Narratives (OLBSNs) as a decision-making situation, the authors question the “rational-being” assumption of the Net Valence Model (NVM) during a pandemic situation. Specifically, the authors draw upon Terror Management Theory (TMT) to explicate the role of pandemic-induced mortality salience in rendering the idealistic assumptions of NVM unattainable. The authors uncover evidence of risk-taking behavior among luxury consumers while using OLBSNs as a potential meaning-providing structure during the pandemic.

This study employed a cross-sectional survey method. The authors conducted a structured Qualtrics survey to collect data from 588 respondents. The authors examined the hypothesized relationships using structural equation modeling.

In contrast to the conventional wisdom of NVM, the results suggest a positive influence of not only perceived benefits but also perceived risks on intention to engage in OLBSN and brand advocacy during the ongoing pandemic.

This study explains the emerging dynamics of pandemic-induced mortality salience in OLBSN decision-making and has implications for luxury-brand marketers in designing brand communication strategies over social media.

This study makes an original endeavor to extend NVM beyond rational decision-making context by integrating the theoretical tenets of TMT within NVM while also delineating the decision-making mechanism of OLBSNs during the pandemic.

This paper aims to investigate female founders’ digital identities (i.e. the founder’s online self-representation) and explore how female founders’ digital identities affect crowdfunding performance.

Leveraging a data set of 3,125 Kickstarter crowdfunding campaigns launched by women between 2014 and 2019, this study uses the latent Dirichlet allocation (LDA) topic model to investigate female founders’ digital identities and explore their impacts on crowdfunding performance via logistic and Tobit regression analyses.

This study finds that on crowdfunding platforms, female founders display four main types of digital identities: educational practitioner, experienced entrepreneur, creative innovator and life dreamer. Moreover, our results reveal the differential influences of these identities on crowdfunding performance. Specifically, the experienced entrepreneur or educational practitioner portrayal may benefit fundraising; the life dreamer portrayal may hinder it; and the creative innovator portrayal may have no significant effect.

This study suggests how women can use their digital identities to improve their crowdfunding performance, indicating a fruitful way to overcome female entrepreneurial financing hurdles in the digital age.

This study highlights the digital identities of female founders engaged in crowdfunding, enriching the emerging research on digital identity in entrepreneurship and crowdfunding. Furthermore, the application of the LDA topic model in the study enlightens future research on leveraging big data analytic methods to examine female entrepreneurship in the digital economy context.

This chapter explores the intersections between narrative criminology and material culture studies using a single object – my wife's old Nazi rifle – as an example. It describes the various connections between the stories we tell and the things that surround us, including the stories objects represent, the stories they may prompt us to tell, the stories we tell using objects as props and the stories our material objects tell us about their owners or users. An object will always tell stories about past, present and future use. This is true of all objects, not just old Nazi rifles, but some things will carry more narrative potential than others. Finally, I ask whether some narratively loaded objects may anticipate or perhaps even precipitate certain actions. Is it true that some objects sometimes ask us to put them to use?

This study investigates shifts in luxury consumers' perceptions regarding luxury consumption, subsequent changes in the meaning of luxury and antecedents of luxury observed amidst the COVID-19 pandemic.

Overall, 145, one-to-one qualitative interviews were conducted online with luxury consumers and the data acquired was analysed using NVivo.

Phygital connectedness and access-based consumption are the future of luxury for luxury consumers' well-being, social connectedness, living experience and rational and thoughtful luxury consumption. Moreover, distinct luxury symbols (e.g. conciseness towards societal connotation of luxury goods and consumption, empathy, wisdom and maturity) and transformation expectations (for the self, others in society and luxury brands) govern luxury consumption behaviour.

The meaning of luxury amidst the pandemic is explained along a continuum, from luxury transforming consumers' inner selves to influencing other consumers' lives to transforming society.

Luxury professionals should include phygital experience, sustainability, social–cultural sensitivity, empathy, symbolism, mindfulness and thoughtfulness in marketing strategies.

New perspectives have enriched the realm of luxury.

The study aims to present a systematic literature review (SLR) to understand the current status of research on social media usage among the bottom of the pyramid (BOP). The purpose of this study is to identify the research gaps in this domain and review future research agendas by using theory, context, characteristics and methods [TCCM] framework.

An SLR, keywords co-occurrence and TCCM analysis were used to analyse and synthesize insights from 44 studies gained from Web of Science and Scopus databases.

The findings suggest that the USA and India are popular contexts for studying BOP. The BOP population uses social media to gain utilitarian, hedonic and social values. Further, social media can help BOP explore “entrepreneurship” opportunities, value co-creation and bring innovations.

This study expands the intellectual boundaries of social media at BOP and suggests multidisciplinary research. Additionally, adopting novel theoretical lenses helped determine social media's impact on BOP.

This paper aims to investigate the practice of conviviality as the right setting to explore how social capital interacts with business relationships and in particular how resources impacting business relationships take shape in social relations.

This paper has adopted the single case study method combining in-depth interviews, participant observations and focus groups. The investigated case is an Italian business community located in Hangzhou (China), recognized as one of the most active foreign communities in organizing convivial activities.

The study shows that conviviality contributes to generating resources thereby creating interactions in business relationships via social relations through self-narrative, community feeling and empathy. These resources bear distinguishing features. Based on relationships of trust, they are fitting and mutual knowledge-based resources and they are resources performing a sense of inner time.

The paper contributes to the interpretation of the interplay between business relationships and social capital through conviviality and is in line with a direction of research, which is increasingly involving industrial marketing and purchasing (IMP) researchers, which is the analysis of social capital in business networks.

This paper aims to explore the experience of living with scars from self-injury; how people who self-injure (SI) make meaning of their scars and how these scars are a part of the identity construction process.

It is observed that 60 entries, from 25 online narrative blogs detailing the experience of living with self-injury scars, were analyzed using a contextualized thematic analysis informed by an embodied perspective.

The analysis generated two dominant themes: temporal aspects of identity; and social stigma and scars.

Far-reaching consequences of self-injury scars on the daily lives of people who SI was found. This included a person’s posture, clothing, choices of career, inclusion in family life, leisure activities and relationships; all of which have corollaries in emotional and psychological well-being. Scars were found to be self-narrative with particular salience given to how scars represented healing. Novel findings included the central role scars played in the resistance of self-injury stigma.

The authors’ aim in this commentary is to critically assess the potential benefits and limitations of collaborative autoethnography (CAE) as a research tool to be used by qualitative researchers during this unprecedented, methodologically challenging time when physical isolation and distancing are the best strategies to prevent spread of the virus.

The authors probe into the potential of collaborative reflection on self-narrative as an alternative and perhaps timely research approach.

The COVID-19 pandemic has altered our experiences of conventional teaching, learning and research. It is a scholarly challenging time, particularly for qualitative researchers in the social sciences whose research involves data collection methods that require face-to-face human interactions. Due to the worldwide lockdowns, self-isolation and social distancing, qualitative researchers are encountering methodological difficulties in continuing with their empirical fieldwork. In such circumstances, researchers are exploring alternative methodological approaches, taking advantage of telecommunication and digital tools for remote data collection. However, the authors argue that qualitative researchers should consider utilizing self-narratives of their experiences during the pandemic as a rich source of qualitative data for further delving into the socioeconomic, political and cultural impacts of the pandemic.

The authors’ focus might be secondary in the minds of many social scientists who are directly contributing to our understanding of how the pandemic has upended communities. However, despite some limitations and ethical concerns, we urge qualitative researchers to embrace the potentials of CAE to study society, especially, but not only, in this unprecedented time.

In this chapter, the authors explore emotional discomfort and the use of live polling to enable business leaders on executive education leadership programmes to move beyond their emotional comfort zones, to facilitate self-awareness and enhance reflective practice. Openly acknowledging and discussing one’s leadership weaknesses produce emotions which are not always easily shared, especially among business leaders. Yet, identifying emotions and acknowledging discomfort is key for reflective practice and a common failure in many leadership development programmes (LDP). The authors reflect on their experience in designing and delivering a custom LDP commissioned by a UK-based corporate client. The authors draw on the pedagogy of discomfort, emotions in leadership development, and the use of audience response system (ARS) technology to enable and facilitate the development of learner self-awareness.

The lives of gifted young adolescents are often subject to adult‐generated and expert narratives that can impact a developing sense of self. However, opportunities for gifted young adolescents to represent themselves as informants can emerge through digital forms of qualitative research. This paper reports on the value of digital writing of journal entries, delivered by email to a researcher over several months, as an alternative to face‐to‐face interviews. Journaling methods combined with techniques of ‘listening for voices’ can support young adolescents in generating their own multi‐vocal narratives of self. This method capturing self‐narratives in email form has the potential to produce rich understandings of individual young adolescents’ self‐constructions.