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Among the problems of the in‐bond (maquiladora) assembly plants in Mexico, voluntary turnover is a complex phenomenon, difficult to assess and solve. Although caused by several factors, previous research has demonstrated that social, labour, organizational and cultural variables are closely linked to the turnover problem. To study the strategies that managers use to retain workers in their companies in the USA and how they apply those strategies to subsidiaries in Mexico, selects 13 multinationals with headquarters in north east Ohio and plant operations in Mexico and interviews were conducted with human resources top executives. Finds that each one of the companies has adapted and implemented similar policies consistent with the factors previously identified. On balance, it appears that US multinationals are beginning to address this voluntary turnover problem effectively.

The purpose of this study is to add to the existing research on critical perspectives on diversity management (DM). Specifically, this study examines the narratives of women chief executive officers (CEOs) from different countries of origin to understand how they enact the DM discourse by drawing on their past and present experiences at US multinational corporations (MNCs) located in Mexico.

This study, based on six open-ended interviews with local and expatriate women CEOs who work in MNCs situated in Mexico, used a sensemaking approach to analyze their narratives. The theoretical foundation of the study is based on decolonial feminist theory, which is used to analyze the hierarchical binary between Anglo-Saxon/European woman and the Mexican/Latin American woman with respect to the discourse of DM.

This study found that the dominant discourse used by women CEOs, expats and nationals was a business case for diversity. Female CEOs represent MNCs in favorable terms, compared to those of local companies, despite the nuances in the antagonistic representations in their narratives. This study also found that the women CEOs’ narratives perpetuated a discourse of “otherness” that created a hierarchy between Anglo-Saxons (US/MNCs’ culture) and Latin Americans (Mexican/local companies’ culture).

This study contributes to critical studies on DM by analyzing diverse forms of power involving gender, race/ethnicity and organizational hierarchy. The use of decolonial feminist theory to examine MNCs is a novel approach to understanding women’s identities and the power differences between local/foreign contexts and global/local businesses. This study also discusses the implications of its findings for women in business careers and concludes with a call for more research within the global South (Latin America).

The growth of production‐sharing activities in Mexico has highlighted the need to explore the nature and competitive impact of production sharing. Presents and discusses some of the experiences firms can expect to encounter in Mexican operations. Uses an interview methodology to collect data regarding key manufacturing and logistics issues. Chooses to take an integrated approach that looks at both manufacturing and logistics at the same time because important cost and performance trade‐offs exist that influence the long‐term attractiveness of Mexican operations. Discovers tremendous diversity existing in almost all operating areas and that progress is being made towards the establishment of world‐class logistics and manufacturing practices.

Based on an analysis of Mexican industrial history, the objective of this study was to identify the historical events and factors which shaped the international business perspectives and management strategies of Mexican industrial groups (MIGs). To this end, the evolution of MIGs is traced over the course of 170 years and through three distinct phases of Mexican political and economic history: pre‐industrial era (1821‐1940); industrial boom (1940‐1970); and economic crisis and reform (1970‐1990). The subsequent analysis indicates a combination of historical factors resulting in two conditions ‐ domestic orientation and dependent development ‐ which caused MIGs to focus almost exclusively on the Mexican market and to shun international markets and competition.

Presents the results of a study on quality management infrastructure practices and quality performance in manufacturing companies located in the North and Central regions of Mexico and the US Midwest region. Seven quality management infrastructure practices – top management support, strategic quality planning, quality information availability, employee training, supplier quality, customer focus, and quality citizenship – were assessed and compared. The research covered 372 manufacturing companies in both countries. Our findings show significant differences between the three regions. Companies located in the North region of Mexico exhibit significantly better levels of quality management infrastructure practices than companies located in the US Midwest and Central Mexico regions. Implications for decision‐makers for location, outsourcing, and joint ventures are discussed.

This chapter is about an analysis and reflection on the actions, programs, and regulatory frameworks of the Mexican government for the promotion of entrepreneurial activity during the twentieth century. A documentary review is presented based mainly on the presidential reports available in the virtual legal library of the National Autonomous University of Mexico, the Center for Documentation, Information, and Analysis of the Chamber of Deputies (Cámara de Diputados), and various publications of experts on economic history, considering the twentieth century: from the year 1900 with the end of the Porfiriato until the six-year term of Ernesto Zedillo that ended in 2000. The public policies of these 100 years were reviewed and based on this, was analyzed the importance assigned to the creation, development, and consolidation of companies and their importance in public policies. Special emphasis is given to instruments for the creation of new businesses or the development and strengthening of small- and medium-sized enterprises.

Weak supplier bases and weak infrastructures pose significant obstacles to the use of just‐in‐time (JIT) purchasing in developing countries. Explores the use and effectiveness of JIT purchasing practices in one such developing country, Mexico, in an attempt to lay a foundation for understanding the use of JIT purchasing in developing countries in general. Analyses two distinct activities characteristic of JIT purchasing: JIT deliveries from suppliers and supplier involvement in improvement activities. Uses a large sample mail survey and comparative case studies. Indicates that both JIT deliveries and supplier involvement in improvement activities can enhance performance in Mexican operations under certain circumstances. Finds the effectiveness of pursuing JIT deliveries depends on plant and company size. Achieving high levels of supplier involvement appears to depend in part on the extent that Mexican managers have developed a network within the parent company. Provides recommendations for managers and suggestions for areas requiring further research.

This study aims to report on the current issues facing the maquiladora industry in Mexico and the cross‐border supply chain and to present suggestions for improving the situation in the future.

Phenomenological interviews were conducted with managers overseeing various aspects of the cross‐border supply chain. The resulting data were analyzed using a grounded theory methodology to uncover theoretical linkages.

The results of this study show that maquiladoras experience many of the same problems as other companies in terms of managing the cross‐border supply chain. Key factors such as distance, comparative advantage, and integration of the workforce cause problems everyday for the managers involved.

This was an exploratory investigation of the issues with a small number of informants and future research needs to be done to gain additional insights. As North American Free Trade Agreement enters its second decade, and the focus on global supply chain efficiency becomes primary for all manufacturers, solving the problems discussed in this paper becomes even more paramount.

In addition to low‐cost manufacturing, distance and integration are critical issues for companies to understand in their pursuit of a low‐cost strategy for competitive advantage.

The major contribution of this paper has been an improved understanding of the impediments to success in the Mexican maquiladoras. Many of the issues discussed in this paper would also apply to other global supply chains and numerous other countries.

Previous research on global marketing has typically focussed on marketing strategies across national markets. Yet, the cross‐national mobility of individuals has increased heterogeneity within country markets. The purpose of this study is to examine how immigrant consumers perceive advertising appeals in the context of the consumer acculturation process. Specifically, our study focusses on the reactions of Mexican, American, and Mexican‐American consumers to puffery‐laden advertisements.

Using two‐factor theory as our theoretical prism, the study offers salient hypotheses regarding consumer perceptions of puffery‐laden advertising appeals, which are then tested in a cross‐national experiment in the USA and Mexico.

The results show that Mexican consumers are more susceptible to puffery‐laden claims than Americans. In contrast, American consumers are more susceptible to advertising that does not contain puffery‐laden claims than their Mexican counterparts. Interestingly, the findings also reveal that Mexican immigrants are highly susceptible to both, puffery‐laden and no puffery appeals. The mixed results show that recent Mexican immigrants struggle as they transition to the dominant American consumer culture. First and second generations of Mexican‐Americans, however, react to puffery‐laden advertisements just as typical American consumers.

The paper discusses relevant implications not only for the study of puffery and acculturation of immigrant minority groups, but also for companies engaged in global advertising campaigns in countries with diverse immigrant communities.

The paper offers a worthwhile and unique examination of consumer acculturation in an international cross‐cultural setting and puts forward interesting insights regarding the application of international advertising strategies.

Foreign direct investment by Latin American companies in the USA is growing and significant. Yet, the characteristics of and trends in these investments, and the strategies used by these companies to either enter or exit the USA as well as to maintain their presence are little understood. This paper explores and illustrates the entry, maintenance, and exit strategies exemplary companies from Latin America use when they become involved in US markets. A sample of Mexican companies that concentrate in manufacturing industrial goods and prefer partnerships as the entry mode to US markets is used. In addition, this paper describes the patterns of direct investment, asset ownership, gross product, and intra‐firm B‐to‐B trade of Latin American companies in the USA.