Search results

Need: The previous suggestion assists with administrative methodology. The contribution explores customer understandings in different industry and transaction texts. They include online education, video marketing, and entertainment analytics. The communication needs to be detailed to improve the system.

Purpose: The suggestion aims to improve the previous contribution by enhancing the user experience. The study increases the usage of video content. The recommendation brings better business to the video host.

Methodology: The work includes the machine learning algorithm to understand the user and improve the client’s experience. The recommendation uses the Apriori algorithm to map various attributes of the trainer and learners. The suggested work has three features. It focusses on video possessions, educator feelings, physical characteristics, and visible aesthetic characteristics. The study considers 1,200 different samples.

Findings: The work simulates using python. It improves efficiency by 29.5% compared to previous work.

Practical Implications: Machine learning has pitched in to understand diverse customers’ behaviour. Various features affecting the behaviour are collected and analysed by the system. The study intends to find an appropriate mapping between the attributes of the user and educator.

This research aims to explore the impact of augmented reality (AR), the digital technology that superimposes virtual elements in a real environment, on consumers in the context of experiential marketing. Specifically, this study proposes a research model based on the stimulus-organism-response model, which considers AR media characteristics as external stimuli, consumers’ value perceptions as the organisms, and purchase intentions as the responses. The research model was tested with 248 consumers using structural equation modelling. The results show that informativeness, ease of use, and telepresence have positive effects on consumers’ utilitarian value perception and that telepresence and interactivity have positive effects on hedonic value perception. Overall, this study contributes to the growing body of knowledge on AR and provides actionable insights for managers implementing digital transformation strategies and AR applications in marketing practices.

We argue that voice – the sound that people produce when they speak – is an important resource for entrepreneurs, especially when they are pitching to potential investors. We integrate evidence from entrepreneurship, social psychology and linguistics to show that the voice can be regarded both as a tool for entrepreneurs to utilize and as a vital source of information allowing listeners to make judgements about the speaker and their message. To better understand how the voice may be used and interpreted in investment pitches, we develop a model of the relationship between the entrepreneurial voice and investor judgments. Voice depends on entrepreneurs’ characteristics including gender and communication goals but can be utilized to express emotions (purposefully or not) and signal qualities such as competence and trustworthiness. How potential investors interpret these displays depends on cultural expectations and stereotypes. Our review illustrates that female entrepreneurs may find it more difficult to persuade investors due to their naturally higher voice pitch and bias against speech patterns prevalent among young women. We highlight directions for future research exploring the voice as a unique cultural resource for entrepreneurs.

We explore the antecedents of workplace ostracism and delineate possible organizational interventions to deter ostracism. Under the lens of evolutionary psychology we argue that individuals deemed capable of contributing to social and organizational goals become valued group members while those who threaten group stability and viability risk being shunned or ostracized. Specifically, we review empirical evidence and present the results of a pilot study suggesting that those who are perceived to violate injunctive and descriptive norms, as well as threaten one’s self-concept are at increased risk for ostracism. In terms of intervention, we propose mindfulness techniques and organizational support as a route to deter employees’ inclinations to ostracize coworkers. Thus, a primary goal of this chapter is to explicate a framework for identifying the predictors and deterrents of workplace ostracism in order to generate additional research on this important topic.

The objective of this study is to investigate how country risk, different political actions from the government and bureaucratic behavior influence the activities in industry supply chains (SCs) in emerging markets. The main objective of this study is to investigate the influence of these external stakeholders’ elements to the demand-side and supply-side drivers and barriers for improving competitiveness of Ready-Made Garment (RMG) industry in the way of analyzing supply chain. Considering the phenomenon of recent change in the RMG business environment and the competitiveness issues this study uses the principles of stakeholder and resource dependence theory and aims to find out some factors which influence to make an efficient supply chain for improving competitiveness. The RMG industry of Bangladesh is the case application of this study. Following a positivist paradigm, this study adopts a two phase sequential mixed-method research design consisting of qualitative and quantitative approaches. A tentative research model is developed first based on extensive literature review. Qualitative field study is then carried out to fine tune the initial research model. Findings from the qualitative method are also used to develop measures and instruments for the next phase of quantitative method. A survey is carried out with sample of top and middle level executives of different garment companies of Dhaka city in Bangladesh and the collected quantitative data are analyzed by partial least square-based structural equation modeling. The findings support eight hypotheses. From the analysis the external stakeholders’ elements like bureaucratic behavior and country risk have significant influence to the barriers. From the internal stakeholders’ point of view the manufacturers’ and buyers’ drivers have significant influence on the competitiveness. Therefore, stakeholders need to take proper action to reduce the barriers and increase the drivers, as the drivers have positive influence to improve competitiveness.

This study has both theoretical and practical contributions. This study represents an important contribution to the theory by integrating two theoretical perceptions to identify factors of the RMG industry’s SC that affect the competitiveness of the RMG industry. This research study contributes to the understanding of both external and internal stakeholders of national and international perspectives in the RMG (textile and clothing) business. It combines the insights of stakeholder and resource dependence theories along with the concept of the SC in improving effectiveness. In a practical sense, this study certainly contributes to the Bangladeshi RMG industry. In accordance with the desire of the RMG manufacturers, the research has shown that some influential constructs of the RMG industry’s SC affect the competitiveness of the RMG industry. The outcome of the study is useful for various stakeholders of the Bangladeshi RMG industry sector ranging from the government to various private organizations. The applications of this study are extendable through further adaptation in other industries and various geographic contexts.

One of the most heated discussions regarding Brexit is over the nature of any future trade deal the UK is going to sign with the EU. There have been endless discussions since the referendum result about this crucial aspect question and nothing has been so far agreed. Some analysts, however, have already pointed to a series of issues that anything different from the status quo could cause. The case analysed in the following pages serves as a cautionary tale, and there is an important reason for that. It is a good illustration of the issues that can emerge when countries are members of some forms of regional associations but not of others and whose consequences can produce spill-overs from pure trade matters to more serious security concerns.

It is not very often that something as common as the import and export of agricultural products – especially non-exotic fruits and vegetables – becomes the object of such a dispute across multiple states. This is what happened in the now infamous case of Chinese garlic exports, which have seen several instances of smuggling, conviction, and fraud all over Europe in the last 20 years. Most incidents have taken place in Northern Europe, particularly Sweden, Norway, the UK and Ireland. There’s a reason for that, which will be explained below.

Previous research suggests that constructions of legitimacy play a central role in the development of markets, yet little attention has been given to how that legitimacy is constructed through the material practices of market actors. This paper aims to address this gap via an examination of cultural intermediaries in the fine wine market of Shanghai.

An interpretive thematic analysis was carried out on data from 13 semi-structured interviews with fine wine intermediaries based primarily in Shanghai (5 wine writers/educators; 5 sommeliers/retailers; 3 brand representatives).

The dimensions of the legitimation of wine were examined, identifying three key themes: the legitimacy of intermediaries as experts; the legitimacy of a particular mode of wine consumption; the legitimacy of the intermediaries as exemplars for not-yet-legitimate consumers. These findings suggest that cultural intermediaries’ personal, consuming preferences and practices are significant to the formation of a new market, and that they must negotiate potential tensions between interactions with legitimate, not-yet-legitimate and illegitimate consumers.

Limitations with regard to generalizability are discussed with regard to potential future research.

The focus on cultural intermediaries and dimensions of legitimation can be used to examine the case of other emerging markets to anticipate the pathways to institutionalizing new forms of taste and consumption practices.

The paper offers an empirical insight into the market dynamics of distinction in the Shanghai wine market and conceptual insight into the importance of cultural intermediaries as exemplar consumers.

Purpose: The study aimed to investigate the impact of corporate governance (CG), non-performing loans (NPLs), and bank size (BS) on the financial performance (FP) of banking institutions in Kosovo.

Need for the study: Despite the growth and development of the banking sector in Kosovo, there’s a dearth of comprehensive research examining the key factors influencing their FP. This study aimed to bridge this gap, with a focus on CG, NPLs, and BS.

Methodology: The research employed a multiple regression model to analyse a sample of banking institutions in Kosovo over the period 2006–2021. The key variables included various CG factors, the level of NPLs, and BS, with FP measured through return on assets (ROA) and return on equity (ROE).

Findings: The study found a significant positive relationship between CG factors and bank performance (BP), particularly board size and board independence. Conversely, a significant negative relationship was observed between the level of NPLs and BP. Furthermore, the study revealed a non-linear relationship between BS and FP, with economies of scale contributing to improved performance up to a certain threshold, after which further increases in size led to inefficiencies and lower performance.

Practical implications: The findings of this study carry important implications for policymakers, banking practitioners, and academics. It underlines the importance of sound CG, effective risk management, and maintaining an optimal BS to enhance the FP of banks in Kosovo. It is suggested that these factors should be considered in the formulation of future banking regulations and strategies.

This chapter examines the affordances of social media to understand how groups are experienced through social media. Specifically, the chapter presents a theoretical model to understand how affordances of social media promote or suppress entitativity.

Participants (N=265) were recruited through snowball sampling to answer questions about their recent Facebook status updates. Confirmatory factor analysis (CFA) was used to examine the goodness of fit for our model.

We validate a model of entitativity as it occurs through the affordances offered by social media. Participant’s knowledge that status update responders were an interacting group outside of Facebook affected their perceptions of interactivity in the responses. Interactivity and history of interactions were the strongest predictors of status update entitativity. Further, status update entitativity had positive relationships with overall Facebook entitativity as well as group identity.

To encourage group identity through social media, managers need to increase employees’ perceptions of entitativity, primarily by enabling employees to see the interactions of others and to contribute content in social media platforms.

This is the only study we know of that empirically examines how groups are experienced through social media. Additionally, we draw from an affordance perspective, which helps to generalize our findings beyond the site of our study.