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Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

Love and force are thought of as the ultimate antithesis in human relations; the substitution of love for force is the utopian dream, the consummation devoutly to be wished but hardly hoped for, the far-off divine event to which the whole creation moves – perhaps – slowly if at all. It may therefore seem perverse to raise a question as to whether there is any fundamental or real difference between love and force. Yet consideration of that question will show that from a scientific, logical point of view, love is equivalent to force in human relations, and is in fact but a variety of force. It will show too, that force in the world in general, to be given any meaning at all, has to be regarded as a kind of love, as Empedocles contended long ago. This is no mere speculation or word-play; the point is of the most fundamental and practical significance in the field of social science, regarded as a project for improving the quality of social life.

This paper aims to: better understand the country of origin (COO) construct by adopting a lens of marketplace mythology; and develop a conceptual framework delineating the process of mythologizing a country through the use of packaging.

Analysis of narratives on food product packages that claim a connection to Italy lets this qualitative study join two streams of research – on COO effect and marketplace mythology.

The work proposes four mythological properties of the country of origin construct, discusses their major dimensions, establishes their relationship, and develops a conceptual framework delineating the mythological nature of the country of origin construct.

Several directions for future research may enhance this study. For example, the interpretation of the narratives by the consumers of food products claiming an Italian connection will allow exploring how the mythic structures employed by marketers are read by the intended readers.

The importance of COO effects on consumer decision making is expected to become even stronger with current globalization trends that increasingly move products across countries and force marketers to engage in a battle to differentiate their brands – in many cases by capitalizing on the origin of products.

By exploring food package stories, the paper focuses on the carrier of mythic meaning that is under‐researched in both COO and marketplace mythology studies. The present study adds to the understanding of how geography ceases being a mere informational “Made in” statement and is transformed into a powerful cultural marker, full of symbolically framed meaning.

The purpose of this paper is to introduce librarians, faculty, and other interested individuals to contemporary German literature in English translation.

German‐language authors born in 1950 or later and listed on the Contemporary Living Authors Comprehensive List developed by the German vendor Otto Harrassowitz are searched in OCLC's WorldCat database to determine the existence of English translations. A bio‐bibliographical list is then developed featuring all contemporary German‐language authors who have achieved an English language translation of at least one of their literary works.

Of the approximately 1,400 writers on Harrassowitz's comprehensive list, a surprisingly large number of almost 80 authors of the younger generation (born in 1950 or later) have been translated into English.

This bio‐bibliography of contemporary German belles lettres (of the younger generation) in English translation is the first of its kind. It can be used by librarians to check their current library holdings and to expand their collections of German literature in English translation.

The focus of the study was to explore the understanding of family among homeless adults in Southeast Texas. We incorporated both qualitative and quantitative methods by interviewing two key groups (short-term homeless, long-term homeless) over a 16-week period. Thirty homeless participants were interviewed using 18 questions designed to explore their understanding of family and the social supports that lead to resiliency. Participant ages ranged from 19 to 56 with an average of 44 years. Twenty-six participants were male and four were female. Half of all homeless participants claimed to lack familial support from either biological family or close friends. Among short-term homeless individuals, five of seventeen identified their biological family as fulfilling the role of a traditional family, while among long-term homeless adults, five of thirteen identified their friends as fulfilling the role of a familial unit. A recurring theme emerged in which participants defined family as those individuals who were consistently accessible for support, whether biological relations or non-related friends and companions. As we seek to improve our programs of assistance and advocacy, these findings become important as a step toward honoring our clients and recognizing the validity of their perceived realities as we reconstruct the models by which we facilitate interaction and intervention.

How did gays in the military go from being characterized as dangerous perverts threatening to the state, to victims being persecuted by the state, to potential heroes fighting on behalf of the state? What implications does this shift have for understanding the means by which the liberal state uses law to include the previously excluded? Offering a critical account of the inclusion of gays in the military, I argue that while the lifting of the ban can be seen as an important step in a classic civil rights narrative in which the liberal state gradually accommodates the excluded, pop culture allows us also to see state and minority group interest convergence as well as divergence, revealing the costs of inclusion.

Women in management are marginalised by the continuing pervasiveness of heroic masculinism, the traditional and hierarchical form of management, which depicts executives as solitary (male) heroes engaged in unending trials of endurance. This theme of leadership as archetype is strengthened through official organisational myths and stories which function as vehicles of communication management to support organisational goals and to provide role models for aspiring executives. Calls have been made for new forms of writing and more women’s voices in women and management scholarship. Paradoxically, storytelling, which currently supports executive male norms, also provides a potential approach for women in management to break through the dominant masculinist appropriation of leadership. This paper examines women managers’ stories of gender within the context of organisational storytelling and heroic masculinism. These transformational narratives provide parallel but distinctive archetypes to heroic masculinity. At the same time, they present parodic inversions of the “slaying of monster” myths of traditional executive culture. These stories which women tell other women, create resilient images of women’s identities in management.

The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.

The paper introduces and annotates periodical articles, monographs, and audiovisual material examining library instruction and information literacy.

The findings provide information about each source, discusses the characteristics of current scholarship, and describes sources that contain unique scholarly contributions and quality reproductions.

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.

Characterises modern young people as adventurous, high‐tech and time‐poor, and reviews how media and brands are attempting to evolve to match the needs of this market. Focuses on how the UK’s fourth largest daily national newspaper “Metro” has designed itself to fit the urban 18‐24 year olds group. Reports research carried out by “Metro” which identified ten expectations of young people, including a meaningful and interesting life, success in multiple fields as well as career, being a responsible consumer, and having a large network of friends. Follows this up with some initiatives from “Metro” that were designed to meet these expectations: these included a nocturnal run, the Rough Guides on fun travel, speed dating, recycling bins, and the Weekender event.

Academic and popular commentators of Asia find it almost impossible not to reach for metaphors of breathtaking economic and social change, fanned by the winds of globalization. This chapter explores the extent to which young Asian values concerning gender relations in the household, pornography and prostitution are similar to or different from those of young westerners. While some respondents themselves talk of the impact of globalization on attitudes in their countries, clear differences in attitudes as well as vocabularies or justifications for those attitudes are found, the Asian samples, usually but not always, expressing a different set of responses from the Anglophone or Western samples.