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The purpose of this paper is to develop a conceptual framework to contextualize young people’s lived experiences of privacy and invasion online. Social negotiations in the construction of privacy boundaries are theorized to be dependent on individual preferences, abilities and context-dependent social meanings.

Empirical findings of three related Ottawa-based studies dealing with young people’s online privacy are used to examine the benefits of online publicity, what online privacy means to young people and the social importance of privacy. Earlier philosophical discussions of privacy and identity, as well as current scholarship, are drawn on to suggest that privacy is an inherently social practice that enables social actors to navigate the boundary between self/other and between being closed/open to social interaction.

Four understandings of privacy’s value are developed in concordance with recent privacy literature and our own empirical data: privacy as contextual, relational, performative and dialectical.

A more holistic approach is necessary to understand young people’s privacy negotiations. Adopting such an approach can help re-establish an ability to address the ways in which privacy boundaries are negotiated and to challenge surveillance schemes and their social consequences.

Findings imply that privacy policy should focus on creating conditions that support negotiations that are transparent and equitable. Additionally, policy-makers must begin to critically evaluate the ways in which surveillance interferes with the developmental need of young people to build relationships of trust with each other and also with adults.

The purpose of this paper is to develop a model for online transactions, integrating the social influence approach, the trust‐risk framework, and the theory of reasoned action, and to test it in a non US/UK context such as Greece.

Structural equation modeling was used to survey data from 376 household respondents from two residential departments of the city of Thessaloniki in Greece in order to examine causal inferences.

The results of the model, where the trust‐risk‐subjective norms framework mediated the impact of information privacy on actual transactions, indicated that the individual's attitude toward using technology, through the intention to submit individual information, resulted in positive actual transaction outcomes.

Cross‐section data were used for testing the model. However, for properly investigating causality time‐series or longitudinal data should be employed.

For increasing online transactions, organizations should make their websites as simple and attractive as possible, develop their image that they do care about customers and are trustworthy, and develop privacy‐friendly policies for gaining competitive advantage.

This study proposes and empirically validates an integrative framework for online transactions at the individual level by adapting information privacy concerns and trust‐risk‐subjective norm beliefs and relates them to attitudes of individuals. Thus, the proposed integrative framework is critically engaging and well established but with limited information models.

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally. This is especially relevant in the context of Indonesian Airline companies. Therefore, many airline customers in Indonesia are still in doubt about it, or even do not use it. To fill this gap, this study attempts to develop a model for e-services adoption and empirically examines the factors influencing the airlines customers in Indonesia in using e-services offered by the Indonesian airline companies. Taking six Indonesian airline companies as a case example, the study investigated the antecedents of e-services usage of Indonesian airlines. This study further examined the impacts of motivation on customers in using e-services in the Indonesian context. Another important aim of this study was to investigate how ages, experiences and geographical areas moderate effects of e-services usage.

The study adopts a positivist research paradigm with a two-phase sequential mixed method design involving qualitative and quantitative approaches. An initial research model was first developed based on an extensive literature review, by combining acceptance and use of information technology theories, expectancy theory and the inter-organizational system motivation models. A qualitative field study via semi-structured interviews was then conducted to explore the present state among 15 respondents. The results of the interviews were analysed using content analysis yielding the final model of e-services usage. Eighteen antecedent factors hypotheses and three moderating factors hypotheses and 52-item questionnaire were developed. A focus group discussion of five respondents and a pilot study of 59 respondents resulted in final version of the questionnaire.

In the second phase, the main survey was conducted nationally to collect the research data among Indonesian airline customers who had already used Indonesian airline e-services. A total of 819 valid questionnaires were obtained. The data was then analysed using a partial least square (PLS) based structural equation modelling (SEM) technique to produce the contributions of links in the e-services model (22% of all the variances in e-services usage, 37.8% in intention to use, 46.6% in motivation, 39.2% in outcome expectancy, and 37.7% in effort expectancy). Meanwhile, path coefficients and t-values demonstrated various different influences of antecedent factors towards e-services usage. Additionally, a multi-group analysis based on PLS is employed with mixed results. In the final findings, 14 hypotheses were supported and 7 hypotheses were not supported.

The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.

Consumers are worried about sharing their sensitive information during online shopping due to the e-tailer’s unethical practices and hacking-related concerns. Prior research has established the country of origin (COO) as a trust-building cue; however, it requires empirical testing in the online retailing context. The present study aims to examine the e-tailer COO’s effect on consumer privacy, trust and purchase intention.

An online survey floated a seven-point Likert scale questionnaire and invited the receivers to participate in the investigation over e-mails and text messages. A total of 355 usable responses were analyzed using R programming.

This study empirically validated a proposed conceptual model examining the influence of COO on consumer privacy, trust and purchase intention. The findings suggest that COO influences consumer privacy, trust and purchase intention. This study further found that the privacy practices of online retailers positively impact consumer trust. Trust acts as a mediating factor in influencing purchase intention.

This study offers valuable insights for advancing the research agenda and actionable inputs to e-commerce managers for alleviating consumer privacy concerns in emerging economies. Future researchers can test the proposed model in other demographic and e-commerce settings.

This study contributes to the present knowledge on consumer privacy in online retailing in the Indian context. This paper also examines the relationship of COO with consumer privacy, trust and purchase intention, an underexplored research area in emerging markets.

This study aimed to determine the antecedents of privacy concerns and their impact on consumers' online information disclosure. It also investigated the moderating role of government regulation on the relationship between privacy concerns and online information disclosure.

With the help of literature review and theories, a theoretical model was developed and then validated using the partial least squares structural equation modeling technique to analyze data from 309 respondents.

The study found that online users' privacy awareness, privacy experience, personality and cultural differences significantly and positively impact their privacy concerns, which in turn positively and significantly influence their online information disclosure. The study also found that government regulation has a significant impact on online information disclosure.

The study is cross-sectional in nature and cannot be generalized, and therefore, a longitudinal study could be conducted. Also, the study identified four antecedents of online users' privacy concerns. More antecedents and more sample data with other boundary conditions could have increased the predictive power of the model.

This study will help practitioners to better understand the privacy concerns of online users, which could help them to develop better products and enhance service quality. Policymakers can develop regulations as per the online users' requirements to increase their confidence in disclosing personal information online and other online activities.

Few studies have dealt with online users' information disclosure and their privacy concerns or the moderating role of government regulations on online information disclosure. The study is unique as its proposed model is the first that accounts for both online users' privacy concerns and government regulation and their online information disclosure.

Excavating valuable outlier information of gray privacy products, the purpose of this study takes the online reviews of women’s underwear as an example, explores the outlier characteristics of online commentary data, and analyzes the online consumer behavior of consumers’ gray privacy products.

This research adopts the social network analysis method to analyze online reviews. Based on the online reviews collected from women’s underwear flagship store Victoria’s Secret at Tmall, this study performs word segmentation and word frequency analysis. Using the fuzzy query method, the research builds the corresponding co-word matrix and conducts co-occurrence analysis to summarize the factors affecting consumers’ purchase behavior of female underwear.

Establishing a formal framework of gray privacy products, this paper confirms the commonalities among consumers with respect to their perceptions of gray privacy products, shows that consumers have high privacy concerns about the disclosure or secondary use of personal private information when shopping gray privacy products, and demonstrates the big difference between online reviews of gray privacy products and their consumer descriptions.

The research lays a solid foundation for future research in gray privacy products. The factors identified in this study provide a practical reference for the continuous improvement of gray privacy products and services.

The purpose of this paper is to propose and empirically test a theoretical model that considers the predictors of an individual’s perceptions of information privacy, and also how it relates to his/her behavioral intention toward approaching hospital web sites.

This paper collects data using survey methodology. A total of 331 usable participants are gathered and analyzed via structural equation modeling.

Significant predictors of information privacy concerns include a stated online privacy policy and a hospital’s reputation. Further, online privacy policy predicts a hospital’s reputation. Finally, hospital reputation and information privacy concerns significantly predict an individual’s behavioral intention toward approaching hospital web sites.

The study confirmed that an online privacy policy and reputation can effectively alleviate specific information privacy concerns; therefore, this may indicate that these two factors should be considered whenever investigating individuals’ information privacy concerns.

To acquire a good reputation and to diminish individuals’ information privacy concerns toward hospital web sites, hospitals should pay attention to the posting of an online privacy policy and communicating such policies to given individuals.

This paper fulfils the gap of exploring the relationship among online privacy policy, organization reputation, and information privacy concerns. Further, the hypothesized model and its findings could also provide useful information for managers who are intent on boosting hospital web site usage frequency patterns.

The purpose of this paper is two-fold. First, it explores the extent to which diversity of connectivity or the connection through multiple internet access points may facilitate online privacy behavior. Second, it explains the diversity of connectivity-online privacy behavior link in terms of information literacy.

Situated in the context of urban poor youth in the Philippines (n = 300), this paper used a quantitative approach, specifically an interview-administered survey technique. Respondents were from three cities in Metro Manila. To test for indirect relationship, survey data were analyzed using bootstrapping technique via SPSS macro PROCESS (Hayes, 2013).

Urban poor youth with diversified connection to the internet engaged in online privacy behavior. The more the youth are connected to the internet through diverse modalities, the more this fosters cautious online privacy behavior. In addition, information literacy explained how diversity of connectivity facilitated online privacy behavior. It suggests that differences in online privacy behavior may result from the extent of basic know-how of navigating online information. In the context of the urban poor in the Global South, the youth are constantly negotiating ways to not only connect to the internet but also acquire digital skills necessary for protective online behaviors.

To date, this is one of the few papers to contribute to conversations about online privacy among youth in the Global South. It broadens the literature on social determinants of online privacy behavior that is crucial for designing policy interventions for those in the margins.

The purpose of this paper is to investigate the attitudes and influential factors of users’ knowledge and use of the tools designated for controlling and enhancing online privacy, which are referred to as online privacy literacy (OPL). Particularly, inspired by the protection motivation theory, a motivational factor is defined as comprising several variables which reflect users’ motivation to protect their online privacy.

To this end, a user study was conducted based on the quantitative method with the participation of 169 students from the Israeli academia who were administered closed-ended questionnaires.

Generally low to moderate levels of OPL were obtained. Interestingly, the multivariate linear regression analysis showed that motivational factors, such as users’ concern for personal information protection on the internet and users’ privacy self-efficacy and sense of anonymity when visiting a website, were among the strongest predictive factors of users’ OPL level.

This research has social implications that might contribute to an increase in the OPL among internet users.

The direct influence of the examined factors on users’ OPL was not previously discussed in the literature. As a result of the study, a comprehensive model of user online privacy behavior was constructed.

The ultimate objective of any learning platform is student engagement with the material, instructor, and classmates. Little is currently known about students’ concerns regarding privacy, confidentiality, and information safety and the potential impact these may have on engagement within an online learning environment. Existing literature and practice must be supplemented with awareness of the importance of student perceptions concerning privacy and confidentiality if online learning engagement is to be maximized. Our exploratory research shows that students do experience concerns, that these concerns can be impacted by the professional school status of the students in question, and that students take steps to create safety accordingly. As a result, student engagement within an online learning environment is different than its physical counterpart. Our findings and subsequent recommendations suggest more can be done to maximize the notion of learning safety and student online learning engagement.