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Collective memory of conflicts is assembled around major events, such as, in the context of the Israeli‐Palestinian conflict, the 1948 Palestinian exodus from the central cities of Lydda and Ramla. To date, however, various theoretical aspects of major events of conflicts have not been considered in the literature. This article aims to address this lack by exploring for the first time the way in which the causes for that exodus were presented in Israel from 1949 to 2005.

Methodologically, this is based on studies that have analyzed separately the publications by various Israeli state establishments (e.g. National Information Center, Ministry of Education, the National Archive, and the army – IDF), and those by various Israeli‐Jewish societal establishments (e.g. the research community, newspapers and 1948 war veterans).

Theoretically, the article contributes various insights, pertaining, for example, to: the five Manifestation Characteristics and the two Influence Characteristics of major events of conflicts; the eight determinant factors that shape the impact of these events; and the dynamic nature of the representation of major events.

Taken altogether, this article contributes to the empirical and theoretical research on the major events in conflicts.

Organizational memory (OM) is a branch of collective memory studies tied to instrumental action which seeks to enhance the organization’s intellectual capital by aiding organizations in using both routine practices and imbedded information to anticipate and solve problems. Within an intellectual capital perspective, OM involves the encoding of information via suitable representation and retrieval systems which are filtered through the three forms of intellectual capital – human, structural and relational. This paper explores how these three forms of intellectual capital, when put into mnemonic practice, generate four interrelated but distinct models of OM – the storage bin model, the narrative model, the innovative model, and the political resource model. Emphasis is placed on discussion of how each of these models of OM impacts efforts to effectively manage an organization’s intellectual capital.

The purpose of this paper is to describe three foundational concepts that contribute to conceptual heritage of the field of public relations (publics, organizations and relationships). Conceptual heritage is positioned as a type of shared public memory, a dominant narrative, that encourages adherence to the past whilst recognizing that counter-narratives can pose useful alternatives to foundational concepts.

The approach is a selective literature review that describes three dominant concept categories and presents more recently developed alternative concepts and approaches to illustrate how public memory is subjective and evolving.

The concepts of publics, organizations and relationships have grounded the dominant narrative and development of the field of public relations. Though these concepts continue to be influential as researchers rely upon and expand upon their legacies, counter-narratives can spur the innovation of ideas, measurement and practice.

The paper focuses on only three major foundational concepts selected by the authors. The importance of these concepts as well as additional examples of the field’s conceptual heritage and evolution could be identified by different authors.

The analysis demonstrates how the public memory contributes to the development and evolution of the field of public relations. Counter-narratives can offer appealing, subjectively constructed challenges to dominant narratives.

This paper describes and critiques public relations’ conceptual heritage and argues that conceptually and methodologically-based counter-narratives have contributed to its evolution.

Prodemocracy protest in South Korea in the 1980s can be described in terms of two waves of sustained activism between 1979 and 1987. One wave was brutally repressed in the Gwangju Uprising of May 1980, while the other succeeded in bringing in a transition to democracy in June 1987. How did activists recover from the repression in the first wave, and how did they create a viable movement in the second wave? This work focuses on the role of memory work about the Gwangju Uprising in the mobilization of the prodemocracy movement. Drawing on a wide assortment of documents collected from various archives in South Korea, the author demonstrates how memory work contributed to the movement dynamics. Cognitively, memory work radicalized movement participants such that they became completely disillusioned with the legitimacy of state power. Emotionally, memory work triggered a moral shock among recruits that motivated them to take the high risks associated with activism. Relationally, memory work provided a bonding experience for activists within a network. The findings also show a process through which memory work becomes a powerful social force: emergence of a challenger, proliferation of an alternative narrative, and then a full-blown contention between the state and a challenger. The process also means changes of the status of memory in terms of ownership, salience, and valence.

This study aims to explore how emotionally rich collective experiences create lasting, shareable memories, which influence future behaviours. In particular, the role of others and of music in creating value through memories is considered using the concept of socially extended emotions.

Over 250 narratives were gathered from festival attendees in the UK and Finland. Respondents completed a writing task detailing their most vivid memories, what made them memorable, their feelings at the time and as they remembered them, and how they shared them. The narratives were then analysed thematically.

Collective emotion continues to be co-created long after the experience through memory-sharing. The music listened to is woven through this extension of the experience but is, surprisingly, not a critical part of it. The sociality of the experience is remembered most and was key to the memories shared afterwards. The added value of gathering memorable moments, and being able to share them with others, is clearly evidenced.

The study highlights the importance of designing events to create collective emotional moments that form lasting memories. This emphasizes the role of post-experience marketing and customer relationship building to enhance the value that is created customer-to-customer via memory sharing.

The research addresses the lack of literature exploring post-event experience journeys and the collective nature of these. It also deepens a theoretical understanding of the role of time and sociality in the co-creation and extension of emotions and their value in hospitality consumption. A model is proposed to guide future research.

This paper aims to illuminate mechanisms through which memorable experiences with brands create lasting preferences. It is based on the proposition that intense positive (negative) affective consumption in the consumer’s youth creates powerful imprints, which influence brand preference (distaste) throughout life.

Autobiographical memories with Nutella are retrieved from three different user groups, i.e. heavy-, light- and non-users. The retrieved memory narratives are analysed using conditioning theory, i.e. operant, classical or no conditioning are identified and compared across groups.

The research’s central proposition is affirmed, yet the dominant form of conditioning mechanism differs per group. Operant conditioning outperforms classical conditioning in creating strong and lasting preferences. Heavy- and non-users predominantly exhibit in-tensely positive and negative operant conditioning, respectively. Light-users on the other hand recall less affectively intense consumption experiences, mainly featuring classical conditioning. The light-users’ recollections suggest a mere exposure effect to be more appropriate in describing the preference formation in this user group.

Users not having experienced affectively intense consumption, i.e. light-users, are likely to be influenced in their preference over time through other factors, which this paper does not focus on.

Memory elicitation and exploration provides valuable insights to shape both promotional as well as advertising strategies.

The study extends existing theory on conditioning in marketing by first using a novel qualitative approach to analyse conditioning procedures in real-life settings, and second, it highlights operant conditioning’s superior ability in creating lasting preferences.

The official history of an organization is usually found on the organization’s website and in brochures. The purpose of this paper is to explore the narrative of an institution’s official history, the autobiography, as compared to the biography constructed by researchers.

A case study was conducted on the Organization of Latin American Immigrants in Israel (OLEI), covering the entire history of the organization. Based on a longitudinal, holistic and qualitative perspective, the research methodology combines data collected from interviews, archival and digital sources. The access to these data enables researchers to explore some of the reasons and circumstance behind the construction of the official history.

The analysis of the data revealed a significant gap between the autobiography and the biography in four episodes. The common thread running through them was the creation of a narrative that reinforces and emphasizes the growth and stability of the organization, through the use of strategies such as forgetting, erasing and remythologizing. This narrative was found to have been re-constructed following a period of instability.

The originality of this study relies on the use of the terminology of autobiography and biography for the exploration of the official history of an organization. The innovative research methodology applied in this paper, which compares an organization’s biography with its autobiography, enables the exploration of different dimensions and dynamics, emphasizing the value of understanding autobiography by constructing a biography.

We believe that management and strategy scholars should engage in research around the role of informal economic activity in the perpetuation of poverty on the African continent.

We argue that the study of informal economic activity, because of its explicit and often purposefully created hidden nature, requires a new method of inquiry and we propose that the practice of hermeneutics provides such a method. Our chapter describes the foundations of hermeneutic research and outlines key principles to guide inquiry.

We move from a rigorous introduction to the general method (a form of hermeneutic investigation) and its implementation in the narrative interview. The chapter concludes with a set of practical guidelines to help researchers employ narrative interviews to uncover collective memory structures and gain deeper insight and real understanding of the workings of informal economies.

We believe this chapter will motivate management and strategy scholars to examine the role of informal economic activity in the perpetuation of poverty in Africa and provide a starting point for developing the tools necessary to engage in research that creates a real and deep understanding of the contexts of poverty on the African continent.

Contemporary standards-based reforms to teaching and teacher education are characterised by appeals to technical orientations to teacher professionalism. In addition, the standardisation agenda has targeted literacy education as a focus for interventions. This has highlighted an incongruence between standardised approaches to literacy and pedagogies and practices in subject English that have developed over time, and which represent disciplinary ways of knowing.

This paper uses the occasion of the author’s transition from classroom English teacher to teacher educator to inquire into the pedagogies and practices around teaching with texts that form part of her professional identity. The purpose of this study is to introduce cultural memory as an approach to interpreting narratives about educational experience and the development of English pedagogies over time.

The paper argues that standards-based reforms tell “official stories” (Malcolm and Zukas, 2009) about teacher professionalism that displace knowledge of past practices and the ethical and intellectual investments they represent. This is characterised by a marked “presentism” (Green and Cormack, 2015) in contemporary education policy. By contrast, critical autobiographical inquiry practised as cultural memory produces situated accounts of the role of professional memory in the on-going “project” (Green 2002/2014) of English teaching.

The paper presents new work in the area of teacher professional identity drawing on the interdisciplinary methods of cultural memory studies.