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This study aims to suggest an integrative model to investigate design orientation by analyzing its links with market orientation and its ability to generate and maintain a competitive advantage and improve effectiveness.

The structural equation technique is used to test the research hypotheses based on data from the Spanish furniture and lighting industries. The data are obtained from the responses of 209 companies to a questionnaire targeted at design and marketing managers.

The results suggest that design orientation helps companies to gain competitive advantages in product differentiation and improve business effectiveness. The design orientation is stimulated by proactive market orientation and by marketing-design integration during the development of new products. The design orientation fully mediates the effect of proactive marketing orientation on perceived effectiveness.

This study uses a quantitative research approach to propose and test an integrative model that relates design orientation with the generation of competitive advantage in product differentiation and perceived effectiveness.

Small and mid‐sized enterprises (SMEs) are facing challenges in an increasingly fierce environment. This paper aims to explore the promise of information systems (IS) in enhancing the survival and competitiveness of SMEs in a dynamic environment. To address this issue, the paper draws upon the dynamic capability theory and develops a research model of IS‐enabled dynamic capabilities to examine the role of IS competence for enhancing SMEs dynamic capabilities in a competitive business environment.

An empirical study is conducted by using survey data from senior managers of 120 SMEs in China.

The analytic outcomes support the research model and confirm that IS competence significantly contributes to SMEs' dynamic capabilities for gaining competitive advantage.

This paper contributes to the literature on IS impact on dynamic capabilities of SMEs by incorporating IS competences into a research model of IS‐enabled dynamic capabilities and articulating the relationships between IS competences and dynamic capabilities of SMEs in a changing business environment. The research findings enrich dynamic capabilities theory by justifying IS as an enabling antecedent for organizational capability development. The findings may empirically convince SMEs owners and management to effectively invest in and deploy IS for enhancing SMEs' dynamic capabilities and performance.

A capability‐building perspective is used to examine how IS can leverage SMEs' capabilities to enhance their competitive advantage in a dynamic environment.

The purpose of this paper is to investigate the state of integration of securities market infrastructure in Europe.

Given the lack of quantitative and price‐based measures, this paper adopts a rather qualitative approach to evaluating the degree and evolution of integration in the securities market infrastructure within Europe. Future challenges, policy options for regulation and market design are discussed.

Despite its single currency, the euro area securities infrastructure remains highly fragmented due to cross‐border differences in tax regimes, procedures, laws, and vested interests. Cost savings and increased efficiency can be expected from further integration.

This is the only paper which provides a comprehensive and comparative analysis of the current level of integration of the securities infrastructure in the euro area and its implications for regulation and market policy.

Newly established intersections between offline and online channels create room for enhancing inter-channel synergies. The nature and structure of emerging markets only further emphasize the need to expand existing knowledge. Consequently, this study investigates inter-channel synergy creation during offline–online retail integration in emerging markets.

Data collected from 97 companies in Serbia that incorporated online channels into their offline retailing businesses were analyzed using the structural equation modeling method.

The results show that retailers who have undergone click-to-brick integration in the emerging markets struggle to leverage physical presence for inter-channel synergy creation through digital channels. Essentially, retailers integrating clicks into bricks in emerging markets are less likely to achieve immediate omni-channel synergy, resorting to a multi-iterative transition process.

This research synthesizes knowledge on inter-channel synergy creation in an omni-channel context, as well as existing findings regarding inter-channel integration. This paper presents the first comprehensive study on inter-channel synergy creation during click-to-brick integration in emerging retail markets. Moreover, this study outlines challenges facing retailers seeking channel synergy during click-to-brick integration. The study results have theoretical and practical implications regarding inter-channel synergy creation in the multi-channel environment of emerging markets.

The purpose of this paper is to explore the co-movements among emerging markets. The authors, additionally, investigate the driven force of the within emerging markets integration. The authors provide evidence of volatility clustering, leverage effect and time-varying integration of emerging markets.

The study used dynamic conditional correlation techniques to estimate the time-varying conditional correlations among emerging markets. The cross-sectional and time series variations in the within emerging markets correlations are then described by various market and economic factors.

The authors show that investment, domestic credit to the private sector and import of financial services have a positive relation within emerging markets co-movements. However, claim on central government, current account balance and financial services exports have a negative relation with the integration among emerging markets. Evidence is also provided that liquidity and market depth explain the correlation between emerging markets.

The findings show that emerging markets ability to convert domestic assets into investments appears to be the single most important factor influencing with in emerging markets integration. The findings indicate that across-emerging markets diversification potential exists.

The monograph analyses (a) the potential impact of information technology (IT) on organisational issues that directly concern the personnel function; (b) the nature of personnel’s involvement in the decision making and activities surrounding the choice and implementation of advanced technologies, and (c) their own use of IT in developing and carrying out their own range of specialist activities. The monograph attempts to explain why personnel’s involvement is often late, peripheral and reactive. Finally, an analysis is made of whether personnel specialists – or the Human Resource Management function more generally – will play a more proactive role in relation to such technologies in the future.

IN THE MID‐1980S, ALLEN‐BRADLEY SAW THAT THE REQUIREMENTS FOR world‐class competitiveness in manufacturing were changing. The company's Milwaukee headquarters was manufacturing such basic electro‐mechanical products as push buttons, starters, and limit switches. But reaching new levels of competitiveness meant more than starting, stopping, and sensing. Customers were looking for ways to improve productivity and add value to their products, and this required a new generation of microprocessor‐based products.

European executives who recently participated in an international quality study tour have gained some valuable insights into US and Japanese TQM practices. They share some of their observations and issue a warning to European organisations.

The Journal of Product and Brand Management (JPBM) has a 30-year long history. To commemorate the journal’s 30th anniversary, this research paper aims to present a retrospective overview of JPBM.

This research examines the performance of the research constituents, social structure and intellectual structure of scholarly publications produced by JPBM between 1992 and 2021 using bibliometric analysis.

This research sheds light on the growing influence of JPBM through four major knowledge clusters (themes): strategic brand management; consumer behavior; product development and innovation management; and brand engagement. A temporal analysis of decade-by-decade cataloguing of the JPBM corpus revealed another set of three distinct knowledge clusters (themes): retailing and pricing strategies; marketing communications; and relationship marketing.

Though the state-of-the-art overview herein offers seminal and useful insights about product and brand management research curated by JPBM, which can be used by the editorial board and prospective authors to curate and position the novelty of future contributions, it remains limited to the accuracy and availability of bibliographic records acquired from Scopus.

This research advances the internal review and subjective evaluation of the evolution of brand management thinking in JPBM by Veloutsou and Guzmán (2017) with an objective retrospection on the performance and scientific evolution of product and brand management research in JPBM.

The purpose of this paper is to demonstrate how the quality function deployment (QFD) process can be applied to capture and translate spoken and unspoken customer requirements into actionable service features in a hotel landscaping design case.

This study was undertaken with the aim of showing how the QFD methodology could be used to design hotel landscaping. The methodology is a customer‐driven process which integrates customer requirements into every aspect of the design and delivery of products and services. Understanding what the customer desires from a product or service is crucial to the successful design and development of new products and services.

This research illustrates that quality improvement projects can benefit from the QFD process to connect customer requirements to the internal procedures of the organization to exceed customer expectations and create a brand identity. This paper can be used as a case study to demonstrate how the QFD process can be effectively applied in the design of hotel landscaping or similar cases in other services.

The literature regarding the application of the QFD process in the hotel and hospitality industry is limited, let alone the application of this process in hotel landscaping design. Hence, the shortage of QFD application in the hotel landscaping design has motivated this unique study of applying the QFD process to landscaping design.