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The lighthouse tourism, which has been flourishing in several coastal areas and port cities with waterfront, provides the ideal scenario for escape experiences. The purpose of this paper is to discuss the implicit (dark tourism) meanings, symbolisms and emotions evoked by lighthouses, in particular those related with recreational storm chasing, “land’s ends” pilgrimage and gaze upon dystopic places.

Using a qualitative approach such as filmography’s content analysis (filtered by IMDb database), photo elicitation and engagement with lighthouses promotion websites, this study searched for evidences supporting the classification of lighthouse tourism as a “lighter” dark tourism product.

The qualitative information gathered from different sources provided support for a taxonomy of motives for engaging (dark) lighthouse experiences: risk recreation; isolation and loneliness; pilgrimage; shipwrecking; memorials; dystopia; and gaze for “ice palaces.”

This conceptual paper suggests a taxonomy for a systematic classification of dark lighthouse experiences and suggested some research propositions for further research.

Public decision makers, maritime authorities and tourism operators may acknowledge the theoretical and practical contributions provided by this paper and develop innovative escape experiences.

The lighthouse tourism is an innovative and creative way to promote the sustainable development of waterfronts of port cities, giving more “energy” to these coastal and often peripheral areas.

The paper fills a gap in the literature that so far never had deeply explored the relationship between the lighthouses’ meanings/experiences and dark tourism and introduces the innovative concept of (dark) lighthouse tourism.

On October 2019, the Rubjerg Knude lighthouse (Denmark) was moved 70 metres from the cliff edge. The Danish Government spent €700,000 on the rescue operation. Using the zonal travel cost method (ZTCM), this paper aims to estimate the recreational value of this (im)movable maritime heritage building, to assess whether it was worthwhile to incur that public expenditure. This valuation is complemented by a digital reputation analysis.

A Flickr application programming interface search method extracted 795 public photos with the “Rubjerg and Knude” tags, taken between 2004 and 2019. The ZTCM analysis included 148 photographers who provided information about their residence location.

Depending on the regression models and assumptions made, the estimated economic value of the lighthouse (measured by the consumer surplus) varies between 5.5m and 133m euros. That means that the operation’s cost is only a small percentage of the expected economic recreational value.

The sample of Flickr photographers is a proxy to estimate the zonal visitation rate for a specific destination. Zonal travel cost calculations are always based on some assumptions defined by researchers.

The paper frames the role of lighthouses as an (im)movable heritage element, which provides several cultural ecosystem services – in particular aesthetic, recreational, cultural/educational, bequest and sense of place values/benefits for tourists and residents.

This study supports the political decision of preserving an identity symbol of a specific place, based solely on its recreational value.

This paper combines a monetary approach (ZTCM) with a digital reputation analysis of this iconic attraction.

This paper aims to address lack in destination leadership and to propose a new typology of approaches. Frequently, rural tourism is suggested as a remedy that should enhance the local economy, create new jobs, strengthen the regional identity and finance the infrastructure.

Case study analysis shows that regions, communities, tourism organizations and managers use different strategies to strengthen their tourism offers or to develop new ones. The paper analyzes different development approaches among destinations and discusses their respective leadership structure.

The typology of tourism development models makes the different development options transparent and easy to understand. This may aid a community to support tourism development with spatial planning and avoid conflicts with other forms of land uses. Overall, leadership for rural tourism development should lead to a strategic cooperation between tourism businesses and other organizations based on a commitment to destination coherence.

The chosen research approach is based on the analysis of Central European case studies. Therefore, researchers of other geographical backgrounds are encouraged to test the proposed propositions further.

The presented typology illustrated four distinct options of coherent development strategies, which can support communities/regions to find a long-term decision frame.

The presented typology facilitates collaborative planning, helps operationalize rural tourism development policies and provides the foundation for spatial planning, all of which furthers the linkages between tourism and other sectors in the rural economy.

This paper responds to the lack of visitor engagement in many culture-based World Heritage sites and conceptualises a “Cuteification-Value Nexus” for the discussion of the communication of heritage values through “cute” or aesthetically pleasing popular culture elements. It reflects on observations in Macao to argue for a greater engagement of culture-based World Heritage sites through a combination of popular culture inspired motifs and truthful heritage messages. Specifically, it identifies a form of “cuteified heritage” – a hyperreal cultural zone that happens away from the actual heritage sites, but which articulates the heritage significances of those sites. This draws on concepts on themed spaces and insights from postmodernistic hyperreality and tourism to examine how the “completely real” becomes identified with the “completely fake” in the staging, consumption and negotiation of experiences with World Heritage and their utility in the management of World Heritage tourism sites.

Iran, home to 22 World Heritage Sites in 2017, is blessed with an abundance of breathtaking scenery and a multitude of historic environments for tourists to enjoy. This exploratory chapter investigates tourists’ perceptions about the nature of heritage tourism in Iran, using the five most important cultural attractions as a starting point. A total of 25 photos and 60 reviews constitute the sample. The data were content-analyzed using a deductive and inductive procedure. The results show the relevance of sensory perceptions as a way of creating a bond with cultural heritage that should be considered in the future when defining a brand for Iran as a destination.

The purpose of this paper is to retrace past developments that occurred in the Alaskan and Canadian North as of result of the Second World War and illustrate the ramifications of these events in the Canadian and American political landscapes as it pertains to warfare tourism. The paper also intends to initiate a discussion on how certain narratives pertaining to warfare tourism are promoted, while others are overlooked.

This paper analyses the political, economic, socio-cultural and technological factors that resulted in tourism growth or the lack thereof in the Canadian and American Norths.

Warfare tourism, like most types of tourism, is expected to grow. Through this growth comes opportunities to expand and integrate the discussion pertaining to warfare tourism in the Canadian and American Norths while also providing a starting point for discussion about potential solutions to address warfare tourism and cultural dissonance.

This viewpoint is dependent on literature reviews.

The relationship between Indigenous peoples and other marginalized populations in the Second World War and warfare tourism is a relatively new research area. For warfare tourism to become integrated into tourism policies and developments, a willingness to address cultural dissonance and integrate populations formerly marginalized in the Second World War will be required. This paper examines how northern and other marginalized voices can be integrated in future commemoration and interpretation strategies.

The paper provides an opportunity to examine the growth and healing that can result from warfare tourism.

This interdisciplinary collaboration conducted by a military historian, a northern historian and a tourism research researcher provides one of the first examinations of the impacts of the Second World War in North America, and the relevance of these impacts to the interpretation of warfare tourism in Canada.

This study, a conceptual paper, analyses the growth of curation in tourism and hospitality and the curator role in selecting and framing products and experiences. It considers the growth of expert, algorithmic, social and co-creative curation modes and their effects.

Narrative and integrative reviews of literature on curation and tourism and hospitality are used to develop a typology of curation and identify different curation modes.

Curational techniques are increasingly used to organise experience supply and distribution in mainstream fields, including media, retailing and fashion. In tourism and hospitality, curated tourism, curated hospitality brands and food offerings and place curation by destination marketing organisations are growing. Curation is undertaken by experts, algorithms and social groups and involves many of destination-related actors, producing a trend towards “hybrid curation” of places.

Research is needed on different forms of curation, their differential effects and the power roles of different curational modes.

Curation is a widespread intermediary function in tourism and hospitality, supporting better consumer choice. New curators influence experience supply and the distribution of consumer attention, shaping markets and co-creative activities. Increased curatorial activity should stimulate aesthetic and stylistic innovation and provide the basis for storytelling and narrative in tourism and hospitality.

This is the first study of curational strategies in tourism and hospitality, providing a definition and typology of curation, and linking micro and macro levels of analysis. It suggests the growth of choice-based logic alongside service-dominant logic in tourism and hospitality.

Luxury and communism are perceived to be ideologically incompatible values. Prior to the end of the Cold War, luxury tourism and socialist economies had an accommodating relationship and were rationalised at the national level for foreign exchange revenues, showcasing national development in some instances and finally promoting leisure and political education. However, contemporary scholarship on political ideology and luxury tourism is limited given changes in the political and tourism domain over the last two decades. The start of luxury travel and increasing private promotion in Vietnam comes at a time where the communist regime is hurriedly developing the economy at a breakneck speed. Key cities like Hanoi and Ho Chi Minh City have become the forefront of luxury travel for Vietnam. Luxury malls, fine dining and five-star hotel resorts have sprung over the years in tandem with Doi Moi (economic restructuring). Tourism literature has seldom ventured into regime politics and luxury tourism. Using a historical approach, the chapter traces the preamble of luxury tourism in the age of Vietnam's modernity. A critical assessment of contemporary luxury tourism in Vietnam reveals a favourable relationship with socialist principles.