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The purpose of this paper is to seek to clarify the conceptual building blocks of relationship building between non-governmental groups (NGOs) and news media, which is essential for the development of civil society where dialogue is a product of ongoing communication and relationships.

The paper is based on an online survey with a sample size of 296 NGOs from India. The data are analyzed with SPSS to test six hypotheses related to dialogic orientation, media relations, relationship quality and the NGOs’ structural characteristics.

The study found that an organization's dialogic orientation has a positive impact on media relations knowledge and strategy but not on the action dimension that focusses on providing information subsidies to journalists. A stronger dialogic orientation is also associated with better organization-media relationships. A stronger engagement in media relations also has a more positive impact on the quality of organization-media relationship. Theoretical and practical implications are discussed.

The findings of this study are limited to a sample of NGOs from India. Future research should address more diverse samples to better understand the dynamics of media relations in NGOs, and how their patterns of media relations, use of information subsidies, culture and media choice shape news coverage and their impact in developing civil society.

By approaching media relations from an organizational perspective to investigate media relations in the NGO sector to address an under-researched area, the study is able to draw out the significant relationships between and among three distinct and yet connected conceptual building blocks of public relations.

This paper seeks to investigate the influence of stakeholders on accountability relationships and the development of accounting practices and processes within two Tanzanian non‐governmental organisations (NGOs).

Stakeholder analysis is employed to evaluate the positions of stakeholder groups in terms of Mitchell et al.'s attributes of power, legitimacy and urgency. Data analysis was undertaken using a grounded theory approach.

The research found that overseas donors were the stakeholders with the highest salience as a result of which they significantly influenced accountability relationships and accounting processes and practices within NGOs. Despite the often proclaimed NGOs' objective of improving welfare of beneficiary groups there appeared to be little accountability by NGOs to beneficiaries. Differences in the accounting functions in the NGOs were explained by the influence of dominant stakeholders, the credibility of the organisation and its managers and the varied ways through which the organisations negotiated and accounted for funding. Moreover, accounting was virtually unemployed in internal decision‐making processes indicating that it was largely a tool for satisfying claims of the highly salient stakeholders.

This paper makes a contribution to the literatures of both stakeholder theory and NGO accounting. From the grounded theory analysis it is suggested that the stakeholder framework of Mitchell et al. could be usefully extended in the three areas of power asymmetries of definitive stakeholders, stakeholder salience asymmetries across organisational phenomena and asymmetries across time.

The paper contributes to the empirical accounting literature by seeking a deeper understanding of how and why accounting and accountability relationships develop within NGOs. It sheds light on a type of organisation that has not been extensively studied in the public sector management literature.

This study explores non‐governmental organizations' (NGOs') web sites to determine the extent the web site facilities information quality, system quality and service quality in relation to target audiences.

In order to evaluate the current status of information quality, system quality and service quality on the internet, the research utilizes a content analysis of an international sample of NGOs associated to United Nations.

This paper provides useful information on some international NGOs' web sites. In this line of work, results indicate that the web site offers a new communication medium with which to maximize support for NGOs and enhance business performance through higher cost‐effectiveness and a more practical manner in which to carry out their tasks. However, the results of this research show that the most web sites have an average effectiveness when communicating interactively. Additionally, this paper provides evidence of current web site effectiveness and advice for its improvement in a specific social sector.

The main limitation of this study is the sample size and nature because the research has only included some NGOs associated to United Nations, which may bias results. Therefore, other non‐profit organizations whose target audiences are different will be dealt with in future research.

This research contributes to improving the effectiveness of NGOs' web site bidirectional communication with users, enhancing the quality of the exchange between organization and target audience.

This work aims to help international NGOs improve the interactivity of web site communication through practical advice. Furthermore, this study is an attempt to fill the research gap on the evaluation about the quality web site design of NGOs.

The purpose of this paper is to better understand agenda setting by international human rights organizations in the online environment and at the same time contribute to agenda‐setting theory. The role of non‐governmental organizations (NGOs) in the area of human rights is clarified, and agenda setting and related concepts are discussed.

The study focuses on how attention is drawn to human rights issues in online communication by Human Rights Watch (HRW) and Amnesty International. A content analysis of online forums of HRW and Amnesty International was conducted by monitoring their web sites and Facebook and Twitter pages over a period of three months. In addition, two expert interviews with representatives of Amnesty Finland were conducted to better understand how the organization's online communication activities relate to its policies in drawing attention to human rights.

Based on this study, drawing attention to human rights issues is a goal that leads to active online communication. NGOs aim at attracting attention to their issues online by initiating a dialogue via online forums and motivating the public to participate in activities that may influence the media and the political agenda. The existing agenda‐setting research tends to emphasize the role of journalists in setting the public agenda, and mentions NGOs primarily as a source for journalists and as a political player. The online environment shows, however, that these NGOs mostly aim at setting the public agenda to create social change, while the media and political agenda are also not forgotten.

This study suggests that the interdependence of the media, public and political agendas is more complex than has thus far been considered in agenda‐setting theory, especially in the current online environment. It investigates online agenda setting by two international NGOs, but does not discuss the role of the media or the public at large in their relationship with these NGOs. As this study has a limited time frame, a content analysis over a longer period and interviews with representatives of a wider variety of NGOs could be a next step. Future research could also compare the online communication of NGOs with that of profit organisations.

The findings show how agenda setting is supported by intricate multi‐platform activities in the present‐day online environment by the organizations studied in order to initiate a dialogue on societal issues. This suggests that in the online environment, the media, public and political agendas are becoming increasingly interrelated and within this triangle the public agenda seems to be gaining further in importance.

The impact that NGOs have on today's society is growing, and hence studying their online agenda setting is valuable from the perspective of corporate communication. International NGOs early on recognised the value of online communication.

Civil society, as represented by non-governmental organizations (NGOs), is exerting increasing pressure on national governments, multinational corporations, and international institutions. In this chapter we document the evolution of participation by civil society and NGOs in Western Hemisphere economic integration, focusing particularly on the NGO role in three important trade and investment agreements: the U.S.-Canada Free Trade Agreement, the North American Free Trade Agreement, and the Free Trade Area of the Americas process. We find that NGOs are having increasing influence on the trade and investment agreements in the Hemisphere, and are poised to take on a major role in multilateral negotiations and agreements.

The authors proposed that Organizational Compassion and Person-Organization-Fit dimensions interactively predict Discretionary Behaviours among employees in the Non-Governmental Organization (NGO) sector in Uganda.

The authors employ structural equation modelling to test hypotheses. The research was carried out in two studies; the second one was done six months after the first study. Two samples of respondents were drawn from NGOs operating in West Nile and Kampala regions, respectively.

Discretionary behaviours were significantly related to the cross-sectionally assessed predictors including organizational compassion and supplementary fit. Complementary fit did not significantly predict discretionary behaviours. Both supplementary fit and complementary fit moderated the association between organizational compassion and employee discretionary behaviours among both rural and urban setting placed NGOs.

In order to boost employee exhibition of discretionary behaviours, leaders of NGOs should always endeavour to find viable organizational compassion-supplementary fit and organizational compassion-complementary fit blend that can add value to NGOs in Uganda.

This is one of the few studies that have focused on testing the interaction effects of organizational compassion and person organization fit dimensions on discretionary behaviours. These results highlight both supplementary fit and complementary fit as key individual resources that promote the effects of organization compassion on discretionary behaviours among NGO workers in Uganda.

The aim of this study is to examine the configuration of project resources in organizations operating in a post-conflict country environment using a Resource-Based View (RBV) perspective.

Data collection was undertaken using a quantitative survey study of Non-Governmental Organizations (NGOs) involved in development projects in Sri Lanka, which obtained 445 responses. An Exploratory Factor Analysis and subsequent Confirmatory Factor Analysis were performed to identify and confirm the Project Management (PM) resource profile composition of these organizations.

The study identified resource profiles incorporated items at the team, organizational and collaborative social resource levels and did not differ significantly by organization type. This suggests that the current focus of PM RBV research that implicitly uses a competitive advantage derived framework may need to be adapted for contexts such as post-conflict environments.

For organizations seeking to deliver projects in developing countries, the findings indicate that relational capacity in the form of a collaborative social resource may be required to adapt team and organizational resources to post-conflict environments.

The lessons learnt from NGOs can be of value to other organisations seeking to operate in post-conflict environments. The findings from this research reveal that organizations in Sri Lanka establish resource profiles that meet domestic and external requirements. For the management of these organizations, recognition of the inherent contradictions of this strategy can enable the optimization of resource profiles, improving organizational efficiencies.

The study has used insights from NGOs involved in international and local development projects to extend current knowledge of PM resources. While NGOs are distinctive, the critical PM resources identified here may be of value to private and public organizations seeking to develop project resource profiles adapted to emerging markets.

The purpose of this research is to seek to understand and explain the non‐governmental organisation (NGO) and its location in civil society in order to provide a basis for future research work. The paper aims to explore and develop understandings of accountability specifically in the context of the NGO and then extend these insights to the accountability of all organisations.

The paper is framed within a theoretical conception of accountability and is primarily literature‐based. In addition secondary data relating to the issues of concern are collated and synthesised.

The research finds that the essence of accountability lies in the relationships between the organisation and the society and/or stakeholder groups of interest. The nature of this relationship allows us to infer much about the necessary formality and the channels of accountability. In turn, this casts a light upon taken‐for‐granted assumptions in the corporate accountability and reminds us that the essence and basis of success of the corporate world lies in its withdrawal from any form of human relationship and the consequential colonisation and oppression of civil society.

The principal implications relate to: our need to improve the analytical incisiveness of our applications of accountability theory; and the possibility of the accounting literature offering more developed insights to the NGO literature. The primary limitations lie in the paper in being: exploratory of a more developed understanding of accountability; and a novel excursion into the world of the NGO and civil society – neither of which feature greatly in the accounting literature.

These lie in the current political struggles between civil society and capital over appropriate forms of accountability. Corporations continue to avoid allowing themselves to be held accountable whilst civil society organisations are often accountable in many different and informal ways. Ill‐considered calls from capital for more oppressive NGO accountability are typically, therefore, hypocritical and inappropriate.

NGOs are introduced in a detailed and accessible way to the accounting literature. The concept of accountability is further developed by examination of relationships and channels in the context of the NGO and, through Rawls' notion of “closeness”, is further enriched.

This paper seeks to analyse the contribution of business organisations towards non‐governmental organisations (NGOs) engaged in the fight against poverty. Studies generally refer to figures and reports provided by business organisations themselves. This present research, however, aims to turn towards NGOs engaged in the poverty battle to have their views on the role presently being played by the business sector. It aims to study the case of Mauritius, a developing‐economy.

For data‐collection purposes, a research instrument, in the form of a structured interview schedule, has been devised and applied to a representative sample (50 per cent) of the 110 NGOs actively engaged in helping the poor in Mauritius. Data collected provide valuable information with regard to the NGOs' perception of business organisations and their engagement in the poverty battle through CSR initiatives.

From this work, it is clear that the perception of NGOs engaged in the poverty battle is generally negative towards business organisations. The range of CSR initiatives is considered as being poor, and the funding they received from the business sector is considered as being marginal. They are also of the opinion that their on‐the‐ground expertise is not presently being used.

This paper contributes to the scarce literature on CSR in Africa by taking a deep insight into the business‐NGO relationship from an innovative angle. It analyses the present situation and identifies steps to be taken for this link to be strengthened so as to be more effective in the poverty battle.

The learning outcomes have been prepared in accordance with Bloom’s Taxonomy (Bloom et al., 1956). After completing the case, the students shall be able to do the following: • describe the challenges faced by the not-for-profit, non-governmental and voluntary organizations operating at a local level in a conflict-ridden zone (knowledge). • Explain the key features, roles and typologies associated with non-governmental organizations (NGOs) (comprehension), apply such typologies to specific organizations (application) and differentiate between social enterprises and NGOs (analysis). • Analyse various scaling-up techniques and infer the technique(s) used or can be potentially used by a particular organization (analysis). • Synthesize different elements of the organizational environment and reflect on the potential influence of these elements on an organization (synthesis). • Develop frameworks by applying institutional theory and motivations for volunteerism to map challenges of organizational legitimacy and volunteer turnover, respectively, as well as make recommendations to tackle these challenges (synthesis and evaluation) • Develop recommendations for the problems faced by not-for-profit voluntary NGOs (evaluation).

Balgran, a local not-for-profit non-governmental voluntary organization operating in the conflict-ridden state of Jammu and Kashmir (J&K), India was established in the year 1975 to empower destitute, orphans, abandoned and socially handicapped children. Since its inception, Balgran has expanded its services at a rapid pace including Bal Bharti public school, health care centre, vocational training and a computer centre. Mr A.K. Khajuria, President of Balgran, was concerned about the high turnover of the voluntary staff, mistrust among the potential donors concerning fund management of NGOs and inadequate funding. Mr Khajuria after a few failed attempts at resolving these issues, called for a meeting of the members of the governing body in February 2019 to decide the future plan of action to resolve these issues. Through this case, the students can understand the challenges faced by local NGOs in general and unique challenges (mistrust among potential donors) faced by NGOs operating in conflict-ridden areas such as J&K. The students will be able to enhance their skills in brainstorming and making recommendations while framing possible solutions to the challenges faced by Balgran. The case seeks to enable the students to comprehend the features and typologies associated with NGOs; the role played by local NGOs in community development; differences between social enterprises and NGOs; scaling-up techniques and paths with special reference to local NGOs and the environmental factors that can potentially influence the operation of NGOs.

This case is suitable for undergraduate and graduate-level students learning social entrepreneurship, social work and management of alternate organizations such as NGOs. This case could be used to discuss concepts related to not-for-profit organizations operating in voluntary settings.

Teaching Notes are available for educators only.

CSS 3: Entrepreneurship.