The purpose of this paper is to propose and empirically test a theoretical model that considers the predictors of an individual’s perceptions of information privacy, and also how it relates to his/her behavioral intention toward approaching hospital web sites.
This paper collects data using survey methodology. A total of 331 usable participants are gathered and analyzed via structural equation modeling.
This research and paper were supported by National Science Council (Grant No. NSC-101-2410-H-214-008) and I-Shou University (Grant No. ISU-102-S-01), Taiwan (ROC).
Kuo, K.-M., Talley, P.C. and Ma, C.-C. (2015), "A structural model of information privacy concerns toward hospital websites", Program: electronic library and information systems, Vol. 49 No. 3, pp. 305-324. https://doi.org/10.1108/PROG-02-2014-0014
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