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A multi‐attribute approach to understanding image of a theme park: The case of SantaPark in Lapland

Antti Haahti (University of Lapland, Rovaniemi, Finland)
Ugur Yavas (East Tennessee State University, Johnson City, Tennessee, USA)

European Business Review

ISSN: 0955-534X

Article publication date: 1 August 2004

Abstract

This study investigates the image of a theme park by determining the relative importance of factors tourists rely on in their evaluations of a theme park and their assessments of that theme park in satisfying these motives. The analytical framework of the importance‐ performance technique is used in analyzing the data. The SantaPark in Rovaniemi, Finland serves as the study setting. Study results and their implications are discussed.

Keywords

Citation

Haahti, A. and Yavas, U. (2004), "A multi‐attribute approach to understanding image of a theme park: The case of SantaPark in Lapland", European Business Review, Vol. 16 No. 4, pp. 390-397. https://doi.org/10.1108/09555340410547026

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited