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Article
Publication date: 8 August 2022

Mustafa Abdül Metin Dinçer, Yusuf Arslan, Semih Okutan and Esra Dil

This study aims to reveal consumer perceptions towards organic food, particularly emphasizing the confusion and vagueness in the public eye.

Abstract

Purpose

This study aims to reveal consumer perceptions towards organic food, particularly emphasizing the confusion and vagueness in the public eye.

Design/methodology/approach

In total, 21 well-educated and relatively high-income consumers were selected as cases of the study. The knowledge about the organic food concept and organic food preferences were analyzed through the grounded theory analysis. In this analysis, ten categories which are shopping from the close circle, the product information attitude, do it yourself (DIY), true and false facts and dilemmas, information sources, the most preferred organic products, perception of organic food indicator, market place trends, organic food orientation reasons, and attitude toward the organic products/producers were detected as the main issues.

Findings

The authors chose the cases from well-educated people who have a relatively high income, and it is seen that the knowledge levels of consumers are low regarding organic foods. This low-level knowledge becomes apparent in confused and erroneous answers and actions. The confusion over the organic food concept and the institutional image appear as two main findings of the study. The authors named this false fact as organic confusion and dilemmas in this analysis. According to the study’s results, there is a considerable amount of confusion over healthy and natural food contexts.

Originality/value

This study aims to bring a comprehensive delineation to the general perception of the organic food concept in society. And it reveals a detailed feedback for the institutions and companies on how to solve organic food problems such as confusion, institutional image problem, and false facts. Although organic product knowledge is shown as a critical factor in many studies in the literature, the number of studies that examine this situation in depth is insufficient.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Expert briefing
Publication date: 20 November 2020

The organic production system is based on a set of cultivation and production practices that prioritise sustainability throughout the supply chain while guaranteeing fair…

Details

DOI: 10.1108/OXAN-DB257698

ISSN: 2633-304X

Keywords

Geographic
Topical
Article
Publication date: 1 June 2001

Peter Jones, Colin Clarke‐Hill, Peter Shears and David Hillier

During the past five years consumer demand for organic food has risen dramatically in the wake of a series of high profile scares about food safety. This paper provides a…

9697

Abstract

During the past five years consumer demand for organic food has risen dramatically in the wake of a series of high profile scares about food safety. This paper provides a case study of the retailing of organic foods. The case study includes an outline of the characteristics and development of the organic food market, an examination of the different players within the retail market place and a discussion of pricing, supply and marketing issues.

Details

British Food Journal, vol. 103 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 April 2002

M. Crescimanno, G.B. Ficani and G. Guccione

This paper aims at a better knowledge of the organic wine sector in Sicily. In the last few years regulations 2078/92 and 2092/91 have had a wide diffusion in the…

1647

Abstract

This paper aims at a better knowledge of the organic wine sector in Sicily. In the last few years regulations 2078/92 and 2092/91 have had a wide diffusion in the agricultural regional context; a rapid increase of areas and farms justify the attention paid by the European union policies. Two aspects of the sector have been examined: the influence on the implementation of Reg. 2078/92 with regard to diffusion of the organic wine sector in Sicily; and a group of farms in the west of Sicily have been analysed to verify the scenario of organic wine, and the strategy used in the commercialization of organic production. The results show a very interesting framework for organic wine. This is a sector in the process of major expansion, especially with regard to the trade profile, mainly because of increasing demand from markets abroad.

Details

British Food Journal, vol. 104 no. 3/4/5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 5 September 2008

Ays¸e Özfer Özc¸elik and Asli Uçar

This study was planned and carried out among the academic staff working in Ankara (Turkey) in order to determine their perception of organic foods.

1889

Abstract

Purpose

This study was planned and carried out among the academic staff working in Ankara (Turkey) in order to determine their perception of organic foods.

Design/methodology/approach

A total of 240 academicians from three institutes at the Ankara University were selected to participate in the research. Data were collected through a survey questionnaire, in which a Likert type scale was used to determine the perception of organic foods. The institutes where the academic staff work are considered as the variables in the study (science, health sciences, and social sciences).

Findings

The research results indicated that there was a significant correlation between the institutes and academicians agreement with 12 statements in the survey questionnaire. Considering the institute variable, no significant difference was found in the organic foods perceptions of individuals from different institutes.

Originality/value

Organic products are widely on the market today. Consumer demand for organic foods has been steadily rising worldwide. Organic food consumption has slightly increased in Turkey in recent years, too. Still, many Turkish consumers do not have enough knowledge about organic foods yet. This study is valuable in that it explores at least some of the Turkish consumers' perception of organic foods whose consumption in the world is increasing fast.

Details

British Food Journal, vol. 110 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 18 May 2012

Irma Tikkanen

The purpose of this paper is to describe the programme Steps Towards an Organic Professional Kitchen (Organic Steps) and how it has been adopted by both the public and…

1436

Abstract

Purpose

The purpose of this paper is to describe the programme Steps Towards an Organic Professional Kitchen (Organic Steps) and how it has been adopted by both the public and private kitchens and a depicted case kitchen.

Design/methodology/approach

Theoretical framework consists of corporate social responsibility, sustainability of food, and sustainable procurement. Recent research on organic food is introduced. Organic Steps depicting five steps is illustrated, and the interrelated statistics are outlined. Consuming organic products in a case kitchen is described.

Findings

During the ten years, Organic Steps have been adopted well by the professional kitchens, and especially by the public kitchens. The customers of those kitchens consist mainly of children, young people, and the elderly. However, most kitchens are still employing Step 1. The case kitchen has reached Step 4 and consumes 25 organic products regularly.

Practical implications

Organic Steps encapsulates a practical model for both the public and the private kitchens in order to gradually move on towards an organic kitchen.

Originality/value

Publicly‐financed Organic Steps offers an example of a model, which successfully promotes the consumption of organic food. The long‐term results indicate the programme might be implemented also in other countries.

Details

Nutrition & Food Science, vol. 42 no. 3
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 1 February 1991

B. Beharrell and J.H. MacFie

The apparent conflict between what is scientifically known and whatis perceived concerning food acceptability by consumers provides aninteresting paradox. Some of the…

3052

Abstract

The apparent conflict between what is scientifically known and what is perceived concerning food acceptability by consumers provides an interesting paradox. Some of the leading international contributions concerned with organic farming system food products are thus reviewed in the light of consumer beliefs and attitudes. It is concluded that, in a market economy, consumer opinion will gradually prevail and that agricultural farming systems will have to adjust to more extensive lower input farming approaches.

Details

British Food Journal, vol. 93 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 December 1995

R.K. Hutchins and L.A. Greenhalgh

Examines marketing orientation in the organic produce sector.Presents results of a consumer survey which indicate that consumers areconfused about the meaning of the term …

2843

Abstract

Examines marketing orientation in the organic produce sector. Presents results of a consumer survey which indicate that consumers are confused about the meaning of the term “organic” and that the current mechanisms for labelling organic produce are ineffective. Proposes that producers of organic foods should consider consumer research and strategic marketing planning as mechanisms for sustaining a market which has greater potential than is currently realized. Contends that for this endeavour to be successful, senior management figures in the industry must take the lead and initiate this proposed change in strategy.

Details

Nutrition & Food Science, vol. 95 no. 6
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 1 April 2005

Marija Radman

The market for organic products in Croatia is at the beginning of its development. There is no sufficient knowledge about organic consumers in Croatia. The objective of…

7484

Abstract

Purpose of this paper

The market for organic products in Croatia is at the beginning of its development. There is no sufficient knowledge about organic consumers in Croatia. The objective of this paper is to gain knowledge about consumer attitudes toward organic products in the capital of Croatia.

Design/methodology/approach

The consumers’ attitudes were collected by means of a face‐to‐face survey. Attitudes, purchase frequency, supply satisfaction and beliefs about organic foods were studied with a sample of 179 consumers. The data obtained from the survey were analysed with univariate analysis, chi‐square test, ANOVA and correlation analysis.

Findings

Croatian consumers consider organically‐grown products as very healthy, of good quality and tasty. However, these products are perceived as rather expensive and of questionable appearance. Consumers are not very familiar with the supply of ecologically‐grown products in the market. Some groups of consumers have more positive attitudes toward organic products, and they exhibit an increased willingness to pay higher prices for these products. Therefore, marketing strategies for organic products should be targeted towards such groups.

Research limitations/implications

One limitation of this study is the choice of the sample. Further research is needed to discriminate between consumer groups, and to determine which segments are most appropriate for organic product marketing.

Practical implications

According to the research results an important task for the producers will be to increase consumers’ knowledge of what an organic product is and how to differentiate it in the marketplace.

Originality/value

This paper gives the first insight into buying behavior and attitudes of organic consumers in Zagreb. The results of the research could be used for planning further marketing activities.

Details

British Food Journal, vol. 107 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 September 2002

Annelies Verdurme, Xavier Gellynck and Jacques Viaene

The paper aims at investigating whether or not organic food consumers are automatically opposed to genetically modified (GM) food. Results from quantitative market…

4530

Abstract

The paper aims at investigating whether or not organic food consumers are automatically opposed to genetically modified (GM) food. Results from quantitative market research indicate that this is not the case. Based on attitude towards GM food, three consumer segments are identified: the opponents; the proponents; and the neutrals. Only about 40 per cent of the organic consumers, namely the opponents, reject the use of genetic modification in organic food production. The neutrals are neither against nor in favour of GM food, while the proponents support GM in food production. Besides attitude towards GM food, the proponents differ from the other two segments in terms of beliefs, general attitudes and purchase intentions.

Details

British Food Journal, vol. 104 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

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