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This study aims to examine the influence of benefits and risks for young women travellers on their intention to visit other night tourism destinations. It also compares any path differences between evening and midnight travels.

A face-to-face survey was conducted in Macau. Multi-group analysis was used to explore the differences between evening and midnight travels.

Emotional and epistemic benefits positively affect behavioural intentions; security risk negatively affects behavioural intentions, but the risk of sexual harassment does not affect behavioural intentions. Evening travellers pay more attention to emotional benefits than midnight travellers.

This study contributes to tourism research related to women by helping to understand the perceptions of the benefits and risks of young women travellers’ night tourism, especially the gender risks. This study corrects the understanding that young women travellers do not feel that the risk of sexual harassment affects their decision to undertake night travels. It also contributes to night tourism research by distinguishing the proportion of benefits and risks in evening and midnight travels.

本研究旨在考察年轻女性旅游者在夜间旅游中的利益和风险感知对其访问其他夜间旅游目的地意向的影响, 比较女性游客上半夜出游和下半夜出游之间的感知差异。

线下问卷调查在澳门进行, 使用多组分析方法探讨女性上半夜出游与下半夜出游的感知差异。

情感和认知的益处对行为意向产生积极影响。虽然安全风险对行为意向会产生负面影响, 但性骚扰风险并不影响行为意向。上半夜旅游者比下半夜旅游者更关注旅行对情感的益处。

本研究让读者了解到年轻女性旅游者对夜间旅游的利益和风险感知因素的看法, 尤其是对性别风险感知的看法, 对女性相关的旅游研究做出了贡献。这项研究改变了以往的认知, 即年轻女性旅游者不觉得性骚扰的风险会影响她们进行夜间旅行的决定。它还通过区分上半夜出游和下半夜出游的利益和风险比较, 为夜间旅游研究做出了贡献。

Este estudio pretende examinar la influencia de los beneficios y riesgos que tiene, para las jóvenes viajeras, su intención de visitar otros destinos de turismo nocturno. Asimismo, se compara las diferencias de trayectoria entre los viajes nocturnos y los de medianoche.

Se realizó una encuesta personal en Macao. Se utilizó un análisis multigrupo para explorar las diferencias entre los viajes nocturnos y los de medianoche.

Los beneficios emocionales y epistémicos afectan positivamente las intenciones de comportamiento, el riesgo de seguridad afecta negativamente las intenciones de comportamiento, pero el riesgo de acoso sexual no influye en las intenciones de comportamiento. Los viajeros nocturnos prestan más atención a los beneficios emocionales que en los viajes a medianoche.

Este estudio contribuye a la investigación sobre el turismo relacionado con las mujeres al ayudarnos a comprender las percepciones de los beneficios y riesgos del turismo nocturno de las jóvenes viajeras, especialmente los riesgos de género. Este estudio corrige nuestra idea de que las jóvenes viajeras no creen que el riesgo de acoso sexual afecte a su decisión de emprender viajes nocturnos. También contribuye a la investigación del turismo nocturno al distinguir la proporción de beneficios y riesgos en los viajes nocturnos y de medianoche.

The purpose of this paper is to build on both the theoretical work concerning the co-creation of experiences, and the need for micro-businesses to adopt a consumer-friendly orientation. The researchers examined the compatibility of vendors’ views of their visitors’ perspectives and the visitors’ own assessments of two Hong Kong night markets. Using a large sample survey with over 1,900 tourists and 120 vendors, and examining the data through mean difference testing and factor analysis, the comparability of the views was examined. Key findings were that vendors consistently overestimated the positivity of the visitors’ views. Value for money, trustworthiness of the vendors and product variety were items indicating strong differences where vendors assumed visitors perceived night markets more favorably than did the visitors themselves. The work challenges some assumptions of service design logic and speculates that the durability of night markets is at risk without better vendor understanding of the visitors’ perspectives.

The study builds on both the theoretical work concerning the co-creation of experiences, and the need for micro-businesses to adopt a consumer-friendly orientation. The researchers examined the compatibility of vendors’ views of their visitors’ perspectives and the visitors’ own assessments of two Hong Kong night markets. Using a large sample survey with over 1,900 tourists and 120 vendors and examining the data through mean difference testing and factor analysis, the comparability of the views was examined.

Key findings were that vendors consistently overestimated the positivity of the visitors’ views. Value for money, trustworthiness of the vendors and product variety were items indicating strong differences where vendors assumed visitors perceived night markets more favorably than did the visitors themselves. The work challenges some assumptions of service design logic and speculates that the durability of night markets is at risk without better vendor understanding of the visitors’ perspectives.

For the present work, it would be desirable to ascertain that the figures reported apply to other night markets in Hong Kong and China. Further, the generalizability of the results for different market types, those that offer food or cater to specific interests needs examination. The possibility exists that the general night market will fold as specific tailored options, such as craft, art, flower and homewares themed spaces replace the basic all-purpose format.

The implications from this work are that vendors may have to form new group alliances to understand and then deliver the overall atmosphere, quality of goods and service interactions prized by tourists. Vendors need to sustain their appeal and sales through maintenance of these overall night market characteristics. The vendors may be able to escape individual censure and rejection for a while due to the transient customer base, but broader destination and attraction image concerns are likely to be a longer-term force requiring attention.

The implications from this work are that vendors may have to form new group alliances to understand and then deliver the overall atmosphere, quality of goods and service interactions prized by tourists. Vendors need to sustain their appeal and sales through maintenance of these overall night market characteristics. The vendors may be able to escape individual censure and rejection for a while due to the transient customer base, but broader destination and attraction image concerns are likely to be a longer-term force requiring attention.

The broad aim of the study can be identified as the desire to examine the compatibility of vendor and tourists’ views, and the more specific aims of this broad agenda will be articulated after reviewing the core conceptual ideas driving the work.

This study aims to understand the impact that the experience environment has on the nightlife experience, as well as to identify the factors from the nightlifescape that most influence the tourists’ experience in Belgrade. Additionally, this study seeks to discover whether these factors changed after the outbreak of the COVID-19 pandemic.

To achieve the study’s objectives, 679 tourist reviews were collected from one of the most popular travel platforms, TripAdvisor, and analyzed using RapidMiner, the popular software for data/text mining.

The perception of the physical aspects of the experience environment, the presence of other tourists and the feeling of acceptance are identified as the key factors that influence tourists’ nightlife experience. This study also found that certain factors from the social and sensory environment, such as staff, the presence of other people, the atmosphere and music, had a positive impact on the tourist experience and their intention to recommend the nightlife experience in Belgrade. Moreover, it was discovered that the COVID-19 pandemic did not provoke changes in the main factors influencing tourists’ nightlife experience.

The perception of tourists about Belgrade during the night contributes to the growing body of tourism literature on destination image. Focusing solely on the perception of tourists about Belgrade during the night, this study adds a temporal determinant to the destination image, which can be considered as a valuable add on to the current knowledge in the field.

The purpose of this paper is to examine the effect of the physical environment of night markets in Taiwan, mediated by “renao” (translated as bustling with noise and excitement) on need fulfillment and shopping satisfaction.

Grounded theory, interviews and observation in Study One identify concepts important to understanding why consumers shopped in night markets. Study Two employs a survey method to test findings from Study One concerning relationships between fulfillment of social and hedonic needs, physical factors and renao on consumer perceptions of the night market.

This paper suggests dense physical environments of night markets serve needs of consumers in cultures with an interdependent self‐concept by creating renao. The physical environment impacts the social and experiential needs fulfilled by shopping there, ultimately affecting satisfaction with and use of the market. They also find the dynamics of renao in a collectivist society act as a mediating factor in this process.

The experience of being around many people creating bustle and excitement in the retail environment is important to need fulfillment and satisfaction of shoppers in this collectivist culture. Future research could expand to other collectivist cultures and compare results with those for shoppers in individualist cultures.

This research will help those in tourism and hospitality planning understand how socio‐cultural norms influence use of retail space and leisure shopping satisfaction.

This paper provides evidence that consumers in collectivist cultures may be more attracted to densely concentrated retail spaces.

The purpose of this study is to demonstrate that unsustainable revenues in municipalities are short term and may have an adverse effect on urban systems. Focusing on stable financial resources can reduce such adverse effects. According to the legal obligations of municipalities in the creation of sustainable revenue, developing tourism-based activities in municipalities can play a significant role in providing a sustainable income.

This study aims to assess the positive effects of economic opportunities related to tourism for the municipalities in Iran’s large-scale cities and to identify the hidden opportunities of tourism. Also, from interviews and analysis of themes based on the situation, task, action, result model, tourism opportunities have been extracted and classified.

As a result of this research, hidden income-generating opportunities of urban tourism have been identified for municipalities, including those depending on situation, tasks, actions and results. For each of these categories, strategies for the realization of tourism opportunities are presented. Tourism’s hidden opportunities include those relating to organizational aspects, tourism planning, tourism diplomacy, handicrafts, health tourism, event tourism and urban tourism marketing.

By taking advantage of these opportunities, income generation, employment and urban management will be improved in the municipalities.

This study aims to explore the relationships among destination brand equity, brand authenticity and revisit intention. The mediating role of tourist satisfaction and the moderating role of destination familiarity in these relationships are also investigated.

Based on the stimulus–organism–response theory, a structural equation model was constructed to test the relationships among the study variables. The original data was obtained using a questionnaire survey method from domestic tourists who have traveled to Guilin in China.

The findings revealed that brand equity and brand authenticity not only positively and directly affect revisit intention but also have an indirect influence on revisit intention through the mediating role of tourist satisfaction. Destination familiarity positively moderates the direct influence of brand equity on revisit intention. Furthermore, brand authenticity significantly and positively affects brand equity.

The findings of this study provide a certain enlightenment for brand marketing and tourist destination management.

This study reveals the impact path of brand equity and brand authenticity on revisit intention, compensating for the lack of attention on impact mechanism among them. This study proves the impact of brand authenticity on destination brand equity. This compensates for the deficiencies that ignore possible antecedents affecting destination brand equity and the impact of brand authenticity on brand equity in the context of tourism destination. This study also confirms the specific dimensions of brand equity and brand authenticity in the context of Chinese tourism destinations in response to the current controversy.

旅游目的地品牌资产、品牌真实性与重游意愿: 游客满意度的中介作用与目的地熟悉度的调节作用

摘要

本研究致力于探究旅游目的地品牌资产、品牌真实性与重游意愿之间的关系。本文也研究了游客满意度在这些关系中所起的中介作用以及目的地熟悉度的调节作用。

本文以刺激-机体-反应理论为基础, 通过构建结构方程模型来对变量之间的关系进行检验。原始数据是通过问卷调查法从曾在桂林旅游的国内游客中获得。

目的地品牌资产和品牌真实性在直接正向影响重游意愿的同时, 还通过游客满意度的中介作用来间接影响重游意愿。目的地熟悉度在品牌资产对重游意愿的直接影响中起着正向调节作用。此外, 目的地品牌真实性对品牌资产起着显著正向影响。

本研究揭示了目的地品牌资产与品牌真实性对重游意愿的影响路径, 弥补了对其中影响机制关注不足的缺陷。本研究证实了旅游目的地背景下品牌真实性对品牌资产的具体影响, 弥补了现有文献较少关注影响目的地品牌资产的可能前因以及旅游目的地背景下品牌真实性对品牌资产具体影响的不足。此外, 本研究以中国旅游目的地为研究背景, 证实了品牌资产与品牌真实性的具体维度, 回应了当前的争议。

本研究结论对旅游目的地品牌营销与管理提供一定的启示。

Valor de marca de destino turístico, autenticidad de marca y voluntad de volver a visitar：El papel mediador de la satisfacción del turista y el papel moderador de la familiaridad con el destino

Resumen

este estudio tiene como objetivo explorar las relaciones entre el valor de la marca de destino, la autenticidad de la marca y la intención de volver a visitar. También se investiga el papel mediador de la satisfacción del turista y el papel moderador de la familiaridad con el destino en estas relaciones.

con base en la teoría Estímulo-Organismo-Respuesta, se construye un modelo de ecuación estructural para probar las relaciones entre las variables de investigación. Los datos originales se obtienen mediante el método de encuesta por cuestionario de turistas nacionales que han viajado a Guilin en China.

los hallazgos revelaron que el valor y la autenticidad de la marca no solo afectan positiva y directamente la intención de volver a visitar, sino que también tienen una influencia indirecta en la intención de volver a visitar a través del papel mediador de la satisfacción del turista. La familiaridad con el destino modera positivamente la influencia directa del valor de la marca en la intención de volver a visitar. Además, la autenticidad de la marca afecta de manera significativa y positiva al valor de la marca.

este documento revela el camino del impacto del valor de marca y la autenticidad de la marca en la intención de volver a visitar, compensando la falta de atención al mecanismo de impacto entre ellos. Este trabajo demuestra el efecto de la autenticidad de la marca en el valor de la marca del destino, que compensa las deficiencias que ignoran los posibles antecedentes que afectan el valor de la marca del destino y el impacto de la autenticidad de la marca en el valor de la marca en el contexto del destino turístico. Este estudio también confirma las dimensiones específicas del valor de marca y la autenticidad de la marca en el contexto del destino turístico chino, respondiendo a la controversia actual.

los hallazgos de este documento proporcionan cierta iluminación para el marketing de marca y la gestión de destinos turísticos.

Research on the relationship between novelty and travel intention is lacking. This study attempts to fill this gap by developing a theoretical model to explain how novelty influences travel intention through two mediating paths: brand equity and tourist motivation.

In this study, data were collected from 466 foreign visitors to Taiwanese night markets. To test the model, the authors applied structural equation modeling (SEM) to identify the critical attributes that predicted foreign tourists' travel intentions.

The SEM analysis indicated that novelty in tourism management was related to brand equity and intrinsic motivation, which increased foreign tourists' travel intentions and offered advantages for highly competitive, high-density night markets in Taiwan. In addition, brand equity was an important mediator that connected novelty and tourists' travel intentions. Finally, novelty indirectly affected travel intention and intrinsic motivation through brand equity.

There may exist potential moderators in the relationships among the brand equity and travel intention categories. Future research studies could explore whether any moderators influence the relationship mechanisms examined in this study.

This research expands on previous research studies that have focused on the value of travel intention. Furthermore, the study uses brand equity theory (BET) and the theory of planned behavior (TPB) to examine the mediating effect of intrinsic motivation on the relationship between novelty and travel intention.

Anthony Edwards' recent study “The Reliability of Tourism Statistics ”in Travel & Tourism Analyst [Edwards 1991 in References below] is timely, coming before the WTO International Conference on Travel and Tourism Statistics (Ottawa, June 25–28, 1991) and the Meeting on Tourism Statistics at the International Statistical Institute's 38th Session (together with the International Association for Official Statistics, Cairo, September 1991). He is one of the most expert users and analysts of these problematic data. Both WTO [1985] and OECD [1982, 1984] published methodological reports on the main national statistics they publish. A recent book [Bar‐On 1989a], three articles in The Tourist Review [Bar‐On 1983, 1988] and in International Tourism Quarterly [Withyman 1985] and a paper at the Beijing Conference of IAOS [Bar‐On 1990] discussed many of the problems and solutions, and they were covered at the Crete Europa Conference [Schmidhauser 1991]. The following should interest readers producing or analysing tourism data:

This paper aims to empirically analyze tourists' length of stay in Istanbul, an important cultural destination. The objective of the study is twofold: (1) uncovering the qualitative difference between one-night visitors and longer stay visitors and (2) for those visitors staying longer at the tourism destination, investigating the key determinants of length of stay.

This research was carried out using a self-administered questionnaire distributed to international tourists who were about to leave the destination. To perform the analysis, we applied a two-step approach: first, we opted for classical binary logit to investigate the tourists' group membership (one-night vs longer stays); second, we applied a zero-truncated Poisson model for uncovering the drivers of length of stay for longer stay visitors.

The results confirmed the structural difference between the two visitor subgroups. Moreover, we found a positive impact of cultural attributes on tourists' length of stay.

The findings provide useful information for destination managers and planners, highlighting the importance of designing different tourism policies in light of tourists' heterogeneity. Moreover, the results confirmed the importance of the preservation and promotion of cultural attributes, given that these are a key factor in determining the success of a destination.

The importance and originality of this study are that it explores the impact of cultural/heritage attributes of the destination on tourists' length of stay. Moreover, it sheds light on the qualitative difference between short- and long-stay visitors.

A convenient payment system is increasingly recognized as an asset of tourism destinations. By using data on payments with cards issued in foreign countries, together with other monthly tourism flow variables, the authors assess the importance of card payments to identify seasonality in inbound tourism in Portugal.

The authors compute seasonality measures using Portuguese data on card payments from 2003 to 2019, together with data on nights spent and the Balance of Payments travel credit. The authors also assess seasonal behaviour in the timespan of the different tourism strategic plans in place during this period.

Card payments grew at a faster pace than the other inbound tourism variables and show a seasonal pattern similar to the other variables. Seasonality decreases when variables measured in quantities are considered (nights spent and number of card transactions). However, when the authors use value variables (Balance of Payments travel credit and value of card transactions), seasonality in 2019 is higher than in 2003.

The widespread use of digital payments makes card payment information an even better proxy of tourism activity and since it is available in a short time-span it has informational potential for tourism stakeholders and for researchers in this field.

The authors study the seasonal behaviour of foreign card payments along with other international tourism flow variables. The authors’ results highlight the informational potential of card payment data and the importance of electronic payment infrastructure for tourist activity.