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Article
Publication date: 21 May 2018

Sabine Schührer

The purpose of this paper is to improve Kingdon’s (1984, 2011) concept of policy entrepreneurs (PE) with regard to the theoretical development of the definition and…

Abstract

Purpose

The purpose of this paper is to improve Kingdon’s (1984, 2011) concept of policy entrepreneurs (PE) with regard to the theoretical development of the definition and identification and level of agency by supplementing it with elements of Schmidt’s (2008, 2010, 2011, 2012) sentient agents. The improved concept of discursive policy entrepreneurs (DPEs) is then applied in an in-depth case study about the agenda setting process of micro and macro whole-of-government accounting in Australia in the late 1990s and early 2000s.

Design/methodology/approach

Based on the concept of DPEs, a series of operationalised characteristics and proxies are developed to identify them and describe their behaviour. These are then applied in the case study. The two main data sources are semi-structured in-depth interviews and archival documents.

Findings

The findings show that the focus on DPEs’ discursive and coordination activities is critical for identifying and investigating the key actors of the Generally Accepted Accounting Principles (GAAP)/Government Finance Statistics (GFS) harmonisation agenda setting process. The study also finds that the two relevant decision-making bodies, the Financial Reporting Council and the Australian Accounting Standards Board, lost control over their agendas due to the actions of DPEs.

Research limitations/implications

The improved concepts of DPEs will allow researchers to better identify the main agents of policy change and differentiate them from other supporters of policy ideas. Due to the qualitative nature of the study, the findings are not necessarily generalisable.

Practical implications

The findings from this study can help participants of agenda setting processes to gain a better understanding of the actions and behaviours of DPEs. This might allow standard setting bodies to mitigate against undue influences by DPEs.

Originality/value

This study is the first study that uses Schmidt’s concept of the sentient agent to address the limitations of Kingdon’s concept of PE and develops and applies characteristics to identify PEs and their actions. It is also the only study to date that investigates the GAAP/GFS harmonisation agenda setting process.

Details

Accounting, Auditing & Accountability Journal, vol. 31 no. 4
Type: Research Article
ISSN: 0951-3574

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Article
Publication date: 11 October 2011

Niina Meriläinen and Marita Vos

The purpose of this paper is to better understand agenda setting by international human rights organizations in the online environment and at the same time contribute to…

Abstract

Purpose

The purpose of this paper is to better understand agenda setting by international human rights organizations in the online environment and at the same time contribute to agendasetting theory. The role of non‐governmental organizations (NGOs) in the area of human rights is clarified, and agenda setting and related concepts are discussed.

Design/methodology/approach

The study focuses on how attention is drawn to human rights issues in online communication by Human Rights Watch (HRW) and Amnesty International. A content analysis of online forums of HRW and Amnesty International was conducted by monitoring their web sites and Facebook and Twitter pages over a period of three months. In addition, two expert interviews with representatives of Amnesty Finland were conducted to better understand how the organization's online communication activities relate to its policies in drawing attention to human rights.

Findings

Based on this study, drawing attention to human rights issues is a goal that leads to active online communication. NGOs aim at attracting attention to their issues online by initiating a dialogue via online forums and motivating the public to participate in activities that may influence the media and the political agenda. The existing agendasetting research tends to emphasize the role of journalists in setting the public agenda, and mentions NGOs primarily as a source for journalists and as a political player. The online environment shows, however, that these NGOs mostly aim at setting the public agenda to create social change, while the media and political agenda are also not forgotten.

Research limitations/implications

This study suggests that the interdependence of the media, public and political agendas is more complex than has thus far been considered in agendasetting theory, especially in the current online environment. It investigates online agenda setting by two international NGOs, but does not discuss the role of the media or the public at large in their relationship with these NGOs. As this study has a limited time frame, a content analysis over a longer period and interviews with representatives of a wider variety of NGOs could be a next step. Future research could also compare the online communication of NGOs with that of profit organisations.

Practical implications

The findings show how agenda setting is supported by intricate multi‐platform activities in the present‐day online environment by the organizations studied in order to initiate a dialogue on societal issues. This suggests that in the online environment, the media, public and political agendas are becoming increasingly interrelated and within this triangle the public agenda seems to be gaining further in importance.

Originality/value

The impact that NGOs have on today's society is growing, and hence studying their online agenda setting is valuable from the perspective of corporate communication. International NGOs early on recognised the value of online communication.

Details

Corporate Communications: An International Journal, vol. 16 no. 4
Type: Research Article
ISSN: 1356-3289

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Book part
Publication date: 22 October 2020

Amalia Triantafillidou, Prodromos Yannas and Anastasia Kani

The purpose of this chapter is to shed light on the interrelationships that exist between politicians' Twitter agendas, news websites agendas and public agendas at the…

Abstract

The purpose of this chapter is to shed light on the interrelationships that exist between politicians' Twitter agendas, news websites agendas and public agendas at the first level during the 2019 Greek Parliamentary elections for the two front-runners of the elections, Kyriakos Mitsotakis and Alexis Tsipras. Three researches were conducted to assess the issues agendas of candidates' tweets, news websites coverage as well as the issue importance of the public for an 18-day period prior to the elections. At the issue level, although Twitter and media agendas align more, they are distinct from public agenda. Overall, Twitter proved to be an ineffective tool for influencing the news websites and public agendas during the 2019 Greek Parliamentary elections with online media agendas being slightly more powerful. Moreover, the public agenda did play a role in shaping Twitter as well as media content but in a counterbalancing manner. In addition, this study confirmed that agenda building and setting dynamics at both levels vary based on the issue and candidate being analysed.

Details

The Emerald Handbook of Digital Media in Greece
Type: Book
ISBN: 978-1-83982-401-2

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Article
Publication date: 1 October 2001

Phil Harris, Ioannis Kolovos and Andrew Lock

News media have been shown to have a significant influence in the selection and perception of issues in political campaigns. This has become known as “agendasetting”. The…

Abstract

News media have been shown to have a significant influence in the selection and perception of issues in political campaigns. This has become known as “agendasetting”. The evolution of the agendasetting literature is traced and the links with political campaigning and political marketing are identified. Although the term is widely used in Australasia, Europe and North America, there is no previous empirical research on agendasetting in Greece. The article outlines a content analysis of press coverage over the period of the campaign for the European elections in Greece in 1999. The results are contrasted with an analysis of party manifestos and press releases and with public opinion prior to the campaign. Differences between the three agenda groups are identified.

Details

European Journal of Marketing, vol. 35 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 3 October 2019

Mark Badham

This chapter identifies, defines and explores four news media roles of conduit, facilitator, mediator and political actor through which the media participate with…

Abstract

This chapter identifies, defines and explores four news media roles of conduit, facilitator, mediator and political actor through which the media participate with corporate, social and political actors in agenda-building processes. The framework of the media’s four agenda-building roles sheds light on how the news media perform their various roles as well as how other actors, such as organizations and media audiences, are able to mobilize the media performing these roles. This framework helps explain how and why media roles affect the way actors are able to influence the media agenda with the intention of shaping the public agenda.

Details

Big Ideas in Public Relations Research and Practice
Type: Book
ISBN: 978-1-83867-508-0

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Article
Publication date: 5 August 2019

Liang Chen, Jingyuan Shi, Yu Guo, Pianpian Wang and Yiwei Li

The purpose of this paper is to explore and compare haze-related content between traditional and social media in China by applying agenda-setting theory and the extended…

Abstract

Purpose

The purpose of this paper is to explore and compare haze-related content between traditional and social media in China by applying agenda-setting theory and the extended parallel process model (EPPM). Specifically, this paper examines the correlation between the two forms of media in terms of the ranking of the attributes of haze (i.e. the EPPM components) and the interrelationships among the attributes.

Design/methodology/approach

Content analysis and semantic network analysis were employed to address the research aims.

Findings

The results revealed that more than half of the total messages on both types of media reflected the EPPM components, either threat or efficacy information. However, the imbalance between the threat and efficacy information was more prominent in the haze-related content presented in the People’s Daily than it was on Weibo. In addition, the results from a Spearman’s rank-order correlation and a quadratic assignment procedure (QAP) indicated that there was no significant correlation between the People’s Daily and Weibo in terms of the rankings of the attributes of haze (i.e. the EPPM components) or the interrelationships among the attributes.

Originality/value

This study is the first to apply a theoretical approach to examine and compare the nature of haze-related messages on traditional and social media.

Details

Internet Research, vol. 29 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 12 November 2018

Steven Holiday, Mary S. Norman, R. Glenn Cummins, Terri N. Hernandez, Derrick Holland and Eric E. Rasmussen

This study aims to examine factors, beyond child requests, that influence parents’ perceptions of the most important gifts to give their children by assessing the…

Abstract

Purpose

This study aims to examine factors, beyond child requests, that influence parents’ perceptions of the most important gifts to give their children by assessing the influence of television advertising on children’s programming.

Design/methodology/approach

Using agenda-setting as a theoretical and methodological template, a content analysis of 7,860 commercials in children’s programming was compared using a questionnaire to 143 parents of 240 children to test the transfer of salience between advertising and parents’ perceptions. The study also examined the role of child purchase requests in this relationship.

Findings

The product categories that most prevalently advertised on children’s television had a significant relationship with the product categories that parents perceived to be the most important to give their children as gifts. Furthermore, the results indicate that this relationship was not contingent upon parental advertising mediation or child product requests.

Research limitations/implications

The results are limited to a single broadcast market during the Christmas season. Strategically, the research suggests that advertising through children’s television programming may be an effective way to directly inform parents’ gift-giving consideration sets, and this target and outlet should be strategically evaluated in subsequent campaign decisions about the marketing mix.

Originality/value

The findings add new insights to the gift-giving literature, indicating that advertising in children’s programming may be an alternative direct influence on parents’ perceptions. This research also extends research on advertising agenda setting into the new context of commercial advertising of consumer products.

Details

Journal of Consumer Marketing, vol. 35 no. 7
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 July 2011

Guojun Zeng, Frank Go and Christian Kolmer

This study aims to explain the impact of the Beijing Olympic Games 2008 on China's image in the international TV media. It applies agenda-setting theory to analyse foreign…

Abstract

This study aims to explain the impact of the Beijing Olympic Games 2008 on China's image in the international TV media. It applies agenda-setting theory to analyse foreign TV coverage of the Olympics in nine countries. Using Rivenburgh's national image richness construct, it attempts to make sense of the coverage before and after Beijing 2008, particularly its impact on the image of the host country. The study concludes that the breadth and attribution of China's image remained relatively stable, that these factors did not improve China's national image directly but that indirectly they raised awareness of China in the international media and framed the host country's image more clearly.

Details

International Journal of Sports Marketing and Sponsorship, vol. 12 no. 4
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 13 February 2019

Young Eun Park, Hyunsang Son, Sung-Un Yang and Jae Kook Lee

The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis…

Abstract

Purpose

The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations.

Design/methodology/approach

The study conducted a content analysis of press releases and news media based on traditional human-coded cross-lag analyses and a machine learning technique, a novel method of big data analysis to test hypotheses.

Findings

Results indicate that CSR press releases indeed influenced the news media. During the crisis point, however, agenda-building was not observed.

Practical implications

Corporations need to continue CSR activities and provide public relations materials consistently even after a crisis, as an agenda-building role could be recovered.

Originality/value

The study examines the relationship between CSR and crisis situations in an agenda-building theoretical framework. The authors introduce agenda-building in the corporate sector with machine learning techniques.

Details

Journal of Communication Management, vol. 23 no. 1
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 January 2012

Sumit Lodhia and Nigel Martin

This paper aimed to explore the submissions made to the National Greenhouse and Energy Reporting (NGER) policy paper by corporations and other stakeholders. It also sought…

Abstract

Purpose

This paper aimed to explore the submissions made to the National Greenhouse and Energy Reporting (NGER) policy paper by corporations and other stakeholders. It also sought to establish whether broader climate change issues were addressed in the context of the submissions.

Design/methodology/approach

The agendasetting framework was utilised to provide the theoretical perspective for the study. This research applied a combination of concept analysis and mapping, and content analysis, of the submissions using the Leximancer software tool.

Findings

The study found a divergence in the responses of corporations and other stakeholders, with the former focusing primarily on the NGER policy paper, while the latter presented significant concerns over carbon pollution and climate change, an issue that was not the primary concern of the policy paper. Moreover, corporations also acknowledged the close link between the NGER process and a future emissions trading scheme, and expressed concerns over the development of a mechanism that would put a price on carbon.

Research limitations/implications

The paper contributes to the limited literature on carbon accounting and reporting in relation to both the local and international context. Moreover, an agendasetting perspective provided a suitable lens for understanding the NGER submissions process and its role within the broader climate change policy area in Australia.

Practical implications

Policies are influenced by key players and their familiarity with these policies could lead to successful implementation. The establishment of the NGER legislation was deemed successful, despite concerns raised in the submissions. This was because the policy used corporate reporting as a means of assessing accountability for carbon emissions. This finding has implications for other nations seeking to develop mandatory carbon reporting.

Originality/value

The paper has built further explanatory potential of the agendasetting framework, provides direct evidence in relation to stakeholder submissions to prospective environmental legislation, and adds to the use of combination methods that can be utilised for effectively analysing stakeholder submissions on major policy questions and issues.

Details

Accounting, Auditing & Accountability Journal, vol. 25 no. 1
Type: Research Article
ISSN: 0951-3574

Keywords

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