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Purpose – This chapter provides an overview of four aspects of corporate life which frame the wider parameters of corporate social responsibility (CSR): cause marketing and innovation versus corporate crime and environmental crime. By examining the positive and negative approaches of the corporate sector, this chapter highlights the significance of CSR, the success that emerges from the socially responsible firm and the problems that can emerge if the corporate is deviant in its practices.Design/methodology/approach – This chapter is based on a literature review and analysis of three aspects in corporate life: cause marketing, white-collar crime and environmental crime.Findings – This chapter provides a basis for perceiving corporate responsibility in three areas – marketing, fraud and pollution – all of which have become part of the contemporary corporate and social milieu.Practical implications – This chapter provides an outline of key elements in corporate engagement with cause marketing, white-collar crime and environmental crime, allowing for an extensive overview of the frameworks surrounding corporate behaviour.Originality/value of chapter – This chapter provides a multi-layered analysis of CSR issues from both positive and negative perspectives to provide a better understanding of the extent of the impact of corporate behaviour.

The overall objective of this research was to elucidate the ecosystem of women’s health social enterprises (WHSEs) based in the United States. The Aim I was to conduct a secondary data analysis of a random national sample of non-profit WHSEs based in the United States regarding their characteristics and areas of intervention. Aim II was to conduct a qualitative assessment of a sample of WHSEs based in the United States regarding their perspectives on the ecosystem of WHSEs. Aim I utilized the GuideStar database and assessed enterprise size, geographic location, financial distress, health intervention area, and health activity category using descriptive statistics, statistical tests, and multivariable regression analysis via SPSS. Aim II utilized in-depth interviewing and grounded theory analysis via MAXQDA 2018 to identify novel themes and core categories while using an established framework for mapping social enterprise ecosystems as a scaffold.

Aim I findings suggest that WHSE activity is more predominant in the south region of the United States but not geographically concentrated around cities previously identified as social enterprise hubs. WHSEs take a comprehensive approach to women’s health, often simultaneously focusing on multiple areas of health interventions. Although most WHSEs demonstrate a risk for financial distress, very few exhibited severe risk. Risk for financial distress was not significantly associated with any of the measured enterprise characteristics. Aim II generated four core categories of findings that describe the ecosystem of WHSE: (1) comprehensive, community-based, and culturally adaptive care; (2) interdependent innovation in systems, finances, and communication; (3) interdisciplinary, cross-enterprise collaboration; and (4) women’s health as the foundation for family and population health. These findings are consistent with the three-failures theory for non-profit organizations, particularly that WHSEs address government failure by focusing on the unmet women’s health needs of the underserved populations (in contrast to the supply of services supported by the median voter) and address the market failure of over exclusion through strategies such as cross-subsidization and price discrimination. While WHSEs operate with levels of financial risk and are subject to the voluntary sector failure of philanthropic insufficiency, the data also show that they act to remediate other threats of voluntary failure.

Aim I findings highlight the importance of understanding financial performance of WHSEs. Also, lack of significant associations between our assessed enterprise characteristics and their financial risk suggests need for additional research to identify factors that influence financial performance of WHSE. Aim II findings show that WHSEs are currently engaged in complex care coordination and comprehensive biopsychosocial care for women and their families, suggesting that these enterprises may serve as a model for improving women’s health and health care. The community-oriented and interdisciplinary nature of WHSE as highlighted by our study may also serve as a unique approach for research and education purposes. Additional research on the ecosystem of WHSE is needed in order to better inform generalizability of our findings and to elucidate how WHSE interventions may be integrated into policies and practices to improve women’s health.

The purpose of this chapter is to determine the optimal path of development of social entrepreneurship in Russia and Central Asian countries by performing a scenario analysis of the development of social entrepreneurship and analyzing the opinions of interested parties regarding the outcome of social entrepreneurship in Russia and Central Asian states. The authors’ recommendations for the practical implementation of the optimal path of social entrepreneurship development are described.

The scenario analysis of statistical data showed that the existing practice of standardization of social companies’ activities hinders their executing their functions on raising the quality of life. With the expansion of freedom of social entrepreneurship, the population’s quality of life grows; on the contrary, the increase of state regulation leads to its reduction. The findings show that social entrepreneurship in Russia and Central Asian countries is interested in private investments and social companies’ employees. That is why the representatives of these categories of concerned parties support de-regulation. Consumers of social goods and services are interested in obtaining them freely and thus prefer standardization.

This chapter presents a new direction of social entrepreneurship analysis – by determining the correlation between economic freedom and quality of life. This opens an opportunity for thorough social entrepreneurship research based on authentic and objective quantitative (statistical) data. The obtained conclusions and offered recommendations allow using the mechanism of public–private entrepreneurship for turning social entrepreneurship into something more valuable and useful – a tool for increasing the quality of the population’s life.

The authors are a finance professor and an administrator in a major suburban independent school district who minored in finance while working toward his doctorate in education. We have used the case of shell space to discover the different incentives non-profit administrators have in the acquisition, recognition, and rational exercise of real options by their organizations (compared with managers of for-profit businesses). Shell space is space within a new building that has been enclosed against the elements, but not yet finished for its intended future use. The shell space can be viewed as a set of complex options (along the lines of the Stulz–Johnson options to choose among a group of several possible finished outcomes with different costs of exercise). A business executive could be expected to make the acquisition decision based on the value drivers know to impact such options. In the not-for-profit arena, though, decisions about the acquisition and use of options are driven by incentives that arise from within the organization or emanate from the politically elected (or appointed) board of trustees.

In current economic systems, the role played by non-profit and voluntary organisations is relevant. Several studies analyse the development of these organisations and suggest reasons related to the dissemination of policies that first consider public intervention and then ‘the third way’ of the economy as a way to increase wealth and support economic development. In this context, it should be noted that:

• Modern non-profit organisations (NPOs) take the form of enterprises encouraging the development of capabilities to satisfy human needs in terms of production of goods and utilities.

• A systematic cooperation with the local context (i.e. enterprises and Public Administration) is becoming increasingly more important for the survival and development of NPOs.

• Excellent opportunities for economic and social growth and for mutual development can develop from this type of cooperation.

• Starting from this premise, the purpose of the research is to suggest some insight on the theme of cooperation between for-profit and non-profit world in the light of the thought of Church’s Social Doctrine, and in particular, of the Encyclical Letter of Benedict XVI, Caritas in Veritate – On Integral Human Development in Charity and Truth. In this sense, the contribution is a conceptual work; the study could improve with empirical research concerning the level of diffusion and the form of collaborations for-profit/non-profit in the Italian context.

Modern non-profit organisations (NPOs) take the form of enterprises encouraging the development of capabilities to satisfy human needs in terms of production of goods and utilities.

A systematic cooperation with the local context (i.e. enterprises and Public Administration) is becoming increasingly more important for the survival and development of NPOs.

Excellent opportunities for economic and social growth and for mutual development can develop from this type of cooperation.

Starting from this premise, the purpose of the research is to suggest some insight on the theme of cooperation between for-profit and non-profit world in the light of the thought of Church’s Social Doctrine, and in particular, of the Encyclical Letter of Benedict XVI, Caritas in Veritate – On Integral Human Development in Charity and Truth. In this sense, the contribution is a conceptual work; the study could improve with empirical research concerning the level of diffusion and the form of collaborations for-profit/non-profit in the Italian context.

From a methodological point of view, after a literature review on NPOs and corporate social responsibility, the chapter analyses reasons, strategies and tools of collaborations between non-profit and for-profit worlds (the role of Public Administration and hybrid organisation is excluded). Then, focus moves up on Church’s Social Doctrine and Encyclical Letter Caritas in Veritate with particular attention to the topic analysed in this chapter (collaboration for-profit/non-profit enterprises). The vision emerging from the Encyclical is that the dichotomy between for-profit and NPOs should be resolved by striving for the development of a ‘civil economy’ with the capacity to promote the overall development of the human being. The research highlights the importance of dissemination of initiatives promoted predominantly by NPOs, with the objective of stimulating and supporting the implementation of forms of structured collaboration; we are sure that a ‘connection point’ between for-profit and non-profit is now necessary.

Purpose – Decreasing governmental support means access to legal services for the poor depends upon the interests of private actors controlling the needed resources. Law firms are a major source of resources for non-profit entities providing those services. This chapter examines the nature of that support.Design/methodology/approach – Law firms are guided by self-interest. How this influences their pro bono activities supporting legal services to the poor is explored through a case study of the legal services market in Cook County, IL and Chicago. It draws from: documentary research on over 50 private legal service providers in Cook County; interviews with 31 lawyers participating in the market for legal services in Cook County; and a focus group with 10 lawyers participating in that market.Findings – The interests driving law firm support for legal services do not match the demonstrated areas of greatest legal need or the stated purposes of the non-profit entities receiving that support. Instead, they reflect reasonable firm self-interest in such goals as lawyer training and marketing. Consequently, non-profit entities receiving support must accommodate those goals.Research limitations/implications – This study points to the need for more empirical research into the consequences of the privatization of legal services.Originality/value – Privatization means that some crucial legal needs will never be met, and this study provides an empirical context for the debate over “civil Gideon” – whether there should be a constitutional right to legal representation in civil matters akin to the constitutional right in criminal matters.

Quality is often defined as cognitive perceptual attributes or properties, and researchers often disagree about which terms should be appropriate in determining quality(Reeves & Bednar, 1994). Business research in marketing attaches value to the properties of quality (Zeithaml, 1988) and measures this in terms of ‘money’ and customer ‘expectations’. The idea of connecting quality to values through a persistent market – that is determining measurable accounts to products and properties – relies on the idea of an invisible hand controlling the market by competition (March, 1994; Smith, 1776/1976), and it assumes there is a reliable way to control quality and value. But discussions and debates arise when discussing the quality or value of abstract phenomena such as service.

Introduction: In today’s world of increasing competition, diminishing product differentiation, higher customer expectations, easy product replacements and lowering brand loyalty, organisations are evolving new marketing strategies for economic, societal and sustainability. Cause-related marketing (hereafter referred to as CRM), a strategic sustainable philanthropic practice, is the upcoming form of CSR. CRM plays an instrumental role in achieving self-brand connection and brand loyalty.

Purpose: To explore, integrate and interconnect concepts of CRM and self-brand connection to get more insights into the imperative role of CRM strategy in developing self-brand connections that can lead to brand loyalty in the most sustainable way. For this, CRM and self-brand connection, as proposed by societal marketing and branding literature, were explored. This chapter is a propositional inventory where the researcher has explored the antecedents of CRM strategy and its role in developing brand loyalty through self-brand connection.

Methodology: This chapter is centred upon the existing literature on sustainability, CRM and branding to understand better the relationships between dimensions and consequences of CRM and its interlinkage with brand loyalty.

Findings: The literature recommends that selected dimensions: Cause-brand fit, product type, altruistic motivation and brand credibility determine the effectiveness of CRM strategy. It also establishes the profound impact of attitude towards brand, brand perception and brand distinctiveness on self-brand connection. A theoretical framework based on the existing literature represents an amalgamated groundwork for developing effective, sustainable CRM strategies in conjunction with the self-brand connection. The proposed framework is distinct as no study conjoins the abovementioned concepts and aims to comprehend whether this integration is brand loyalty.

This study attempts to demonstrate how a tourism attraction (i.e., museum) could establish its brand equity. It involves a case study on one of the most famous museums in Taiwan which involves an in-depth interview. The results show that the museum under investigation has established a clear brand identification and its brand communications but has a limited interpretation of its brand assets. Recommendations include strengthening its experiential propaganda, organizing large-scale intercity festivals, coordinating with other vendors to sell cultural products, increasing the number of professional exhibitions, and establishing a self-evaluation mechanism.