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Stakeholders have divergent views concerning sustainability in the development of tourism in Ylläs. The danger of these differences is that it can result into a conflict that could jeopardize the fragile ecosystem and livelihood of the locals. Therefore, the purpose of this paper is to explore how the quest for authenticity is discursively related to the interpretations of sustainability in tourism, based on a mix of qualitative and quantitative research.

This was an empirical study, based on a mix of quantitative (surveys) and qualitative (interviews) research methods.

Despite the different interpretations, almost all stakeholders agree on “sustainability” in the development of tourism, since it is the authentic nature that attracts tourists. Accordingly, the search for authenticity could contribute to the sustainability of the tourist destination Ylläs in the long term. Caution is asked though for the enclave-like construction of tourist destinations, e.g. Ylläs, that currently differentiate from their surrounding peripheries.

Despite the different interpretations, almost all stakeholders agree on “sustainability” in the development of tourism, since it is the authentic nature that attracts tourists. Accordingly, the search for authenticity could contribute to the sustainability of the tourist destination Ylläs in the long term. It is suggested to continue research regarding authenticity in practice.

The conditions under which sustainability could become a consideration for tourism development in Ylläs are linked to sustaining tourism business, the most important source of income for Ylläs.

Can the quest for authenticity, insofar as it remains a significant motive in contemporary tourism, contribute to the sustainability of tourist sites? Destinations that actively and continuously discourage tourism on ecological grounds are the most attractive ones for MacCannell’s authenticity-seeking tourist. Considerations regarding sustainability and development in the context of ecological vulnerable and economic valuable regions clash. It is with regard to such areas that the paths of the sustainability and authenticity discourses cross (Cohen, 2002).

The purpose of this paper is to investigate positive mental health (PMH) and factors related to it among those living alone in the sparsely populated area of the Lapland region.

The study utilises data from the Mental Health Survey of the Lapland region in Finland, covering 12 municipalities. The scores of short Warwick–Edinburgh Mental Well-Being Scale (sWEMWBS) were categorised into three levels of PMH. Logistic regression models were used to separately estimate the odds ratios for the high level of PMH compared with the moderate level of PMH and the low level of PMH compared with the moderate level.

Social support seemed to be very strongly associated with both low and high levels of PMH among people living alone. Participating in activities provided by organisations or societies decreased the odds of having low PMH. Among men, young age predicted low PMH.

The number of people living alone in Finland and other parts of Europe is increasing, yet there are few studies focusing on their positive mental health (PMH). Using scales such as sWEMWBS adds to the authors’ knowledge about the positive mental well-being of those living alone, especially in rural areas, thus making it possible to utilise mental health promotion interventions effectively and accordingly.

This paper aims to focus on how corporate and regional identity and image build a framework for stakeholder dialogue in higher education institutions.

The paper draws on literature related to corporate identity and image. The approach is qualitative and the data consist of strategic documents and 23 focused interviews conducted with university and stakeholder representatives in three Finnish cities.

The paper outlines how corporate and regional identities are perceived by university managers and universities' local stakeholders. It claims that the identity and image of the university and the region concerned are among the central determinants of stakeholder interaction.

The paper shows that identity and image are central phenomena to manage communication in higher education institutions. It emphasises that when merging institutions, valuable assets such as the history with local stakeholders may be at risk.

There is information on how university identity and image are formed through research merits and education, but very little knowledge on how they are formed through the so‐called third strand, regional service. The paper sheds light on this question.

Different operational models of joint libraries of universities and polytechnics are examined in this chapter. These joint academic libraries were founded in Finland during the 2000s. Although universities and polytechnics have different objectives, educational programs, and educational degrees, they are nevertheless expected to cooperate. Library services have become a well-functioning model of cooperation in four provincial centers. Joint libraries serve their parent organizations, but are also open to the public and in this way they support the availability of scientific and vocational information in their regional areas. The emphases of this case study are the administrative solutions and matters concerning personnel. In addition to this, electronic resources are dealt with. Since the electronic licenses are institution specific, they complicate the joint library services. Because the operational environments of the libraries differ, the models will not be placed in any order of supremacy. Regardless of the challenges that the joint libraries face, they still show how relatively small educational organizations can develop the library services within their own community through cooperation.

As Finland became an associate member of the European Free Trade Association in early 1960s, the domestic brewing industry faced a new threat posed by imported beer. It was neutralized effectively with joint and individual efforts of the breweries. This paper aims to analyze the maneuvers taken by Tornion Olut Oy to brand its new product, Lapin Kulta, which ultimately became the most popular beer in Finland. In addition, the contemporary changes in the Finnish society with related social tensions are shown to have contributed to its success significantly.

Archival research focusing on primary sources complemented with biographies, historical newspaper and magazine articles as well contemporary research papers with an aim to reconstruct and better understand the historical and social context of the events.

The success of the Lapin Kulta beer in 1960s was not only based on the effective marketing, although a well-thought name, the successful participation in international beer “competitions” enhancing the brand and both improved distribution and logistics certainly contributed to it. Instead the success is shown to have depended also on seemingly odd collection of external factors. However, when put together, the success is shown to have been based on brand's capability to address the social tensions present in Finland during 1960s.

The importance of the context reconstruction in historical marketing research is underlined as developments traditionally attributed solely to product qualities and marketing may equally stem from a multitude of external factors. As a case study, the research represents a fresh take on the subject through a variety of previously neglected sources.

This study investigates the image of a theme park by determining the relative importance of factors tourists rely on in their evaluations of a theme park and their assessments of that theme park in satisfying these motives. The analytical framework of the importance‐ performance technique is used in analyzing the data. The SantaPark in Rovaniemi, Finland serves as the study setting. Study results and their implications are discussed.

This chapter presents and analyses the application of the novel version of the Intertwining Model in two tourist destinations which are strongly and successfully related to Christmas events and products in Brazil and in Finland. This analysis serves as an attempt to monitor the process of tourism development taking into account the policies implemented through time and the inter-relations between them, from the destinations' vocation for Christmas tourism. This analysis identifies stages in the evolution of public policies and their relationship to the networks of different actors, at the phases of development. This chapter confirms that as the model indicates, stakeholders have multiple roles.

A significant part of Finnish concrete building stock is relatively young. Thus methods to adopt the existing building stock to climate change are needed. To plan and correctly timing the service actions there is a need to study the rates of different deterioration mechanisms. The reinforcement corrosion in Finnish outdoor exposed concrete structures is almost solely carbonation-induced corrosion. In former studies, it has been shown that active corrosion phase can also have a major effect on the total service life of the structure. The paper aims to discuss these issues.

In this study, the effect of climate change on predicted corrosion rate of concrete reinforcement in projected 2050 and 2100 climates compared to present climate were studied to consider adaptation methods for the climate change. The calculations are based on a corrosion propagation model, which takes into account four different climatic factors: wind-driven rain, temperature, relative humidity and solar radiation.

A significantly higher corrosion rates and thus faster corrosion-induced damage can be expected in the future climate. The increase in corrosion rate is the highest in the late autumn and winter because of the increasing amount of precipitation and weaker conditions for concrete structures to dry. In addition, the duration of high corrosion rate periods is increasing which may shorten the propagation phase. However, corrosion rate is highly dependent on the direction of the greatest climate load and the grade of sheltering which can be taken into account in service life calculations and while planning service actions.

There are different sources of error because of the uncertainties with both the used model and the climate change scenarios. That is why the results are discussed in more general way than comparing the actual numbers with each other.

The propagation model used in this study has not been used before in adaptation studies. The climate change effect on carbonation-induced corrosion has also been limited while the studies have focused on chloride-induced corrosion.

The purpose of this study is to take an existential-phenomenological perspective to understand and describe the experienced leader identity development of healthcare leaders working in dual roles. Leader identity development under the influence of strong professional identities of nurses and doctors has remained an under-researched phenomenon to which the study contributes.

Existential-phenomenology serves as a perspective underpinning the whole research, and an existential-phenomenological method is applied in the interview data analysis.

The study showed leader identity development in healthcare to be most strongly influenced and affected by clinical work and its meanings and followers’ needs and leader–follower relationships. In addition, four other key categories were presented as meaningful in leader identity development; leader identity development is an ongoing process occurring in relations of the key categories.

The existential-phenomenological approach and analysis method offer a novel way to understand leader identity development and work identities as experienced.