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The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained. He describes his contributions to the marketing field in nine areas: marketing theory and orientations, improving the role and practice of marketing, analytical marketing, the social and ethical side of marketing, globalization and international marketing competition, marketing in the new economy, creating and managing the product mix, strategic marketing, and broadening the concept and application of marketing.

The increasing importance of corporate social responsibility in recent years has been largely discussed, mainly as a part of business strategies to cope with growing environmental challenges. Discourses regarding corporate social responsibility intensified with the emergence of financial crisis. Many of these debates refer to the role CSR plays in society and reasons for a company to involve in supporting social causes in times of crisis.

Is social network analysis just measures and methods with no theory? We attempt to clarify some confusions, address some previous critiques and controversies surrounding the issues of structure, human agency, endogeneity, tie content, network change, and context, and add a few critiques of our own. We use these issues as an opportunity to discuss the fundamental characteristics of network theory and to provide our thoughts on opportunities for future research in social network analysis.

Black women have traditionally occupied a unique position in the American economic structure – at the very bottom. The year 1920 is a unique historical moment to examine how this came to be. Economic prosperity immediately following World War I, the first wave of Black migration, and accelerating industrialization created occupational opportunities that could have enabled Black women to escape working poverty, as the majority of Black men did, but they were actively constrained. Historical narratives have extensively described Black women’s occupational restriction across regions to dirty work, such as domestic service, but not often in conjunction with a comparison to the expanding opportunities of Black men and White women. While intersectionality studies have honed in on the unique place of Black women, little attention has been devoted to this from a historical vantage point. This chapter examines the role that race, gender, and place played in shaping the experience of working poverty and integrates a consideration of queuing theory and Black population size to examine how variations might shape racial outcomes in the labor market in 1920.

In Senegal, the government has encouraged private investment in agriculture and biofuel production since the 2000s, generating several attempted or effective large-scale land acquisitions by domestic and international investors. In reaction to these projects, local groups of opponents have joined forces with national peasant organizations, civil society associations, and think tanks to resist perceived land grabs. This article examines the emergence of this social movement and explains why anti-land grabs campaigns were successful in halting some projects, but not successful in others. I argue that four main factors are at play: a strong mobilization of local populations measured by group cohesion and level of determination; the assistance of national and international NGOs in scaling up protests beyond the local level; the capacity of opponents to harness the support of influential elites and decision-makers; and the legal status of the land under contention. This paper draws on an analysis of secondary data, qualitative interviews, and field observations carried out in Senegal for several months from 2013 to 2018.

This chapter examines the patterns of immigrants’ integration in a state of the Midwest of the United States, Indiana, which has experienced a growth of more than 250% of the foreign-born population in the last 20 years. The study, based on in-depth interviews and document analysis, examines the ways that immigrants blend into mainstream society in everyday life and in social interactions, as well as the obstacles they encounter in this process. The study reveals the cultural changes in the host culture as a result of the large number of immigrants who have established their residence in this state, the dichotomies that emerge between “natives” and “newcomers.” It also shows that immigrants stay connected to their country of origin through electronic media (in particular television and computers) and how this technology affects the process of integration. Finally, the study demonstrates that there is a process of segmented assimilation and variations in the immigrants’ sense of identity according to their socioeconomic status and ethnic background.