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The paper examines the increase in annual income of the new middle-class (The NMC) of Delhi-NCR and its impact on their investment habits, consumption habits and lifestyle. The paper aims to look into the transformation of the new middle-class into the NMC in emerging economies and its potential to the companies and investors.

This study draws insight from 558 new middle-class consumers in Delhi-NCR. ANOVA, post hoc tests , and hierarchical multiple linear regression model are applied to test the proposed hypotheses.

The NMC living in India's megacities imitates the lifestyle of their counterparts living in the West. To maintain their status and present themselves different from those living in middle or lower-middle-class categories, they spend audaciously, even though the income is low. When they enter the new middle class, their consumption, saving and lifestyle diversify positively.

This study has limitations. First, the authors do not apply any behavioral theory or marketing model such as the theory of reasoned action (TRA), Engel-kollat-Blackwell (EKB) model or theory of normative model of target markets. Second, the research is limited to the NMC of only one emerging economy, i.e., India. Third, the research sample is limited to only one megacity of India, i.e., Delhi. Finally, this research used only one factor, i.e., AI, to study the consumption pattern.

The results suggest that considering the buying habits and lifestyle of Indian the NMC, consumers would prove helpful to the companies in product decision-making. Furthermore, understanding change in investment habits across different income levels would be advantageous to financial institutions, investment planners and marketers while designing their products to attract investment.

The research holds significance from the point of view of understanding Indian consumers encompassing the the NMC and predicting their implications on consumer goods-producing industries, which shall, in turn, facilitate producers and government in formulating policies and strategies.

This chapter argues the importance of ritualised family occasions in the moral economy of intergenerational families. The chapter draws on 34 semi-biographical interviews with 13 men and 21 women aged 20–90, focussing on stories about troubled or failed rituals. The analysis shows that family members depend on the support and recognition of each other to maintain their moral identities. Ritualised occasions work as magnifying glasses, focussing and intensifying the ongoing relationship work, and forcing family members to take stock and signpost the state of their social bond, and as cultural reference points, providing a window into normative expectations of how parents and adult children should perform relatedness.

The purpose of this paper is to identify the main determinants of the probability of a household being poor, middle class, or rich.

A new and integrated approach to the measurement of inequality in income distribution, poverty, and richness was recently proposed. Based on that approach and considering data for the Portuguese economy, the authors estimate a multinomial model in order to identify the main determinants of the probability of a household being poor, middle class, or rich using a set of characteristics of the households and the household's individual of reference as explanatory variables.

The evidence obtained indicates that: the determinants of poverty and richness are similar in qualitative terms; and household type, main source of income, education, and labor market state are the most important factors explaining these phenomena.

Following a methodology recently proposed by Crespo et al. toward an integrated measurement of inequality, poverty, and richness, the present study contributes to this line of research by using a micro‐econometric model applied to the Portuguese economy in order to identify the determinants of poverty and richness.

The purpose of this paper is to assess the application of graph coloring and domination to solve the airline-scheduling problem. Graph coloring and domination in graphs have plenty of applications in computer, communication, biological, social, air traffic flow network and airline scheduling.

The process of merging the concept of graph node coloring and domination is called the dominator coloring or the χ_d coloring of a graph, which is defined as a proper coloring of nodes in which each node of the graph dominates all nodes of at least one-color class.

The smallest number of colors used in dominator coloring of a graph is called the dominator coloring number of the graph. The dominator coloring of line graph, central graph, middle graph and total graph of some generalized Petersen graph P_(n ,1) is obtained and the relation between them is established.

The dominator coloring number of certain graph is obtained and the association between the dominator coloring number and domination number of it is established in this paper.

Diversifying the teaching profession has been of international concern for several decades. While most attention has been devoted to issues of ‘race’ and ethnicity, in comparison, social class has been relatively invisible. Research suggests that those from working class backgrounds experience challenges with regard to belonging in what has been regarded as a middle class teaching profession. An area unexplored has been the complexities of researching with student teachers from under-represented groups, including those from working class backgrounds. This chapter draws on research conducted as part of the Access to Post-primary Teaching (APT) project funded under the Higher Education Authority's Programme for Access to Higher Education (PATH): Strand 1 – Equity of Access to Initial Teacher Education. APT supports the participation of student teachers from lower socio-economic groups in initial teacher education. Following the introduction and literature review, we provide information about the methodology of the overall project, as well as the data upon which we draw in this chapter. Next, we present a critical reflective analysis of working with APT participants over the last six years, drawing on our own critical reflections as researchers, as well as the voices of our participants through the project's research strand. Here we highlight concerns pertaining to relative researcher-participant positionality, and issues of identity and disclosure. Finally, we interrogate our analysis using the methodological literature about researching with marginalised groups and end with recommendations for supporting researcher reflexivity.

While many inconsistencies can be found in Marx's theory if one chooses a view of reality in which time is absent, these inconsistencies disappear if the view is taken that time is an essential component of that theory. The debate is thus between the simultaneist and the temporalist camp. This article sides with the temporalist approach but at the same time it argues that both sides have focused mainly on quantitative and formal logic aspects. This is the limit of the debate. The debate should move on from being only a critique and counter-critique of each other applying only formal logic to the issue of consistency to showing how and whether the different postulates (a time-less versus a time-full reality) and the interpretations deriving from them are an instance of a wider theory of radical social change. From this angle, simultaneism implies equilibrium and thus a view of the economy tending toward its equilibrated reproduction. Capitalism is thus theorized as an inherently rational system and any attempt to supersede it is irrational. This is simultaneism's social content. Temporalism, if immersed in a dialectical context, reaches the opposite conclusions: the economy is in a constant state of nonequilibrium and tends cyclically toward its own supersession. Capitalism is inherently irrational and any attempt to supersede it is rational. Simultaneist authors should now show how their approach to the issue of consistency fits into a broader theory furthering the liberation of Labor.

To choose a dialectical view of temporalism is thus to take sides for Labor.

The purpose of this study is to investigate in depth how an organisation is able to achieve its economic objectives in a situation of institutional complexity through being institutionally dexterous. The study also investigates how this is done through overriding formal controls and concentrating on socio-political and communal-based controls.

Theoretically, the study draws on the perspectives of institutional complexity and ambidexterity to link higher-order institutions with mundane labour control practices observed at the micro level of the case company. Methodologically, the study adopts an interpretive – case study – approach. Empirical data were solicited in an Egyptian village community, where sugar beet farming and processing constitutes the main economic activity underlying its livelihood. Data were collected through a triangulation of interviews, documents and observations.

The study concludes that, especially in socio-political contexts such as Egypt, the organisational environment can better be understood and perceived as institutionally complex situation. To manage such complexity and to effectively meet its economic objectives, the organisation needs to be institutionally dextrous. Thereby, this study presents an inclusive view of management control (MC) which is based not only on rational economic practices, but also on social, religious and political aspects that are central to this institutional environment.

The study contributes to MC and logics literature in a number of respects. It extends the institutional logics debate by illustrating that logics get re-institutionalised by the “place” through its cultural, political and communal identities that filter logics’ complexities to different ends. Further, it extends the cultural political economy of MC by illustrating that MC in socio-political settings is also an operational manifestation of the logics prevailing in the context. These logics produced an informal MC system that dominated the formal known MCs.

Studies in criminal psychology are inevitably undertaken in a context of uncertainty. One class of methods addressing such uncertainties is Monte Carlo (MC) simulation. The purpose of this paper is to provide an introduction to MC simulation for representing uncertainty and focusses on likely uses in studies of criminology and psychology. In addition to describing the method and providing a step-by-step guide to implementing a MC simulation, this paper provides examples using the Fragile Families and Child Wellbeing Survey data. Results show MC simulations can be a useful technique to test biased estimators and to evaluate the effect of bias on power for statistical tests.

After describing MC simulation methods in detail, this paper provides a step-by-step guide to conducting a simulation. Then, a series of examples are provided. First, the authors present a brief example of how to generate data using MC simulation and the implications of alternative probability distribution assumptions. The second example uses actual data to evaluate the impact that omitted variable bias can have on least squares estimators. A third example evaluates the impact this form of heteroskedasticity can have on the power of statistical tests.

This study shows MC simulated variable means are very similar to the actual data, but the standard deviations are considerably less in MC simulation-generated data. Using actual data on criminal convictions and income of fathers, the authors demonstrate the impact of omitted variable bias on the standard errors of the least squares estimator. Lastly, the authors show the p-values are systematically larger and the rejection frequencies correspondingly smaller in heteroskedastic error models compared to a model with homoskedastic errors.

The aim of this paper is to provide a better understanding of what MC simulation methods are and what can be achieved with them. A key value of this paper is that the authors focus on understanding the concepts of MC simulation for researchers of statistics and psychology in particular. Furthermore, the authors provide a step-by-step description of the MC simulation approach and provide examples using real survey data on criminal convictions and economic characteristics of fathers in large US cities.

The learning outcomes of this study are as follows:▪ to explain the marketing of products that fall under “stigmatised” products;▪ to develop a multi-segmentation strategy and identify variables used in segmentation;▪ to identify the target segments;▪ to draw a value proposition canvas;▪ to construct positioning statements; and▪ to decide the product portfolio based on segmentation, targeting and positioning (STP).

This case considers the dilemma faced by Deep Bajaj, CEO of Sirona Hygiene Pvt. Ltd., a company in the female menstrual and intimate hygiene products space, in May 2021. During an investor meeting, an investor questions Sirona’s focus on menstrual cups (MCs) and advises Deep to expand instead the sanitary pads category. While the company has been growing at more than 100% year-on-year and has also been profitable for the last three years, the case considers how Deep can better participate in the bull run in the Indian menstrual hygiene market. Should he discard menstrual cups from Sirona’s product portfolio and concentrate on sanitary pads – India’s most highly accepted menstrual hygiene product? Alternatively, should he discard sanitary pads from his product portfolio and focus on MCs – his flagship product? Or, could he tap the large and growing menstrual hygiene market to “have his cup and pad too”?

This case is suitable for a class of 90 min in an undergraduate course or an extended session of two 90-min classes in a graduate MBA course. It can be studied as part of the STP module in a Marketing Management course. It may also be used in a strategic management course within a graduate MBA program to provide an understanding of the value proposition canvas as part of the module on business model canvas.

Teaching notes are available for educators only.

CSS 8: Marketing.