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1 – 10 of 179Riccardo Vecchio, Daniela Toccaceli, Alessandro Pacciani, Carla Cavallo and Gerarda Caso
The scenario of clean wines is rather articulated, and many consumers perceive diverse types of wines as a homogeneous category, not actually related with the true characteristics…
Abstract
Purpose
The scenario of clean wines is rather articulated, and many consumers perceive diverse types of wines as a homogeneous category, not actually related with the true characteristics of the products. Additionally, most often, individuals turning to these wines are driven either by health concerns or environmental consciousness or by curiosity. The purpose of this study is to understand whether there are differences in monetary preferences for four distinct clean labels and to analyze the level of interest of diverse market segments of regular wine consumers for this specific category of wines.
Design/methodology/approach
This study applied a computer-assisted Web interviewing technique. A survey was administrated in mid-September 2021 by a professional panel provider to a quota-based sample (N = 1,113) of Italian regular wine consumers. Individual willingness-to-pay (WTP) for red wines carrying different claims (organic, natural, low-sulfites and no-additives) and a conventional counterpart were collected. Clean wines’ WTP were subsequently used for hierarchical clustering.
Findings
Among the clean labels presented, respondents reported a higher WTP for organic wine. Cluster analysis yielded three actionable segments: “Easygoing wine enjoyers” (63.7%), “Convenience drinkers” (13.4%) and “Clean wine passionate” (23%). The latter reveals high preferences for all the investigated clean wines.
Research limitations/implications
Sociodemographics and wine-related characteristics of regular wine consumers particularly interested in clean wines are depicted in this study; further analysis should delve on the core drivers of individual preferences.
Practical implications
Wineries should consider the heterogeneous interest of regular wine consumers for clean wines, developing tailored strategies for specific market segments. Stakeholders interested in safeguarding consumers should carefully monitor the landscape of different clean claims entering the wine market.
Originality/value
To the best of the authors’ knowledge, no previous study has simultaneously analyzed regular wine consumers’ preferences for the four types of clean labels.
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M. Taheri, Reza Naderi and Mohamad Mahdavian
This paper aims to enhance the barrier properties and active protection of a water-based silane coating on mild steel through nanoclay and zinc acetylacetonate simultaneously…
Abstract
Purpose
This paper aims to enhance the barrier properties and active protection of a water-based silane coating on mild steel through nanoclay and zinc acetylacetonate simultaneously included into the formulation.
Design/methodology/approach
The corrosion protection performance of the silane sol-gel coatings with no additive, zinc acetylacetonate, nanoclay and nanoclay + zinc acetylacetonate was monitored using electrochemical impedance spectroscopy during 5 h of immersion in a sodium chloride solution. Moreover, the surface of coatings was analyzed using a field emission scanning electron microscopy equipped with an energy dispersive X-ray spectrometer (FESEM-EDX) and water contact angle measurements.
Findings
In electrochemical impedance spectroscopy analysis, the impedance at low frequencies, coating resistance and charge transfer resistance were the parameters considered which indicated the superiority of silane coating formulated with both nanoclay and zinc acetylacetonate. According to the results of FESEM/EDX and water contact angle measurements, the superiority was linked with the enhancement in the barrier properties in the presence of nanoclay, as well as function of the corrosion inhibitor at coating–substrate interface.
Originality/value
According to the literature, there is no research conducted to study the impact of the simultaneous use of nanoclay and zinc acetylacetonate on the barrier properties and active protection of an eco-friendly silane sol-gel coating including glycidyloxypropyltrimethoxysilane, tetraethoxysilane and methyltriethoxysilane on mild steel in a sodium chloride solution.
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Claudio Aqueveque and Pablo Rodrigo
The purpose is to evaluate the effect of positive and negative traditional word-of-mouth (PWOM and NWOM) on price-based quality perceptions of middle-range wine (price comprised…
Abstract
Purpose
The purpose is to evaluate the effect of positive and negative traditional word-of-mouth (PWOM and NWOM) on price-based quality perceptions of middle-range wine (price comprised between US$4 and US$12), considering the moderator role of type of relationship between source and receiver –in terms of the strength-of-tie – and the wine expertise of the source.
Design/methodology/approach
A between-subjects experimental design was employed to test the hypotheses. The dependent variable, perceived quality, was analysed using analysis of variance (ANOVA) and independent samples t-tests.
Findings
(1) WOM significantly affects price-based wine quality perceptions only when the source is perceived as expert, and independently on the type of relationship between source and receiver. (2) WOM has no “additive effect” on price-based quality perceptions for all but one condition (PWOM about high-priced wine from a close and expert source). (3) WOM results more useful than price to assess quality mainly in “contradictory” situations.
Research limitations/implications
The main limitation is related to the fact that is an experiment, specifically the manipulation of strength-of-tie and source expertise. Although manipulation checks show good results for the procedure, future research should try to design better ways to manipulate these variables, or different procedures to capture similar data.
Practical implications
Managerial efforts aimed to the encouragement of PWOM will be more efficient in markets with a high proportion of experts. Also, the marketing strategy of stimulating PWOM would be more effective for wines in the low-price category.
Originality/value
This study contributes to understand the impact of WOM on wine quality perceptions by examining if WOM affects priors price-based quality perceptions. In particular, we determine if price-based quality perceptions are able to be modified by PWOM and NWOM, a “competing” approach that is novel within the wine literature in which price is usually the most used cue to elaborate quality perceptions.
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Anita Eves, Sigrid Gibson, David Kilcast and David Rose
Reports a study in which a structured questionnaire was used to elicitthe attitudes and knowledge of 451 women (18‐35 years), 217 dieters and234 non‐dieters to nutritional issues…
Abstract
Reports a study in which a structured questionnaire was used to elicit the attitudes and knowledge of 451 women (18‐35 years), 217 dieters and 234 non‐dieters to nutritional issues. It included questions on frequency of reading labels, attitudes to and likelihood of buying products labelled with qualitative terms, and understanding of nutritional terms. Data were analysed to determine differences between dieters and non‐dieters. Dieters were significantly more likely to read labels, and gave more priority to “low in calories”. Both groups most often ranked “no additives” as most important. “Calories” and “fat” were most often associated with “fattening”, but “energy” and “joule” were less widely recognized. Dieters recognized more energy‐related terms. Significantly, more dieters knew that fat has more calories than sugar, but the majority of both groups thought saturated fatty acids had more calories than polyunsaturated fatty acids. Results indicate dieters to be slightly more knowledgeable, but that confusion remained over a number of issues.
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Aleksandar Grubor, Nenad Djokic, Ines Djokic and Ruzica Kovac-Znidersic
Consumers’ attitudes, especially their attitudes towards health and taste, are significant in understanding and predicting dietary behaviour. In this research, Health and Taste…
Abstract
Purpose
Consumers’ attitudes, especially their attitudes towards health and taste, are significant in understanding and predicting dietary behaviour. In this research, Health and Taste Attitude Scales (HTAS) developed by Roininen et al. in 1999 for measuring health and taste attitudes of consumers, were applied in Serbia. The purpose of this paper is to find out whether the same sub-scales can be identified as in HTAS applications abroad, to test the predictive validity of HTAS and to investigate respondents’ health and taste attitudes in the context of their socio-demographic characteristics.
Design/methodology/approach
Primary data were gathered by means of focus groups and a survey – structured personal interviews by using a questionnaire. The research was conducted in July 2013 with 300 respondents participating.
Findings
The same sub-scales were identified in Serbian consumer research as in HTAS applications abroad. Generally, all the Health sub-scales are useful predictors of consumption of several types of food perceived as healthy, while the Taste sub-scales (except Pleasure) are good predictors of consumption of both, food considered as tasty and food considered as not tasty. Out of socio-demographic variables, only age showed statistically significant correlations to some of the Taste sub-scales.
Practical implications
Several recommendations for companies operating on the domestic food market were given in this paper.
Originality/value
The first application of HTAS in Serbia, generally characterized by scarce food consumer research, was shown in this paper. It is also the first application of HTAS in a Southern European country.
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John L Stanton, James Wiley, Neal H Hooker and Ekaterina Salnikova
The purpose of this paper is to compare the use of front of package (FOP) claims within product categories by private label (PL) products and national brands (NB). This research…
Abstract
Purpose
The purpose of this paper is to compare the use of front of package (FOP) claims within product categories by private label (PL) products and national brands (NB). This research adapts an existing conceptual model exploring the marketing strategies of PL products and NBs.
Design/methodology/approach
Information for this study came from Mintel’s Global (2009/2011). There were 10,791 products launched in 2011 in the US database, 8,120 NB and 2,671 PL food and drink products. For 2009: 5,838 NB and 2,118 PL that gives 7,956 food and beverages products launched in USA.
Findings
PL and NB companies increased the usage of FOP claims, and also often moved in the same direction for some product categories. The greatest number of increases across product categories for PL and NB between 2009 and 2011 were Ethical-Enviromentally Friendly Packaging; Allergen; Fiber; Weight Control; Gluten Free; Kosher and No Additives claims. There were much less FOP that were decreased in usage. The claims that most frequently decreased were “Organic,” “Calories,” and “Vitamin/Mineral Fortified.” The categories that significantly decreased the “Organic” claim were Baby Food, Bakery, Breakfast Cereals, Fruit and Vegetables among PL product categories and Breakfast Cereals, Dairy, Side Dishes and Soup among NB categories.
Research limitations/implications
The study is based on only a three-year time span. difference over a greater period of time could reveal more significant differences.
Practical implications
The evidence from this research indicates that PL brands are matching NBs as they look to using other attributes and benefits. However, as PL sales increase, retailer margins increase which can lead to further aggressive marketing by the PL brands.
Originality/value
The analysis of FOP claims for PL and NB over such a large sample has not previously been done.
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SPECIFICATION DEF/2101, now published, supersedes C.S. 2463, and covers Oils OMD‐60, OMD‐110, and OMD‐330. These three grades are designed for use in the compression ignition and…
Abstract
SPECIFICATION DEF/2101, now published, supersedes C.S. 2463, and covers Oils OMD‐60, OMD‐110, and OMD‐330. These three grades are designed for use in the compression ignition and spark ignition engines of ground equipment operated by the three Services. It covers H.D. oils. The I.Pet. 124/49 test for engine testing is included with some modifications, one of which calls for 0.35 per cent. minimum sulphur content in the fuel instead of 0.40 per cent. maximum. The cetane number of the fuel is modified to 40 to 45, instead of 43 min. and 53 max. No additives must be used to produce a clean fuel. There are other minor modifications. Engine testing in accordance with MIL‐0–2104 (ORD) is also included with several modifications in line with those mentioned above. The price of this Specification is one shilling net.
James Langenfeld and Brad Noffsker
In a number of recent multi-billion dollar cases brought against cigarette manufacturers, plaintiffs have in part alleged that the cigarette manufacturers (1) conspired not to…
Abstract
In a number of recent multi-billion dollar cases brought against cigarette manufacturers, plaintiffs have in part alleged that the cigarette manufacturers (1) conspired not to compete on the basis of health claims or the introduction of potentially safer cigarettes since the 1950s, and (2) engaged in fraudulent advertising by making implied health claims in advertisements selling ‘low tar’/‘light’ cigarettes. In this type of litigation, defendants’ actions could be due to alleged illegal behaviour as asserted by plaintiffs, or be the result of market forces that may have nothing to do with allegedly inappropriate acts. We examine the economic evidence relating to these allegations, taking into account some of the major influences on cigarette company behaviour. In particular, our analyses show that much of the cigarette manufactures’ behaviour can be explained by Federal Trade Commission and related government actions, rather than conspiracy or fraudulent acts. We find the economic evidence is inconsistent with an effective conspiracy to suppress information on either smoking and health or the development and marketing of potentially safer cigarettes. Regarding ‘lower tar’ and ‘light’ cigarettes, the economic evidence indicates that the cigarette manufacturers responded to government and public health initiatives, and that disclosing more information on smoking compensation earlier than the cigarette companies did would not have had any significant impact on smoking behaviour.
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Naiding Yang and Ye Chen
Corporate donation behavior sends two financial-related signals, i.e. sufficient cash flow and self-confidence in future earnings. This paper aims to investigate whether these…
Abstract
Purpose
Corporate donation behavior sends two financial-related signals, i.e. sufficient cash flow and self-confidence in future earnings. This paper aims to investigate whether these financial-related signals released by corporate donation drive investors to make more optimistic forecasts about the firm’s future earnings per share (EPS) and whether this effect varies across different historical earnings trends.
Design/methodology/approach
This study is based on a controlled online experiment with 553 MBA students.
Findings
The results demonstrate that a financial signaling mechanism works, but it is moderated by historical earnings trends. When the earnings trend is always increasing, the more the number of financial signals received, the higher the investors’ EPS forecast; when the earnings trend is fluctuating (down then up or up then down), investors’ EPS forecast is higher when they receive financial signal(s) than when they do not, but no additive effect occurs from receiving one signal to two signals; when the earnings trend is always decreasing, investors’ EPS forecast is irrelevant to the number of financial signals received.
Originality/value
To the best of the authors’ knowledge, this study is the first to experimentally investigate a possible mechanism to explain investors’ positive response to corporate social responsibility (CSR) (specifically, corporate donation) disclosures – the financial signaling mechanism. This study also extends the research on the impact of financial information on investors’ use of nonfinancial information by investigating the moderating role of historical earnings trends on the financial signaling mechanism of the CSR effect.
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Kamaljit Singh Boparai, Rupinder Singh and Harwinder Singh
The purpose of this paper is to fabricate Nylon6-Al-Al2O3-based alternative fused deposition modeling process (FDM) feedstock filament in place of commercial acrylonitrile…
Abstract
Purpose
The purpose of this paper is to fabricate Nylon6-Al-Al2O3-based alternative fused deposition modeling process (FDM) feedstock filament in place of commercial acrylonitrile butadiene styrene (ABS) filament (having required rheological and mechanical properties) for rapid manufacturing (RM) and rapid tooling (RT) applications. The detailed steps for fabrication of alternative FDM feedstock filament (as per field application) with relatively low manufacturing cost and tailor-made properties have been highlighted.
Design/methodology/approach
The rheological and mechanical suitability of nylon6-Al-Al2O3 feedstock filament has been investigated experimentally. The approach is to predict and incorporate essential properties such as flow rate, flexibility, stiffness and mechanical strength at processing conditions and compared with commercial ABS material. The proportions of various constituents have been varied to modify and improve rheological behavior and mechanical properties of alternative FDM feedstock filament.
Findings
The alternative material of feed stock filament was successfully developed and loaded in commercial FDM setup without changing any hardware and software. The result of study suggests that the newly developed composite material filament has relatively poor mechanical properties but have highly thermal stability and wear resistant as compared to ABS filament and hence can be used for tailor-made applications.
Research limitations/implications
In this work, no additive was added for improving the bond formation of metal and polymeric materials. The newly developed filament was prepared on single screw extruder. For more uniform mixing of metal and polymeric materials, further studies may be conducted on twin screw extruder. Also, for the present research work, the testing of newly developed filament has been limited up to mechanical testing, which may be extended to chemical and thermal analysis to understand thermal stability and degradation mechanism of newly developed composite material.
Practical implications
The proportion of filler material (Al-Al2O3) in Nylon6 matrix was set as a constraint, which was adjusted based upon melt flow index of original equipment manufacturer developed material (ABS), and temperature conditions were available at FDM nozzle (so that hardware and software system of commercial FDM setup need not to be altered).
Originality/value
The present approach outlined selection, processing, fabrication and testing procedure for alternate feedstock filament, which fulfills the necessary requirements of FDM process and has been customized for RT and RM applications. This work highlights mechanical strength evaluation of feedstock filament (which is necessary before the loading of material in FDM system). The potential applications of this investigation include RM of functional parts, tailor-made grinding tools for dentists and RT of metal matrix composite having complex geometry.
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