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This research aims to use the Oriental Institute of Technology Library (the OIT Library) in Taiwan as a case to introduce some of the mobile web services which can be provided by a library, as well as to investigate and discuss the first two mobile web services offered by the OIT Library, the due‐day reminder and renewal‐request services, at length. Furthermore, the performance evaluation of the two services is conducted.

This research employs system logs and patron questionnaires to understand the effectiveness of, and patron satisfaction toward, the two services.

Results of system log analysis show that the usage of the two services improves the average number of overdue occurrences, average amount of overdue fines, average amount of overdue fines per transaction, and average overdue rate; furthermore, the use of the services also indirectly increases the number of items borrowed by patrons, which corresponds with the questionnaire analysis as well. Results of questionnaire analysis show that 71.3 per cent and 87.5 per cent of the respondents are strongly satisfied with the due‐day reminder and renewal‐request services, respectively.

As a case study, this research provides a direction on designing mobile web services for a library. In addition, it points out how to evaluate the performance and patron satisfaction of mobile web services through system log analysis and patron questionnaire.

This research increases the understanding of what mobile web services can be offered by a library. In addition, many previous studies only describe certain kinds of mobile web services without showing their efficacy; however, this research evaluates the efficacy of two mobile web services in the OIT Library by an unobtrusive system log analysis, which is then complemented by a patron questionnaire.

My goal is to describe my life in marketing over more than 36 years and to help readers better understand (from my personal perspective) the history of marketing. I also aim to lift the curtain on some aspects of service within the marketing community.

This paper is an autobiographical sketch. It describes some key moments in my career, as well as describing how my most cited articles came to be written. It emphasizes the contextual factors at work in different periods, so readers can better understand how and why my research evolved in certain ways. I aim to convey the nature and variety of career experiences that were (and are) open to marketing academics. I discuss my experiences at the Journal of Marketing and the Marketing Science Institute.

Marketing changed rapidly between 1974 and 2017. Although change can be uncomfortable, I urge marketers to seek exposure to new ideas and practices; they are essential to learning and growth. Unexpected opportunities will come along and an alert individual can learn much from them. My time in industry was a learning experience for me. There are many kinds of interesting and successful careers.

The marketing field advances, not by the work of a single individual, but from the accumulated work of the entire marketing community. Everyone has a role to play. I encourage each individual to look for ways to contribute. I offer thoughts on how to build a research career based on my own experience.

My thoughts may shed some light on the experiences of a woman academic and the globalization of marketing academia between 1974 and 2017.

My hope is that this paper contributes to a better understanding of the history of marketing, when it is considered together with other articles on this topic. It may also be useful to people who are embarking upon a career, as well as those seeking to understand the work of earlier marketing scholars.

After being implemented for two years, HKBUtube (the official video streaming site developed by Hong Kong Baptist University Library) has become a popular source of videos for the university. This video site also begins to draw the attention of the community. When more libraries are starting to respond to the demand for mobile service, the HKBU Library decided not to remain aloof. Before committing itself to the provision of an additional platform, the Library carried out a proof of concept to investigate the likelihood of library users watching videos via a mobile app when the web counterpart was available. This paper aims to investigate this issue.

Through building a small‐scale mobile app to showcase and display videos, this paper studies the use of the app and the popularity of watching videos via smartphones. To yield a more accurate result, a web counterpart was also developed for comparison of usage.

The data suggest that the usage between the app and website version was about the same. This study also demonstrates the power of Apple's marketing support, the large group of international users, and the effect of broadband speeds.

Usage data presented in this paper support the importance of the provision of mobile video collections. This paper also offers practical information that can assist academic libraries in justifying and developing mobile services, in particular mobile media collections.

This paper aims to shed some light on the role of video games within the media industry and IT sector, on its contribution to the production and distribution of digital content in emerging economies. It offers a case study on the role of mobile devices as a factor of transformation and shows how under changing socio–economic conditions, the transformations enabled the creation of digital ecosystems and innovative business models.

The paper is based on desk research, a review of literature and trade press and comments from experts and industry players.

The paper argues that as the internet is going mobile, driven by data – mostly video – the new mobile platforms are becoming the key for the distribution of content and mobile games. Whether it is the history of browser games in China, mobile games in India or PC games in Russia, each national gaming industry has required a unique strategy for making money, building on some prominent cultural factors and adapting to the local economic conditions. The paper reveals that video games are now clearly a vital part of digital content production in these countries, while stressing upon the role of public policies.

The paper relies mostly on industry and consultancy data, as in such a fast-changing environment official data even when accessible are in most cases too old to remain relevant to identify the trends and the fast changing stakes. This calls for some caution about the data. Therefore, the data used should be treated as just signals of potential trends, sufficient to provide an appropriate overview of the evolution of the global mobile ecosystem.

This paper shows that the video games industry can serve as a pivot for the ICT industry. Besides, this prompts upstream and downstream industries of the entire digital entertainment market to thrive.

The paper shows that companies from emerging markets companies have been betting on a combination of factors: the development of the economies, the growth of the mobile market, emerging middle-classes and young customers. It provides a growth model that appears to be close to a “regular” industrial growth model.

Although there is a growing academic literature on the video games industry, few research have been devoted to specific issues of emerging economies and to the role of video games within the media industry and IT sector.

Hyperconnectivity and supercooperation among partners within the mobile value chain are crucial factors for sustainable growth of the mobile ecosystem. This study aims to identify the complex structure of hyperconnectivity and supercooperation underlying revenue sharing practices and the actions and reactions of Chinese mobile video triads.

This study uses the causal loop diagram and system dynamics simulation to demonstrate the feedback causal structure wherein the revenue sharing (RS) rule adjustments trigger interactions among participants (e.g., MNOs, SPs and CPs) in mobile video service triads, leading to fluctuations in the number of mobile video users and total revenue in the mobile video value chain.

Change of RS rules among value chain participants is an incentive for achieving the sustainability of the mobile ecosystem, as examined using a system dynamics (SD) simulation. However, from the perspective of a tri-partite mobile value chain, the “accidental adversary” system archetype caused by adjustment of RS rules has an unintended negative impact on counterparts in the mobile ecosystem value chain.

This study analyzes a complex feedback causal structure based on structural interdependencies among growth, limiting and relaxing loops in the Chinese mobile video ecosystem. The result of SD simulation suggests strategic alternatives such as the “growth and underinvestment” systems archetype to overcome “limits to growth”. Moreover, this study explores the accidental adversary archetype in complex and complicated mobile service triads as an impediment to achieving sustainability of the mobile ecosystem.

Affordable mobile devices with video playback functionality are rapidly growing in the market. Current wireless and third generation communication networks enable smoother and higher quality streaming video. With the support of these technologies, most participants in telecom value‐added service chain are planning to shift their business focus to a more profitable and appealing area, mobile TV. Previous work that survey on users' behavior while consuming mobile TV has indicated that users normally watch brief and casual contents, and not the full program. However, most of the current services adopt a “push” approach since users passively receive pre‐defined contents, rather than pulling the interesting topics and segments. In order to promote a more enjoyable and rewarding watching experience, this paper will propose a framework to support a fully interactive mobile TV. The main goal is to enable users to: 1) visually locate interesting topics across multiple genres (such as news, sports and entertainment) and 2) fully control the playback flow of the multimedia items while selecting the most interesting segments. A web‐based system has been developed to implement and test the effectiveness of the proposed framework in a wireless and mobile setting.

Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler‐Chrysler and Renault‐Nissan. Provides many case studies with regards to the adoption of technology and describes seven chief technology officer characteristics. Discusses common errors when companies invest in technology and considers the probabilities of success. Provides 175 questions and answers to reinforce the concepts introduced. States that this substantial journal is aimed primarily at the present and potential chief technology officer to assist their survival and success in national and international markets.

The behaviour of audience, consuming video entertainment, has changed intensely over the years. Lately, the consumers have increasingly preferred to watch video programs, through video-on-demand services through over-the-top medium. The service is novel and the consumer’s perception of the service quality is not well explored. As extant literature considers service quality as the construct to determine the sustained growth of a service, the present study has attempted to explore the dimensions to measure service quality of video-on-demand services.

The authors conducted qualitative, semi-structured interviews and focus group discussions amongst the user of the video-on-demand service. The qualitative data was content analysed to furnish thematic dimensions.

The study reveals thematic attributes perceived as dimensions to measure service quality of video-on-demand services.

Considering the exploratory nature of the study, the themes proposed might seem nascent. Hence, it was the authors’ discretion to stop expanding the respondent sample to avoid data saturation. A quantitative establishment of the service quality dimensions was beyond the scope of the current research and would follow in a different study.

The objective of the study is to qualitatively explore service quality dimensions of video-on-demand services. In pursuit of that, the current study explored the consumers’ excerpts, content analysed the data and furnished several themes perceived as service quality dimensions in this context. Such a detailed approach is uncommon in this context.

The COVID-19 pandemic has disrupted the ‘real’ world and substantially impacted the virtual world and thus the Internet ecosystem. It has caused a significant exogenous shock that offers a wealth of natural experiments and produced new data about broadband, clouds, and the Internet in times of crisis. In this chapter, we characterise and evaluate the evolving impact of the global COVID-19 crisis on traffic patterns and loads and the impact of those on Internet performance from multiple perspectives. While we place a particular focus on deriving insights into how we can better respond to crises and better plan for the post-COVID-19 ‘new normal’, we analyse the impact on and the responses by different actors of the Internet ecosystem across different jurisdictions. With a focus on the USA and Europe, we examine the responses of both public and private actors, with the latter including content and cloud providers, content delivery networks, and Internet service providers (ISPs). This chapter makes two contributions: first, we derive lessons learned for a future post-COVID-19 world to inform non-networking spheres and policy-making; second, the insights gained assist the networking community in better planning for the future.