Chapter 3 Corporate Social Responsibility and Marketing

Abstract

The increasing importance of corporate social responsibility in recent years has been largely discussed, mainly as a part of business strategies to cope with growing environmental challenges. Discourses regarding corporate social responsibility intensified with the emergence of financial crisis. Many of these debates refer to the role CSR plays in society and reasons for a company to involve in supporting social causes in times of crisis.

Citation

Grigore, G.F. (2011), "Chapter 3 Corporate Social Responsibility and Marketing", Aras, G. and Crowther, D. (Ed.) Governance in the Business Environment (Developments in Corporate Governance and Responsibility, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 41-58. https://doi.org/10.1108/S2043-0523(2011)0000002006