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1 – 10 of over 11000Francesca Bernini, Paola Ferretti and Antonella Angelini
This paper aims to focus on the relation between digital transformation and banks’ reputation, as examined through the information disclosed by the five largest Italian…
Abstract
Purpose
This paper aims to focus on the relation between digital transformation and banks’ reputation, as examined through the information disclosed by the five largest Italian banking groups’ efforts to extend and enhance their digital resources. Considering digitalization as a key strategy for managing reputation, which, in turn, can leverage financial and value performance management, the paper investigates whether and how digital activities might affect banks’ reputation. Therefore, this paper proposes the relationship between digitalization and reputation as a lever for performance management and for increasing efficiency.
Design/methodology/approach
The authors use content analysis to generate a digital disclosure index, categorizing activities human, structural and relational. For banks’ reputations, the proxies are a measure of corporate reputation and a reputational risk index. Methodologically the study used multiple case studies, considered as particularly suitable to gain an in-depth understanding of the topic in the case of the five banks. A collection of secondary data and semi-structured interviews are included.
Findings
Overall, the digitalization-reputation link shows that banks’ reputation is variously affected, not only by exposure to risk (including reputational risk) but also by strategic issues such as digitalization and the effectiveness of the corresponding communication. Consequently, banks should view digitalization as a key driver to be considered not in a stand-alone perspective, but in a combined approach.
Research limitations/implications
Continued research should include the Covid-19 implications. Additionally, it would be important to compare a larger number of banks, with different characteristics, also including variables indicating the corporate governance mechanisms.
Practical implications
The analysis contributes to fostering scholars’ and practitioners’ management of the digital transformation challenge that is a current key-factor, capable of increasing banks’ value. It considers not only the drivers directly affecting monetary value but also the institutions’ social and relational value, as well as their reputation.
Originality/value
This paper extends prior research on the digitalization-reputation relation by investigating digital transformation through disclosure of activities in this area within the Italian banking sector. It allows to leverage the key-factors that can contribute to increasing banks’ value, considering not only the drivers directly affecting monetary value but also the institutions’ social and relational value, as well as their reputation.
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Rosamartina Schena, Angeloantonio Russo and Jonatan Pinkse
The purpose of this study is to extend existing knowledge in corporate sustainability (CS) and digitalization literature. Innovation strategies (namely, exploration…
Abstract
Purpose
The purpose of this study is to extend existing knowledge in corporate sustainability (CS) and digitalization literature. Innovation strategies (namely, exploration, exploitation and ambidexterity) are used to identify an innovative employee domain that influences a firm’s non-financial performance. Digital reputation – i.e. the set of stakeholders’ sentiments toward the company’s digital footprint – is observed as a moderating variable able to explain where and when the innovative employee domain impacts the non-financial performance.
Design/methodology/approach
Using a sample of firms listed on the Fortune 500 list in the period 2015–2018, this study pursued both a qualitative and quantitative analysis. First, content analysis is carried out through a non-financial report-based operational model to operationalize the innovative domain. Second, a regression and moderator analysis are conducted on optimized panel data.
Findings
Consistent with previous literature, the results show that the employee domain positively impacts a firm’s non-financial performance. It was found that digital reputation operates as a moderator in this relationship.
Originality/value
This study contributes to the theoretical debate on CS by introducing a new concept relevant to an employee domain of exploration, exploitation and ambidexterity. It enriches the innovation debate by providing a new perspective on how firms can balance exploratory and exploitative innovation strategies in the employee domain to enhance non-financial performance. Finally, it provides a novel definition of digital reputation.
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Xianjin Zha, Li Li, Yalan Yan, Qian Wang and Gang Wang
The elaboration likelihood model (ELM) provides a general framework for understanding the basic processes underlying the effectiveness of persuasion. The purpose of this…
Abstract
Purpose
The elaboration likelihood model (ELM) provides a general framework for understanding the basic processes underlying the effectiveness of persuasion. The purpose of this paper is to utilize the ELM to understand the basic processes underlying the effectiveness of persuasion to use digital libraries for getting information.
Design/methodology/approach
The survey data collection was conducted in one comprehensive university. The partial least squares structured equation modelling was employed to verify the research model.
Findings
Source credibility and reputation have positive effects on information usefulness which further significantly impacts digital library usage for getting information. The effect of information quality on information usefulness is overpowered by reputation. Information need positively moderates the effect of information quality on information usefulness and negatively moderates the effect of reputation on information usefulness.
Practical implications
Digital libraries enormously influence the way how individuals gather information over the world. However, the important status of digital libraries as conventional information sources in practice invites appreciation by more and more people. The authors believe the findings of this study provide useful insights for facilitating digital libraries to be fully accessed and utilized.
Originality/value
This study explores the effects of the central route (information quality) and the peripheral route (source credibility and reputation) on digital library usage for getting information by extending the ELM with information need as a motivation variable, presenting a new lens for digital library research and practice alike.
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Xianjin Zha, Kunfeng Liu, Yalan Yan, Guanxiang Yan, Jia Guo, Fenfang Cao and Yunzhi Wang
Digital libraries and social media have emerged as two prominent online information sources with different characteristics. The purpose of this paper is to compare digital…
Abstract
Purpose
Digital libraries and social media have emerged as two prominent online information sources with different characteristics. The purpose of this paper is to compare digital libraries and social media from the perspective of the dual route model which outlined a general framework of central and peripheral route-induced attitude change.
Design/methodology/approach
Research hypotheses were developed and data collected from users of digital libraries and social media were used for data analysis. The paired samples t-test was employed to compare the means.
Findings
Both central route (information quality) and peripheral route (source credibility and reputation) of digital libraries are higher than those of social media.
Practical implications
The important status of digital libraries as conventional information sources should be propagated by various “marketing” ways. Managers of digital libraries should encourage their users to use both digital libraries and social media so that some unique advantage of social media could usefully complement digital libraries. They should also recognize the challenge brought by social media and try various ways to enhance reputation.
Originality/value
Building on the dual route model, this study compares digital libraries and social media in terms of the central route and peripheral route, which the authors believe presents a new lens for digital library research and practice alike.
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Carlos Flavián and Raquel Gurrea
The purpose of this paper is to analyze key factors that could influence the choice of digital newspapers: usability of newspaper web sites, reputation, trust, privacy and…
Abstract
Purpose
The purpose of this paper is to analyze key factors that could influence the choice of digital newspapers: usability of newspaper web sites, reputation, trust, privacy and familiarity.
Design/methodology/approach
A survey on the Internet was applied. The scales were validated and refined, after which the hypotheses were tested by way of a structural equation model.
Findings
The results support an intense effect of usability and familiarity with web sites on the choice of electronic newspaper. However, reputation, privacy and trust in the web sites do not influence significantly the final choice of digital dailies. This is due to the readers who do not perceive risk and costs derived by choosing mistakes or giving data, because the change of news supplier is really fast and easy.
Research limitations/implications
The main aspects which justify digital newspaper reading should be considered by the management in order to develop its use. Also, newspaper firms should make efforts to improve the levels of usability of their web sites. Moreover, digital dailies should develop strategies in order to ensure the loyalty of readers who could be familiarized with the new medium.
Originality/value
This is one of the first studies that analyze online press reader behavior on the Internet. The paper identifies the main factors related to web sites that affect reading newspapers on the Internet.
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Vincent Dutot, Eva Lacalle Galvez and David W. Versailles
Publics are becoming responsible customers that urge firms to improve society. By using social media, corporate social responsibility (CSR) actions could influence…
Abstract
Purpose
Publics are becoming responsible customers that urge firms to improve society. By using social media, corporate social responsibility (CSR) actions could influence organization’s commitment and e-reputation. The purpose of this paper is to look at the influence on e-reputation of communication strategies (i.e. corporate ability and CSR) on social media.
Design/methodology/approach
Four international companies (Danone, Renault, Orange and BNP Paribas) were studied and a content analysis was performed: Leximancer for the social media content (between 25 and 50 pages for each company) on a six-month period; and Social Mention for the measurement of e-reputation.
Findings
Results show that there is a link between CSR communication strategies and e-reputation. More precisely, by using a corporate ability strategy (focus on product quality or innovation R & D), a company can increase its e-reputation better than on a common CSR communication strategy.
Research limitations/implications
This study is based on only four companies (from four different industries) and would profit from a larger base for analysis. Second, the content the authors analyzed was generated by the company on their own social media.
Originality/value
This exploratory study is one of the first to look at the influence of CSR communication strategies on e-reputation and tries to see how companies’ action on social media can change the way they are perceived by their customers. It completes the current literature by defining how CSR communications strategies should be declined for in order to influence customers.
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Vidhi Chaudhri, Tessa Oomen, Jason Pridmore and Alexandra Joon
Guided by the growing importance of social-mediated organisational communication, this study examines how communication professionals within healthcare organisations…
Abstract
Purpose
Guided by the growing importance of social-mediated organisational communication, this study examines how communication professionals within healthcare organisations perceive and respond to the reputation impacts of social media on the organisation’s reputation. Although the healthcare sector finds itself in the midst of a (continually) transforming landscape characterised by large amounts of digital health (mis)information and an empowered “patient-as-consumer”, little is known about how professionals in this sector understand the changes and respond to them. Moreover, much extant scholarship on the topic is published in specialised health or medical journals and does not explicitly address the communication implications for healthcare organisations.
Design/methodology/approach
In-depth semi-structured interviews were conducted with communication professionals responsible for social media across eight hospitals in the Netherlands. The sample included two participants working as communication consultants/social media advisors for healthcare organisations. In all, 15 interviews were conducted.
Findings
Building on interviewee perspectives, the authors advance the CARE (Control, Access(ability), Responsive(ness) and Engagement) model of social-mediated communication, highlighting the dualistic characteristics of each dimension. This model is built upon a careful analysis of healthcare professional responses. In an always-on environment, understanding and managing the tensions within the authors’ model may be decisive to the reputation implications of social media use.
Originality/value
Understanding the tensions within each dimension lends a more nuanced perspective on the potential impact(s) of social media as experienced by professionals in the field. In shifting away from a binary, either/or approach, the paper contributes to explicating the complexities of a pervasive phenomenon (i.e. social-mediated communication) and its multifaceted impacts on the healthcare sector.
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Francesca Bellesia, Elisa Mattarelli, Fabiola Bertolotti and Maurizio Sobrero
The purpose of this paper is to explore how the process of work identity construction unfolds for gig workers experiencing unstable working relationships in online labor…
Abstract
Purpose
The purpose of this paper is to explore how the process of work identity construction unfolds for gig workers experiencing unstable working relationships in online labor markets. In particular, it investigates how digital platforms, intended both as providers of technological features and online environments, affect this process.
Design/methodology/approach
The authors conducted an exploratory field study and collected data from 46 interviews with freelancers working on one of the most popular online labor markets and from online documents such as public profiles, job applications and archival data.
Findings
The findings reveal that the online environment constrains the action of workers who are pushed to take advantage of the platform’s technological features to succeed. This interplay leads workers to add new characteristics to their work-self and to and to develop an entrepreneurial an entrepreneurial orientation.
Practical implications
The study offers insights to platform providers interested in improving workers’ experiences in online labor markets, highlighting mechanisms for uncertainty reduction and diversifying a platform’s services according to gig workers’ identities and orientations.
Originality/value
The study expands the authors’ knowledge on work identity construction processes of gig workers, detailing the relationship between work identity and IT, and documents previously unexplored antecedents of entrepreneurial orientation in non-standard working contexts.
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Generation Z (Gen Z) is particularly influenced by digital technologies as this cohort is found to have grown up with technology forming the pivot of most of their routine…
Abstract
Purpose
Generation Z (Gen Z) is particularly influenced by digital technologies as this cohort is found to have grown up with technology forming the pivot of most of their routine activities. Owing to the huge potential of this market, online retailers are keen to build and sustain their loyalty. Shopper’s loyalty varies across age, gender, income, service quality perceptions, etc. of customers. This study aims to show that it is necessary to identify distinct consumer segments of these shoppers which can enable online retailers to fine tune their marketing programs and increase program effectiveness.
Design/methodology/approach
Using a sample of 700 students pursuing Masters in Business Administration (553 usable responses) from two state universities in North India, data have been collected with reference to accessories, clothes, books and electronic goods. SPSS and AMOS have been used to analyse data using cluster analysis and multinomial logit (MNL) regression analysis.
Findings
The results of cluster analysis reveal that these shoppers can be clustered into three segments, namely disloyal shoppers (DS), staunch loyals (SL) and vacillating shoppers (VS) on the basis of their online retail loyalty. The odds ratio reveals that less frequent online shoppers are less likely to be VS or DS than being SL shoppers. People who experience flow while surfing online shopping websites are 3.260 times more likely to be VS than being SL. Further, service quality decreases the odds of a shopper acting as a VS in comparison to SL shopper by 0.113.
Research limitations/implications
These findings would help marketers identify strategies that can transform the VS or the disloyal ones into loyal and profitable segments. The present study is limited to Gen Z shoppers and so results may vary for customers belonging to other age groups.
Originality/value
The study contributes to existing literature by understanding the antecedents which contribute to online retail loyalty of distinct segments of young shoppers.
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